Social Media Management Company

Award-Winning Social Media Marketing Agency in 2021

A Top Social Media Management Company

LYFE Marketing is an award-winning social media management company in 2021. We offer social media services, search engine services, email marketing services, website design services and more. We create and manage top-performing social media campaigns for businesses. Our company does this by managing social media networks such as Facebook, Instagram, Twitter, LinkedIn and Pinterest on your behalf. In short, we use relevant social media marketing services to help businesses grow and meet their goals, and because we’re a full service agency that also offers the other digital marketing services mentioned, we’re able to intertwine those services to support your social media efforts and vice versa for maximum results!

Featured On CNBC’s The Profit

A Top Social Media Management Company

Featured On CNBC’s The Profit

LYFE Marketing is an award-winning social media management company in 2021. We offer social media services, search engine services, email marketing services, website design services and more. We create and manage top-performing social media campaigns for businesses. Our company does this by managing social media networks such as Facebook, Instagram, Twitter, LinkedIn and Pinterest on your behalf. In short, we use relevant social media marketing services to help businesses grow and meet their goals, and because we’re a full service agency that also offers the other digital marketing services mentioned, we’re able to intertwine those services to support your social media efforts and vice versa for maximum results!

View All Of Our Marketing Services

More Than Just Your Social Media Marketing Company

Social Media Management Services

Social Media Management Services

We offer full-service social media management services. So, we transform your social media presence with high-quality content, daily activity, monitoring-engagement and increased followers. This service will attract targeted followers to then convert into loyal customers while telling your brand’s story throughout.

Email & SMS Marketing

Email & SMS Marketing

Your customers check their email every day. Our email marketing services will help you stay top of mind and speed up your sales cycle. Whether we create weekly newsletters to send to your subscribers or we set up a drip sequence to send the right automated emails at the right time, you can expect quality content to that moves prospects through your sales funnel to buy.

PPC Management Services

PPC Management Services

Our PPC management services (synonymous with SEM or search engine marketing) stands for pay per click. Think of it as the faster, paid version of SEO. You can get immediate traffic to your website from search engines such as Google, Bing, and Amazon with our pay per click management services by paying those search engines directly to place your website at the top of the search results for relevant search queries.

Search Engine Optimization Services

Search Engine Optimization Services

Get discovered on search engines like Google, Bing, and Amazon for relevant searches with our SEO services. When someone type in a search query that’s related to your product or service into one of those search engines, does your website appear? Our search engine optimization marketing service and content marketing helps drive more qualified clicks, leads and sales through higher organic rankings.

Website & Graphic Design Services

Website & Graphic Design Services

You need an effective website to get the most success from social media advertising, PPC advertising or any digital marketing efforts really. Think of your website as the online face or hub of your brand- your digital storefront. You want it to reflect your business positively! So we build top-quality websites that will keep your visitors engaged during the buying process. UX and UI drives our web design process.

Social Media Advertising Services

Social Media Advertising Services

Our social media advertising services have been tested and proven to accelerate growth and pair well with our social media management service. Therefore, by using LYFE Marketing to create social ads, our clients usually see more results at lower costs. While Facebook ads are the most popular use with this service, we can also perform Instagram ads, LinkedIn ads and other paid social ads. This service uses your advertising budget to extend your reach and send targeted social media users to your website or landing page, all while tracking conversions and measuring the metrics that matter.

Want to learn more about our social media services?

Social Media Management Firm

Save Time & Generate Results With A Funnel That Works

You may be asking yourself, “What can a social media marketing company do for me?” The biggest benefit our social media marketing agency can provide you with is more time and a higher ROI at a minimal cost.

The key to creating a successful social media management campaign (or any digital marketing campaign for that matter!) is the ability to lower your CPA (cost per acquisition) and maximize your ROI (return on investment). The reason we help so many businesses with their social media marketing is because social media provides them the avenue to do just this.

