We’re sharing 90 real estate social media post ideas to help you jumpstart your social media content and get the creative juices flowing.
1. Just Sold Photo with Your Client
Whenever you help a client sell their home, share that on social media!
The best photo op is to take a photo with your client and have “just sold” props on hand to hold for the photo.
This shows potential clients that your existing clients are happy with you as their realtor and that you can get the job done for your clients!
2. Just Closed
If you helped a buyer purchase a home, make sure you celebrate those with photos as well! Swap out your “just sold” props for “just closed” props.
This is key for helping buyers in the market, especially first-time home buyers, trust you to be their real estate agent.
3. Seasonal Tips
What tips can you share that buyers and sellers alike would find valuable from season to season?
You can share this value in the form of a photo or in a Reel. Reel is likely to perform better!
4. Team Bonding
Showing off your team and the people you work with make your real estate firm feel more personable.
It shows that your office collectively works hard and cares for your clients, and it helps clients put a face to the name.
5. Real Estate Facts & Myths
The real estate industry is one that can confuse buyers and sellers quickly if they don’t know what’s true and what’s false.
Position yourself as a real estate agent that brings clarity by sharing real estate facts and myths!
6. First-Time Home Buyers’ Tips
First-time home buyers have so many questions when it comes to the home-buying process.
Share some of your top tips to answer the most frequently asked questions you receive from new home buyers.
If you have listings you’re trying to sell, show them off!
Even if you only have photos and no videos, you can compile your listing photos into a montage format to share them as a Reel or TikTok.
This allows potential clients to see what kind of listings you offer all without leaving the social media app they’re active on.
The real estate industry is one where buyers and sellers can feel like they’re experts (when they’re not!)
Don’t be afraid to educate your audience and ground their expectations in facts and reality!
9. Instead of This, Do This
Guide your audience on what they need to do, all while debunking common misconceptions about what they’re “supposed” to do!
This will establish you as an expert while providing value to your audience.
10. Promote Your Contact Information
While you don’t want push salesy posts all of the time, you do need to occasionally include a social media post in your content calendar that tells followers how to get in touch with you!
Don’t be afraid to tell your followers when you’re available and how to contact you.
11. Under Contract Photos
Similar to “just sold” photos, under contract photos show your audience the type of listings you typically work with and can get sold.
It also helps create a sense of urgency and encourages followers to reach out to you sooner rather than later!
12. Things to Do Before Selling Your Home
It’s helpful to sellers to provide them with a checklist of things they need to do before listing.
Completing your checklist will help them sell their home for a higher dollar amount!
13. Renting vs Selling
Share the pros and cons of selling vs renting a home!
The value you share in this content could be what pushes a home-renter to finally make the move to own their own home.
14. Major Turn-offs for Buyers
Share what sort of repairs or design choices deter buyers from buying!
This will inform sellers on what they need to do to sell their homes quickly and for top dollar!
15. Inspirational Quotes as They Relate to Real Estate
Owning a home is many people’s dream!
Encourage people on their journey through home ownership with inspirational quotes, branded in your fonts and colors.
16. Design How-To’s
Homeowners often like to decorate their homes in a certain design style to showcase their aesthetic.
Help them figure out the best way to do that with design how-to posts.
17. National Day Posts
In addition to obvious holidays like Christmas, there are hundreds of other smaller, national days throughout the year that you can post about.
Just make sure you pick the ones that are related to your business such as National Homeowners Day and so on.
18. Motivational Quotes
Share content that will motivate your followers to go for their goals in life and take the next step in homeownership!
19. Staging Tips
Staging a home well will often help sellers get more bang for their buck when they sell their home.
Sharing staging tips that can help them accomplish that goal!
20. This or That?
Share different design trends and other “this or that” options about a home that your audience can choose between!
Tell them to sound off in the comments to increase your engagement.
21. Things to Look for in a New Home
Help the buyers in your audience by sharing the top things they should look for in a new home!
Real estate social media posts like this will help them associate you as an expert they can rely on for good advice.
22. Real Estate Fails
Share real estate fails and horror stories that you’ve heard about either in the news or from your clients.
This will educate your followers on what not to do and what to stay away from while painting you as a helpful guide to navigate it all!
23. Final Walkthrough Checklist
Let your buyers know what they should be looking for on their final walkthrough of the home.
24. Client Testimonials
Share what your past and existing clients are saying about you!
