It’s no secret that Facebook is the largest social media platform in the world.
But what isn’t so clear is how to actually use Facebook to increase your engagement.
So today, we are going to give you the top 7 Facebook algorithm hacks to increase your engagement and take it to the next level.
And by the way, you don’t have to click some link in our bio for the full guide or buy a “free” course.
If you follow these instructions that we’re about to give you, we promise you that you will see higher levels of engagement on your Facebook page and boost your social media presence.
And if you read till the end, we’ll give you a bonus tip.
So let’s cut to the chase.
What is Facebook Engagement?
Facebook engagement is an action someone takes on your posts, so:
- Video Views
…and so on will count as engagement.
Now, here are the hacks to increase your Facebook engagement.
7 Algorithm Hacks on How to Increase Facebook Engagement in 2022
Facebook Algorithm Hack #1: Boost Your Content
We’ve got a question for you – if a tree falls in a forest, and there’s no one around to hear it, does it make it sound?
We’re going to tell you what everyone else is afraid to tell you.
If you want to increase your Facebook engagement, you are going to have to boost your posts.
Because here’s the truth:
There’s 2 billion people on Facebook right now.
And everyone’s competing for the same 5 seconds of attention on the news feed.
And on that news feed, guess what? Facebook prioritizes posts with friends and family over business content.
Which means that even if you have followers on your Facebook business page, you’re still not going to reach most of them.
And if you’re starting from absolutely nothing, meaning you have low followers and engagement, chances are you’re not going to get a lot of attention by just posting great content.
The reality is that Facebook isn’t hurting for content anymore, instead, it’s the businesses that are hurting for attention.
But here’s the good news.
- You don’t need to spend a lot of money boosting posts.
We’ve boosted posts for our clients for just $5 that performed extremely well in terms of increasing engagement and followers.
- You actually increase your organic reach through increasing your engagement.
So if you boost your posts and everyone loves it, Facebook is more likely to show your posts to them again the next time you post.
Not to mention that they may love it so much that they decide to share it with their friends, and you get a viral spin on your content.
So save yourself from low engagement by milking the Facebook algorithm with some boosted posts.
Facebook Hack #2: Create Engage-Worthy Content
Want to know what’s not engaging?
Filling up your Facebook page with posts that have nothing to do with your audience and everything to do with your business.
We see this a lot with small businesses.
They create Facebook pages and start posting about how cool their business is and then they realize that it’s still just their family and friends that follow them.
Ok so that’s the problem, now here’s the solution.
Facebook prioritizes posts that spark conversations and meaningful interactions with people.
So you need to post content that pertains to the interests and goals of your audience if you want to engage them – even if that does not directly promote your business.
Because remember, you’re competing for attention on Facebook first and foremost.
Once you have attention on a consistent basis, you can start promoting to your audience to monetize it.
But until then, you need to post content that grabs attention.
You need a hook that grabs people’s attention. You need a message that is authentic and relevant.
And, you need eye-catching images or videos that make people want to stop scrolling and digest your content.
Facebook Hack #3: Get People Talking
Let us ask you something, which drink do you prefer – Coke or Pepsi?
How often do you cut your yard – every 2 weeks or every month?
What’s your favorite social media platform – Facebook or Instagram?
Regardless of your answers to these questions, our point here is that posts that get people talking will increase engagement on Facebook.
Now notice that these questions are very easy to answer.
You can easily pick one of the two options that we have listed here.
This is much different than saying “What are you going to drink today?” or “What do you think?”
These types of questions require more effort and thinking power on your audience’s part, which ultimately makes it easier for them to scroll through.
But by asking questions with simple answers or comparison questions in your content, you increase your chances of increasing your Facebook engagement.
The trick here is that you also want to be relevant to your audience and business as well.
So a hair salon might do a comparison photo of two different hairstyles and ask their audience which is their favorite.
While a nutritionist might ask their audience if they prefer almonds or peanuts as a snack.
Anyway, we think you get our point here.
If you want to increase your Facebook engagement – you need to get people talking.
Facebook Hack #4: Interact With Your Followers
No one likes sending someone a message and being left on “read.”
Don’t leave the people who are engaging with your business on “read.”
Interact with them.
Your interactions and responses will also contribute to your post’s engagement.
And it might also encourage further dialogue and discussion, thus leading to more engagement on your Facebook post.
So don’t sit back and say, “Oh, cool I got 5 comments,” and leave it at that.
Get in the game, interact with the people who are engaging with you, and build relationships with your audience.
Facebook Hack #5: Avoid Fishing for Engagement
Facebook hates posts that ask for engagement like posts that start with “Comment below” and “Like this post” because you want engagement on your posts.
Those tricks used to work really well like 5 years ago.
But, it is now frowned upon after the newsfeed exploded with these types of messages.
So don’t hurt your reach by asking for engagement.
Instead, create content so irresistible that it’s hard for people not to hit that Like button or engage with your content.
Facebook Hack #6: Post More Often
How much engagement can you get if you don’t post at all?
Probably none, right?
Well, the same thing applies to your post frequency.
You’re likely to get more engagement from posting 5 times per week than you would if you posted once per week.
So make sure that you’re posting frequently and consistently.
But also make sure you’re not posting garbage.
If you’re posting a bunch of bad content, it can actually result in you losing followers and engagement.
So craft your content carefully and choose a schedule that allows you to do this as consistently as possible.
Facebook Algorithm Hack #7: Post Native Content & Keep People on Facebook
Why would Facebook show your post in the news feed if it takes people off Facebook?
Their entire business model is based on people spending as much time on their platform as possible.
With that said, you’re likely not going to increase your engagement by including links in every single post or promoting your YouTube page.
It is proven that native content performs best in Facebook’s algorithm.
Native content is content that is created solely for the purpose of the platform it is consumed on,
So for example, if you have video content, you should upload your video directly into Facebook and share it through their platform.
Doing this will get far more engagement than simply sharing a link to YouTube, taking people off Facebook, and sending them to their BIGGEST competitor.
Likewise, instead of linking to an article, take the major takeaways of that article.
Then, split it up into a series of social media posts that can be digested on Facebook instead of an external website.
Doing this will keep people on Facebook longer, and also help you break through their algorithm to increase your Facebook engagement.
Bonus Facebook Algorithm Hacks: Use Video
We’re including video as a bonus hack because not everyone may have the means to create videos.
But if you do, we highly recommend it.
Like we said in our last point, Facebook wants to keep people on their platform as long as possible.
The longer they can keep you on Facebook, the more ads they can share, and money they can make.
What better way to do that than with video?
Videos perform better than any other type of media content on Facebook in terms of engagement.
Even if you used animation or stock video clips to supplement your message, chances are that it will still outperform other content in the algorithm, as long as the video is engaging.
So in short, use video as much as possible.
Quick Recap on Our How to Increase Facebook Engagement
Today, we gave you the top 7 algorithm hacks to increase your Facebook engagement in 2022.
Those 7 Facebook engagement algorithm hacks are to:
- Boost your Content
- Create Engage-Worthy Content
- Get People Talking
- Interact with Your Followers
- Avoid Fishing for Engagement
- Post More Often
- Post Native Content
And then the bonus hack – use video!
We hope this post will help you boost your Facebook engagement and bring you the results you’re aiming for.
But, if you want GUARANTEED results, you might want to consider working with an expert team to handle your Facebook marketing and build a solid Facebook marketing strategy.
Contact us today to get started!