Social media platforms like Facebook and Instagram for example offer a world of targeting options. You can target Facebook users by demographics, interests and behaviors and you can also upload your own list of customers or email subscribers to either retarget them or find new customers that look like them in a lookalike audience.

social-media-management-company-op
social-media-management-company-op

You may be asking yourself, “What can a social media marketing company do for me?” The biggest benefit our social media marketing agency can provide you with is more time and a higher ROI at a minimal cost.

The key to creating a successful social media management campaign (or any digital marketing campaign for that matter!) is the ability to lower your CPA (cost per acquisition) and maximize your ROI (return on investment). The reason we help so many businesses with their social media marketing is because social media provides them the avenue to do just this.

Social media platforms like Facebook and Instagram for example offer a world of targeting options. You can target Facebook users by demographics, interests and behaviors and you can also upload your own list of customers or email subscribers to either retarget them or find new customers that look like them in a lookalike audience.

This gives business owners like you the ability to narrow down your targeting methods to solely attract qualified leads. When you fail to waste money on followers and leads that don’t fall into your target audience, you trim the fat on your marketing budget.

Our social media management services save brands more time and money while generating results. LYFE Marketing excels in Facebook Marketing, Instagram Marketing and so much more. Since 2011, our firm has managed over 2,000 social media marketing campaigns. Most importantly, our work shows that our company knows how to optimize your social media channels to satisfy your marketing objectives.

Therefore, we have experience with converting social media advertising investments into more leads and sales- no matter what industry your business falls in! If your business is in real estate, ecommerce, nonprofits, law or anything else, our social media management services position your business for success.

Now, it’s worth noting that you won’t save time and money via social media by hiring just any social media marketing company. Some agencies’ social media marketing strategies are outdated or overused. Unlike them, our marketing team drives real, qualified traffic to our clients’ websites and storefronts using strategies that are effective and specific to your business goals and needs.

We Help You Accelerate Growth with Social Media

“Before LYFE Marketing, no one cared”

Joshua Parham – Westmar Lofts

+364%

Increase in qualified leads

+$108K

Increase in revenue added

For instance, as the leasing manager at Westmar Lofts, Joshua needed a company he could trust to help him close deals. He hired our social media marketing company and was extremely pleased with the results. In summary, we were able to increase leads by over 164% and generate over 100K in new lease revenue.

“We’ve had fantastic results with LYFE”

Michael Moran – Private Label Extensions

40K

Increase in new followers

520%

Increase in new traffic

For instance, as the leasing manager at Westmar Lofts, Joshua needed a company he could trust to help him close deals. He hired our social media marketing company and was extremely pleased with the results. In summary, we were able to increase leads by over 164% and generate over 100K in new lease revenue.

We Help You Accelerate Growth with Social Media

“Before LYFE Marketing, no one cared”

Joshua Parham – Westmar Lofts

+364%

Increase in qualified leads

+$108K

Increase in revenue added

For instance, as the leasing manager at Westmar Lofts, Joshua needed a company he could trust to help him close deals. He hired our social media marketing company and was extremely pleased with the results. In summary, we were able to increase leads by over 164% and generate over 100K in new lease revenue.

“We’ve had fantastic results with LYFE”

Michael Moran – Private Label Extensions

40K

Increase in new followers

520%

Increase in new traffic

For instance, as the leasing manager at Westmar Lofts, Joshua needed a company he could trust to help him close deals. He hired our social media marketing company and was extremely pleased with the results. In summary, we were able to increase leads by over 164% and generate over 100K in new lease revenue.

What is a social media management company?

SMM for small businesses can be hard. Therefore, our team has worked closely with many entrepreneurs to show them how it works. For some, you may experience some learning gaps from traditional thinking and marketing. But SMM can be easily understood and conquered. Likewise, if you are looking for consultation or someone to help manage your marketing then contact our social media marketing agency. At LYFE Marketing, your marketing goals are our goals. Our role as a social media management company is to help you understand and utilize social media marketing so that your business profits from it!

