Everything You Need To Know To Get Verified On Facebook
Facebook’s blue verification badge means:
“Facebook has confirmed that the Page or profile is the authentic presence of the public figure or brand it represents.”
This does two things:
- It gives your brand immediate credibility, because people view the blue badge as a stamp of approval from Facebook saying this brand is legitimate.
- If you get a lot of scammers trying to impersonate your brand, the blue badge will be an instant signal to people that your page is the real page.
So how do you get verified on Facebook?
Well today, we’re talking about how to get the blue badge on Facebook.
Facebook Verification Badges
First, let’s talk very quickly about Facebook badges.
We just defined the blue verification badge, but some of you may be wondering about the old grey verification badge.
Do you guys remember this?
There was a grey badge that was a lot more attainable than the blue badge, and if a business had the grey badge…
…it meant that that business was confirmed as authentic by Facebook from an application they had filled out prior.
But Facebook did away with the grey badge a few years ago.
Which leaves us with the blue verification badge.
Facebook Verification Requirements
So before we get into the verification process for it, let’s talk about the requirements you must first meet to even be eligible for it.
Your page must meet these 5 criteria:
1. You must adhere to Facebook’s Terms of Service and Community Standards.
You must also have a profile photo, cover photo, and a Page name that follows their guidelines.
2. Your page must be authentic, meaning it must represent a real person, registered business or entity.
3. Your page must be complete, meaning it must be public and have a bio, profile picture and at least one post.
Your profile can’t contain “add me” links to other social media services.
4. Your page must be unique, meaning it must be the unique presence of the entity it represents.
Generally, one account per entity may be verified, with exceptions for language-specific accounts.
They said they don’t verify general interest accounts (ex: puppy memes).
5. Your page must be notable, meaning it must represent a well-known, highly searched for individual, brand or entity.
They review accounts that are featured in multiple news sources, and they don’t consider paid or promotional content as sources for review.
Now here are a couple other things to note that aren’t necessarily requirements, but are important to remember:
1. If you provide false or misleading information during the verification process…
…Facebook has said they will remove your verified badge and may take additional action to delete your account.
So don’t do that!
2. If your account represents a person, you’ll need a copy of your official government-issued photo identification to validate your request.
Some examples of this include a passport, driver’s license, or national identification card.
3. Whereas if your account represents an organization, you’ll need a copy of one of the following:
- a phone or utility bill,
- a certificate of formation,
- articles of incorporation,
- or tax exemption documents.
4. Even if your Instagram account is verified and connected to your Facebook page…
…that does not mean Facebook will automatically approve your Facebook verification application.
5. You’ll get the chance to include a few sentences explaining why the account should receive the verified badge.
You’ll also be able to link relevant URLs that help illustrate the account’s notability, so take advantage of that!
How To Get Verified On Facebook: The Application Process
So on that note, let’s go ahead and get into the application process and talk about how to get verified on Facebook.
If you land on this Facebook for Business article you can scroll down to where it says “Apply for a Facebook verification badge.”
From there it will link to the form!
You’ll need to already be logged into Facebook when you get to this page, so that you can select the page or profile you want to get verified.
From there you’ll need to choose from their list of dropdowns and prompts, selecting the choices that make the most sense for your business.
Then down at the bottom, you have a few open-ended questions, including the option to send 5 links that show your Page or profile is in the public interest.
For instance, we put:
- a link to our feature on CNBC’s show The Profit,
- a link to our company profile showing we made the 2020 Inc. 5000’s list of the fastest growing companies worldwide,
- a link to our news feature on Cheddar,
- and a few articles we’ve been mentioned in, including Forbes.
After you click send, you will land on a page like this.
It basically turns your application submission into a “Support conversation” in case you want to send anything else, so we’ll see what they say.
What To Do If You Can’t Get Verified On Facebook
If they don’t approve your verification, then you can reapply in 30 days.
In the meantime, these are some tips Facebook gives about what you can do.
- Use the description in your Page or account’s bio to tell visitors about who you are.
- Use stories to provide a behind the scenes look into your life.
- Encourage your followers to tag you so people can see you interacting with others.
- Link to your account from your official website, Instagram Page, YouTube or Twitter account.
Now one thing that they don’t really talk about there is the importance of followers, or in this case, Page Likes.
Your follower account, we believe, plays a part in how Facebook views your credibility and public presence.
In other words, we think it helps to have a few.
So one thing you can do is head to your Facebook Ads Manager, and create a campaign specifically to increase your Facebook page likes.
Just click Engagement, then scroll down and click Page likes.
From there you’ll follow all the steps you normally would in setting up your ad campaign in the ad set and ad levels.
But what exactly does it mean to choosing the page likes campaign?
It means that when you select your target audience, Facebook will specifically show your ad to people within that target audience…
…who are the most likely to like your page, based on what Facebook knows about them and their behavior patterns.
So that’s why Facebook page like campaigns are so effective.
Sometimes when you hear people talking about “paying for page likes” you think of people buying bots or fake followers by the thousands.
That’s frowned upon and not what we’re suggesting here.
Using the Facebook page like campaign is an effective and recommended way to grow your Facebook page likes.
Like for instance, we drove 28,641 Facebook page likes for this client solely by using Facebook’s page like campaign.
The average cost per like was $0.14 but certain ads were driving page likes at an even lower cost than that.
And the likes are coming from a specific, target audience that you selected, and it’s still their option to click like and follow your page.
All you’re paying for is the extended reach to put the ad in front of them.
So if you feel like you’re doing everything else right in the verification process, but still getting rejected…
…that might be something you can try to strengthen your credibility in Facebook’s eyes.
Quick question for you: have you already tried getting verified before?
Comment “yes” if you’ve submitted your application and “not yet” if you haven’t.
And let us know if you have any other questions regarding how to get verified on Facebook!
Otherwise, that’s all we have for you today.
If you want to get verified on other social media platforms…