Canva has been around for almost a decade at this point.
And its constantly growing popularity, plus the loyal user base, are testaments to exactly how useful it is as a graphics creation website.
With its simple and easy-to-use interface, it has made visual media accessible for anybody who needs it.
Whether it be social media graphics, banners, logos, eBooks, business cards, flyers, video ads, digital marketing graphics -the works.
At this point, you can assemble almost any visual graphic in Canva.
The keyword is “assemble”.
To clarify, we’re not saying that Canva can do everything you can do in Photoshop.
Or even make custom vector illustrations like you could if you used Adobe Illustrator or Corel Draw.
But, its strength is its ability to have all the key features your need to assemble quality business graphics…
…that would usually take multiple software to put together.
Thus saving you time and giving you convenience, but still with quality output.
This is important not just for students and professionals alike. This accessibility is essential for businesses as well.
So in today’s post, we’re going to talk about some of the most useful Canva features that you can use for your business graphics.
5 Useful Canva Features You Can Use For Your Business Graphics
Canva Feature #1: Smart Mockups
Smart mockups give you the ability to make lifestyle images using images you’ve uploaded yourself and apply them to:
- laptop or desktop screens,
- T-shirts, or
- book covers.
The outputs look professional and, more importantly, personalized.
For example, if you want a graphic of someone using your website, you can upload a screenshot of it…
…and choose from the laptop or desktop smart mockups in their library.
Canva Feature #2: Background removal
In ancient times (and by “ancient times” we mean not even a decade ago), images like this…
…would not have been easily cropped by Photoshop’s magic eraser tool.
Quick crops only happened if you had a high-resolution image with a plain background.
If your image was a bit busier and had more things in it, it would have confused the AI.
Thus, the only way to effectively remove a background was to outline your subject manually…
…and delete everything that you haven’t selected, which would take time.
Now background removal has come a long way in photo editing software, and for Canva, it is as simple as pressing a button.
Of course this isn’t foolproof, and what you can’t crop with this, you will have to go into Photoshop and crop it out yourself.
But it’s pretty rare that this would happen…
…since the artificial intelligence for detecting and separating the background from the subject has become advanced.
So you’re mostly left with a glorious clean cutout of your subject images.
Check out this post next to learn how to remove image background.
Canva Feature #3: Animations
Depending on what kind of graphic you’re making…
…Canva has a solid set of pre-set animations you can apply to turn any still graphic into an animated video.
You can set the animation to either the whole page or to each individual element.
Movement attracts the eye, and this will make your social media graphics, ads, and other digital business visuals more eye-catching to your audience.
In fact, we have created some tutorials on how to use Canva to design animated Reels ad, as well as to design TikTok ads.
Canva feature #4: Import your preferred font
This feature is important, especially if you already have a visual brand guide and your brand’s font isn’t in Canva.
You have the option to import your own font file directly to your account.
And then once it’s uploaded to the brand kit page, your font will then appear as one of your font options.
And, it’ll show up in the search bar if you type in its name.
Canva Feature #5: Pre-set templates
Canva’s strength is its ability to make great visuals available to people with minimal or no background in graphic design.
For each and every dimension or aspect ratio you make a design for, Canva has a huge library of pre-set templates.
You can then edit directly and change as much or as little as you want.
You can select any of the templates that would best suit your business and then edit it just enough so that the:
- colors, and
…are tailored to your brand.
And that is it for today’s list of useful Canva features you can use for your business graphics.
If you need more help with your graphics, our graphic design agency has an in-house team of designers you can rely on.
Contact us today to get started!