What is a social media management company?

SMM for small businesses can be hard. Therefore, our team has worked closely with many entrepreneurs to show them how it works. For some, you may experience some learning gaps from traditional thinking and marketing. But SMM can be easily understood and conquered. Likewise, if you are looking for consultation or someone to help manage your marketing then contact our social media marketing agency. At LYFE Marketing, your marketing goals are our goals. Our role as a social media management company is to help you understand and utilize social media marketing so that your business profits from it!

What Our Clients Have To Say

Check out these testimonials.

David Lefkovits

Chairman – Niche Digital Brands

We hit a home run with LYFE

Certainly, after having worked with multiple digital marketing and social media agencies, we have finally landed on a winner and hit a home run with Lyfe Marketing. As a result, their social media strategies helped drive qualified traffic to our website, reduce conversion cost, and increase revenue per visitor.

Shannon Failla

Director at Cardinal Group Management

They communicate very well

So, I have worked with the LYFE team for a few years now in multiple markets across the country. They do an amazing job and know exactly how to interact with our demographic. In conclusion, they communicate very well and have yet to turn down a request. I highly recommend their team for any of your social media needs.

Jingbo Shan

Co-Owner at H-Massage

Increased our customer base

During the last 3 years, LYFE Marketing has remained very professional and helpful. We have Facebook, Instagram, Twitter and SEO services with them. We have increased our customer base and they are loyal. In short, their team really cares about their customers and willing to help all the time.

Why do you need a social media management company?

Your customers are on social media.

There are almost 4 billion people on social media, and that number continues to grow every year. This means that regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. Why not put your brand in front of where they’re already scrolling?

There are people searching for your company.

Similarly, if your company is offering a beneficial product or service, then there are people searching for it. Make sure you have a presence online to meet them in their search! We mentioned above that our search engine marketing services help you appear first in the search results on search engines like Google. Well, social media platforms like Instagram are starting to have their own SEO processes as well! For example, you can now optimize your Instagram account so that it appears for search terms that are relevant to your business (and we’re not just talking about hashtags or location tags, we’re talking about regular search queries in the search bar!). Additionally, if someone does click to your website from a search query on Google or Instagram or anywhere else, social media can be used to retarget that traffic and get them back to your website again and again until they convert. Overall, our social media management service will help your business to utilize social media effectively and generate new leads and sales.

People are talking about your products & services on social media.

And you need to listen! Your customers are talking on social media and you want to engage, be a part of the conversation and respond. Whether your page is receiving direct comments and messages, or there is a general conversation being had around the products and services you provide, you want to be on top of it. Our social media management services focus on highlighting the positive aspects of what your company has to offer, responding quickly and effectively to any direct messages you receive (both positive or otherwise) and sparking conversation where relevant to better increase your engagement! The more touchpoints you can create with someone online, the more likely you are to foster brand recognition and convert them into a customer later on.

You want to stand out from the competition on social media.

77.6% of small businesses have said that they social media to promote their businesses. Chances are if you are not using social media to effectively reach and convert your target audience, your competition is. The problem is that most business owners and startups do not have time to manage all of their social media channels. Or, if they do, they don’t always know the best strategies to utilize to come out ahead of their competition. You don’t want to just “be on social media” for the sake of being on it. You want to implement a strategy that’s specific to your business! That’s where we come in. Our expert marketing team has the know how to do all the heavy lifting for you and propel you ahead of your competition.

Why do you need a social media management company?

Your customers are on social media.

There are almost 4 billion people on social media, and that number continues to grow every year. This means that regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. Why not put your brand in front of where they’re already scrolling?

There are people searching for your company.

