According to Facebook, there are now 3 million businesses that actively advertise on their platform.
That’s 3 million companies all over the world vying to get the attention of potential customers, your target audience included.
And as Facebook’s organic reach continues to decline, being in front of your target market is now harder than ever.
That’s exactly why 93% of social media marketers choose to simply play in the Facebook advertising field.
But with millions of companies advertising on Facebook, you know an average-looking ad won’t do the trick.
So how can your brand stand out from the crowd? How can you make your potential customers stop their scroll to check out your Facebook ad and act on it?
No need to fret as we compiled some of the best Facebook ad examples to help your small business get started with your next Facebook ad campaign.
Ready to dive in? Let’s get started!
30 Facebook Ad Examples To Inspire Your Next Campaign
1. P.F. Chang’s
Social media users are always on the lookout for contests and giveaways.
It’s a surefire way to encourage clicks. And that’s exactly what this Facebook ad example by P.F. Chang’s is all about.
They used a simple image for such a big prize – a trip for two to Napa Valley. The headline alone is enough to entice anyone to check out and join their sweepstakes.
We all know how powerful videos are in today’s digital marketing landscape – it’s the new trend.
From short-form videos like Reels, Stories, and TikTok, video ads are also currently raking in millions of dollars for businesses of all sizes.
Shopify did a great job with its video ad campaign.
Facebook video ads examples like these featured fast-paced and engaging user-generated content.
Even though Shopify used a short description, users will know what exactly the ad is all about by watching the short video.
3. Nom Nom
88% of people trust social proof, online reviews, and testimonials as much as they would a personal recommendation.
This is what Nom Nom leveraged in this ad which included a short testimonial (My Dog Loves This Stuff) in their ad creative.
It’s just a short one, but relatable enough for fur parents to stop and read the whole ad description.
Your target audience’s Facebook feed is full of random photos from various people, brands, and pages they follow.
So if you’re using an image as your ad creative, it needs to be eye-catching for them to actually stop scrolling and check out your ad.
This NatureBox’s Facebook photo ad showcases its products in a creative shot.
The angle perfectly highlights the brand’s healthy snacks, not to mention that they were able to squeeze in that “Free Trial” text right in the ad creative.
Colors are closely tied to people’s feelings and moods. Therefore, it can also influence the way your target customers feel about your Facebook ad.
In this Facebook ad example, ZitSticka’s ad creative is made up of soft pinks, purples, and greens which are all aesthetically pleasing.
This then leads the eye to the testimonial and the product.
6. Dollar Shave Club
Who says your Facebook ad always needs to be serious for your target audience to click it?
Facebook ad examples like these from Dollar Shave Club prove that humorous but straightforward ads can also perform well, especially for eCommerce brands.
No lengthy copy describing the product, it goes directly to the point – why people are choosing them over their competitors.
Check out the reactions to their ad, it also garnered laugh reactions which means their target audience finds it funny that they directly pinpoint Gillette.
That’s a great way to pique their interest and click on your ad.
Carousel ads are perfect for showcasing your various products and using multiple pictures in one ad campaign.
Just like what we did with one of our clients – Petals, wherein we used carousel ads that featured their different products and used Facebook Custom Audiences.
The only difference we made for them was that the products are rotating weekly so we always have something new to offer.
This worked best with our Facebook retargeting strategy.
LYFE Marketing Case Study Petals
Not like the other Facebook ad examples we have here on this list, the Facebook ad for TOMS wasn’t all about money. But rather, they went for brand awareness with this canvas ad.
Although they didn’t highlight their products, they were able to pique the interest of Facebook users by simply not having any CTA or specific promo in the ad.
It made the users wonder about what the ad campaign is really all about.
When you choose to run a video ad, you don’t need to have a long video to generate interest.
Just take a look at this 3-second video ad from Spotify. It uses repetitive animation (almost a gif) of someone probably in the kitchen flipping some veggies in a pan.
Facebook ad copy examples like these, short yet straightforward, are effective in getting the message across.
10. Adult Acne Solutions
Testimonials in a carousel ad? Why not?
This Facebook carousel ad from Adult Acne Solution is the perfect example of how you can utilize a simple testimonial paired with an image of these two lovely ladies.
You should know that according to studies, people on the web like looking at other people’s faces.
They can’t seem to resist the urge of learning more about a product when they see pictures like this as if someone is gazing at them.
11. The Ordinary
Next on our list of Facebook ad examples screams “less is more”.
If you think you can’t feature your product on a white background simply because that would look boring – then you might want to think again.
The clean design of this image ad from The Ordinary works because it focuses on the right element, which in this case is their Cold Pressed Virgin Marula Oil.
It’s a smart move to use this kind of product photo…
…because it has a high chance of standing out in both Facebook and Instagram feeds wherein tons of image-heavy posts are being shared.
