Digital marketing is an umbrella term used to encompass a variety of tactics that you can use to draw your customers in and get them to purchase your product or service. You can market to potential customers online through social media, your website, advertisements or even a combination of all three. But you don’t have to do everything yourself. You can hire a digital marketing company that offers digital marketing services like SEO, social media management and web design but what can each of these services do for your company and why do you need them? Let’s break down these services and we’ll even give you some digital marketing examples along the way.
Social Media Management
Social media management put simply is managing your social media accounts, interacting with customers and making sure your brand is visible. You should be managing accounts like Facebook, Instagram, LinkedIn, Pinterest and Twitter.
Social media management includes follower and fan growth which means getting those coveted likes on your brand’s social media accounts. More fans means more exposure as well as more credibility. If a potential customer comes across your Instagram page and sees that you have 10 followers, they may not perceive your brand as credible. If you have several thousand followers, this can boost customers’ confidence in your brand.
It also includes engagement with your fans and followers. Responding to comments can really humanize your brand and increase brand loyalty. Simple responses can mean the world to your followers.
Engaging with your customers like this can show them that your brand cares about each and every follower.
Imagine tweeting your favorite celebrity or brand. Getting a tweet back feels pretty awesome doesn’t it? Customers will remember which brands actively respond to them or provide help on social media. They will remain loyal to the ones that do.
Another huge component of social media management is posting content. You need to create quality posts in order to receive those likes and comments. Content can include blog posts, interactive questions or giveaways just to name a few content digital marketing examples.
At LYFE Marketing we make it easy for our clients by creating a content calendar which contains the posts that will go out to your followers. All our clients have to do is approve their posts and then we publish them to your social media channels. How easy is that?
Publishing good, quality content is something we are proud of. Here is one of our digital marketing examples of some quality design and content. We designed an intriguing graphic for this client complete with a giveaway in order to grow their followers and increase engagement.
This post was a great way for our client to engage with customers and get them involved in a fun contest. By offering giveaways, you can gain more followers by asking your existing followers to tag their friends. It’s amazing what a simple post can do for your business!
Why should you be worrying about social media management? This is a chance to dive deep into interactions with your customers. The more you interact with them, the stronger your bond will be. Getting that initial like or follow is not enough. Keep up with your fans, respond to their comments and go the extra mile to make sure they feel important. If you do, your customers will quickly become advocates for your brand.
Learn more about why you need a social media management company, see additional social media digital marketing examples and our proven strategies here! If you’re not getting enough traffic with social media management, you may want to consider social media advertising.
Social Media Advertising
Once you have built up some followers on your social media platforms, you can start advertising to them. Facebook Ads allows you to advertise to custom audiences that you can build yourself. Lookalike audiences are one of the most popular ways to create custom audiences. A lookalike audience is built from an email list of your current customers. If you do not have an email list you can manually create an audience by inputting demographics and interests of your target audience.
Platforms like Facebook will only show your content to a very small percentage of your followers unless you pay to promote it. It’s a pay to play platform which means if you want to capture a larger audience, you will have to pay for it. The good news is that it is relatively inexpensive.
There are several ways you can get noticed through social media advertising. You can boost posts on Facebook and Instagram and decide which audiences should see your boosted post. You can also retarget customers that have visited your site and did not make a purchase. This means that your ads will appear in their social media feeds or on other websites that they visit. If you have a variety of products you can use carousel ads to show people which products they have viewed on your site and entice them to go back and make a purchase.
There are four platforms that you can run ads on – Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Facebook and Instagram are the most popular of the four because so many people use both of these platforms. If you are an ecommerce brand Pinterest is a great way to capture people shopping for products similar to yours. If you are a B2B company, LinkedIn and Twitter are perfect for running ads relating to your business and to gain the attention of influencers and other connections.
Our example here is from a company that sells window treatments like drapes and shades. We have been running Facebook advertisements for them since September 2017, with some incredible results!
Throughout their time running ads with us, they have spent $42,166 and have made $546,00. That’s a profit of $503,841 just from online sales. To get a better idea of what they make per month here is their campaign from the month of June. Their total ad spend was $3,000 with their online purchases totaling $34,051.
