Are you a real estate agent struggling with your digital marketing?
Or are you the owner of a real estate business having a difficult time generating leads? If this is you, you have come to the right place!
We have the ultimate guide to real estate digital marketing!
Read till the end to learn everything you need to know to successfully market your real estate agency!
What is Digital Marketing for Real Estate?
Digital marketing for real estate is similar to all digital marketing strategies!
The main types of digital marketing include email marketing, social media marketing, search engine marketing, and pay-per-click marketing.
To successfully market yourself as a real estate agent, you should be using a combination of these marketing channels!
How Important is Digital Marketing to Real Estate?
Digital marketing campaigns are essential for any business.
It helps raise brand awareness, generate leads, and connects you with your target market customers online!
Over the last decade, digital marketing has become one of the most effective marketing tactics for all businesses!
The digital world is constantly growing and it is the best way to reach your desired audience.
How Do I Start Real Estate Digital Marketing?
Getting started with real estate digital marketing is easy!
If you don’t have a large marketing budget, the best way to start your digital marketing journey is by posting organically on social media.
You can then slowly transition into boosting posts and creating social ads, advertising on Google, creating email campaigns, and more!
Here, at LYFE Marketing, we love helping small businesses with their digital marketing.
If you’d like a professional to handle your real estate digital marketing strategy, you can view our complete digital marketing services.
Types of Digital Marketing Content
The main types of digital marketing are search engine marketing, pay-per-click marketing, email marketing, and social media marketing.
Every business thrives differently with each type of digital marketing, so it is important to try out them all to see what is the most effective for you!
Keep reading to learn more about each type:
1. Search Engine Marketing
The first marketing strategy we will be discussing is search engine marketing!
Search engine marketing is everything involved with getting your website higher up on the search engine when people search for keywords related to your business.
Search engine optimization, also known as SEO, is the process of optimizing your website to maximize the number of visitors who visit your site and increase your online visibility!
It is a super important step in your web design.
Search engine algorithms differ for each search engine, but we recommend focusing on Google if you only have the marketing budget for one search engine!
Here are some of our favorite real estate SEO tips:
Do keyword research
Keyword research is the process of finding the right keywords for your website!
The keywords you use depend on your target audience, the content of your website, and more!
Use high-quality photos
It is essential that you have great-quality photos on your website! Using bad-quality photos will bring your ranking down on the search engine results.
Optimize for mobile devices
Your real estate website should be optimized for both desktop and mobile use.
Create video content
Video content is a great way to improve the quality of your online websites! You can do this by including virtual tours of your listings, “about me” videos, and more.
For more effective search engine optimization tips, check out our post here.
If you want to go the paid route with your real estate digital marketing, you should try pay-per-click ads! Google ads is a great platform for this and it is super easy to use.
Pay-per-click advertising is when a company pays a certain amount every time its ad is clicked on.
This is a great way to increase your visibility on the Google search engine.
There are many types of PPC ads:
Search ads are the type of ads that you see first thing when you search for something on Google. Search ads are run by an auction system.
Google takes into account the amount that the advertiser is bidding and other website factors to determine which advertisement will be shown first.
Display ads are another type of PPC ad. They are shown to people who have already shown interest in your company.
These ads are typically shown on other websites or platforms and they are great for targeting your leads!
Remarketing ads are shown to people who have previously visited your website! They are very effective at converting your leads into actual purchases.
Shopping ads are similar to search ads, but they show an image of the product being sold, along with a description of the product and the price.
These ads are shown in the regular search tab and under the ‘shopping tab!’
Video ads are advertisements that are shown before users watch a video. One of the most common platforms for video ads is YouTube!
For more tips on running PPC ads for real estate, view our post here.
3. Email Marketing
Email marketing is another great option for real estate digital marketing.
Email marketing consists of all emails that are sent out by your company, ranging from email newsletters to drip campaigns.
Email marketing is an effective way to nurture your current clients and get them to purchase your products or services again.
Here are some of our best email marketing tips:
Send emails often
While you don’t want to overcrowd your client’s inboxes with your emails, it’s important to send emails regularly so you can continue to nurture your leads.
Always include a call to action
Call to actions are an essential part of any good email! Including a clear CTA in your email allows its viewers to easily understand what action you are trying to get them to take.
This may range from ‘call us today to learn more,’ to ‘shop now.’
Instead of constantly sending the same boring email over and over to your email list…
…try including fun, personal content that allows you to build a deeper connection with your audience!
The last type of real estate digital marketing we will be covering is social media marketing.
Maintaining a good marketing strategy on all of your social media accounts is essential to growing your business.
Social media provides you with unlimited opportunities to connect with potential buyers, first-time home buyers, existing customers, and genuine leads.
Where should you post your content?
There are many social media platforms that real estate agents should be using:
This platform allows you to post many types of content. These include image posts, video posts, reels, story posts, and live videos!
Instagram is currently one of the most prominent social channels in the social media world, so make sure you are using it to your advantage!
Similar to Instagram, Facebook allows you to post many types of content, including reels, image and video posts, story posts, and more!
Your Facebook business account offers a ton of awesome features that will help you expand your reach and increase brand visibility.
LinkedIn is a social platform that leans more on the professional side!
This is a great platform if you are looking to make B2B connections or connect with industry leaders.
TikTok has become one of the most fast-growing social media channels in the last few years.
The TikTok platform is a great place for you to share funny, relatable content that will allow you to truly connect with your audience!
What content should you post?
Here are some of our favorite real estate social media marketing content ideas:
- Show off your new listings
- Share testimonials
- Share tips for new home buyers
- Post behind-the-scenes content
- Hold a contest or giveaway
- Post funny, relatable real estate agent memes
There are so many great things you can post on your social media accounts. Try out the ideas we have listed above and figure out what gets you the most engagement!
We hope you learned something new from our beginner’s guide to real estate digital marketing!
Try including our tips in your overall strategy and we guarantee you will have a high success rate when finding qualified leads for your business.