Are you a real estate agent struggling to find creative ways to market yourself and your business?
Marketing your real estate business can be difficult, but luckily you’re in the right place!
We have the ultimate guide full of real estate marketing ideas for both your offline and online marketing strategy!
What are the 4 P’s of marketing in real estate?
The 4 P’s of marketing in real estate are price, product, promotion, and place.
In the real estate industry, price refers to how you are strategically pricing your products. In this case, your products are your house listings!
Promotion refers to how you promote your listings. This blog post is full of awesome ways you can promote your listings!
Lastly, place refers to where you are positioning your advertisements!
What is the best way to market real estate?
The best way to market your real estate listings differs depending on your target audience and the area that you are located in.
Try out some of the ideas we have listed in this video to find what is most effective for you!
How do you attract real estate clients?
The most important step in attracting real estate clients is showing that you are a trustworthy, successful agent! Try forming personal connections with your audience!
How do I market myself as a real estate agent?
All of the ideas in this post will help you effectively market yourself as a real estate agent!
50 Effective Real Estate Marketing Ideas
The first one of our real estate marketing ideas is to ask for referrals from previous clients!
Referrals are when your previous client that has loved your services, refers you to someone they know that is in need of a real estate agent.
Real estate referrals are super beneficial to grow as a real estate agent!
2. Open Houses
Open houses are always a great way to succeed as a real estate agent! This is a great way to show off your listings and sell them fast!
3. Create a Website
Real estate agents need to have an organized website! Potential buyers will be more interested in choosing you as their agent if you have a professional website.
Collaborating with influencers on social media would work perfectly to increase the reach of your real estate business!
Depending on the social platform you choose, there are many influencers that would be interested in working with your business.
5. Use Chatbot
Adding a chatbot feature to your website will make it easy for your potential customers to get answers to their questions!
6. Give Freebies at Open Houses
Everyone loves free things! Try giving away free items to your open-house guests such as cups, t-shirts, stickers, etc. with your real estate logo on them!
7. Provide a Complimentary Moving Truck
The next one of our real estate marketing ideas is providing a moving truck!
Offering a complimentary moving truck is a great incentive for those who purchase or rent a house from you. This will make it an easier moving process for your clients!
8. Send Birthday Cards
Show your clients that you care about them by sending them birthday cards! This will help you build a deeper connection with your clients.
9. Hire a Photographer
If you haven’t already, hiring a professional photographer to take your photos will significantly improve the quality of your listings!
High-quality photos are an essential part of being a successful realtor.
10. Cold Calling
You can always try cold calling in an attempt to sell your real estate services!
11. Spice Up Your Video Marketing
Try adding more creative aspects to your video marketing instead of creating typical, boring marketing videos! Don’t be afraid to show your personality!
Check out this blog next to learn more real estate video marketing tips.
12. Create a Local Blog
You can increase your leads by creating a blog where you discuss local news and events happening in your local area!
13. Text Messaging
Sending text messages to your prospective buyers is an excellent and effective marketing tactic.
Make sure to not send too many text messages to the point where people will want to unsubscribe!
14. Hold Contests
Holding a contest is a great way to create buzz for your business. Try keeping the contest related to home buying and real estate!
15. Drone Photography
Try out a new style of photography with drone photography! This will ensure you will differ from other agents.
16. Team Up With Other Agents
Teaming up with other agents on some of your real estate efforts is an effective way to grow your client list.
You will gain a lot of new prospects who are already familiar with the agent you are collaborating with!
17. Create Unique Business Cards
The next one of our real estate marketing ideas is to create unique business cards. Making your business cards unique will help you stand out from other real estate agents!
18. Give Thank-you Gifts
The next one of our real estate marketing ideas is to give thank-you gifts. Thank-you gifts are a great way to show your appreciation to your clients!
19. Virtual House Walkthrough
Including virtual home tours in your listings allows potential buyers to get a better understanding of what the house really looks like!
20. Speak at High School Career Fairs
Share your real estate knowledge by speaking at career fairs! You may inspire the youth to want to become real estate agents. It also helps get your name out there!
21. Utilize Real Estate Email Marketing
Email marketing campaigns are a great way to inform your target audience about new listings you have!