Social media advertising is an easy way to get more eyes on your product and show fans and followers that you are active on social media. If you want to reach 1000 people, you will spend about $5 on average. Don’t waste your money on traditional advertising. Social media advertising is a quick and one of the most cost effective digital marketing examples we could show you.
SEO or search engine optimization is a term used to describe the steps taken to rank in a search engine’s search results. SEO includes keyword research and strategy, onpage optimization of titles, meta descriptions, H1 tags, image alt tags and copy as well as ongoing SEO through blogging and backlinking. By optimizing your website, you will gain quality traffic to your site which can result in increased sales for your business.
SEO differs from business to business but with the right strategy and digital marketing examples to guide you, you’ll be on your way to the top of Google’s search results.
There are many SEO digital marketing examples ranging from bigger companies to startups, from companies who are already ranking for 100 or so keywords to companies who aren’t ranking at all. We’ll show you a few digital marketing examples so that you can find one that is most like your business.
This company came to us and wanted to rank locally for several keywords. They are business that conducts customer research focusing specifically on Hispanic customers. This is a bit of a niche market so we worked hard choosing keywords for them that were in line with their business as well as words that we knew they would be able to rank for. These were the results.
As you can see, their rankings skyrocketed after only a few months. This was a smaller company that was not yet ranking in Google search but with our help was able to land on the first page of search results!
This next company did not rank as quickly as our last company but with continued SEO, they were able to rank number one for the majority of their keywords and hold that number one position.
By keeping track of our clients SEO we were able to come up with a successful strategy that grew their business and landed them a number one spot in search rankings.
As you can see they are still climbing up in search rankings. This is why continued monitoring and ongoing SEO is so important so that your business can keep growing.
SEO is a long term investment but in the end you can achieve those first page dreams. So why do you need to optimize your site? 91% of users will not go to the second page of search results! If you’re not showing up on the first page of Google search results, chances are no one will find your business page.
While SEO is great on its own, it pairs really well with our next service!
PPC, also known as pay per click, is similar to SEO in that it is a way to advertise your business directly on Google search results pages but you do have to pay for it. With PPC you are literally paying every time someone clicks on your advertisement. Just like SEO, you will need a keyword strategy for PPC but this time you should focus on how much your keywords cost.
For example if the keyword you want to rank for is going to cost you $100 per click, that is pretty high compared to a lot of keywords that cost around $1 per click. It does depend on your industry, budget, and how much your product costs. If you have a large budget and your products cost $100,000, then $100 per click might be pretty good. If you are a smaller business you will want to get your CPC (cost per click) as low as possible.
You will have to create advertisements for your PPC campaign in the form of a display ad or a network ad. Learn more about creating PPC ads with our guide to how PPC works.
Here is one of our PPC digital marketing examples where we helped an ecommerce beauty client achieve over 2,000 conversions and generate an 80% profit margin through PPC tactics like remarketing and search and display ads. This was achieved through a long relationship with our client, hard work and a high level understanding of their customer base.
PPC is instant so this is a quick and easy way to get your business to the top of search results. Remember that you will need a budget for this type of advertising but the benefits that come from PPC are worth the ad spend. Want to make it happen right now? Contact a PPC expert and get your campaign started today!
To learn more about the differences between SEO and PPC, check out our beginners guide to search engine marketing!
It’s not enough to be appealing to search engines, you also have to look good to your human customers. Web design is an involved process if you are doing it yourself. You have to purchase hosting and a domain and figure out what platform you want to use as well as decide what content should go on your site. You also need to keep search engines in mind when creating our site so that they can easily crawl your pages and rank them.
Take a look at one of our website design digital marketing examples. This is a custom designed site that we created for one of our clients that did not have a website for their business. Our client provided most of the content for the site and we offered suggestions along the way to help improve SEO as well as design.
Here is another digital marketing example of a photography client. We built a new website that is easy to navigate and showcases their photos on every page. The design is simple and allows the photos to really shine.
Both of these sites were built using WordPress, a powerful CMS that allowed us to customize every element and make two very different business stand out.
Why should you want a beautifully designed website? Good website design means more traffic to your site and more sales for your business. It could also mean higher rankings from search engines. Search engines are constantly crawling websites to see if they have relevant content. If you have not updated your site in several years search engines may think that the information on your site is outdated. With high quality content and beautiful design, you will be able to capture those search engines as well as turn potential customers into lifelong customers!
