YouTube marketing tools enable small business owners and marketers to create high-quality video content…
…that attracts a larger audience and eventually converts them to paying customers.
With a large user base of over a billion users, there is no doubt that YouTube is one of the most powerful social platforms in the world.
Not to mention that it is also the world’s second-largest search engine!
28 YouTube Marketing Tools
Video content is gaining more popularity than ever.
Adding video marketing and YouTube advertising to your digital marketing strategy is crucial to achieving your overall marketing goals.
Creating video ads or posts on your own can be time-consuming and resource-intensive.
That’s why it is important to turn to YouTube marketing tools that can help you.
From basic editing tools and free tools to social media management tools, we’re going to share a list that contains some of the best YouTube monetization tools around…
…for YouTube marketers like you to make your published content stand out and take your channel to new heights.
1. YouTube Studio
The first one on our list of YouTube marketing tools is from YouTube itself.
YouTube Studio is an excellent tool that helps you manage your presence on YouTube, grow your audience, and make money.
You can access YouTube Studio through the desktop site or the mobile app.
It has a dashboard where you are able to:
- check the channel’s performance of your videos and your channel,
- moderate comments,
- respond to comments,
- update your video description and title,
- add custom video thumbnails,
- change your monetization settings, and
- even schedule new videos.
2. YouTube Audio Library
The YouTube Audio Library is a collection of royalty-free music and sound effects that creators can use in their videos.
You can search the library by genre, mood, duration, popularity, and many other factors — so you can find exactly what you need for your video.
You can also browse through popular playlists created by other users, which may include songs you like or that match the tone of your own project!
3. YouTube Creator Academy
The Creator Academy is like a summer camp for YouTube marketers!
It is an online hub that provides online lessons and courses that will assist you with improving your YouTube skills…
…building an audience, and optimizing your channel in a number of different ways so you will be equipped to create high-quality content in no time.
Shorter links mean higher engagement and more click-throughs!
By using Bit.ly, you can shorten the link to a YouTube video so you can easily type it or remember it.
Bit.ly also has built-in reports so you can track click numbers and times of clicks, location information, and even the referrers!
5. Epidemic Sound
With Epidemic Sound, you have unlimited access to over 35,000 tracks that can be used in your YouTube videos to take your content to the next level.
Their music and sound effects come with all necessary rights included!
Semrush is an all-in-one marketing tool that you can use for SEO, keyword research, social media, and PPC management.
The software has been around since 2008 and it’s used by in-house marketers and digital marketing agencies alike for their YouTube SEO strategy to get better search rankings.
It’s one of the most popular tools on the market and with good reason…
…it’s fast, it’s easy, and it delivers reliable data on the most important aspects of SEO—from keyword rankings to organic traffic.
Keywordtool.io is a web-based tool that allows you to build up a huge list of potential high-performing keywords, using the power of Google’s data.
Generating keywords based on Google’s autocomplete suggestions uses info from what real people are searching for…
…and helps you find exactly what your customers are looking for so you can step up your SEO game!
You can even experiment with phrases and words in different languages to find keyword ideas you might have missed.
Canva is an online design platform that allows everyone, even those who do not have a design background…
…to create stunning graphics with its professional design templates, intuitive drag-and-drop editor, creative illustrations, variety of customization options, and more.
Often used by many content creators, Canva is a powerful marketing tool where you can design:
- YouTube banners,
- channel art,
- YouTube thumbnails,
- display ads from scratch or
- even create and edit videos.
They have free and premium versions—Canva Free, Canva Pro, and Canva for Teams.
And if you want to learn how to make YouTube thumbnail using Canva, here’s our tutorial for that.
9. Google Analytics
With Google Analytics, you can gain detailed insights into the performance of your YouTube channel when linked to your YouTube channel.
Google Analytics helps you get a more complete understanding of how your customers engage with your business…
…so you can get actionable insights that improve the performance of your video marketing campaigns and boost your subscriber count on YouTube!
iMovie is a video editing software that is only available for Mac users.
With iMovie’s sleek and simplistic interface, beginners won’t get intimated to get creative in the video-making process.
There are ten Apple-designed video filters, as well as music, transitions, and titles.
11. Google Search Console
Google Search Console is a web-based tool for webmasters and marketers to monitor and optimize their sites.
It’s a free service that shows you how your channel performs in Google Search results. You can use Google Search Console to:
- See how your site appears in Google’s search results
- Track how well your pages are ranking in Google’s search results
- Check if there are any issues with crawling and indexing on specific URLs
- Fix any crawl errors that might be preventing Google from discovering content on your site
Ahrefs is a search engine optimization tool that helps you analyze the backlinks to a website.
Its YouTube Keyword Tool allows you to do a keyword search volume and analyze the number of backlinks, the anchor text, the IP, and where they are coming from.
It’s a great way to find out if your competitors are using specific keyword phrases or long-tail keywords in their anchor text and what kind of results this has on their rankings.
13. Adobe Premiere Pro
Adobe Premiere Pro is a professional video editing software that can be used to create high-quality videos for YouTube and other social media platforms.
Using Adobe Premiere Pro, you can easily edit your videos, add effects, embed music, add titles, and much more.
Also, you can add subtitles and closed captions to create professional-quality videos.
Social Blade is an analytics platform specializing in YouTube pages.