This is a great alternative to sending direct mail and regular newsletters.
It may not be possible for everyone to go to your open houses. To overcome this obstacle, try going live on social media and give a walkthrough of your listings!
23. Hold a Webinar
Holding a free webinar is a great way to expand your market and connect with potential clients.
You can hold webinars on a variety of topics such as tips when buying your first home, real estate agent tips, and more!
24. Focus on SEO
Improve your search engine marketing by focusing on improving your search engine optimization! We have a blog post here that focuses on SEO best practices!
25. Get on TikTok
TikTok is an essential part of a successful real estate social media marketing strategy!
It is a great platform to connect with new homeowners and the younger audience that will be renting or purchasing their first home soon!
26. Real Estate Memes
Memes and funny content will excel on your social media accounts! Try creating funny content that relates to buying your first home!
27. Referral System
Creating a referral system that rewards clients who refer someone to your business is an effective way to get more referrals!
If you want to do more than organic social media posting, you can try running social ads!
There are many platforms you can run ads on such as Instagram, TikTok, Facebook, LinkedIn, and Facebook Messenger ads.
29. Branded Merch
Branded merch is a great example of effective promotional materials that will help build awareness of your business!
30. Ask Former Clients for Reviews
The next one of our real estate marketing ideas is to ask former clients for reviews!
Asking your happy clients for positive reviews on Google, Yelp, etc. will help build a great reputation for your business within your ideal target market!
31. Create Pinterest boards
Share some home inspiration with your audience by creating Pinterest boards!
32. Build Your Google Business Profile
Your Google Business Profile is important to improve the credibility of your business!
Ensure that your Google Business Profile is properly set up and has the correct information.
33. Partner with Local Businesses
Partnering with local businesses will allow you to connect with your local market and reach your target customers.
34. Rethink Your Branding
Your branding is an extremely important part of your business! Ensure that all of your marketing content has the correct branding.
35. Utilize Google Analytics
Regularly analyzing your Google Analytics is an effective way to manage your online marketing!
36. Start a YouTube Channel
Start a YouTube channel to share your real estate and home-buying knowledge!
There are many different directions you can go with content creation on YouTube. Try out different styles of videos to see what gets the most engagement.
37. Ask for Yelp Reviews
Yelp reviews are one of the most effective platforms for online reviews! Ask your happy clients to leave you a review.
38. Volunteer in your community
Volunteering in your community is a great way to increase your brand exposure.
39. Reach Out to Local Radio and Television Stations
Being featured on local radio and TV stations is a powerful tool for real estate agents! Reach out to your local stations to see what the process is for getting featured.
40. Billboard Ads
Billboard ads are a great offline marketing strategy to grow your real estate business!
41. Keep Past Clients Engaged
Once you’ve made a sale with a client, you should continue to maintain your relationship with them! Keep them engaged by reaching out to them periodically.
42. Make Connections on LinkedIn
Build your connections on LinkedIn to broaden your market! Try connecting with real estate industry experts.
43. PPC Ads
Pay-per-click advertising is a great way to market your real estate business! We have a blog post about real estate PPC ads here.
44. Showcase Testimonials
You should be showing off your awesome testimonials! This will help build brand credibility.
45. List Properties on Online Marketplaces
Make sure that your listings are featured on online marketplaces!
46. Get Published in Magazines
While this may be difficult to obtain at first, getting published in real estate and home magazines would significantly grow your business!
47. Start an Email List
It’s never too late to start an email list of your clients, leads, and potential clients.
48. About Me Agent Videos
A fun digital content idea is to film ‘about me’ videos of your real estate agents! This will allow your audience to get to know you better.
49. Provide Free, Easy-to-use Charts and Templates
Another idea is to provide free templates for other home buyers and real estate agents to use!
Our last real marketing idea is to be active on social media! Try posting often, even once a day if possible.
Now that you have read all 50 of our real estate marketing ideas, you should be ready to market your business!
Use these creative ideas to make yourself stand out from other real estate agents!
At LYFE Marketing, we love helping small businesses with their digital marketing.
If you’d like a professional to handle your digital marketing, you can view our digital marketing services.