Atlanta Video Production Company

How does an Atlanta video production company increase traffic or meet any other business goals you may have? They first must connect you with the right audience.

Ultimately, if you try to reach everyone, you’ll connect with no one. But when you know who you’re trying to reach, you can speak directly to them in your videos using language that resonates.

It will become clearer how to connect with and persuade your target audience to take action.

So, you want to clarify who your target is. We’ll help you create a detailed buyer persona. Personas outline common traits that your ideal customers have. These might include:

• Age
• Job
• Income level
• Challenges
• Aspirations
• What they care about (pets, kids, success, cleanliness, helping others, environment, etc.)
• Where they hang out online (Facebook, YouTube, Twitter, Pinterest, Instagram, etc.)
• Who/what they trust or admire (CNN, Fox News, Kylie Jenner, Forbes, NASA, etc.)
• What are their pain points (problems your product or service can solve, obstacles that they desire to get over, inconveniences etc.)

To whatever extent possible, collect information about your existing customers. When our video production team creates videos for your campaigns, we’ll refer to these characteristics. We conceptualize and create videos that speak as if directly to a given persona.

On many platforms like YouTube and Facebook, you can accompany a video with a call to action. It’s important to know in advance what you want this call to action to be (for most of our clients, we want to drive traffic to their site with a CTA to purchase or fill out a contact us form).

Use video in ads, boosted posts, or your social media feed to get the video in front of more targeted viewers.

You want to cross-promote across multiple social media sites where you have a presence.

Beyond simply posting or advertising, it’s important to employ analytics to optimize your videos for traffic generation by comparing:

• Calls to action
• Video formats, styles and techniques
• Color schemes
• Music
• Text to video/image ratios

An example to consider is this: around 80% of videos on social media are watched with no volume. So you may need some subtitles on your video to convey context for the visuals.

Brand awareness is a curious thing. It makes people recognize and remember your brand even in passing.

Creating a style guide for your videos enhances this effect. Are you all about business? Are you a more fun and light-hearted brand? How about intelligent, quirky or mischievous?

What colors and fonts do you use? How about filters, animation styles, or camera angles?

All of these details help people instantly identify a video as being yours. If they feel like they’re seeing your brand everywhere, they become more interested in checking this “new” company out.

But what if all of your videos seem disjointed and unbranded? A single target customer may not realize that they’ve seen your brand many times.

That awareness just isn’t there.

A video production company like LYFE Marketing helps you create this branded feel that people remember throughout your videos.

Repetition and brand awareness go hand in hand. The more people see your brand on social media and around the web, the more they generally trust you.

Think about this: when you see a brand new company online, one time, on one digital platform, aren’t you a little skeptical? Usually, you’re not 100% sold on whatever it is they’re offering yet, right?

But once you see them around the internet a few times, you realize this is a “real” company. You see others interacting with the brand positively which encourages you to check them out. This is the type of brand awareness that is not always discussed but is vital to the growth of small businesses.

Well-produced and persona-aligned videos have the unique ability of catching your target’s attention every time they scroll by. They begin to recall your brand when they think of your industry.

When they want to buy, you’re top of mind.

A video production company in Atlanta helps you create this branded feel that people remember.

Putting the power of video services Atlanta to work for you can get your brand name on everyone’s lips.

On many platforms like YouTube and Facebook, you can accompany a video with a call to action. It’s important to know in advance what you want this call to action to be (for most of our clients, we want to drive traffic to their site with a CTA to purchase or fill out a contact us form).

Use video in ads, boosted posts, or your social media feed to get the video in front of more targeted viewers.

You want to cross-promote across multiple social media sites where you have a presence.

Beyond simply posting or advertising, it’s important to employ analytics to optimize your videos for traffic generation by comparing:

• Calls to action
• Video formats, styles and techniques
• Color schemes
• Music
• Text to video/image ratios

An example to consider is this: around 80% of videos on social media are watched with no volume. So you may need some subtitles on your video to convey context for the visuals.

Now, we get to the good stuff.

Yes, you can use video to generate immediate sales.

Here are some great video formats that can increase sales:

• Product demonstrations – These encourage people to “buy now” because they feel they know exactly what a product does or looks like.
• Video ads – These work great across social media platforms and search engines alike. Create compelling videos to showcase a product or service. Only pay when people click or view for an extended time. Make a limited time offer that gets them to buy now.
• Host a live video – Let people ask questions and engage in real-time. Offer participants a deal. Live videos make your brand feel very personable and encourages the brand-consumer relationship.
• Create Instagram stories – These videos expire after 24 hours. So you can re-post successful stories. Some of the best IG stories show a customer benefiting from what you offer in story format. For example, before your product or service, the customer had a certain problem. They try your product or service. Here are their positive results. That was a three-act play in 10-20 seconds.
• Add video to email marketing – Videos in emails increase email click-through rates by 200-300%. They decrease unsubscribers by 75%. But the most important statistic of all here is this: 51% more subscribers become paying customers with video.

And here’s the great thing about the videos an Atlanta video production company can create for you.

You don’t use them in just one place. Cross-promote your videos across platforms. Re-edit or shorten for various purposes. Post it again a couple months down the road.

These assets are yours to use and repurpose.

Over time, you’ll begin to collect a library of video assets that you can keep reusing those to generate more sales.

They say a picture is worth 1000 words. But often, a still shot doesn’t capture a product or service’s potential. Video will.

When people clearly see how something benefits other customers just like them, they’re willing to buy more now.

They can visualize the benefit of the add-ons, accessories or complementary products.

This increases revenues, and it increases the value of that customer over time.

They’re more likely to love what they buy. They’re more likely to come back for more.

Are your competitors using video? Many small businesses think video is reserved for big brands with huge marketing budgets. They don’t realize that video is accessible to everyone.

But it does require the skill to make the most of that time and money investment. Use videos to differentiate yourself from the competition.

In addition to addressing your audience’s pain points or goals, what makes your company different that competitors who offer the same product or service? What are your USPs (unique selling points)?

An effective video conveys the answers to all of these questions in under a minute.

And it doesn’t necessarily have to break the bank.Our video services can show you how to maximize the ROI on a small production budget to get results.

It cost 5X as much to acquire a customer as it does to retain them. Your long-term success depends on your ability to increase customer lifetime value. You must keep customers coming back.

Fortunately, video can help you do this. How?

Nearly 70% of consumers say that they prefer self-help options as opposed to calling customer support. If you only give them the option of calling or emailing when they have a problem, they probably won’t do it. Instead, they’ll write you a bad review or speak negatively of your brand in their friend and family circles. 

But what happens when you begin creating helpful videos to troubleshoot common customer problems?

Suddenly, they can easily find the answer they need and continue using your product or service happily.

Videos have the power to address any pain points your current customers may have and ensure that they remain customers.