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best online advertising

The Top Online Advertising Platforms in 2024

Today we’re going to break down the top online advertising platforms of 2024 and help you choose which online ad platforms are…

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how much to spend on ads

How Much To Spend On Ads When You’ve Made $0

PPC Advertising - Brandi - October 30, 2023

 One question we get asked a lot is, “How big of a budget should we allocate to advertising if we’re a…

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ads that sell

How To Create Ads That Actually SELL

 When you are creating ads to market your product or service, be it a Facebook ad, YouTube ad, Instagram ad, or…

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strategy for business

How To Choose The Right Strategy For Business

 Which strategy for business is worth putting more time into – social media or Google ads? A lot of business owners…

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ROAS: Understanding Your Return on Ad Spend

PPC Advertising - Sherman - July 1, 2022

Measuring the success of your PPC ads is an important part of improving your paid search campaigns. However, not all metrics are…

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long tail keywords

How Long Tail Keywords Can Make or Break Your SEO Plan

PPC Advertising, SEO - Sean - July 1, 2022

What are Long Tail Keywords? Long tail keywords are how the majority of the population searches the internet. Keyword research remains one…

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SEM Advertising: A Fast and Efficient Way to Generate Revenue

PPC Advertising - Keran Smith - July 1, 2022

(SEM) advertising, also known as search engine marketing, has become one of the most significant ways to generate website traffic. As a…

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Google ads cost

The Details: How Much Google Ads Cost Your Business and Is it Worth it?

A question that we often get from our clients here at LYFE Marketing is – how much will Google ads cost my…

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Build a Keyword Strategy That Helps Business Boom Now & In the Future

PPC Advertising, SEO - Keran Smith - July 1, 2022

Over 93% of website traffic today comes in through search engines. And yet 75% of searchers don’t get past the first page…

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SEO vs SEM: Which is Better for Your Business?

PPC Advertising, SEO - Keran Smith - June 30, 2022

Web search is one of the most powerful tools we have today. Just like you, people from all walks of life use…

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