This will create social proof for new followers and help potential clients trust you and choose you that much quicker.
If you don’t have a lot of reviews yet, be sure to ask any of your satisfied clients to leave you a review. Check out these amazing tips to get more reviews from your clients.
25. Show Off Your Personality & Life
People are looking you up on Instagram because they want to get to know their potential realtor’s personality as much as they do their portfolio.
Don’t be afraid to share snapshots of your daily life outside of real estate to create a stronger connection with your followers.
26. Do’s and Don’ts
You can share the do’s and don’ts of home buying, selling, staging and so much more.
Doing so will educate your audience on what they should and shouldn’t do throughout the realty process.
27. Your Favorite Local Spots
Share your favorite restaurants, shops, and more in the local regions that you serve.
This will help potential buyers looking to move there see what fun and helpful spots are around town.
28. Awards & Press Mentions
If you’ve earned any real estate awards or have been mentioned in any magazines, newspapers, etc., make sure you share that with your followers!
This creates further social proof for your followers, making it easier for them to choose you as their realtor.
29. Live Listing Walkthroughs
We know that Lives are a top-performing media type in terms of engagement, and that after you finish going live you can save the live as a permanent post on your profile.
So, it only makes sense to do live walkthroughs of your listings to get the most eyeballs on them from social media! Find more tips for your next live streaming in this post.
30. Real Estate Term Definitions
There is a lot of jargon in the real estate industry that everyday buyers and sellers don’t understand.
Define some of the most common real estate terms they need to know about.
31. Moving Day Hacks
Nobody likes the physical process of moving all of their things from one place to another.
Make the process a little easier on your followers and share helpful moving day tips and tricks!
32. Outfit of the Day as a Realtor
We always see realtors on HGTV dressed to the nines, right? The reason is because statistically, clients want to know that their realtors are successful.
Plus, a lot of buyers are looking for a certain design aesthetic.
If your Instagram shows how well-dressed you are every week, they’ll be more likely to trust that you can find what they’re looking for.
33. Day in the Life
Share what a day in the life looks like for you as a realtor.
For maximum effect, choose a day when you have closings scheduled that you can show off.
34. Live Open House
A walkthrough of an empty house isn’t the only time you can go live. Go live during your open house too!
Seeing other people walking through the house will create a sense of urgency among your followers.
Share the details of the event so that available followers can swing by as well.
35. How Much is Your Home Worth
Knowing the value of their home can make homeowners consider buying even if they weren’t originally.
It also helps open the door for conversation and create that first interaction between them and you!
36. What You Need to Know About [Your Area]
Share some of the top things people need to know about moving to your area!
Real estate social media posts like these are less generic and provide true value to your target market.
37. Why Buy Now? (even if it seems like a bad time to buy!)
Depending on how the market is at the time you’re reading this, it could feel like a bad time to buy a new home.
Explain to potential clients all the reasons why now could actually be a great time to buy!
38. Top Things You Take Off Their Plate as a Realtor
Real estate social media posts like this speaks directly to any reservations your audience may have about hiring a realtor.
Share the top worries or stresses you would relieve them of as their realtor.
39. Interest Rates for Dummies
Interest rates can be confusing or hard to understand for first-time home buyers and sellers who are unfamiliar with the housing market.
Break it down in a way that’s super easy to understand!
40. How To Make Your Curb Appeal Beautiful
Curb appeal is an influential factor in whether a home sells and for how much.
Sharing tips on how to perfect your curb appeal will address your audience’s goals and engage them instantly.
41. Top Selling Paint Colors
Painting the house is one of the most common practices homeowners perform when getting their house ready to sell.
Share the best paint colors for resale to appeal to potential sellers in your area!
42. Ask Me Anything
If you’ve run out of ideas for your real estate social media posts, it’s best to ask your audience what they want to know!
An “ask me anything” post opens you up to receive lots of comments, engagement, and interactions with potential leads.
43. Answer FAQs
Along the same vein, answering frequently asked questions is another way to gain trust with potential leads while providing direct value to your audience!
44. Events You’re Hosting or Attending
Whether you’re hosting a first-time home buyer’s seminar or attending a real estate conference, you’ll want to share that with your social media followers!
Rally your followers into attending your own event or show how you’re investing in yourself as a realtor.
45. How to Get Top Dollar for Your Home
This is something every seller is interested in learning.
Attract their attention with a post on how to get the most money from selling their home!