They also provide trends and growth information for other social accounts such as Twitch, Facebook, Instagram, Twitter, TikTok, and more.
With Social Blade, you can get access to their public database and do a competitive analysis of YouTube channels to gain insights into what you need to grow.
The tool also gives you visibility into how much other YouTubers are earning!
Unbox Social is an all-in-one platform mainly used for social media marketing and influencer marketing.
This tool has a feature that allows you to see your audience’s demographics so that you can boost brand awareness, increase your targeted traffic, or even gain new followers.
16. Google Keyword Planner
Keyword planner is a free Google AdWords tool that enables you to generate keyword ideas and perform powerful keyword research.
It shows you how your potential customers are searching on Google and it helps you to find new keywords with high commercial intent.
You can use this tool to check if your website is optimized for search engines, which keywords are trending, and how they rank among others.
AgoraPulse is another all-in-one social media management platform that puts all your social profiles in one place.
With this tool, you can integrate your Facebook, Twitter, Instagram, YouTube, and LinkedIn accounts and post simultaneously to multiple platforms and even multiple YouTube accounts.
It has a single dashboard where you can monitor and manage all conversations including messages, brand mentions, and more.
18. Open Source Broadcaster
OBS is free, open-source software that allows you to set up your own live streaming, record & edit video and audio.
As well as cast to multiple platforms such as YouTube or Twitch.
vidIQ is a digital platform with a mission to teach you how to use your video content for marketing, customer engagement, and sales conversion.
It also offers real-time content analysis for YouTube channel growth, and trend alerts, and provides keyword suggestions made possible by its Keyword Inspector Tool.
VidIQ has great customer support too!
Buzzsumo is an extremely powerful online tool that shows users what content is popular on any website by topic.
This can be useful for a variety of reasons, whether it be studying your competitors for your SWOT analysis, finding the best websites to pitch stories to…
…or just simply seeing what topics are trending in different industries.
TubeBuddy is a great tool for content creators who want to improve the search engine visibility of their videos.
It is a free browser extension that also comes in an iOS app that can be integrated into your YouTube account mainly for video SEO and competitor analysis.
Brand24 is a great platform for social monitoring that helps small businesses analyze internet conversations about their brands, products, and competitors.
This tool helps marketers:
- get marketing insights,
- get feedback from their customers,
- engage their audiences,
- monitor the competition,
- connect with popular influencers,
23. YouTube Partner Program
The YouTube Partner Program (YPP) is a way for channels to make money from ads on their videos.
You will need to be accepted into YouTube Partner Program and meet the requirements to monetize your videos.
24. Windows Movie Maker
Windows Movie Maker is a free video editing program that allows users to create, edit, and share social media videos.
It’s easy to use—even if you’re a beginner—but it doesn’t have as many features as some more powerful video editors.
Movie Maker isn’t just for home videos—it also has functions for creating commercial videos and DVDs.
Mentionlytics is a social listening marketing tool available for YouTube and other social channels…
…best used for customer insights, reputation & sales tracking, and competitor analysis.
This tool provides you visibility on your positive and negative mentions from the users and even provides a sentiment analysis based on what people are saying about your brand.
RafflePress makes it easy to build viral online video contests that attract new users, increase social media engagement, and eventually grow your channel.
RafflePress is an easy way to create engaging, high-performing content that drives traffic to your channel…
…and increases views, subscriptions, and engagement on your YouTube channel.
27. Corel Video Studio
Formerly Ulead VideoStudio, Corel Video Studio is a video editing tool designed for Windows users.
It offers great features to video publishers looking to establish their channel’s identity in a fun, easy, and intuitive way.
From snazzy effects and multipoint motion tracking…
…to 360-degree VR, 4K Ultra HD, and 3D media support, making animated videos, video tutorials, Q&A videos, channel trailers and more is an absolute breeze.
Coschedule is a marketing tool that helps marketers and content creators plan, schedule, and publish content to multiple social media accounts.
It’s a collaborative tool for teams, built for social media and content marketing. Coschedule lets you manage your entire marketing team from one place!
What is a YouTube Ad?
A YouTube ad is a video published on YouTube that is intended to promote your business, product, or service.
You can choose from several different types of YouTube ads, including:
- in-stream ads (skippable and non-skippable ads),
- bumper ads,
- banner and overlay ads, and
- video discovery ads or in-feed video ads.
Why Should I Do Paid Advertising on YouTube?
The platform has over 1 billion users and gets over 40 million unique visitors daily.
That makes it an important place for marketers to reach their target audiences at scale.
You can also take advantage of a variety of targeting options to make sure your ads reach the people most likely to convert.
And with Google Preferred— which lets you buy top-performing content from across the platform…
…you can get in front of highly engaged viewers who are even more likely to buy what you’re selling.
YouTube marketing tools are becoming more and more popular as a way to promote and advertise your business.
If you want to get the most out of your YouTube marketing strategy, you will need to use a variety of YouTube marketing tools.
The type of tool that is best for your business will depend on what type of content you produce, the audience that you are targeting, and the goals that you have for your channel.
The power of YouTube is on the rise, and if you’re not getting your share of views and subscribers, you’re losing out.
Here’s the good news—our YouTube promotion services can help your videos get seen faster, and more often and make sure your message is delivered loud and clear.