Similarly, if your company is offering a beneficial product or service, then there are people searching for it. Make sure you have a presence online to meet them in their search! We mentioned above that our search engine marketing services help you appear first in the search results on search engines like Google. Well, social media platforms like Instagram are starting to have their own SEO processes as well! For example, you can now optimize your Instagram account so that it appears for search terms that are relevant to your business (and we’re not just talking about hashtags or location tags, we’re talking about regular search queries in the search bar!). Additionally, if someone does click to your website from a search query on Google or Instagram or anywhere else, social media can be used to retarget that traffic and get them back to your website again and again until they convert. Overall, our social media management service will help your business to utilize social media effectively and generate new leads and sales.

People are talking about your products & services on social media.

And you need to listen! Your customers are talking on social media and you want to engage, be a part of the conversation and respond. Whether your page is receiving direct comments and messages, or there is a general conversation being had around the products and services you provide, you want to be on top of it. Our social media management services focus on highlighting the positive aspects of what your company has to offer, responding quickly and effectively to any direct messages you receive (both positive or otherwise) and sparking conversation where relevant to better increase your engagement! The more touchpoints you can create with someone online, the more likely you are to foster brand recognition and convert them into a customer later on.

You want to stand out from the competition on social media.

77.6% of small businesses have said that they social media to promote their businesses. Chances are if you are not using social media to effectively reach and convert your target audience, your competition is. The problem is that most business owners and startups do not have time to manage all of their social media channels. Or, if they do, they don’t always know the best strategies to utilize to come out ahead of their competition. You don’t want to just “be on social media” for the sake of being on it. You want to implement a strategy that’s specific to your business! That’s where we come in. Our expert marketing team has the know how to do all the heavy lifting for you and propel you ahead of your competition.

What does a social media management agency do?

We handle any of your social media marketing needs including content creation and publishing, social media advertising and social media monitoring.

What does a social media management agency do?

We handle any of your social media marketing needs including content creation and publishing, social media advertising and social media monitoring.

Understand Your Business, Target Audience & Competition

While the action of posting social content is straightforward for most, it’s more important to consider what you post. We first like to take a step back and complete an initial audit of your existing online presence, your business as a whole, your competitors and your target audience.

We don’t create content for our clients without first doing our due diligence in research. We learn everything we can about your business, your competitors and your target market.

Even though we are well-versed in executing digital marketing services for industries of all kinds, we still take the time to understand your specific business.

What sets you apart from competitors in your industry? What are your USPs (unique selling points)? Why should your customers choose your business?

These are the types of questions we really dig in to answer with you.

We’ll help you develop a marketing plan and find the right audience. Outside of the basics such as their age, location etc., what really drives your target audience to take action?

What goals motivate them and what pain points are they trying to solve? What do their behavior patterns look like online?

We’ll look at what your competitors are doing on social media to see if there’s anything they’re doing that resonates well with your shared target audience.

Understanding what motivates your potential customers to purchase your product or service will help us in determining what to publish on your social media platforms.

The more we know about your business, your competitors and your potential customers, the better equipped we’ll be to handle your social platforms overall.

Content Creation

After we’ve completed some extensive research and crafted a strategy that’s specific to your business, we’ll then go on to create content for your social media platforms.

The amount of content we create depends on the plan you’ve signed up for, but in general we create copy and an image (or video) to accompany that copy for every post.

The call to actions we include in the copy will vary depending on which social media platforms you’re publishing on. For example, Instagram does not allow links in the copy, so we usually refer to the link in the bio. Twitter has a stricter character limit than other platforms, so we adjust your copy there accordingly.

Additionally, if you sign up for a social media platform like Instagram, we can create additional copy for features that are specific to the app, like Instagram Stories.

As far as the imagery that publishes with the copy, we can use graphics, GIFs and videos alike.

The main point here is that we create content that specifically based on the data we find in researching your business.

We use that knowledge to create copy and graphics that will attract the attention of your target audience and stand out from the competition.

Content Calendar Publishing

Earlier we mentioned that posting on social media is straightforward for most, and that’s true! But it can get tricky when you’re rolling out a pre-planned monthly calendar.

social media marketing company

No small business owner has the time to manually, individually publish a social media post with well-thought-out hashtags across multiple platforms, several times a day.

