Are you having trouble generating leads for your business? Don’t worry, we have the ultimate cheat sheet to lead generation ideas to increase your leads!
Use these creative ways to generate leads to help your business grow!
What is Lead Generation?
Lead generation is the process of attracting potential customers to your business.
It is how you get people interested in your products or services and move them through the buying process.
The main focus of your lead generation campaign should be to create value for the public!
What are Lead Generation Activities?
Lead generation activities are marketing tactics that help your business generate more leads!
A lead in marketing is anyone who interacts with your business in any way and has the potential of becoming a customer in the future.
What is a Good Lead Generation Strategy?
Good lead generation strategies differ for every business! It depends on what industry you are in and what the demographics are of your target market.
Try some of the ideas listed in this post to find what works best for you!
What are the Three Approaches to Lead Generation?
There are many approaches you can take to generate leads, but the three most effective are search engine marketing, content marketing, and social media marketing!
How Can I Generate Leads Quickly?
One of the best ways to generate leads quickly is to stay active on social media! Social media is one of the most effective tools in marketing at the moment.
Whether you post organically or utilize social media advertisements, it is a great way to generate leads quickly!
25 Lead Generation Ideas to Help Your Business Grow
1. Make Helpful Videos
The first one of our lead generation ideas is to make helpful videos! Sharing your favorite tips and tutorials with your audience is a great way to help solve problems for your viewers.
You can do this by posting both long-form content on your YouTube Channel, or you can post short-form content on social media.
If viewers learn something useful from your video marketing, they are likely to continue coming back to your website or social media to learn more.
This will increase their trust in your business, leading them farther along in their customer journey!
2. Encourage Customer Reviews
Positive customer reviews are super helpful in the lead-generation process.
When people are searching for a business to purchase from, they are likely to choose the business with the most positive reviews!
A great way to get more reviews is to reach out to your loyal customers and ask if they are willing to leave your business a review about their experience with you.
3. Create an Interactive Quiz
Interactive quizzes are very useful for lead generation! These interactive tools can be used as lead-generation forms.
Create a fun quiz for your website visitors to fill out. You can use the information from the quizzes to learn more about your customers and get their contact information!
4. Host a Giveaway
Everyone loves giveaways! They are a great way to increase brand exposure and organic traffic and create buzz for your business.
Host your giveaway by posting about it on all of your social channels. We guarantee people will participate! Here are some more Instagram giveaway tips and ideas for you.
5. Offer a Free Product Demo
The next one of our lead generation ideas is offering a free product demo.
Offering a free product demo or free trial is an awesome way to get people to test-drive your business!
People may be hesitant about whether they will like your product, if it’s worth the price, etc.
Offering them a free way to try your product will let them see how great your product or services are!
6. Create a Podcast
Podcasts have become extremely popular in recent years. You can create podcasts on a variety of topics that relate to your industry!
You can use your podcast to answer questions about your business, create emotional connections with your listeners, and more!
Check out this post next to learn how to start a podcast.
7. Provide Copy & Paste Templates
Providing free resources, such as easy-to-use templates, for your customers to use for their own benefit can be a great way to generate leads.
The type of templates you should offer differs depending on your business.
If you are a part of the B2B industry, you can share templates that will be useful for other business owners to use for their own businesses!
For other businesses, such as real estate agents, you can try sharing templates that have to do with buying your first home, what to look for in a home, and more!
One of the best lead generation tactics is joining social groups!
Joining social groups is a great way to connect with industry professionals, market leaders, and target customers that are interested in your industry.
Try finding online communities on LinkedIn that your business relates to. This is especially useful for B2B marketing!
9. Speak at Industry Events
You should be sharing your knowledge at industry events! Speaking at well-known events will help increase your brand recognition and brand authority.
For smaller, local businesses, keep an eye out for local industry events happening in your area!
10. Create a Customer Referral Program
Business owners and industry experts always say that some of their best leads come from referrals from their existing customers!
Create a referral program where customers who refer people to their business get some kind of incentive!
