Austin Digital Marketing Agency

You’d be surprised to know that digital marketing isn’t only running ads on Facebook and Instagram. While this is a great investment that many brands use, it’s only a tiny part of digital marketing. Digital marketing incorporates pretty much any factor that has to do with advertising online. This includes search engines, emails, websites, and much more. Each of these areas all are elements that can be optimized to grow your business. It’s not hard to tell how powerful the internet is. So, when you want to get the most out of it, you’ll need to invest in high-powered digital marketing solutions like ours! How much does it cost to work with a digital marketing agency? To work with a digital marketing agency, companies should pay anywhere from $750-$7,000 a month.

Before we can jump into anything, we first assign one of our social media experts to you. Essentially, you cannot create the content strategy you need without an expert on your side. Your account manager will have an extensive amount of social media knowledge and understanding of each platform. We will ask you various questions about your business goals, industry, and current social media marketing plan to get a good idea of what actions to take next.

It’s true that your website is a reflection of your brand identity. It tells website visitors everything they need to know about your brand. And in most cases it does so in a matter of seconds. Therefore, if your site isn’t designed in a way that attracts and informs your visitors about what they need to know about your brand, then it may be time to invest in web design services. Good websites will always receive more conversions. A few factors that contribute to a good website are fast loading times, easy functionality, and mobile optimization. Oftentimes, many business owners may design their website and not recognize these important factors. However, these aspects are crucial and cannot be neglected if you want to see more conversions. On top of that, without having an optimized site, your search engine rankings can become less influential. So when you target audience searches for businesses like yours, if your site isn’t optimized correctly, then that will result in low rankings. Which means you’ll see less of that qualified traffic. However, with our web design services you can easily fix these issues and equip your website with the right functions and information to generate better results.

Email marketing is extremely efficient and that’s why it’s widely utilized today. The biggest brands use email marketing as a part of their marketing efforts. However, email marketing is beneficial for even the most newly established brands. One common use for email marketing is to keep the individuals interested in your brand updated with your brand happenings. Another email marketing method is using emails to send out promotions and discounts. You can even setup a recurring newsletter for your email subscribers to provide them with relevant information about your business and industry topics. As you can see, there are plenty of ways you can use email marketing for your business. And no matter what avenue you want to explore with email marketing, our email marketing services are tailored to fit any strategy. From retail, to B2B, and even healthcare, investing in customized email marketing solutions from our Austin digital marketing agency is a key way to build relationships with your audience.

Content creation is an important factor in any campaign you produce. You need content to promote so the content you construct is crucial. Not to mention, this same content is what will turn leads into loyal customers. The key aspect of content marketing is that it should be unique to your brand but also offer valuable information to your audience that they are in search of. With effective content marketing services, you can have content that supports your brand vision while also keeping your audience engaged in a meaningful way. For example, blogging is a popular content marketing technique that we use because it allows us to provide our audience with tons of insightful information that they need to grow their business. This same blogging has helped up position our Austin digital marketing agency as an industry expert and encourage many businesses to look to us for digital marketing advice. We’ve achieved these results through our content marketing expertise and can guarantee the same great results for your business!

Ever wonder how some websites are ranked higher on search engines? The answer is SEO. The websites that have the top rankings on search engine results pages are the websites that are the most optimized. With higher rankings comes more visibility. And this is the visibility you want because the individuals performing these searches are the ones looking for businesses like yours. Thus, when your site ranks higher, this will provide you with quality traffic. What’s great about SEO is it’s a very affordable method to drive organic traffic to your business. Through the use of keywords and relevant information, you can help your site achieve higher rankings. A part of our SEO services is keyword research. Our Austin digital marketing agency performs keyword research to identify what phrases are most relevant to your industry and what keywords you can use in your content to link your brand with your target audience. For example, if you run a vegan restaurant in Austin, Texas you can use SEO to identify the most popular keywords used by your audience when they search for vegan restaurants in Texas.

With our search engine optimization services, you can gain the visibility you need from the right individuals.

Pay-per-click is similar to SEO in a way that it utilizes search engines to drive traffic to your site. If a searcher uses a specific term in their query, you can target that keyword and place ads on those queries. PPC is a paid search method. So you pay whenever someone clicks on your website information. PPC ads are placed at the top of search engine results and are usually a great way to receive more of the quality traffic from certain search results. In addition, with PPC ads you will always have a good idea of what your costs will be, which will allow you to manage your advertising budget better. With our Austin digital marketing agency, we will identify the best keywords to place ads on, so you can receive more clicks at a great price. A part of our PPC services is our ongoing management. We monitor your Google ads to see how they are performing and implement retargeting techniques to draw the attention of the individuals who have previously visited your site. When you work with our Austin digital marketing agency, we’ll help you discover how to leverage search engines so your ads can become more results-driven and your business can prosper.

Videos have always and will continue to be the most engaging material any brand can use. This is because people are more drawn to videos than they are words. Knowing this simple fact can help separate okay marketing from great marketing. That’s why our Austin digital marketing agency knows that utilizing video marketing in your media strategy is a key way to stand out from the crowd. We will help you use Instagram TV, Instagram Reels, stories, and other video marketing features to make your content pop. Our video marketing team can develop videos for any campaign no matter what your business may offer. Now you will have eye-catching campaigns that showcase your brand identity and get your audience interested in learning more about your business.