If you want to know the best time to post on TikTok this 2023, read on to find out.
TikTok took social media by storm by introducing bite-sized short videos.
This is especially true when the whole world was locked down last 2020 because of the pandemic and people had no choice but to stay inside their homes.
From dance challenges to quick make-up tutorials, music covers, funny content, cute filters, and so on…
…it’s obvious that users of all ages are enjoying sharing videos on one of the best social media platforms for business today.
Which is why giant social networks like Facebook and Instagram also decided to release their own version of TikTok on their platforms aka Reels.
And because of the massive response and engagement TikTok gets from its users, brands across the globe are also utilizing it to reach their target audience.
Indeed, it has become one of the fastest-growing social media networks.
And with that, of course, comes competition. Different brands are vying to be seen by users hoping to convert them into paying customers.
But the thing is, it’s not only content that makes a TikTok marketing strategy successful – great timing matters too.
You need to be there at the right time for your potential customers to actually see your videos.
So in today’s article, we will discuss the best time to post on TikTok to get more views and likes for your content.
Global Best Time to Post on TikTok in 2023
According to a study conducted by Influencer Marketing Hub, from over a hundred thousand posts, these are the global best times to post on TikTok to get the highest engagement rate.
|Monday||6 AM, 10 AM, 10 PM|
|Tuesday||2 AM, 4 AM, 9 AM|
|Wednesday||7 AM, 8 AM, 11 PM|
|Thursday||9 AM, 12 AM, 7 PM|
|Friday||5 AM, 1 PM, 3 PM|
|Saturday||11 AM, 7 PM, 8 PM|
|Sunday||7 AM, 8 AM, 4 PM|
All times are expressed in Eastern Standard Time.
While these times give you stellar engagement rates, consider these as average times. They don’t apply to all businesses in every industry.
Because as you know, every audience, as well as demographics, has different activity patterns on each social media platform.
However, you can use this list as a great starting point in scheduling your TikTok content.
Once you have enough data, you can then adjust them accordingly to better fit your audience.
Overall Best Time to Post on TikTok By Day
People check their social media accounts on a daily basis. But it doesn’t mean that they do it at the same hour everyday.
The time they’re active on social media changes day by day, TikTok included.
So what do you need to do as a business promoting your brand on this platform? Find out the overall popular times to post your content!
Best time to post your TikTok videos on Monday
On Monday, the best time to post on TikTok is at 10 PM.
This is probably because most TikTok users tend to focus and start their work off strong and then take a breather at night by scrolling through their TikTok feeds.
Best time to post your TikTok videos on Tuesday
On Tuesday, the best time to post your TikTok videos is at 9 AM.
User’s engagement seems to be higher in the early mornings starting from 6 AM onwards.
Best time to post your TikTok videos on Wednesday
Similar to Tuesdays, the best time to post on Wednesday is during early mornings at 7 AM.
Best time to post your TikTok videos on Thursday
On Thursday, the best time to post those TikToks content is at 7 PM. This is also when you can generate the highest engagement from TikTok users.
Best time to post your TikTok videos on Friday
The best time to post on TikTok on Friday is at 3 PM.
The good thing is, the engagement is consistent during Fridays all throughout the afternoon and Friday evenings starting from lunch hour.
Best time to post your TikTok videos on Saturday
Unlike the other days where early mornings generate better results, on Saturdays, the best time to post is at 11 AM.
Best time to post your TikTok videos on Sunday
Finally, on Sunday, the best time to post your TikTok videos is at 4 PM. But here’s a fun fact: posting around 7 – 8 AM is also a win for your Sunday posts.
While these average best times are a good place to start when creating your own posting schedule…
…keep in mind that TikTok holds a global audience with different time zones and demographics (younger audience, millennials, Gen Zs, etc).
That’s why it’s important to know the particular day of the week or time of the day when they are online to maximize your video exposure.
We’ll dive more into that later in this post.
But generally, TikTok seems to have a different peak time compared to Instagram. The best time to post on Instagram is mostly during workdays between 9 AM – 5 PM.
On the other hand, the best time to post on TikTok is usually during early morning and in the evening.
If you want to learn more about the differences between TikTok and Instagram, read our post on TikTok vs Instagram after this.
And now that we know the top times to post your TikTok videos, let’s also tackle the worst times to do so.
The Worst Time to Post on TikTok
If there are best times, of course, there are also worst times to publish your post on TikTok. Check out this table:
|WORST TIMES TO POST ON TIKTOK||HOURS|
|Monday||11 AM to 9 PM|
|Tuesday||10 AM to 12 AM|
|Wednesday||9 AM to 10 PM|
|Thursday||1 PM to 6 PM|
|Friday||4 PM to 4 AM|
|Saturday||12 PM to 6 PM|
|Sunday||5 PM to 6 AM|
All times are expressed in Eastern Standard Time.
And since these times are in EST, remember to convert them according to the location of your audience.
Why Do TikTok Posting Times Matter?
Posting content when your target audience is active can do wonders for how your posts will perform.
And this doesn’t only apply to TikTok, but to all social media networks as well.
With hundreds of videos being published every second on the platform…
…there’s a high chance that your video will just be lost in an endless stream of content if you don’t publish at optimal posting times.
