Unlike Facebook Reels, Instagram Reels and YouTube Shorts, TikTok is the original advertising platform that started the short-form video trend.
TikTok has over 1 billion monthly active users. So, with this being said…
Are you a small business owner looking to develop the perfect TikTok marketing strategy for your business?
We have the ultimate guide to TikTok video marketing examples.
Read till the end so you can learn some video marketing best practices and take inspiration from these amazing TikTok marketing examples.
Now, let’s get into our top 10 TikTok marketing examples!
10 TikTok Marketing Examples
One of the best TikTok marketing examples we have is Chipotle!
Over the last few years, Chipotle has mastered their TikTok marketing strategy
In 2019, they became the first major restaurant chain that had an official TikTok account.
Chipotle succeeds by creating branded challenges that thousands of people participate in. The first challenge that blew up their account was the lid-flip challenge.
In just six days, the campaign generated 111,000 video submissions.
This campaign was so successful because they partnered with famous YouTuber, David Dobrik.
Younger generations loved this campaign since they loved and were highly influenced by David Dobrik.
The lid-flip challenge was the first of many successful challenges that Chipotle created.
Other successful challenges included the #booritochallenge and the #Guacdance challenge.
They make sure to always stay on top of trends so that they can successfully connect with their target audience. This will boost their online presence. A prime example of this is the corn song trend.
If you’ve spent any time on TikTok recently, you’ve definitely seen the video of the little boy talking about how much he loves corn.
Chipotle used this to their advantage and filmed a video of the same boy ordering a burrito bowl of just corn. The video has over 7 million likes!
Duolingo is another brand that has been extremely successful on TikTok. Their mascot Duo the Owl is what has helped their account grow extremely.
It all started when people started creating memes about Duo the Owl being evil.
This is due to the constant reminders Duolingo sends you when you don’t complete your lessons.
Instead of Duolingo taking offense to the jokes being made about their mascot, they leaned into the joke and started to create TikToks on the topic.
They decided to make Duo the Owl into a funny, somewhat evil character that hunts people down if they don’t:
- complete their lessons,
- use Google translate, and
- other things along those lines.
The Gen Z audience loves this funny content, making engagement levels and brand awareness skyrocket. With this being said, try to reach younger audiences. This will increase your brand exposure.
What makes this winning strategy so successful, is that they are always staying on top of the current trends and creating authentic content that the target market on TikTok relates to.
The next brand on our list of TikTok marketing examples is Gymshark.
There are two aspects of Gymshark’s TikTok marketing strategy that are the reason behind its success.
The funny, relatable content they post, and the challenges that they create.
Going to the gym can be hard, and most like-minded people don’t want to follow accounts that feel like they are forcing you to work out.
Because of this, Gymshark decided to take a different approach to its TikToks.
They post fun gym-related trend-driven organic content that makes viewers excited to work out! The TikTok audience loves it!
Like many other successful brands on TikTok, Gymshark has created many challenges to increase social media engagement with its brand image.
A great example of this is the #gymshark66 challenge.
Viewers are asked to pick a fitness goal and stick to it for 66 days. There are over 240 million views on the challenge!
4. Fenty Beauty
Fenty Beauty takes a different route in its TikTok marketing strategy.
Instead of creating challenges or following TikTok trends, Fenty Beauty’s established niche is makeup tutorials.
Tutorials may not work for every business, but for a makeup company like Fenty Beauty, tutorials serve as a form of quality content format to help them grow their account.
TikTok users love watching tutorials on many different topics, especially makeup tutorials. The hashtag #makeuptutorial has over 48 billion views!
Would tutorials work well for your business’s TikTok marketing strategy? Try it out and see if you get a good engagement!
The Crocs brand tries to not take themselves too seriously on TikTok.
Most people either love or hate Crocs- there’s really no in-between.
Crocs likes to play into this love-hate relationship by creating funny content with their shoes. It’s a fun application!
This works well on TikTok because whether or not viewers actually like the shoes, they still think that Crocs TikTok content is entertaining, which increases their engagement.
Crocs also includes branded effects: hashtags, like #CrocTok, on all of their posts.
These hashtags, paired with their funny, entertaining content, create the perfect TikTok marketing strategy.
6. We’re Not Really Strangers
If you’re not familiar with the brand We’re Not Really Strangers, we’ll give you a brief overview.