Doing so would not only deplete you of your time, but it would also leave more room for spelling and grammatical errors.

We understand that! That’s why we take publishing off your hands too.

We create content calendars for our clients a month in advance, and then we use our publishing and analytics software to schedule out the entire month’s worth of content in one sitting.

This allows us to ensure no errors are made in the posts, it saves you (and us!) time, allowing us to focus on other aspects of your marketing, and it allows your social media followers to expect regular posts from you.

Social Media Advertising

What many business owners aren’t familiar with is the world of social media advertising. Behind every tweet and post, there is an advertising platform that allows you to put money behind your content.

You can either “boost” your existing social media posts, or you can create completely new social media ads to run.

Either way, social media advertising essentially allows you to put your content, brand and website in front of more people within your target audience, faster.

Depending on what your business goals and social media goals are, there are several different types of ad campaigns we can suggest. They vary by objective.

social media marketing agency

social media agency

Whether you need to drive traffic to your website, drive direct sales on your website, drive lead conversions on your website, or simply increase your social media followers and engagement, social media advertising can help you achieve it all.

Our social media ad specialists are experienced and capable of executing any ad campaign you need or that we deem best fit for your business.

The reason so many business owners aren’t super familiar with social media advertising is because it can get a little technical in setting it all up.

In order to track how many sales and conversions you’re receiving from your social media efforts, you have to set up tracking pixels that connect your social advertising accounts to your website.

This is where it helps to have digital marketing experts who do this every day (like us!) come in and take this task off your hands.

We can make sure your ad campaigns are strategically set up from concept to execution.

Social Media Monitoring

You may have heard it said a few times that digital marketing cannot succeed with a “set it and forget it” strategy.

That’s because the online landscape changes every minute of every day, and that includes social media!

It’s important to remember that “the internet” is composed of real humans whose opinions and buying behaviors are constantly changing and being influenced.

That’s why we include social media monitoring with our social media services.

Whether you sign up for our social media management services, social media advertising services or both, you can rest assured that our team will be monitoring your social media efforts for you, daily.

What comments and messages are you receiving from your followers? How well are people responding to your advertisements? What’s working well for your social networks and what isn’t?

Our team monitors your social media to make sure all of your followers are responded to on your business’s behalf as well as to look for any opportunities to improve your social media strategy.

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How much does social media management cost?

Our social media management costs range from $550-$1000 per month on average.

The reason it varies so much is because it depends on how many posts you need a week (or a day!) as well as how many platforms we’re managing.

We fully break down our different social media packages social media management pricing here, but in short, our social media management costs include a one time setup fee, our monthly management fee, an account manager, and a recommended advertising budget.

LYFE Marketing’s mission is to help small businesses grow, so we price our services with our mission in mind.

We don’t gauge our clients or overcharge. We make our services valuable and affordable, so you don’t have to sacrifice quality for price or vice versa.

social media management services

social media management services

The reason it varies so much is because it depends on how many posts you need a week (or a day!) as well as how many platforms we’re managing.

We fully break down our different social media packages social media management pricing here, but in short, our social media management costs include a one time setup fee, our monthly management fee, an account manager, and a recommended advertising budget.

LYFE Marketing’s mission is to help small businesses grow, so we price our services with our mission in mind.

We don’t gauge our clients or overcharge. We make our services valuable and affordable, so you don’t have to sacrifice quality for price or vice versa.

What Does Being A Full Service Social Media Marketing Company Mean?

We’ve talked a good bit about social media management and all that our social media marketing services entail, but what does being a full service online marketing company really mean?

Earlier, we listed out the different services we provide. While social media advertising, social media management, email marketing, PPC, SEO and so on may all be separate services, they work best when organized together as a part of one overarching strategy.

And that’s the benefit of having all of your marketing efforts performed under one roof! When you stretch your marketing efforts out across multiple agencies, having one social media marketing company handle your social media while another agency handles your SEO and so on, it leaves room for miscommunication and missed opportunities for optimization.

