Facebook Marketing

Formula for Facebook Success

So far we have discussed various areas of Facebook Marketing that could be useful for various aspects. But which avenues are best for your business? Since you’re in our training, we will disclose our formula for Facebook success. It consists of the following:

  1. Identify the purpose
  2. Develop a strategy
  3. Design an appealing Facebook cover
  4. Pin your best content
  5. Like-gate incentives
  6. Maintain daily activity
  7. Post Relatable Content
  8. Drive Traffic and Convert

The first two components listed in the formula for Facebook success have already been covered. First, you need to identify your overall purpose for using Facebook as a method of marketing your business and then you must develop a strategy to fulfill the purpose. Once you have set-up your account details for your Facebook business page, then it is time to consider the design.

Facebook Cover

From the moment someone clicks on your fan page to the moment they exit, your aim should be to appeal to their interests as much as possible. The first step in doing this is to design an appealing cover image to set the tone for your business page. The cover can include the following:

  • What your business is about
  • High-quality photo or nicely designed graphic
  • Call-To-Action for people to like your page

The main point of having an appealing cover photo is to give your fans a way to visualize your brand in a manner that sparks interest. For example, the cover photo above is very short, simple, and to the point. The design is very neat and professional while the Call-To-Action is very strong. It simply asks a question and also provides contact information to receive a response.

Pin Your Best Content

What makes your brand different? Is there a specific promotion or special offer that you are currently running right now that you would like to highlight? Well this is content that you should pin to the top of your Facebook page. Pinning content allows you to place one post at the top of your page regardless of when it was posted. Here’s an example of a strategically pinned post.


Let’s think about it: Remember – most of the content coming from your Facebook page should be relatable. We have instructed you to not “push, push, push” content about your product or service too often, because people will lose interest and possibly unfollow your business page. Use your pinned post as a method to get your best message across to your audience. This way, you’re not spamming your audience’s timeline with information about your business – AND – if your content engages them to the point where they click your page, your pinned post about your business will be the first thing that they see.

Like-Gate Incentives

Use Like Gates to your advantage and make people Like your page before entering the treasures that your business is currently offering. Whether that is entering a contest, receiving a free gift card, or gaining access to private information, you should capitalize on that traffic and make sure that they become a fan of your business if they are going to utilize different aspects of it.

Maintain Activity

In order for your Facebook marketing efforts to continue to work, so do you! Half of the businesses who utilize Facebook for advertising put little effort into maintaining the activity of their pages. Do not let this become your business. The more you post, the more your desired audience will see your brand. It should be your top objective to stay in the eyes of your valued customers.

Post Relatable Content

It doesn’t take a rocket scientist to realize that your fans are not always going to be interested in what’s going on with your business. You must incorporate relatable content into your daily posts to keep your audience engaged with your brand. Post about things that interest them the most, but also correlates with the industry your business is in.

Drive Traffic and Convert

Finally, once you have successfully identified a purpose for utilizing Facebook, a strategy for fulfilling it, and designed an appealing page – You can begin driving extensive traffic to your Facebook page. Remember, this can be done through paid advertising, external sources, or internal sources. By the time people arrive on your fan page, it should be filled with relatable content and visuals (cover images/pinned photos) that provide more information on what your business is all about. It is your job to figure out how to convert that traffic into your revenue. Some ways that this can be done is by executing special promotions, contests, creating a Facebook store, or posting offers.