- Infographics are 30 times more likely to be read through than a plain article.
- Having a clear headline, staying in brand, and avoiding an overload of unnecessary visual clutter are the three essential things to keep in mind when creating your infographics.
- Canva is one of the most powerful and convenient online graphic design sites available for making infographics.
Want to learn how to make infographics in less than 5 minutes? Be sure to keep reading.
Infographics are effective for visually communicating and carving information into your viewer’s memory.
It’s a great way to present heavier information that would otherwise be hard to retain if read through plain text.
In fact, infographics are 30 times more likely to be read through than a plain article.
Creating visually appealing infographics with appropriate colors and complimenting illustrations…
…is essential to relaying vital brand information to your audience.
And in this post, we’re going to show you how to make infographics just that.
Infographics are used for one or more of the following reasons:
- Build brand awareness
- Draw or compare data
- Summarize or simplify complicated subjects
For whichever reason you’re making your infographics, these are the essential things to keep in mind when creating them.
Essential Things To Keep In Mind When Making Infographics
1. Have a clear headline
This lets your audience know what information you’re sharing in your infographic.
It’s important that your headline is readable and attention-grabbing.
2. Stay in brand
Use your brand colors and use illustrations that compliment your visual branding guide.
And if it fits your graphic, be sure to add your logo in there so your audience is fully aware that the information is coming from you.
Speaking of logos, if you still haven’t designed one for your business, here’s a tutorial on how to make your business logo with Canva.
3. Don’t overload the graphic with unnecessary visual clutter
Make sure the illustrations you’re using as visual aid actually help in getting your information across and aren’t causing confusion or distracting the eye.
Instead, they should catch your viewer’s eyes and assist in visually guiding them through the infographic.
So now that you have an idea of how to make infographics that are effective, we’re going to move on to where you can create them.
Where to Create Your Infographics
There are now tons of online design platforms that will let you create professional-looking infographics.
But for this post, we’re going to be using one of the most powerful and convenient online graphic design sites available – Canva.
When creating your infographic, you’ll have to decide on what dimensions you want to set your canvas to.
Infographics can be longer portrait images that require the user to scroll down to complete reading through the whole graphic.
But you’re not limited to making infographics in this dimension.
You can alternatively make them square or in the dimensions of Stories and Reels.
This way you’re sure that the whole graphic is visible to your viewer without the need to scroll through it.
It helps to already have an idea of how much or how little text will be in your infographic.
At the start of this post, we’ve promised to show you how to make an infographic in 5 minutes or less.
And without further ado, here are the 3 very simple steps you need to follow to complete your infographic.
3 Steps On How To Make Infographics On Canva
For this tutorial, we’re making an infographic to be featured in Reels for our mock brand Koffee Kat.
Once you’ve loaded your canvas in your browser, the first step would be to:
Step 1: Add your logo
As mentioned earlier in this post, you want to remind your audience that the useful piece of information they’re getting is from you.
And with your logo being the symbol they associate your business with the most, it’s important that it’s present somewhere in your infographic.
You can place it anywhere you see that would fit your graphic best.
Just make sure it isn’t too distracting from the main subject of your image.
Step 2: Adding your text
Add in your headline and your infographic text, making sure that your fonts and font colors follow your branding guidelines.
Here are some typography design tips to help you choose fonts for your design.
You can roughly position them, leaving space where you can add your illustrations.
Of course, you can always adjust this after your illustrations have been added in.
Step 3: Add illustrations to your infographic
In the Elements tab’s search bar, type in the keywords for illustrations that would accompany your information best.
Be sure that your chosen illustrations fit your branding.
If possible, try to stick to illustrations that have interchangeable colors.
For instance, like this one where you can customize the colors to follow your exact branding colors.
It’s also important that you stick to matching illustration styles.
This makes your graphic look leaps and bounds more professional than if you were mixing and matching different illustrations.
Like in this case, you can see how this looks way more professional and visually appealing…
And that’s it, you now have a complete infographic tailored to your brand.
Those are the steps on how to make infographics for your brand.
Contact our graphic design agency today if you need help with your brand’s visuals.