But having all of your digital marketing efforts housed within the same digital marketing company allows for synergy, optimal efforts in every area, fluid communication and most importantly, maximum results.

LYFE Marketing was founded on social media marketing, and that’s why we address it as much as we do (because that’s what people know us best for), but the truth is we employ experts across many digital marketing services.

So in short, being a full service digital marketing company simply means we handle all of your marketing needs in one place packaged into one affordable rate, giving you peace of mind, more time on your hands and the results you’ve been looking for.

5 Reasons To Choose LYFE Marketing As Your Social Media Marketing Agency

5 Reasons To Choose LYFE Marketing As Your Social Media Marketing Agency

We Are Seasoned In Digital Marketing (Not Just Social Media Marketing!)

As we’ve said, we talk about being a social media marketing company a lot because it’s what we were founded on and therefore what we’re most known for. But it is not the only digital marketing service we offer! The truth is our team is seasoned in all of the digital marketing services we provide (otherwise we wouldn’t offer them!). Beyond social media marketing, this includes SEO, PPC, email marketing, graphic design and more.

We Understand The Needs & Goals Of The Small Business Owner

Having began as a total startup in the beginning, we understand all of the obstacles, hardships and challenges small business owners face. While we’ve grown tremendously since we were first founded, we have never (and will never) forget what it is like to be a small business owner juggling everything just trying to grow. It’s not small feat, but we’re thankful for our journey because it causes us to put a bigger emphasis on anticipating your needs and meeting them with our services. Whether you’ve dabbled a little bit on digital marketing but need help, understand digital marketing but don’t have the time to execute it properly or don’t know the first thing about digital marketing and the internet, we are here to meet you right where you are and get your business growing.

We Are Well-Versed In The Number Of Industries We’ve Performed Marketing For

The industries we serve are not limited to a set few. We have helped small business owners in dentistry, ecommerce, law, food and hospitality, real estate and many more. Working with a digital marketing team that already has experience helping others in your industry succeed can you give peace of mind that we know what we’re doing not just in digital marketing, but specifically in marketing within your field of work. We still complete thorough research on your specific business and competition and such because no two businesses are the same, but being well-versed in countless industries definitely makes things more efficient and effective for us in marketing your business! Why would you settle for an average, cookie cutter marketing approach when you can work with an agency that has already carved a path to success within your specific industry? Trust LYFE Marketing to garner the results you’re looking for.

We Don’t Mean to Brag, But We Are An Award-Winning Agency

Since being founded in 2011, we have obtained several noteworthy achievement, the biggest being that we’ve ranked on the Inc. 5000 list of the fastest growing businesses for two years in a row now. The reason this should matter to you as a business owner is because we use the same marketing services to grown our own business that we use for our clients. If we’re getting recognized for explosive growth, and we’re using the same strategies that are fueling our results for your company, that’s something to get excited about.

Above All, Our Biggest Priority Is You

Whether you work with a smaller boutique marketing agency or a huge corporation to market your business, either way business owners often experience the fear of not being a priority. Smaller agencies often bite off more than they can chew, stretch themselves thin trying to serve as many clients as they can and provide you with mediocre service as a result. You may run into unreasonably long turnaround times, or receive poorly-executed work in this case. Oppositely, to bigger, corporate marketing chains you run the risk of being another client to them: another number to perform the same cardboard marketing efforts for. Not to mention larger agencies can afford to charge you an arm and leg for strategies that (in our opinion) don’t warrant the cost. That’s why we created LYFE Marketing with you in mind. We’re aware of the struggles listed (and not listed!) here that you as the business owner endure when looking for the perfect digital marketing agency to represent you. Your business is your baby, we get it! You want to partner with an expert company that is going to care about your business and your growth as much as you do, and this is exactly what you get when you partner with LYFE Marketing. You believe in the products and services you provide, and we believe in you. That’s why we center all of our marketing services, our pricing and our team around providing the best service and results possible at a rate small business owners can afford. If you’re ready to take your online presence by the horns and expedite your business growth, take the next step forwards and contact us today.

