This is why we are confident we can achieve the results you need with our PPC services. It all starts with the right process – a process that is specifically designed to create powerful PPC campaigns for your business and has done so for many of our PPC clients before. Here is how we do it:

In regards to PPC management, our PPC services always involve you working with a specialist that has years of experience with PPC advertising. Your assigned specialist will be in charge of running and managing your campaigns. Being that our PPC specialists are experienced in utilizing Google Ads, we will be able to leverage this platform for your business to optimize your campaigns. Your account manager will ask you basic questions about your business, as well as detailed questions about your brand, audience, and current marketing strategy. This information is crucial, as it will help us identify how to construct and adjust your campaigns going forward.

After we have learned the basics of your business, we can move on to the next step, which is discovering what keywords to target. These keywords will be the basis of your campaigns because the more relevant they are to your industry, the better. However, to identify the right keywords includes performing detailed research. A part of the keyword research phase is brainstorming what keywords are most relevant to your business and audience, then analyzing the traffic, competition, and costs that will be incurred using these keywords. This research helps us identify the most cost effective and impactful keywords, so we can avoid investing in keywords that won’t be as successful.

You want to know how your competitors are ranking for certain keywords so you can beat them. Thus, we take the time to evaluate their content marketing and other actions on search engines. We need to be aware of what’s working for them and what isn’t so we can craft a more effective solution for your business.

Once we have learned all the information we need about your business, audience, and competitors, we will gather all the information and begin to create your campaigns. When we create ads, we get into the details. That means we write the copy, create the images, develop the headlines, and build specific ad groups for your campaigns. What helps us identify if a campaign will work or not is performing A/B split tests. These tests allow us to develop multiple variations of your ads and choose the winning copy that will resonate the best with your audience.

After we launch your PPC campaigns, we will continue to watch them daily. We look at your ads and keep and eye on the important metrics that impact your campaigns. A part of our PPC management service includes regular monitoring and adjusting. If we see any part of your campaign that needs to be adjusted, we will make the necessary changes immediately so that your ads can continue to be effective as time goes on. Then, we wrap it all up in a detailed campaign summary and present it to you at the end of the month.