Just like the quality of a cooked meal is partially dependent on the quality of your ingredients…
…the quality of your business graphics is determined even before you start having them designed.
Creating next-level, eye-grabbing visuals for your business is a 2-factor process, and the designing part is just the 2nd half of it.
That’s because you need to prepare the right elements before anything else.
So in today’s post, we’re going to talk about the main things that you need to prepare to make quality business graphics for your brand.
This will apply to any visual graphic you plan to have – social media, ads, landing page banners, and the like.
Let’s get started!
Things You Need To Create Quality Business Graphics
Your logo brands your graphics as uniquely yours, and with that in mind, keeping it visible is a top priority.
If you wish to have quality business graphics, a common mistake that most people do, especially for social media visuals, is that logos aren’t used at all.
And if they are, we see a lot of blurry logos that don’t have transparent backgrounds.
For instance, leaving graphics looking like this…
…when we want them seamlessly incorporated into the image like this.
So what to do? Secure a non-pixelated, transparent, png logo file, and be sure it’s visible in the graphics you have for your brand.
Aside from the regular color version…
…make sure you have a completely white and completely black version of your logo to cover graphics that look like these two.
2. High-resolution product images
If you want quality business graphics, then you need professional-looking images to be associated with your brand.
Be sure you don’t use blurry images shot in poor lighting for anything you upload.
This applies to your product photography, your headshots, and on-site photos.
Whatever industry you’re in, be sure you take well-lit images of your product or service.
This ensures that whatever graphics you make will look like this…
…instead of this.
Check out this post next to learn how to take quality product shots using your phone.
3. Legal stock photos and elements
Never ever use stock images straight from Google. Not only will this hinder you from creating quality business graphics, but can also cause you trouble.
So save yourself from possibly getting into legal issues by using royalty-free stock images from free sites like:
Or, you can purchase stock photos from sites like:
- Adobe Stock
The same goes for illustration elements.
Canva has a huge library of free elements that you can legally use, and even more elements if you upgrade to a Pro account.
You can also get illustrations from sites like Envato elements that offer paid monthly subscriptions.
A paid subscription allows you to legally use their library of stock photos and graphic illustrations.
By the way, here are some graphic design ideas to inspire you the next time you create graphics. Be sure to read it after this!
4. Style guide
Last on our list on how to make quality business graphics, you need a style guide to control the quality and consistency of your graphics.
Before you start designing graphics for your business, look at your competitors’ visual media…
…and determine what you like and what you don’t like in what they have.
And then, find ways to set yourself apart, establish your brand identity, and make your brand graphics uniquely yours.
For infographics, do you prefer to use illustrations like this?
Or, do you prefer this style instead?
What colors and textures do you want to be used the most?
What font is used in your logo, and do you want that to be the main font for any headlines or message graphics you upload?
Or, do you want something else that matches the same style?
You need a style guide to ensure that your graphics look in-brand across all of your platforms.
Whether it be on the best social media platforms, your website, and your ads.
Once you have these prepared, you’re now ready to proceed to design quality business graphics for your brand!
Popular sites like Canva or PicMonkey allow you to create designs and play around with different styles.
But, if you prefer to have a professional designer create graphics for your business, our graphic design agency can definitely help you with that.
Head over to our website to see how our graphic design services can help create next-level designs for your business.
Or, you can also get in touch with us today to learn more about our other services.