We’ve put out so many posts covering different marketing strategies and tutorials.
In our Facebook ad examples post, we covered 7 of our clients’ top most profitable Facebook ads…
…and we broke the ads down to show what made them work.
You guys really seemed to find that post helpful.
So in this post, we’re going to follow a similar format, but we’re not limiting the examples to Facebook.
Today, we’re going to walk through some of our top digital marketing case studies using 8 real client examples.
Let’s get started!
8 Digital Marketing Case Studies From Our Clients
Case Study #1: Moto Trax
The first one on our list of digital marketing case studies is Moto Trax.
It is a snow bike company so he had specific products for a specific audience.
We performed SEO, social media marketing, PPC, and website needs for them.
- SEO, Website, & PPC
We got them 78 first-page Google rankings that resulted in over 77,000 new clicks to their website and $96,664.98 in revenue, in 5 months.
We know that’s a lot to unpack, so let’s start with the SEO process.
SEO is the process of making your website rank at the top of the organic Google search results page.
That is when somebody types in a keyword or search term that’s relevant to your business.
For example, if someone searches “atlanta social media management company” on Google/Bing/Yahoo (or any search engine)…
…then the site that is search engine optimized the best for that keyword will be the first organic listing.
So we helped them appear on the first page of Google results for 78 keywords.
Now, SEO is usually a long-term approach, sometimes taking 12 months or more to see first page results.
So the major key to achieving these results so fast was their site’s age and history.
Our client had already established some web authority over 5 years but was doing SEO wrong.
Our team was able to successfully come in to:
- restructure their website,
- develop a strategy that included on and off-page optimization, and
- drive top search results.
And while we did perform other services for them, which we’ll get into in a second…
…SEO was a big part of our strategy because of the nature of their business.
Because their products were so specific and niche, it made sense to put their business in front of people actively searching for those specific terms.
That’s what our SEO and PPC services did for them.
So just take a minute to think about your business.
Is the problem your company solves or the solution that your product or service provides something that people Google often?
If you think so, you can confirm by using Google Keyword Planner (it’s free!) to see exactly how often any search term is searched a month.
But for now, we just wanted to point out that even though SEO is usually a long-term approach…
…that shouldn’t deter your company from starting the process if your audience is on Google actively searching for what you offer.
- Social Media
Now as for the social media service we provided for Mototrax, it’s important to note that you can still target a specific cold audience on social media.
But, it’s not guaranteed that they’re actively searching for or in need of your product right then and there when you deliver the ad to them.
So on that note, let’s look at the social media marketing we did for them to see what worked.
We drove over 49,000 Facebook page likes, over 205 thousand video views, and 1,718 leads at $2.00 per lead, from social ads.
So how did we do this and what made it work?
Well to answer the first question, we used specific objective-oriented ad campaigns to fuel their marketing funnel.
We ran a page-like ad campaign…
…that drove Facebook page likes at $0.19 per like – that’s less than a quarter per like!
We ran a video views campaign…
…that drove over 2-05K video views at $.001 per video view.
We used the post engagement campaign to boost their posts…
…and get over 300,000 engagements at $0.01 per engagement.
And lastly, we ran a conversion campaign…
…to acquire over 1700 leads at $2 per lead.
We’ve said this in other posts, but campaign objective selection is important because they’re optimized by goal.
So a video views campaign is going to show your ad to people within your target audience who are most likely to watch your video.
Whereas if you targeted the same audience with a page-like ad campaign…
…the ad is going to be delivered to people within that audience who are most likely to like your page.
And this is all driven by Facebook’s AI and users’ behavior patterns on the platform.
So that’s why we thought it’s important to show you all the different campaigns we used.
That’s because too often we see business owners who are new to advertising come in and start running engagement campaigns…
…when what they really want are website lead form completions.
Now, the reason all of these campaigns worked is because:
- our client had the budget to fuel them, and
- we were addressing every part of the marketing funnel.
