Most business owners think that the more traffic, the better. But this is actually not the case. You don’t just want anyone to click on your website. You want people who are actually likely to buy from you to visit your website. This is because it can mess with your CTR (click-through-rate) and end up giving you false hope. Which sounds better? 200 website visitors and a 30% conversion rate or 2,000 website visitors and a 1% conversion rate? Probably the first. So how can you connect your website with the people who are looking for you? Through keyword research. But similarly to website traffic, it won’t be profitable to use just any keywords. You want to use the keywords that your potential customers are using. Relevant keywords could be something as simple as location. If you are a hat company in Dallas, you want to use keywords similar to “dallas hat company”. This way, people who are in Dallas who are likely to buy from you, see your website. By using relevant keywords and local SEO, you can convert your traffic and turn a profit. If you are actually a Dallas business looking to improve SEO, consider hiring our Dallas SEO Agency.

Another way to drive sales through SEO campaigns, is through internal linking. Internal linking is when you insert a link that directs back to your own website. Use your sitemap to help organize the information better and make it easier for your audience to shop. Internal linking shows Google that your website has valuable information. Writing information that is of value to your customers will get your website to rank higher. The higher your website is ranked, the more likely your target audience will visit, and buy your product or service. These strategies are what makes SEO traffic the most likely to convert. If you are interested in other link building tips, head on over to our blog to learn more.

In order for people to buy from your business, they first have to know about your business. This is one of the foundational features of SEO, making your business known. You could sell the best product or service in the world, but if no one knows about it, how will they buy from you? SEO breaks down the walls around your business for all your potential customers to see. It creates exposure, which will eventually allow people to become interested in your service or product. The way SEO can does this is through link building. Link building, also known as backlinks, occur when hyperlinks from other sites link back to your website. This makes it easier for Google to trust you since other websites are trusting your information. The higher you rank, the more awareness will surround your brand. The more visible your brand is and the more people know about your company, the more likely they are to convert. This will in turn, increase your sales.

Google is the most trusted search engine on the planet. Their mission is to organize the world’s information in an easy and accessible way for all of their users. Why do you use Google? Most likely because you trust them to give you the best answers for the information you are looking for. Imagine that you were looking for an eye doctor in Fort Worth. You go to Google to search and click on the first website. How frustrated would you be if the website that ranked #1 on Google for “eye doctor in fort worth” ended up being a website for a plastic surgeon in Houston? You would be less likely to trust Google, and end up using another search engine in the future. If you use proper SEO strategy, with the help of marketing experts to get your local business to rank on the first page of Google, it will help build credibility. The reason for this is because your audience trusts Google. And so, if Google trusts your website, your potential customers will trust you. The more they trust you, the more likely they are to buy from you. Building credibility can lead to an increase in sales, and you can do this by simply ranking higher on search engine results pages.