Consider your business website as the compiled interactive visualization of your brand.
It features your products, links your social media accounts, contains your brand and contact information…
…among anything and everything related to your business.
It establishes credibility and builds trust with your customers.
So it goes without saying that the quality of your website directly impacts your business’ results.
Once your website is up and running though, it can be easy to forget to update it as you g.
And that may lead to your website looking out of trend and needing a style refresh.
That’s why in this post, we’re giving you 8 great website redesign ideas to refresh your site.
Let’s get started!
8 Great Website Redesign Ideas To Help Refresh Your Site
1. Review your style
The first on our list of website redesign ideas is auditing your website style.
Using pre-set template designs on your website can be a very attractive option especially when you’re just starting out.
But as you go, you’ll want to do a thorough scan of everything on your page to make sure that it not only looks nice design-wise…
…but also reflects your business’ persona well and follows your visual style across other platforms.
To find inspiration for website designs for your business, you can visit siteinspire.com.
This site gives you the option to browse through web design references in different categories like the nature of your business or style of design.
Once you find a design you like that compliments your brand well, you can then emulate that reference into your own website.
We should also note that your page needs to look harmonious with your other digital marketing graphics or visuals like your:
- social media posts,
- banners, and
So take that into consideration when picking your layout, design, and making your website graphics like banners and thumbnails.
This is because your website visitors are most likely coming from one of your social media platforms or have been directed to your website by your ads.
The last thing you want to do is confuse your customers when they come from a social media post that looks like this…
…and then enter a website that looks like this.
The colors used, the fonts, and even the style of design don’t match.
If you do that, you’ll be losing a lot of the trust you were supposed to build with your website in the first place.
Make sure that your website has:
- familiar elements,
- correct use of brand colors, and
…that they have already associated with your brand through your social media graphics.
The average person’s attention span lasts 8 seconds. Also, only 28 percent of words on average are ever read on a web page.
You only have that time and that amount of text to catch someone’s attention and entice them to keep scrolling through your website.
And the first thing people see on your website is the banner.
Make sure that your banner is visually impactful…
…and that it keeps your page visitor’s attention long enough for them to want to see more of your page.
What are you selling or what service are you offering and why should they want it?
Make sure this information is displayed in the most eye-catching way through your banner graphics.
Aside from still images, you can also use videos and have your banner headline overlay that as the eye is attracted to movement.
This will help keep your page visitors on your website long enough to want to know more about your brand.
3. Adjust it so it is mobile friendly
79% of smartphone users have made a purchase online using their mobile device in the last 6 months.
And smartphones have a 63% share of all retail website visits.
Which makes how your website looks through mobile view a vital part of converting your website traffic to sales.
If your font choices are hard to read or if your website layout looks cramped on its mobile version…
…you are less likely to impress your visitors, build trust, and communicate what you need to.
Be sure to do a review of what your website looks like on both android and Apple mobile devices.
And then, make adjustments to improve clarity for your mobile page visitors.
4. Text check
This is everything related to text and typography.
Are you using the correct brand fonts?
Are you following the correct font hierarchy and alignment throughout your website?
Is your text size and kerning clear enough to be read on both website and mobile view?
And do the font colors contrast their background enough so that your website visitors don’t miss any information added to your page?
Be sure to ask yourself these questions and adjust your website accordingly.
Now for more typography tips, be sure to read this post next.
5. Highlight your CTA/make sure they are visible
Once your visitors are on your page, your CTA buttons are there to point them in the right direction and guide them to conversion.
A vital upgrade to any website design is to strategically place your CTAs where your visitors can easily find them.
This can be in other places on your website, but it is vital that one of your call to action buttons is located in your headline…
…as this is, again, the first thing they see in your website and what catches the most attention.
Make sure that your call to action is readable and stands out so it doesn’t blend in the background.
6. Curate your used images
Next on our list of website redesign ideas is images.
This can be your product images, banners, blog thumbnails among other website images.
And you can increase the overall visual impact and impress your page visitors more…
…by simply taking the time to look through your website images and see how you can improve each image.
Make sure your logo isn’t pixelated.
Update your thumbnails to higher resolution images and avoid stock photos that look too staged.
Touch up your product images so that the lighting is balanced and remove any dust or unwanted particles in the image.
Make sure that your header image is high resolution as it takes up a huge portion of your page and the last thing you want is for it to look blurry.
Speaking of product images, we have a tutorial here on how to take quality product shots, so be sure to read it next.
Your website can help bring an organic following to your social media pages.
Simply make sure that all your socials are linked and are in a visible area of your website.
This is to encourage your page visitors to follow you across your platforms.
8. Keep Hick’s law in mind
If you’re not familiar with it, Hick’s Law is a simple idea that says that the more choices you present your users with…
…the longer it will take them to reach a decision.
This principle is commonly neglected and is a potentially dangerous pit to lose customers in.
The gist of it is to make sure that you aren’t overcrowding your page with too much information, visuals, or functionality in one area.
Give your website element space to breathe and make sure you’re not overcrowding your page…
…with too much text, too many products in one image, too many buttons among other website elements.
You want to avoid condensing in small cramped spaces to the point that you’ll lose interest from your page visitors.
Now with these website redesign ideas, what’s the first change you want to make to your website?
And if you need help in revamping your website, check out our small business website design services today!