Our client spent over $18,000 in those 5 months but was happy to do so given the returns.
And if you’ve read any of our marketing funnel posts, you know there’s:
- an awareness phase,
- an engagement or consideration phase, and
- a conversion phase
…that your audience usually has to go through in order to become a customer.
Our page likes and video views campaigns helped them garner brand awareness…
…that could later be retargeted to get further engagement out of their new followers and eventually, convert them into leads.
If you want to read more about these SEO results, you can head to our website after this.
And before we jump into case study #2…
…we also want to invite you to check out our new social media ads training course to fuel your knowledge in social media advertising.
Case Study #2: Royce Chocolate
The next one on our list of digital marketing case studies is for a famous brand of chocolate from Japan.
We helped Royce Chocolate generate a 225.25% return on investment using PPC.
We generated 287 conversions that resulted in $13,686.90 in revenue.
So, a little background on the company, they were voted as the number one gift item in Japan’s gift-giving culture.
But after a few years, their products were eventually made available across 14 countries, including the U.S.
So, they hired us to help increase their brand awareness and online sales via Google Ads.
Similar to what we discussed regarding SEO in the last example…
…PPC is another way to put your website at the top of the search results for any given keyword that you feel is relevant.
The main difference is that with PPC, you’re paying Google directly for that space, and this is reflected by users with the “Ad” symbol next to your website.
It’s a quicker route to get to the top of the search results…
…but the caveat is that it constantly takes money to fuel it. Soon as you stop paying for clicks, you stop appearing there.
Having said that, it is often a great temporary option to start driving immediate sales and get some cash flow coming in…
…while you work on a more sustainable plan like SEO.
For Royce’s Chocolates, they spent $4,208.14 and made $13,686.90 back! So let’s look at how we did it.
We broke their campaigns up:
- by different keywords, and
- by different match types
…based on popular search terms we found in the keyword research we did prior.
Now some of the match types we used in their campaign are no longer available.
The match types available now are broad match, phrase match, and exact match.
So Google’s example here is for the keyword “lawn mowing service.” 3 words, 1 keyword.
If you use “broad match” targeting, your ad will appear when related searches are made such as lawn aeration services.
This is probably the least popular type to use because it’s very loose targeting.
Phrase Match means your ad will only be shown if the search query includes the meaning of the keyword.
For instance, “lawn moving service near me” or “hire company to mow lawn.”
This is the match type that replaced Broad Match Modifier which is what we used in Royce’s campaign.
And then lastly, we have the Exact Match, where your ads will only be shown on searches that have the same meaning as your keyword such as:
- “lawn mowing service”
- “grass cutting service”
So that was our crash course in PPC match types for you.
And for this post, we wanted you to understand that we tested out multiple keywords…
…in addition to testing Broad Match Modifier and Exact Match to drive the results we did for Royce’s Chocolates.
These were the top search ads we used that resulted in their 287 conversions…
…sending them right to the shop page for the collection of chocolates they were promoting.
Now let’s look at a PPC case study for a client from a totally different industry.
Case Study #3: Fox Cities Real Estate
Moving on to the next on our list of digital marketing case studies is Fox Cities Home Buyers is a company based in Wisconsin, USA.
They buy houses, pair up sellers with real estate experts, and help people with selling their properties.
They reached out to us for help with their Google advertising.
We scored 95 conversions for them at $16.05 per conversion…
…which is nothing when compared to the revenue gained by any closed lead in real estate.
We followed a similar approach in that we tested a multitude of keywords and tested them with the BMM match type and exact match type.
These were the top-performing ads.
All of them address pain points that are relevant to their target market including:
- fast closings,
- selling your home in 7 days,
- no fees, and
- no appraisals.
Using verbiage that is eye-catching for their target market, not only got them more clicks to their website, but it helped to acquire the right kind of lead.
People are who looking to buy a home are not going to click on those ads that all start out with “selling your home”, and that’s what our client wanted.