This could be a free product, discount code, or any other incentive you’d like!
11. Display Business Cards
If you own a brick-and-mortar store, you should display business cards! You can display these cards in your own store and in local areas that allow it.
This is an easy way for potential customers to keep your information so that they can easily contact you or visit your store in the future when they are ready to purchase!
12. Use a Chatbot for Website Visitors
Adding a chatbot feature to your website is a powerful tool you can use to generate leads and push people further down the lead generation funnel!
This will allow your website visitors to easily have their questions answered and get any help they may need!
13. Give Holiday Offers
The holiday season is a huge shopping season for everyone! Offering special holiday deals is a great way to increase purchases.
Try offering discount codes for your best-selling products around the holiday season! This works well for brick-and-mortar and online business owners.
B2B brands can strongly benefit from building a network on LinkedIn! You will have a huge competitive advantage if you build a large network on the platform.
Connect with other businesses within your industry and target audience. This will help you build a reputation within your industry and can help generate a lot of leads!
15. Offer Free Bonus Items When Purchasing
Offering free bonus items to customers who purchase your products is very useful to generate leads.
When potential customers know that they will receive free products, they will be more inclined to choose your business over your competitors!
16. Make Charitable Donations
The next one of our lead generation ideas is to make charitable donations. Donating part of your proceeds to charity will increase your leads!
When people know that part of their purchase is going towards a good cause, they will be more likely to purchase.
You can take it one step further by allowing your customers to choose which one they want to donate to from a list of charities! This will increase your conversion rate.
One of the great opportunities to increase your leads is sharing your secrets to success!
Taking the time to share your best business tips and what action steps you took to grow your business will help create a lot of value for your customers.
Sharing your success secrets about how you met your business goals is definitely a smart move if you want more people to trust and love your business!
18. Work with Influencers
Working with influencers will increase your leads by a significant amount! There are many different influencers you can choose to work with depending on the platform you want to use.
TikTok is one of the most effective platforms for influencer marketing.
You should try it to increase your leads! For more influencer marketing strategy tips, read this post next.
19. Offer Free Tools
Offering free tools can act as an excellent value proposition for your business and can significantly increase your leads!
These free tools can range from a free online course teaching them about the basics of your industry or something more simple like a free template.
20. Create an Ebook
The next one of our lead generation ideas is to create an ebook!
There are many ways you can make an e-book for your business.
One way is to repurpose your blog content into the book! Choose your favorite blog posts, amp them up a little, and add them to your ebook!
You can also compile a list of your favorite case studies and real data related to your industry to put in your ebook.
21. Optimize Your Website for Mobile Use
Having a mobile-friendly website is essential to successfully getting leads! Make sure that your website runs smoothly on both mobile and desktop!
22. Personalize Your Email Campaigns
Email marketing is super effective when generating leads! It is even more effective when the emails are personalized for their recipients.
Try sending specific emails based on what actions your customers have taken, such as adding specific items to their cart! Be sure to check out this post next for more email marketing tips.
23. Guest Star on Other Podcasts
If you don’t want to create your own podcast, you can guest star on other podcasts!
Reach out to your favorite podcasts within your industry and ask them what their process if to guest star. This will help significantly increase your reach.
24. Conduct Surveys of Your Current Leads
You can gain a lot of customer insight by conducting surveys of your current leads! You can ask questions about what made your current leads like your business.
You then have more insight into what to do in the future to gain more leads.
25. Answer Questions on Reddit
Answering industry-related questions on Reddit is a great way to establish trust and brand credibility amongst your target audience.
Spend time on Reddit responding to frequently asked questions!
Now that you have read our detailed guide to lead generation ideas, we hope that we’ve got your creative juices flowing!
Don’t forget that a major factor when generating leads is ensuring you are sharing value with your audience. Use these 25 lead generation ideas to create value for your business!
At LYFE Marketing, we love helping small businesses with their digital marketing.
If you’d like a professional to handle your digital marketing strategy, you can view our digital marketing services.