And it’s a shame especially if you spent hours creating that video.
It could’ve performed better if only you published it right on time when your audience is active.
Aside from that, when you post when many TikTokers are active, the algorithm will also favor you.
Because the more views you get, the more TikTok algorithm will show your videos to casual users. It becomes more viral as more people view your video.
Is Posting Too Much on TikTok Bad?
Too much of anything is bad – have you heard of the saying before?
This too can be applied to your TikTok posts.
While we do recommend you to post consistently on your TikTok account, posting too much can lead to fewer views and lesser interactions from users.
Ideally, try to post from 1-3 times a day. Doing this will give your audience enough time to really digest your new content.
To sum it up, always make sure your audience will not be bombarded with so much content from you at once.
Should You Post Your Videos at the Same Time or at Different Times?
Now that you know the best time to post on TikTok, you probably also want to know if you should stick to one posting time or try posting at different times.
Our answer is the latter, IF you publish more than one video a day.
By posting TikTok content at multiple time slots, you will be able to expose your videos to a lot more viewers, including of course, TikTok users in general.
And the more eyeballs you drive to your videos, the more interaction you’ll get. This is a smart way to boost your follower growth and establish brand awareness.
By following a consistent posting schedule, your audience will be able to expect when you’ll post a new video. It will help foster engagement with them.
And by posting the rest of your content at different, multiple best times, you’ll reach more people and hopefully, turn them into followers.
How to Find Your Own Best Time to Post on TikTok?
We’ve said it before and we’ll say it again, everything in digital marketing should have its own unique plan.
There’s no one-size-fits-all approach to any marketing strategy, including your TikTok’s posting schedule.
Although these are generally the best times to post on TikTok…
…you should still find your own unique times when your target audience is online to maximize the results you’ll get.
And how will you do that? You can start off by answering the following questions:
- Where is your target audience located? What is their local time zone?
- When are they most likely to scroll through their TikTok feed?
- What time are your TikTok followers more active?
- What is your best-performing content?
You can then use the native TikTok analytics or invest in a third party social media scheduling tool to find the answers to the questions above.
Note that if you have a Creator Account, you first need to switch to a Business Account to be able to use TikTok analytics.
1. Find out the location of your target audience
Knowing where your audience is located will help you adjust your posting schedule according to the audience’s time zone.
To check this, simply go to your Followers tab and then scroll down to the Top Territories section.
However, this TikTok analytics has some limitations including not being able to see the cities where your audience is located. It only tells you the countries.
So if you need more info on that, consider investing in a third party social media management tool.
2. Check out the times when your followers are most active
This is the most important metric you can get from your TikTok audience analytics.
Find out when your followers are most active on TikTok by going to the Followers tab, then click the Followers Activity section.
These follower insights will give you the days and hours at which your TikTok followers are active and have an overview of the audience’s activity patterns.
By knowing your audience’s active hours or active times, you can now specifically tell the best time to post on TikTok for your followers to see your content.
3. See your successful posts
Checking your content performance will allow you to:
- see your successful videos; and
- find out when exactly you posted them
To do this, go to the Content tab in your dashboard. You will be able to see here the posts’ performance in the past 7 days.
And then in the “Trending Videos” section, you can check out your posts arranged according to the number of likes they received.
When you tap a post, you will be able to see more details about it.
For instance, it will show you the total number of views, traffic source time, average watch time, and the location of where the views came from.
Now that you have all this information, be sure to list them down and check if there’s a connection between the posting times and engagement they received.
If you want to see more TikTok ideas for businesses, check out this post next.
4. Track and keep a record of your performance
This is not a one-time process.
Make sure to regularly monitor your content performance; a weekly audit should be fine especially since TikTok only shows data from the past 7 days.
Also, note that this data is deleted after 28 days, so you need to record them before they’re gone.
You’ll see that after a month or two, you will see which posts, days, and times gave you the best results.
And this is great to help you to determine the best time to post your TikTok content.
When you create your spreadsheet, be sure to include and track the following metrics:
- Date and time of posting
- Video reach
- Total play time
- Total video views
- Number of likes and comments
- Number of shares
- Traffic source
- Average watch time
- Audience territories (1st and 2nd)
Aside from determining the best times to post, tracking these metrics will also help you find out the types of posts that your audience engages with the most.
Once you know this, go ahead and create more of this content to generate more interactions with your audience.
5. Check out your other social media accounts
If you are actively posting on other social media platforms like Instagram, you can also use their native analytics and take advantage of the information there.
For instance, unique in TikTok, Instagram analytics shows your audience’s cities.
You can then include this information in your spreadsheet when deciding on your posting schedule.
Or you can also cross-promote your TikTok content and account on other social media networks to encourage more people to follow you on TikTok.
It’s obvious that the giant social media platforms didn’t see TikTok coming.
But TikTok’s rise to popularity definitely paved the way for those bite-sized short videos everyone’s enjoying today.
As a business, it’s a no-brainer that you should also take advantage of this trend. But don’t stop with simply creating valuable and engaging content.
Make sure that those videos will be seen by your target audience by posting them at the right time! Hopefully, this guide on the best time on TikTok will help you get started.
And if you need help with your TikTok marketing strategy, don’t hesitate to reach out. Or you can also check out our TikTok management services today to get started!