Our ads resulted in almost a 40% increase in their conversion rate.
Now to learn more tips for your real estate marketing strategy, be sure to read this post next.
Case Study #4: Wingstop
Fourth on our list of digital marketing case studies is Wingstop.
It is a restaurant chain that specializes in chicken wings with has locations nationwide, as well as a few international locations.
Wingstop came to LYFE Marketing with a goal to grow their social media.
Specifically, they wanted to increase their engagement on Instagram and Twitter so as to obtain new customers.
And we did just that. We grew their Instagram by over 1,300 and their Twitter by more than 1,200.
Now, there’s a lot of ways to grow your followers organically, we’ve made a few posts about it that you can read.
But the reason we specifically wanted to talk about this client as an example in this post is because:
- We were working with a local restaurant which is not something you see addressed a whole lot in posts like this, and
- We used a specific outreach strategy for their Twitter account.
We would look for people actively talking about wings or being hungry on Twitter.
We’d see if we could verify that they were in the local area, and if so, we’d engage with them from Wingstop’s account.
In this digital marketing case studies example, a local tweeted that they were hungry.
We replied to them from the WingStop account and said, “It’s time to defeat that hunger!” with a mouth-watering picture of their wings and fries.
The user tweeted back and said, “I’ll make a stop today! Omg. It looks so good!”
In a massively automated world, there’s still something to be said for personal, one-on-one engagement.
This is especially when you pair that with an enticing food photo that makes you hungry on the spot.
But for small businesses, and especially local businesses – restaurant or not – engagement methods like this can do a lot for your:
- brand awareness,
- brand recall, and
- customer loyalty.
Case Study #5: Embroidery Store
The next company on our list of digital marketing case studies is The Embroidery Store which is a wholesaler for embroidery supplies.
They have a wide range of products and are known as the leading supplier of embroidery supplies to the commercial embroidery industry.
They came to us after failing to realize profitable sales via Google ads on their own.
Our ads produced 99 conversions which resulted in over $15,000 in revenue for them, so let’s look at how we did it.
We ran ads for different keywords based on different products, again using different match types as well.
These were the top-performing ads that sent people directly to their shop page.
One thing that’s important to note about PPC campaigns is that you’re putting them in front of people who you know (are at least somewhat interested)…
…because they’re actively searching for a high-intent keyword that’s related to what you offer.
That’s what we did with their ad group here to help them find their niche target audience.
In the ad, you have a limited amount of character space to work with, and for search campaigns, in particular, there is no image.
So you usually want to get right to the point and that’s what our ads did here: “Embroidery Supplies. High quality, low prices.”
Our client spent $5,731.82 on these ads and made a 162.41% return on investment with $15,040.66 in revenue.
Case Study #6: Talijah Waajid
The next one on our list of real digital marketing studies belongs to Taliah Waajid.
This brand is a natural hair care specialist, a master cosmetologist, and a manufacturer…
…of the first complete line of natural and chemical-free hair care products.
Her brand offers hair care products that are specifically created and formulated for naturally curly, coily, kinky, and wavy hair textures.
Taliah Waajid reached out to us to help them with their social media management.
We generated 54,874 fans for them, over 263,000 total engagements, and over 146,000 video views at $0.01 per view.
So let’s look at how we did it.
Similar to Mototrax’s social media campaign, we ran multiple ad campaigns for Taliah to accomplish these different objectives.
We generated her Facebook fans (or page likes) at $0.16 per Facebook fan,
Her post-engagement at anywhere from 1 cent to $0.004 per engagement, which is very low, and her video views at 1 cent per view.
But you can’t just throw some ads up on social media and expect these kinds of results. The magic ingredient was in our planning.
We broke our strategy down into 5 phases.
- Research of Competitors and Customers
- Development of Content and Growth Strategy
- Implementation of Content and Follower Strategy
- Measure and Reporting and
- Optimization Lifecycle
The short version is that we found and targeted her ideal prospects, built a connection with them, and created engaging content…
…to keep them coming back to her page and brand for more.
