In today’s design guide, we’re going to put together a video ad for TikTok using Canva.
TikTok is a video-based networking service, so it goes without saying that you can throw the idea of using traditional still ads out the window.
If you want to grab someone’s attention on this platform, you need to make use of great videos and music to go along with those videos.
Also another thing to take note of, is that your ad design for this platform will have to be in portrait mode. That’s 9:16 in dimension or 1080×1920 pixels.
This gives us extra space compared to traditional square ads with a 1:1 ratio.
And of course, as we have done in previous design guides here on our blog, we will be using Canva to design TikTok ads.
So let’s go right ahead and jump into their website.
Steps On How To Design TikTok Ads Using Canva
Step 1: If you’re familiar with Canva at this point, you already know the drill. Every design starts with the click of the “Create a design” button.
Step 2: Let’s type in “TikTok” and then select TikTok in-feed ad. It should open up a new design canvas in the right dimensions for us to start with.
Step 3: Now, let’s take a look at some pre-set templates to start with.
Of course, alternatively, you can start from scratch, but we find these pre-set templates that Canva offers to be a pretty good starting point.
Additionally, it will save us a bit of time since we’re starting with a base layout instead of a blank canvas.
Step 4: For this guide, let’s say we’re making an ad for a sale on a restaurant with a new and improved burger that is soon to be launched…
…so we think this template fits it well.
Let’s go ahead and edit the elements to fit our brand better.
We’ll start with removing the elements that we won’t be using.
Step 5: Now, we’re going to go ahead and replace the featured video here. For this guide, we will be using a stock video.
But as a rule of thumb on any ad you make, an actual image or video of your product or service will always be the best option.
This is so you can truly showcase what you’re offering.
But for this guide, we will use this video here and drag it into the video container.
Step 6: We will then edit the length.
You don’t want your ad to run too long, as your goal is to capture your audience’s attention with the least amount of time possible.
Let’s stick to 10 seconds for this first frame.
Once again, TikTok is a video-based platform. So when you design TikTok ads, your priority should be maximizing movement.
If you’re interested in learning more about this platform, then read our post on TikTok ads for beginners next.
Step 7: For this design, we think we want to try using the same video we just used in the center to also be in the background.
But this time, we’ll make it way more transparent. So we’ll drag this into the canvas and then edit the transparency and length.
Step 8: After that, we want to add some animated elements like strokes.
So in the search bar on the Elements tab, let’s type in “strokes”.
And then in the settings button, let’s edit it to only show animated elements.
Great! So now we have a few animated stroke elements to choose from, let’s apply a few to the design.
Speaking of animated, we also have a post that will teach you how to design animated Reels ad. Check it out after this.
Step 9: Now we’re happy with this first slide, so let’s duplicate it to create a second slide.
The second one will feature just the background video of the burger with the logo featured at the center.
So for this one, let’s just set it to 2 seconds,
Again, we don’t want this ad to run too long since, with the first slide being 10 seconds, this would bring us to a total of 12 seconds.
Step 10: Also, don’t forget to try out different audios and see which music fits your video best in Canva’s audio tab.
Step 11: Once you’re happy with your design, go ahead and download your ad as an mp4 file.
So that’s how you design TikTok ads using Canva!
Be sure to check the video at the top of this post to see the full tutorial on how we created this TikTok video ad.
If you want to learn more graphic designing tips and tutorials, be sure to read these posts next:
And for your other graphic designing needs, head over to our graphic design services page today and get in touch with us.
We’d be happy to help you out!