Ever look at someone’s Instagram and feel really impressed with how well-put-together their feed is?
Ever wonder if that’s something you can achieve for your social media graphics?
Your business’ social pages are essential for your organic growth.
And, having eye-popping visuals on your feed can keep your followers attracted and engaged with your posts.
It just so happens that achieving a high-end-looking social feed doesn’t have to be a complicated process.
So in today’s LYFE business graphics guide, we’re going to show you how to create a theme for business social feed.
Of all the top social media platforms available today, Instagram’s feed is the most visual “theme friendly” site.
That’s because their page setup features images in the very familiar grid format that we’ve all grown to know and love.
When creating social media graphics with a recurring theme, it’s a good rule of thumb to think about how good it’s going to look on Instagram.
What will look good when put together on an Instagram feed, will also look great on other platforms.
So for any of your business social media pages- whether it be Instagram, Facebook, Twitter, or any other social media platforms for business…
…you will need to put together the following.
1. Color palette
Having a set of color palettes will keep your graphics looking personalized, specifically for your business.
Use the colors you want your business to be most associated with. If you already have a logo, be sure to incorporate colors from that.
We recommend you to create 2 palettes with:
- Main colors: These are at most 2-3 colors that you will consistently use for your graphics.
- Accent colors: Don’t be afraid to add accent colors that compliment your main color scheme.
These are minor accents that you’d incorporate to buttons, subtext, and other smaller elements to keep your graphics uniform, but not too stiff looking.
You can check out our post about color psychology here to help you decide which colors will work best for your brand.
You can incorporate textures in the form of:
- geometric patterns, or
- crumpled paper,
Basically, whatever gives a graphic that extra flair that keeps it from looking flat.
Keep in mind though that textures can be easily overused.
So a good rule for textures is that wherever in your graphic you apply your texture to…
…make sure it doesn’t take the viewer’s attention from the overall message or main feature of your graphic.
Staying consistent with your font use is vital to keeping a feed looking professional and clean.
Select one main headline font, and one main subheadline or paragraph font to use for any of your graphics that need texts in them.
Also, just like how you need an accent color in your color palette, decide on an accent font to use for your texts.
This will be used for special announcements or greetings,
…like a giveaway, a sale, or a special promo you’re having.
Use your accent font sparingly to make the use of it more special and eye-grabbing.
4. Feed Pattern
Decide on how you want your feed pattern to look. Popular feed patterns include:
a. alternating between light and dark images
b. the set of 3
c. the puzzle
d. white or black border
e. random, but color-coordinated theme
Ultimately which one you pick will depend on the nature of your business, and what you feel like your posts will go well with the most.
What’s important is when you do decide, you commit to that pattern and don’t make any posts that don’t follow it.
Or else, you will break the professional look of your social media feed.
You can create your own business graphics on Photoshop,
…or any popular design websites like Canva and PicMonkey.
But, if you’re ready to take your business visuals even further with next-level graphics, work with our graphic design agency now.
Check out how we can create a high-end business social media feed for you with our graphic design services.
By deciding on your brand color palette, textures, font, and feed pattern, you’re well on your way to creating a curated and catching social feed!