Important Benefits You Enjoy With The Right Social Media Marketing Company

What do your online reviews look like right now? Do you have any? Or do you know whether you have any or not? If so, how have you handled them so far? Sometimes, small business owners make the mistake of placing lesser importance on their online reviews because they don’t think their business is “big enough” yet for them to matter much. But that couldn’t be further from the truth! Listen to this: 91% of 18-34 year olds trust online reviews as much as personal recommendations. Plus, 93% of consumers say that online reviews influenced their purchasing decisions. Lastly, 89% of marketers are showing that influencer marketing (a concept where social media users are influenced by social media figures with high followers) is providing a higher ROI than most other channels. So clearly, your reputation, what people say about you online and online reviews all matter a lot because the data that’s out there today shows us that your online reviews have a direct impact on your sales! This is why when you’re a client of LYFE Marketing, we take special care to monitor and respond to all of your online reviews, good or bad. Our experts are trained in damage control should you ever receive severely negative reviews, and oppositely we know how to foster positive reviews as well.

When choosing a social media marketing company and digital marketing agency to work with, it’s important to choose an expert team to assist you, but it’s equally important to choose a team that cares about your business. That’s why LYFE Marketing gives you the best of both worlds in that aspect. Simply executing general digital marketing techniques is not enough; it’s imperative that the marketing team acting on your behalf extensively understands your business, your goals, your industry, your competitors and your target audience. LYFE Marketing was founded by 3 men with a dream; we know firsthand what kind of care, attention and hard work it takes to raise a small business from the ground up. It’s having this experience coupled with our expertise in digital marketing and passion for helping other businesses grow that makes us such a powerful partnership for business owners today.

You probably hear the term “brand awareness” a good bit. A lot of marketers talk about how increased brand awareness is a positive thing and you need more of it… but what is it really? What does increasing your brand awareness really look like and how does it impact your business? Oxford Languages describes brand awareness as, “the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” In other words, people can’t buy from you if they don’t know you exist. And to take it a step further, people won’t buy from you if they know who you are but don’t trust you. While a big part of digital marketing is all about metrics and data and about measuring website clicks and conversion rates, something that’s equally important but sometimes harder to track is how people feel about your business. Once people become familiar with your business, do they associate your brand with positive or negative thoughts in their brain? Was the experience that led to them learning of your brand in the first place a good one or a bad one? Brand awareness should exist at the top of your marketing funnel to ensure two things: 1) that you acquire consistent, qualified new leads and followers and 2) that they enter your funnel with a positive outlook on your brand. This is one aspect of digital marketing that LYFE Marketing puts a special focus on.

What good do social ads and website traffic do if all your efforts never lead to any sales? Whether you’re using social ads or Google ads, getting your advertisements launched is only half the battle (and even that can take a lot of technical know how!). Beyond setting your ads up within the native advertising platform, you also have to install a conversion tracking pixel on your website from every ad platform you intend to use. The conversion pixel is what allows you to see how many sales or lead form completions have happened on your website as a direct result of your social or Google ads. The instructions for installing it vary by ad platform as well as by the type of website you have. This is where having a digital marketing expert at your side takes the headache out of the process! We do this countless times a day and can breeze right through this process for you- but like we mentioned above, that’s only half the battle! After your ads are set up correctly and launched, what happens if you still fail to generate sales from them? This is where conversion optimization comes in. Our team is skilled in analyzing your campaign for areas of opportunity and looking at the data of any results received so far (including impressions, clicks, engagement etc.) to make informed decisions with your campaign moving forward. If your campaign is not receiving strong results, there are often things that can be changed and optimized to get the ball rolling. Other agencies may “set it and forget it” as we say, but not LYFE Marketing!

Want to learn more about our social media services?