Here’s the deal. Twitter can be a great marketing channel for driving traffic and generating leads in today’s digital era.
In fact, 63% of Twitter users follow small businesses they love online.
The biggest brands such as Amazon and Google have Twitter accounts and massive followings from their audiences.
And of course, Twitter is a communication outlet for hundreds of millions of people including some of the most powerful people in the world, like the President of the United States.
With hundreds of millions of tweets being sent out each day, it can be easy for your organic post to get lost in all of the noise.
But this is why Twitter ads can be so powerful going into 2021.
The sheer amount of information available on Twitter can actually work in a small business’s favor when trying to generate more brand awareness.
As long as you are using the right methods, investing in Twitter ads can help your business tremendously.
As a matter of fact, we have actually helped our clients to get more Twitter followers as low as eight cents per follower.
And generating new leads for only a couple of cents is a great investment if you ask us.
Needless to say, Twitter ads can give you an opportunity to reach millions of people who are within your brand’s targeted audience.
When you reach these qualified people, you are giving your business direct access to your potential customers.
That means more leads and traffic to your business and more conversions.
That’s why in this blog, we want to give you some powerful tips about how you can use Twitter to give your brand more exposure and grow your business.
Let’s get started!
Why Twitter Ads?
If you are not using Twitter as of yet, then it might be time for you to jump on the scene.
But we aren’t talking about making a couple tweets here and there and just being ON Twitter.
Because there is a difference between running ads and making tweets. The two can yield different results.
We’re talking specifically about Twitter ads and advertising on this platform.
What we mean by that is, Twitter ads can be viable marketing and advertising channel to many small businesses.
However, we have to admit, Twitter isn’t as effective as the bigger marketing channels such as Facebook, Instagram, and Google.
But that does not mean that it can’t work and produce amazing results.
In fact, Twitter ads offer some very unique ad targeting features that you just won’t find on any of these other platforms.
And that’s why we believe investing in Twitter ads can be a great investment for your small business.
But that’s only the start of what Twitter ads can do. There are many other reasons why Twitter ads can benefit small businesses today.
With that being said, let’s go ahead and dive in with our first reason to use Twitter ads.
Twitter Ads: You Pay for Performance
When you advertise your tweets on Twitter, you will only have to pay when you achieve your marketing objective.
This can make a huge impact on your marketing budget and make your advertising spend more effective overall.
Other platforms may charge you to run ads regardless if you get results or not.
In this case, you would end up paying for an ad that didn’t get you any results.
On Twitter, if your goal is to get more website clicks or to simply get more Twitter followers, then you will only pay when people take your desired action.
So if you run an app install campaign on Twitter, then you will only have to pay for the people who successfully install your app.
And as Twitter puts it, objective-based pricing ensures that you only pay for the results that impact your marketing goals.
Which of course puts everyone in a win-win situation because Twitter is fine with holding some of the risk.
So that immediately makes it a more attractive option, but it’s still your job to make sure you’re reaching the right audience that will convert.
Otherwise, your ads won’t be as effective and you’ll essentially be wasting your advertising budget, which you definitely want to avoid at all costs.
The next awesome thing about Twitter ads is their keyword targeting.
This is what makes Twitter so unique from other social media advertising platforms like Facebook.
Facebook allows you to target specific audiences but not specific keywords.
This specificity on Twitter allows you to cut through all the noise and get a lot closer to your target audience.
You can target people who have used a specific word or hashtag in their Tweet within the last seven days.
And you can even target people who have interacted with tweets containing certain words in the last seven days.
So let’s say, for example, you run a local pizza restaurant and you want to target people who have pizza on their mind.
Hypothetically, you could run a Twitter ad that would show only if someone has mentioned or interacted with the keyword pizza.
And, you could narrow your targeting to your specific ZIP Code and radius.
Now Facebook ads don’t allow you to do this. On Facebook ads manager, you can’t target by keywords, your main targeting options are based on interest and behaviors.
Therefore, it’s not as narrow of an audience as on Twitter.
Now that’s not a knock on Facebook because we still believe they have the most powerful advertising platform for social media marketing.
There’s just a distinct difference in the way they’re targeting is set up.
If anything, instead of pitting the two platforms against each other, you could surely use them in combination.
This is so you can get even better results since the two work differently from one another.
Alright, let’s move onto another key feature that makes Twitter ads unique.