46. Home Buying Budget Calculator
The cost of buying a home can be overwhelming, especially for first-time buyers.
Break down the numbers for your audience with an easy-to-use home-buying budget calculator.
This will help your audience understand exactly how much house they can afford.
47. Understanding the Current Market
The housing market can go through a lot of ups and downs.
Help your social media followers understand exactly what’s going on with the current market and what they can do about it.
48. Why a Real Estate Agent is Necessary
Some buyers and sellers are tempted to go through the process on their own without a real estate agent.
Spell out exactly why that’s not the best route for them and explain why a real estate agent is necessary.
49. Design Choices that Sell
If a homeowner is looking to sell their home, they may need to make some aesthetic adjustments in their house.
Encourage your followers to make the right decisions by sharing design choices that sell a home (vs. design choices that don’t!)
50. Selling Your Home vs Renting It Out
Some homeowners may be torn between selling their home vs. renting it out.
List out the pros and cons of each choice to make the decision that much easier for your audience!
51. What Nobody Tells You About Purchasing a House
There can be a lot of unknowns in buying a house!
Ensure your audience feels prepared to purchase a house with a list of what “nobody tells you” about buying one.
52. What Nobody Tells You About Selling a House
Along the same lines as the previous real estate social media posts, you’ll want to educate your sellers as well!
Tell them what nobody else tells them about selling a house. This will establish you as a trusted expert in their eyes.
53. Moving Day Checklist
Moving day is never fun, but it can be organized!
Help your followers out by providing a free, moving day checklist.
54. Upcoming Community Events
By promoting and participating in community events, you show how much you care about your local community.
This is important to existing sellers in the area as well as potential buyers looking to move there.
55. Referral Program
If you provide incentives for referrals, let your followers know that!
This will motivate them to refer you to other people if they haven’t already.
56. What to Ask Your Inspector
Home inspections can be a little confusing and/or intimidating for both buyers and sellers alike.
Put your potential clients at ease and share questions about what to ask the inspector!
57. Benefits of Staging Your Home
A lot of times, sellers want to cut costs and decide against staging their homes.
However, we know that staging can help them sell quicker and for top dollar.
So, share the benefits of staging as one of your real estate social media posts.
58. Trendy vs Traditional
While trendy design choices may be in style right now, they may not help homeowners sell later down the road.
Break down the pros and cons of trendy vs traditional design choices for your followers.
59. How to Sell Your Home Quickly
No homeowner wants a house that just sits on the market forever.
Share your top tips on how to sell a home quickly.
60. What to Look for in a New Home
Telling potential buyers key things to look for in a new home in your area will be valuable information for them.
Real estate social media posts like this will warrant new followers and engagement which can turn into potential leads down the line!
61. Signs it’s Time to Sell
Within your follower base, there are probably a lot of homeowners on the brink of selling.
They need that extra push or motivation to get them to list. Sharing signs and reasons as to why now is a great time to sell could be the push that they need.
62. Waterfront Properties
Depending on the area you service, waterfront properties could be highly coveted.
Share the waterfront listings you currently have to attract certain buyers and also signal to other waterfront homeowners that you have experience selling those types of properties.
63. Properties with Large Acreage
Homes sitting on large lots can be a hot commodity.
Share any listings you have with a lot of acreage to attract interested buyers.
64. What to Know Before Becoming a Landlord
Many leads may be in the market for a home that they want to then rent out.
Help them realize that dream with tips on what to know before becoming a landlord.
65. Things Your Realtor Should Know
Not all realtors are made equal!
Sharing a checklist of things your realtor should know will help leads be more thoughtful in choosing their realtor (and point them in the right direction: yourself!)
66. Real Estate Quiz
Posting a poll and hosting a real estate quiz will help you get a feel for how educated your followers are on the realty process.
That will guide you in your topic choices for your real estate social media posts moving forward.
67. How to Declutter a Home
When buyers are walking through a home, they want to be able to envision themselves living there.
That can be hard to do if the home is extremely cluttered. Share decluttering tips to help out all of your potential sellers.
68. How Long Does it Take to Buy / Sell a Home
Grounding your future leads with realistic expectations from the start is essential to obtaining and retaining them as a lead.
Share how long it can take to buy or sell a home so that there are no surprises for your client along the way.
69. How to Purchase a Foreclosed Home
Purchasing a foreclosure can look a little different.
Share some of the basic steps on how to purchase a foreclosure to attract interested buyers.
