Austin Social Media Agency In Texas

Every business functions differently. But no matter how dissimilar one business may be from another, every business can utilize social media marketing. What makes the difference between generating results and not are the methods you use behind what you post on your social accounts. The key is creating optimized content and a results-driven plan. All of which we will develop throughout our proven social media marketing process.

Here is how it works:

The first step of our social media marketing process is assigning you with a dedicated social media manager. This account manager will guide you through the process and help with anything pertaining to your marketing campaigns. They will be skilled in social media advertising, management, and lead generation. They will also have ample knowledge on the various social media platforms you can utilize. To begin, we will evaluate your business, audience, goals, and current marketing strategy. This will help to get a good understanding of where the gaps lie and what we can do to help.

After your social media marketing manager has identified what your goals are and a possible plan of action, we will craft the strategy we are going to follow to get your business the best results. Expert marketers know it’s all in the strategy. You must have a solid plan to follow to minimize wasting resources. This strategy will expose which social media platforms we will work with and what type of content we will create for your campaigns.

Once we have a concise plan of action we can begin the content creation portion of the process. This is where we develop the content that will attract your audience to your business. We will work on your text, graphics, headlines, and anything else that will make your campaigns stellar. The key to creating campaigns that generate results is developing multiple versions of those campaigns. Having several different versions of your ads allows us to do split testing which tells us what version of your ad will resonate more with your audience. Thus, your ads will do a better job at engaging the right people and receiving the most results.

Optimization is the key to making sure your ads continue to generate good results. Without it, your campaigns will slowly become less efficient as time goes on and you’ll be back at square one. To avoid that, we monitor your metrics and make changes to your ads when we notice they need adjustments. When it comes to internet marketing, trends, consumers, and algorithms are always changing. Social media in particular is infamous for always influencing new trends. This is why it’s important to our marketing firm that we stay on-top of these factors, so we can revise your campaigns accordingly. At the end of the month, we communicate this to you via a detailed report about your campaign performance. This way you know how well your ads performed and what your audience engaged with the most.