AdWords for Nonprofits

More Donors with a Simple Click

You may not have the time to sit down and do proper keyword research for your campaign, but luckily we do! We target words unique to your organization and cause, whether it is your slogan, tagline, or well known representative – we take advantage of these keywords to keep you above the competition that may also be advocating for the same cause as you.

Because there are limitations on bidding with AdWords for nonprofits, it’s imperative that you leverage all other elements of AdWords in order to beat other nonprofit competitors in the marketplace that are trying to advertise for the same keywords you are. One of the ways to do this is to improve your quality score through great ad copy. All of our ads are custom written by experienced copywriting specialists and marketers. We only provide ads that have a Google quality score above average. Anything less is unacceptable and wouldn’t use your budget or Google Ad Grant efficiently.

Your Google AdWords campaigns must be monitored daily for optimization or you could quickly burn through your budget. This can be a hassle for small nonprofit businesses whose staff already wears many hats and may not have the skills and knowledge needed to manage an AdWords campaign. Our services take this worry away from you as your dedicated ad specialist monitors your account everyday and makes adjustments as necessary to optimize ad performance. There are indications throughout the daily performance of your ads that will tell us where consumers are in their journey to becoming a donor or volunteer and allow us to better optimize ads to audience preferences.

AdWords combined with our reporting system will deliver highly detailed reports of the success of your ads including the traffic and donations they are driving to your website. We will send you these reports each month and discuss them with you so you understand how your campaigns are performing, the changes we made to better their performance, and the opportunities we see for growth.

Our nonprofit platform experience ranges from social activism and education to community improvement and religious organizations. You can rest assured that you’re in good hands with knowledgeable experts. AdWords for nonprofits operates on a different level with differences in bidding parameters, rules, and competition so you must work with a firm experienced in AdWords for nonprofits if you want to see results.

You will have dedicated specialists working on your account who are trained in AdWords for nonprofits. All of your custom ads will be written with donor intent while sharing the purpose of your organization. Our specialists do continuous research and stay up to date on consumers’ searching habits and Google changes, so you stay ahead of the game and your ads always resonate with donors.

Having a live website with substantial content is one of the key factors in receiving Google Ad Grant qualification. Our full service digital marketing firm can not only build your AdWords campaign, but we can also design your website. We build its strength through SEO and drive traffic to it through email, content, and social media marketing. We know all the tricks of the trade when it comes to digital marketing.