Why it matters?
The answer is simple; Twitter is where your current consumers are and there is only one reason why a business decides to join Twitter: To reach and connect with current and potential consumers. If you have not yet built a quality following of consumers who find value in your business’s Twitter page, here are 5 steps to help get the ball rolling.
1. CREATE A PAGE THAT ATTRACTS.
Its 2013 and first impressions still matter. When a person visits your Twitter page, they want to clearly be able to understand the what, who, and how of your business. Your background, profile picture, header image, and bio should flow well with one another while still giving insight into what your business has to offer. It should be captivating to your target consumers in a way that interest them even before they know anything about your business. Similar to the way a pair of nice shoes may catch a woman’s interest way before she knows the gentlemen’s name.
2. DON’T MISS YOUR TARGET.
So you’ve got the nice page, now you have to find the consumers who will find value in what your business have to offer. Following random people will not suffice. Begin by searching twitter for keywords that relate to your business in order to find consumers who may be interested in following your brand. You can also ask your current consumers to follow you on Twitter to receive updates and discounts.
3. CREATE ENGAGING CONTENT.
Don’t aggravate your followers with promotional tweets about your business 24/7. Create captivating and relatable content, whether it be video, pictures, tweets, etc., to post that spark conversation and buzz. Post tweets that would make your followers want to share with others therefore increasing your word of mouth to others in the process.
4. JOIN THE CONVERSATION.
The greatest thing about actually having a presence on a social site is the act of being social. You can search for people talking about your brand, whether in a positive or negative sentiment, and engage with them. This is also a great way to humanize your brand. Making others more enticed to tweet you first and actually initiate the conversation.
5. ASSIGN A DEDICATED PERSON OR COMPANY TO MANAGE IT FOR YOU.
Gaining a social presence on Twitter can be difficult if you do not have the proper knowledge, but it can also be very rewarding and yield great results for your business if done the right way. With the know-how and time needed to effectively manage an online presence, it makes sense to have a company handle it for you. Don’t just find a person or company that will get it done, find a person or company that will get it done right.
So there you have it, 5 steps to help your Business get started on Twitter.
Get on. Get Social.
