Using a blog consistently is arguably one of the best ways to build brand awareness while delivering high quality content at the same time. Compared to other forms of building an online audience, blogging is inexpensive. 

Around 80% of companies that utilized blogging as a component of their digital marketing strategy reported that they have acquired customers through their blogs. Also, more than 80% of those companies admitted that blogging is a critical part of their digital marketing effort.

There are several reasons why blogging is such a powerful tool. First of all, blogs are excellent for search engine optimization (SEO). Google loves great and informative content. That’s one of the things that they look for when ranking sites. Now, nothing can beat blogs when it comes to providing informative content to online users.

If you have a blog that publishes relevant content to your industry, then there’s a good chance that it will rank highly on Google. Your blog is a great opportunity to use the most vital keywords for your niche. When Google deems your blog as a helpful source of content to visitors, it will push your website up the rankings on search result pages for relevant keywords. This in turn drives more organic traffic to your site!

Having a blog is also a great way for you to develop your relationship with existing customers. Engaging customers is a very crucial part of digital marketing and blogging is an excellent means for you to connect with your audience.

By publishing high quality content, you can capture the trust of your audience with content that your audience finds relevant. You can further enhance that connection by building a comment section on your blog. That is where your audience can connect and share their thoughts with you directly!

Your blog is also a great way for you to connect more people to your brand. You can engage more people, both existing and potential customers with your brand message through your blog posts.

Your blog posts can give your audience a strong idea as to what your brand is all about. It will be your means of building a brand identity that people can connect with while simultaneously giving them information and solutions that they value and are looking for.

Maintaining a blog is also one of the most effective means for you to establish yourself as an authority in your industry.

Establishing yourself as an authority in your niche and your industry is one of the best things that you can do to establish your influence over your competitors. Once you are perceived as an authority, people will naturally flock to you when they require a service or a product that you provide.

The most direct way of establishing your blog as an authority is to write about topics your audience finds helpful and can use as a reference. Perhaps the best sign that your brand is perceived as an authority is when people start looking to your blog for answers as the expert guide within your industry. That means people trust you extensively.

Blogging is also a great way for you to create opportunities for sharing, conversions, and sales. When people find your content to be interesting, relevant, and important then they will share your content to avenues like social media and more importantly, it shows they trust you enough to purchase from you.

Now, as you can see, there really are a lot of reasons why blogging should be an essential part of your digital marketing strategy. The problem now is how can your blog be effective?