70. What Happens When You List an Overpriced Home
Some sellers have an unrealistic expectation of how much their home is worth.
Real social media posts like these will help overcome that obstacle from the start by sharing what happens when you list an overpriced home.
71. How to Submit a Strong Offer in a Multiple-Offers Situation
Within the housing market, there are times when houses are flying off the market before your buyers have even gotten a chance to look at them.
Give your followers advice on how to submit a strong offer that stands out when multiple offers are on the table.
72. How to Become an AirBnB Host
Many buyers want to buy a home to rent it out as an AirBnB.
Help them realize that dream by sharing step-by-step how to become an AirBnb host. This will also help you attract other buyers with the same goal.
73. Kid-Friendly Things to Do in Your Area
If your target market tends to be more families than anything else, it’s important for you to share kid-friendly things to do in your area.
This will show your clientele that you understand their lifestyle and their needs.
74. Top School Systems in Your Area
Any families looking to buy in your area will want to know which parts of the county are the best.
This includes knowing which schools are the best. Share the top school systems in your area to attract more leads with families.
75. Home Decor on a Budget
Whether you have sellers who are looking to sell their home for top dollar, or buyers who are looking to make a house their home…
…everyone can benefit from some affordable home decor tips.
Share budget-friendly home decor that will make all of your followers happy.
76. Spring Cleaning To-Do List
Sharing a spring cleaning checklist will make it easier for sellers to keep their homes show-ready and help buyers maintain their homes well.
A spring cleaning checklist will benefit both the buyers and sellers following you on social media.
77. Seasonal Maintenance Tips
There are different things you can do from season to season to maintain a home.
Share these seasonal maintenance tips to help your followers and establish yourself as a trustworthy source of advice.
78. What to Do to Get Ready For A Showing
When sellers are living in the home they are listing, they need to keep it ready for potential buyers to see it.
Share what sellers can do to keep their home show-ready, easily.
79. Work From Home Hacks to Be More Productive
More and more people are working from home every year, but sometimes, working from home can come with its distractions.
Share work-from-home hacks your followers can try to be more productive.
80. How to Increase Your Home Value
Every seller wants to get the most bang for their buck.
Share what steps they can take to increase the value of their home before selling.
81. Pros and Cons of Adding a Swimming Pool
Adding a swimming pool can be a huge endeavor for homeowners.
Share the pros and cons of adding one to help homeowners decide if it’s worth it or not!
82. What’s Worth It vs Not in Kitchen Renos
Kitchen renovations often come with a hefty price tag.
Guide your followers on what’s worth splurging on vs. not when it comes to kitchen renovations and resale value.
83. What Buyers Want in a Home
Educating the sellers in your audience on what buyers want in a home will do two things.
First, it will ground their expectations on what features of their home are actually desirable and which aren’t.
Secondly, it will educate them on what they need to do to get their home ready for top resale value.
84. Virtual Staging vs Real Staging
Some sellers may be having a hard time deciding which type of staging to go with.
Share the pros and cons of virtual staging vs real staging to help them make the best decision.
85. Benefits of Homeownership
It can be scary to make the transition from renting to owning.
Tell potential homeowners exactly why they should take the plunge and purchase a home.
86. How You Know It’s Time to Look for a New Real Estate Agent
We’ve said it once and we’ll say it again: not all real estate agents are made equal!
There may be buyers and sellers in your area who are unhappy with their current real estate agents.
Take this opportunity to let them know what attributes are not normal in a real estate agent, and show them what they’re missing!
87. How to Find The Best Properties Before They Sell
If you’re in a market where houses are flying off the shelf, real estate social media posts like this will be valuable to your audience!
Tell your followers how they can find the secret hidden gems for sale in your area before they’re taken off the market.
88. The First Step You Need to Take to Buy or Sell Your Home
Taking the first step towards buying or selling a home can be overwhelming, intimidating, confusing, or all of the above.
Help potential clients take baby steps and outline what the first step would like for buyers or sellers.
89. How and Why You Would Refinance Your Home
Refinancing can sound like a scary term for homeowners.
Educate your audience on how refinancing a home works and in what scenarios it would be beneficial.
90. Housing Market Predictions for the Upcoming Year
Homeowners and potential homeowners alike are always curious as to what the market is going to be like in the coming months.
Share your housing market predictions for the new year to help your followers make a decision on what they want to do about their living situation.