By 2020 there will be close to 3 billion email users. How many times have you checked your email today? Probably not a billion, although it might feel like that. Email marketing is a driving force in customer acquisition as well as retention because as you can see, nearly everyone uses email. You can use social media outlets to acquire emails from potential customers and then move them through your sales funnel with email marketing.
Digital marketing examples in the form of email marketing can also vary – from ecommerce companies, to real estate, B2B companies and everything in between. The most visible ROI comes from ecommerce companies. If your business is not selling a physical product, your ROI will be measured in how many calls or emails you receive. It can also be measured in open and click through rates.
Ready to see how one email generated over $17,000 in revenue? We created this email after this ecommerce company had been closed for an extended holiday. There are several keys to email marketing. Be creative, don’t spam your customers and make sure you have a call to action are a few important ones that we keep in mind every time we send an email.
Your emails should be visually appealing even if you are just sending out a text email. Check your spacing, make sure your content is easy to digest and choose photos that align with your message.
Do not send your customers two emails every day. This is excessive. We have found that one to two emails a week is great for ecommerce companies. Even sending one email every other week can work. You can try sending it after 24 hours. But as a general rule of thumb, having a gap of 30-36 hours between emails is recommended. And this is not only for giving your audience enough time to read your email. Doing this strategy is also effective to increase your open rate in case the previous email was sent at the wrong time or at a busy hour. Talk with an expert today to figure out how many emails your business should be sending.
Make sure you have a call to action in every email you send. Whether it is to contact your company, follow your brand on social media channels, fill out a survey or shop now you must tell your customers what action you want them to take. Emails without calls to action will get you nowhere fast.
With simple but intriguing design, a coupon and a call to action to “shop now” this email generated $17,494.05. We also included a catchy, personalized subject line. Want to learn how to create great subject lines and boost open rates? Check out these eight simple hacks!
Every day 205 billion emails are sent. How will your business stand out? Marketing to your customers through email is vital to any and every business. Don’t settle for just any email strategy. Let the email marketing specialists at LYFE Marketing build you a targeted campaign that will increase your sales. Need to see more digital marketing examples from our email campaigns? Contact us to speak with a specialist.
Content marketing can involve any type of content that you use to market to your potential customers such as videos, blogs or social media posts. Blogging is a huge component of content marketing and can serve several purposes. First and foremost it can provide useful information to customers and act like an FAQ. When a customer has a question they begin looking through your blog. When they find the answer, you have just won some points with them. Blogging can show you are a trustworthy source of information and position your business as an industry leader.
In addition to helping customers, blogging can also help search engines crawl your site. By publishing blogs, you give search engines new content to crawl. You can write substantial blogs that have a target keyword and use them to rank in search. Writing blogs can also help distribute page rank so that you have additional pages that have the potential to rank in search.
The important thing to remember with blogging is that you must produce quality content that makes sense for your brand. In your blog you should also provide intriguing photos and titles to capture those clicks.
In our digital marketing examples for blogs we have two clients who we have used interesting photos for. We also came up with fun titles to engage customers and get them to spend some time reading. The longer you can keep a customer engaged and on your site, the better this is for search engines. They will keep track of dwell time and use this as a contributing factor in your website rankings.
Blogs like this entice people to click and probably tell them something they didn’t know before. When choosing titles for your blog posts, make sure that they are unique and interesting.
This blog is from a company that sells promotional products for brands and is proof that no matter what you sell, you can have a blog. Their blog includes best uses for promotional products with catchy titles and fun posts to engage their users.
Why should you use content marketing? Well because content is king and without it your business will fall flat. Is it absolutely imperative that you have a blog? No, it’s not. But will it help grow your business, engage users and drive sales? You bet! Having a blog can be so beneficial but it is something that requires a bit of upkeep. Not sure you can handle blogging for your business? Speak with a professional to see how you can get started with content marketing for you business.
All of these services are immensely important for each and every business and can make a huge difference when it comes to beating out your competitors. We realize that setting up digital marketing campaigns and monitoring them can take up the better part of your day. Using a digital marketing company to manage these services for you can help free up time for you to focus on other aspects of your business. For more digital marketing examples, contact LYFE Marketing today!