We’re Not Really Strangers is a card game that you can play to get to know someone on a deeper level.
The game involves answering inspirational, deep questions that help you learn more about yourself and the other players.
Their TikTok strategy involves a lot of good-feeling, inspirational content that TikTok users love. This is a creative way that they can show their brand voice.
Instead of focusing on solely trying to sell their product, they post videos that focus on the meaning behind their card game.
All of their video ads feature eye-opening, heart-warming, inspiring content that makes every viewer learn more about themselves.
BarkBox is a dog company that sells everything from dog toys to dog treats.
They are super successful on TikTok because they are always posting funny content about dogs. The videos they post are super relatable to dog owners.
Staying on top of trends and posting videos with trending audios are some of the leading causes behind BarkBox’s TikTok success.
They are not afraid to make funny content that you usually don’t expect to see from a brand on TikTok- but that’s what makes them so successful.
Unlike most paid media channels, it’s okay for brands to step out of their comfort zone. Take advantage of this great opportunity!
BarkBox has taught us that you shouldn’t be afraid to post funny content, even if you are a professional brand!
Everybody knows this next brand on our list of TikTok marketing examples, but did you know they have a huge presence on TikTok?
Netflix posts a wide variety of content. One type of content they post often is clips of their popular T.V. shows and movies.
Not only does this help them promote their shows and movies, it also generates a lot of engagement from the fans of the movies and shows.
They also post funny videos of the cast of their shows and movies.
Funny interview clips, cast bloopers with editing effects, and fun challenges with the cast and viewers is what’s really behind the success of their account.
While not every brand has famous actors to make videos with, all brands should take inspiration from Netflix in their level of viewer interactions.
Netflix makes it a goal to encourage interactions with their fans, which does a great job at increasing engagement!
RyanAir is an airline who is absolutely killing it on TikTok!
You may be thinking that it’s not possible for an airline to post successful TikToks, but RyanAir Thrives off of posting funny content that everyone enjoys.
RyanAir is not afraid to create funny, weird content, which is what sets them apart from most brands on TikTok.
The TikTok audience is looking to watch entertaining content, and the best way to entertain your viewers is by posting funny, relatable content.
Once again, RyanAir is always staying on top of trends so that they can jump on the trends early.
10. Scrub Daddy
Our last TikTok marketing example is Scrub Daddy. Scrub Daddy is a sponge company that has recently blown up on TikTok.
Just like many successful brand takeovers on TikTok, Scrub Daddy uses humor to build its TikTok audience.
They post a lot of content that is shocking for a sponge company, which is what viewers love.
They use their sponge mascot to follow trends and stay on top of what videos are popular at the time.
Be sure to check out Scrub Daddy’s TikTok account if you want to see some engaging content!
TikTok Marketing Best Practices
Now that you’ve been inspired by the 10 great TikTok marketing examples discussed above, let’s talk about some TikTok best practices.
Here are 3 TikTok marketing tips that you can use to grow your account and win you viral success:
1. User-generated content
User-generated content is any content that is created by people, instead of content created by your business.
Reposting your potential customers’ content is a great way to encourage engagement from your audience!
You can do this by asking your existing customers to leave video reviews of your products. You can then repost these reviews on your brand’s account!
2. Influencer marketing campaign
Another great TikTok idea is influencer marketing. Influencer marketing is a marketing strategy that involves endorsements and product placement from influencers.
The TikTok social network is full of creators that would love to partner with your brand and support your product or service.
Do some research beforehand to find influencers that are perfect for your brand. If you want to learn more about influencer marketing strategy, then read this post next.
3. Post at the best times
Researching when the best time to post for your audience is has become one of the most important TikTok marketing tips.
You should utilize TikTok analytics to see what times your follower counts are the most active.
Once you discover the best times, you should always post your videos around those times!
Now that you have read our complete guide on TikTok marketing examples, you must feel pretty inspired!
TikTok is a vital part of a brand’s social media strategy, so you should spend time figuring out what works best for you.
Take note of what made these 10 brands so successful on TikTok and start developing your own amazing TikTok marketing strategy.
Here, at LYFE Marketing, we love helping small businesses with their digital marketing.
If you’d like a professional to handle your small business’s TikTok strategy, you can view our short video management services.