Keywords are the basis of any Google Ad campaign. Knowing the right keywords to use is how you will attract the qualified individuals to support your cause. However, you may not have the time to sit down and do proper keyword research for your campaign, but luckily we do! We use keyword planner tools to target words unique to your organization and cause, whether it is your slogan, tagline, or well known representative – we take advantage of these keywords to keep you above the competition that may also be advocating for the same cause as you.

Because there are limitations on bidding with AdWords for nonprofits, it’s imperative that you leverage all other elements of AdWords in order to beat other nonprofit competitors in the marketplace that are trying to advertise for the same keywords you are. One of the ways to do this is to improve your quality score through great ad copy. What you say will help your organization connect with your audience on a deeper level, setting your organization apart from the competition. All of our ads are custom written by experienced copywriting specialists and marketers. We only provide ads that have a Google quality score above average. Anything less is unacceptable and wouldn’t use your budget or Google Ad Grant efficiently.

Your Google AdWords campaigns must be monitored daily for optimization or you could quickly burn through your budget. This can be a hassle for small nonprofit businesses whose staff already wears many hats and may not have the skills and knowledge needed to manage an AdWords campaign. Our services take this worry away from you as your dedicated ad specialist monitors your account everyday and makes adjustments as necessary to optimize ad performance. There are indications throughout the daily performance of your ads that will tell us where consumers are in their journey to becoming a donor or volunteer. We use conversion tracking and other Google Analytics metrics to keep track of the performance of your ads. Monitoring certain metrics allow us to better optimize your ads to your audience’s preferences, overall making your ads more efficient.

AdWords combined with our reporting system will deliver highly detailed reports of the success of your ads including the traffic and donations they are driving to your website. Reporting is important for any business, but more especially so for nonprofits. This is because as a nonprofit, you may have a smaller budget to allocate to ad spend, and unlike free advertising, you need to see how every dollar counts for your campaign’s progress. We will send you these reports each month and discuss them with you so you understand how your campaigns are performing, the changes we made to better their performance, and the opportunities we see for growth.