Case Study #7: The Handkerchief Shop
Next on our list of digital marketing studies is the Handkerchief Shop.
They are a small business that produces custom handkerchiefs for weddings.
The shop has expanded its embroidery options over time so that customers can fully personalize their products.
They came to us to optimize and improve their search engine rankings.
They started with 185 first-page rankings, and we helped them get to 314 first-page rankings.
They even outranked Etsy here for the keyword “custom handkerchief”.
So how did we do it?
We performed thorough keyword research to see which search queries were being used most by their target audience.
Then, we helped them add hundreds of new Google keywords and rise to first page rankings for over 300 of their total keywords.
So again, you can see we’re working with a client that has a specific offering and target market, which is why utilizing SEO works so well here.
The key in this campaign was to be diligent in our keyword research and ensure we were going after industry-relevant keywords…
…while also following Google’s best practices.
If you don’t know, there are actually unethical ways to perform SEO. It’s called black hat SEO.
Black hat SEO is a way to perform SEO in a way that violates the search engine’s policies.
And if the search engine catches you doing it, it is catastrophic for your campaign and business, to put it bluntly.
White hat SEO is what’s considered a search-engine-approved series of SEO tactics that you can follow.
We want to mention it because if you’re adding keywords to your website to rank higher, you don’t want to perform what’s called keyword stuffing.
This is where:
“keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines.”
But we’re going to talk about this a little bit more in the next case study so let’s go ahead and move on to our last case study of the day,
Case Study #8: Egyptian Magic
Moving on to the last on our list of digital marketing case studies is Egyptian Magic.
This is a multi-purpose skin cream product made of all-natural ingredients.
Now if you read our top Facebook ad examples post, you’ve seen us talk about this client in that post as well.
But we’re mentioning them here again because we did more than just Facebook ads for them.
We also performed SEO and organic social media management.
For SEO, we helped them achieve 53 first-page rankings.
While for social media management, we helped them acquire 67,233 total new followers across all their platforms.
And if you missed it in our other post, we helped them generate $10,062 in revenue from their social media ads.
They began with 0 first-page rankings, so how did we get them to have 53?
Our main strategy was blog creation.
We wrote blogs for them, and in doing so, we added 1,500 new Google keywords to their content.
As a result, they saw greater visibility with these efforts and started continually yielding more organic traffic and sales.
So what we wanted to mention here from the last example about keyword stuffing is that…
…your content should be equally written for your audience as much as it’s written for Google.
You don’t want to just stick keywords everywhere for the sake of sticking them there- that’s a quick way to be flagged by Google.
What you do want to do is research to see which keywords are being commonly searched by your audience, and create blogs around those topics.
Make sure that your blogs are just as helpful and valuable to your audience as they are optimized for Google.
A lot of times, we see business owners making the mistake of only focusing on one or the other.
- Social Media Management
Now for their social media management strategy, we did a few things to engage their target market.
We researched their audience and found that their consumers are influenced by and care about an aesthetically pleasing Instagram feed.
So, we would send our client a mockup of what their Instagram feed would look like with our content for the month prior to publishing.
Now, we sent this to them in a Google doc because we were also planning out the copy, hashtags, stories, and more alongside the images.
But if you want a quick and easy way to plan your own Instagram feed, you can download free apps like Preview.
We also reposted consumers’ posts of their Egyptian Magic photos…
…where they had tagged us to further encourage brand awareness and other customers to tag them in their posts.
And lastly, we boosted posts and ran giveaways to further drive post engagement and brand awareness.
This paired with the social advertising strategy that we covered in our other post that helped them to continually find and convert new customers.
And that about wraps up our 8 digital marketing case studies! We know it was a long post but we hope it was helpful to you.
If you want results like these, don’t hesitate to get in touch with our digital marketing agency today.17