Tweet Engagement Targeting
Now the third powerful feature of Twitter ads is their tweet engagement targeting.
Retargeting is a feature you can use on Google ads.
And you’ve probably noticed an ad from a website pop-up after you’ve already been to that website.
It works the same way on Twitter and no other social media platform gives you the power to do this.
Essentially, you are able to remarket to people who recently saw or engaged with one of your tweets.
People are more likely to engage with brands that they see more frequently.
This has a lot to do with ad recall and it’s easier to be more engaged with brands that you come across often.
And this can be a real benefit to serious Twitter advertisers.
Because once you build up enough engagement on your tweets, then you’re able to target the people who actually engage with your content again.
So here, you’re able to start really moving people further down your marketing funnel by staying in front of them.
This makes your marketing more effective and gives you the ability to make more conversions faster.
As we mentioned earlier, there are hundreds of millions of tweets that are sent every day.
Therefore, this option would allow you to make sure that you are not lost in all of the noise.
Once people have seen your business enough times and have become fully aware of you, they like you, or have found you to be trustworthy, then it’s easier to get them to take your desired action.
Whether that be to sign up for a webinar or visit your website, or if you’re really good, then even buy something from you.
Now, let’s talk about the fourth and last thing to consider when using Twitter ads, which is their low cost-per-click.
We know as a small business owner you want to know the costs. We completely get that.
And after looking at all those great features we’ve discussed, you’re probably thinking “Twitter ads must be expensive.”
However, you’d be surprised to know that Twitter ads actually have a low cost-per-click.
On Twitter, we’ve helped our clients generate some results for pennies, literally.
Here’s a screenshot from a client where we were getting them followers for seven cents.
And the cost is 5 to 10 times less than the average cost per fan that we see on Facebook ads.
This is likely because the competition on Twitter is much lower than it is compared to Facebook.
The price on most social media advertising platforms is based on an auction. It has everything to do with what people are willing to pay for.
So we imagine that more people are willing to pay for followers on Facebook than they are on Twitter.
Because remember, Twitter is a very noisy place and even if you have a lot of followers.
BUT, it doesn’t mean that you reach them every day.
But the cost could be cheaper because there are less users on Twitter than Facebook and overall less advertisers.
However, we do predict that overtime the cost will continue to increase as more people become aware of the power of Twitter ads.
Similarly, as do most ad costs on most platforms.
So to summarize Twitter ads, not only do you only pay for the clicks you generate, but the cost is a lot cheaper than other platforms.
This blog is all about advertising, so ultimately, that means you must be prepared to spend money on ads to generate results.
But even if you’re not in the market for paid ads and want something more organic, you can do that as well.
Techniques such as SEO and content marketing are typically used for organic results.
They work great for small businesses on a budget that is looking to build brand awareness.
They help brands use engaging content to connect with their audience and build trustworthy relationships.
In turn, this helps position their brand as a credible industry leader.
And businesses like these will be rewarded with long-lasting customer relationships or “customer loyalty.”
But whatever route you decide to go down depends on your business needs, audience, and budget specifically.
That’s why we would recommend that you check out our blog on marketing management to learn more about both options!
In summary, Twitter ads can be a great place to market your business.
There are a lot of possibilities, and if you are a creative marketer, then you could certainly leverage Twitter to accomplish your marketing objectives.
Many big brands use Twitter to help them become visible to their audience and even build real connections with them.
And this method proves to work time and time again.
The main downside we see is that you’re only getting people who use Twitter. And it is a much smaller audience than on Facebook.
But that doesn’t mean you can’t squeeze out a great return by finding a niche audience that works.
Once you do this, you’ll see just how powerful Twitter ads really are.
You’ll also get the opportunity to get more from your niche audience than on any other platform.
Like we mentioned before, you don’t have to rule out all other social media platforms and just stick with Twitter alone.
You can use Twitter as a place to start building an audience and then invest in other platforms over time.
This way your business has the most opportunity to reach the right people wherever they are.
We hope this information can help get you started with creating powerful Twitter ads for your business because there’s an audience of yours waiting for you to tap into.
And we don’t want you to miss out!
Maybe you’re ready to start advertising on Twitter but you aren’t sure where to even start. Don’t worry, we can help with that too!
Our team of social media marketing experts know all there is to know about Twitter ads, so you don’t have to do it alone.