12. The Sill
Tell your target audience what it would be like to use your products. That is what The Sill’s carousel ad is all about.
They combined photos and graphics to let users imagine what each place of their house would look like with their plants.
Know their pain points and paint your product as the perfect solution – just like what this Facebook ad from Hatch did.
It doesn’t just list down the product’s benefits. It paints a picture that is relatable to their target user base.
We know how stressful it can be when your baby wakes up in the middle of the night.
So the copy of this ad, as well as the image of the sleeping baby, targets that emotion and then tells you it can be solved by using their product.
The bright and bold colors of this ad’s graphic can certainly draw attention in image-heavy Facebook and Instagram feeds.
Although the copy is simple, the discount in the graphic is enough to entice users to check out the ad.
So if you have some special deals coming up or a limited-time offer, this is a clever way to drive website traffic to your online store or landing pages.
15. Lady Ease
The next one on our list of Facebook ad examples is for our client Lady Ease.
This client used Facebook advertising to build their email list, increase newsletter signups, and generate more leads.
Facebook lead ads examples like these used an animated video ad discussing feminine care paired with a short but straightforward copy.
LYFE Marketing Case Study Lady Ease
16. The New York Times
This Facebook ad from The New York Times is an excellent example of how to utilize text-heavy video ads to pique a user’s interest.
Combined with bright colors, it’s a great reminder for marketers that the 20% text limit for Facebook ads has been removed a while ago, and that you should take advantage of this.
Holidays are celebrated all over the world – but that doesn’t mean you have to be the same as everyone else.
Using the same ad creatives and generic copy for a seasonal campaign like Valentine’s Day, Christmas Day, New Year’s Day, etc. won’t do the job.
Take it from A&E, the longest-running and original scripted drama series.
Unlike other brands and businesses who post a Mother’s Day greeting (almost the exact same ads)
…A&E launched an ad campaign using a graphic of a handwritten card from Norman to his mother greeting her with Happy Mother’s Day.
It comes with a P.S. that says “For the love of Mother, don’t miss Monday’s episode.”.
We’ve said this before and we’ll say it again – your video ad doesn’t need to be flashy, especially for a small brand.
Check out this video ad from Allbirds, a shoemaker. They used a simple, 9-second video to feature their product being worn.
These subtle movements and details are like a breath of fresh air on social media platforms.
When creating your ad copy, don’t forget who you are writing for.
Quality content means including “you” in the copy when addressing their target customers as it helps them bond with your ad.
And then use “our” to make them feel like you’re in this together.
This ad from Soona is a good Facebook ad example for this tip.
20. Pipette Baby
Ad copy or not, always know what the target audience really wants so you can give it to them.
This Pipette Baby ad is a great example of how to catch the user’s attention.
Aside from the clean pastel design of their graphic, the ad really stands out for new or expecting moms out there with the “So fresh + so clean” copy.
If you’re selling something that can be uncomfortable or awkward to talk about, try to go with the not-so-serious route with your copy.
For instance, this Facebook ad from Tushy, a brand that sells bathroom products…
…used a fun copy to loosen up their potential customers and make their brand more approachable.
Announcing a sale using a Facebook ad doesn’t need to be complicated.
Just like what IKEA did with their ad, you too can also simply lay out your key message on a blank bright background in your ad creative.
And then don’t forget to include the discount on your copy to entice clicks.
23. Dress Lily
When you know who you are targeting, it’ll be easier to create an ad that will generate results.
Dress Lily knows exactly who will buy this particular product.
They know that this blanket is for parents with little girls who would want to use it after watching Little Mermaid.
The ad is full of needed information plus a discount too which is a great way to convince parents to go ahead and purchase.
Did you know that by simply using a photo of a happy person, people will be more likely to feel positive about your offer?
And that they will also associate it with generating positive results.
Facebook ad examples like these from Drip use the same approach. Aside from that, they also mentioned the ever-powerful word in marketing – “Free”.
25. Tortuga Music Festival
There are two keys that make effective event ads – first is the event’s schedule and lastly, the reason why people should attend it.
Both of these are accomplished by Tortuga Music Festival event ads.
They displayed the time and date of the event, as well as the bands that will be playing so you can have a glimpse of the fun you’ll have if you attend it.
If you know your target audience’s pain points and struggles, you’ll know exactly how to paint your product or service as the solution.
Cleanly did this with flying colors in the ad where they showed the “bad” and the “good” side of using their service.
Imagine doing your laundry without actually “doing” it. Who wouldn’t love that?
27. Project Repat
The best marketing comes from your beloved customers. We’re talking about UGC or User Generated Content here.
In this Facebook ad by Project Repat, they used this picture of a customer to promote their product.
Not too fancy but obviously relatable to their target audience. Just take a look at the number of reactions and engagement they garnered.
28. Felix Grey
Similar to what IKEA did, Felix Grey used a bright, bold orange color as the background of their creatives.
If you see this ad on your feed, you would probably think, it hurts the eye just looking at it. Ironically though, the products they sell are eye-strain glasses.
That is what makes this ad unique. And then they finished it off with a quote from Bustle to highlight the value of their product.
Throwing out scary statistics to your target audience can open new doors for your brand.
Facebook ad examples like these from Hims are exactly just that. They start their ad with a scary statistic saying “66% of guys lose their hair by age 35”.
It’s scary enough for most men who don’t want to become bald at that early age, and obviously enough for them to click on the ad.
If you think this is another testimonial type of ad, then you’re in for a trick.
In this ad campaign by Trustpilot, they start off with “Your customers are feeling…” and then when you think it’s a positive feeling, it says “annoyed” in the image.
Then they finish it off with a headline “Start listening today”.
This is a great approach because it gets straight to the point of having the opportunity to know how customers feel about your brand.
How Do I Write A Good Facebook Ad?
1. Begin With Audience Targeting
Before anything else, be sure you familiarize yourself with using Facebook Ads Manager because it is your starting point in creating and running ads on:
- Messenger and
- Audience Network
Similar to other digital marketing strategies, always start with defining your target audience.
Create a buyer persona and research data to learn more about who you’re trying to reach.
You’ll be able to fully address their biggest objections and pain points.
This will help you create Facebook ad copies and creatives that cater to your actual audience.
2. Write Short & Simple Content
If you’re a beginner in using Facebook ads, it’s recommended that you write in a short and simple form.
This is so users can see your texts all at once without having to click the See More link. And keep in mind that Facebook has ad character limits too.
- 25 characters for headline
- 30 characters for the link description
- 125 characters for ad copy (primary text)
Let your creative juices flow and follow the K.I.S.S principle which basically means Keep It Simple, Smartie.
Write and use language that your target audience understands. This will allow you to better connect with them on an emotional level.
3. Always Choose A Clear Call To Action That Matches Your Strategy
When you’re still in the interest phase, it’s best to use the Learn More button as your CTA to encourage people to actually learn more about your brand or your product.
And then as they move down your marketing funnel, you can begin experimenting with other CTAs to better segment your audience.
4. Ensure That Your Copy Aligns With Your Visual
No matter how great your copy is, if your creatives look horrible (aka blurry, distorted, low-quality, or too stocky), your audience will not be enticed to check out your ad.
Be sure that it matches your copy and that users will not be confused with your offer when they see your creatives.
Lastly, don’t forget to check the required Facebook ad size & specs for your ad creatives.
5. Measure Your Ads Performance Using Facebook Pixel
Your ads success is more than those vanity metrics such as likes, shares, and comments.
You should dig deeper to find out if you’ve reached your goal on a particular ad or not. This means you need to install and utilize Facebook Pixel.
Keep in mind that your results will vary depending on the ad objective that you chose when you were setting up your Facebook ad.
What Are The 11 Types Of Facebook Ads?
- Video ads – This type of Facebook ad is in the form of videos.
- Photo ads – One image that consists of a call-to-action and a link.
- Slideshow ads – Slideshow ad campaigns use images or videos to create a story.
- Carousel ads – This type of Facebook ad allows you to showcase 2 or more images/videos with different headlines.
- Instant Experience ads – These are full-screen ad experiences that are immersive and interactive.
- Dynamic Product ads – These ads are great for remarketing because, with this, you can promote your products to those already interested customers.
- Lead Form ads – Lead Form ads direct you to a fillable form that people can fill out.
- Collection ads – When you use Collection ads, once a user clicks on it, it will immediately open your Instance Experience ad.
- Event ads – With Event ads, you can promote your upcoming events to generate more attendees.
- Messenger ads – These Messenger ads have two options: it can either appear in your audience’s inbox in between conversations or in their inbox between Stories.
- Stories ads – Facebook Story ads offer a vertical and full-screen experience which delivers your marketing message fast.
What Are The Best Ads For Facebook: Wrapping Up
The best ads for Facebook can vary greatly depending on your goals and business needs.
But one thing’s for sure – Facebook is still the biggest social media network in the world.
And whatever product or service you offer, you are most likely to find your target audience on this platform.
That is why an effective Facebook marketing strategy is a must for you to maximize the results you’re getting.
When you have a marketing strategy at hand, you’ll know exactly which type of Facebook ad you should launch to generate the best results possible.
And we hope these Facebook ad examples will help you get new ideas and inspiration for your next ad campaign.
If you need help with marketing your business on Facebook or social media advertising in general, go ahead and contact our Facebook marketing company!
We’re happy to help you grow your business on this platform.