What Makes It So Critical And How To Make It Work For You
Over the past few decades, the internet has increasingly taken over many aspects of our lives. The healthcare provider industry has not been left behind.
According to Google, 77% of patients use search engines before booking an appointment. In other words, patients and clients use the internet to learn more about their healthcare options and what medical practice fits them best.
For cardiology practices to not only survive, but thrive, in this digitally-connected world, they must understand how to use cardiology marketing strategies and best practices.
Cardiology patients today know that the internet offers them a wealth of information at their fingertips. Consider for a moment that Pew research has found that 70% of internet users have looked for information related to patient care facilities and heart health solutions in the past year. Additionally, Google found that nearly half of all patients took over two weeks to research healthcare options before booking appointments.
Clients today want to be well-informed regarding their health and the doctors they choose.
Fortunately, a number of cardiology marketing strategies can help you build your medical practice and create a strong digital presence. Your cardiology practice can use the internet to demonstrate to prospective patients that you have the expertise and experience needed to help them.
Here is what you need to know.
THE TECHNIQUES YOU CAN USE FOR CARDIOLOGY MARKETING
SEO (Search Engine Optimization) To Capture Qualified, Organic TrafficSocial Media Marketing
The first step to building a strong digital presence lies in earning high positions on the search engine results pages. You see, your new patients feel more inclined to click on the results that appear first on the SERP. In fact, SmartInsights reports that a full 52% of clicks from a single search will go to the top three results on the page.
Therefore, positioning your domain to have pages that rank within those top positions will increase the amount of traffic to your cardiology website. As your traffic increases, so do your opportunities to demonstrate your expertise to your potential patients.
Although organic marketing should not comprise all of your digital marketing campaigns, it should play an important role. According to BrightEdge, 53.3% of the traffic on your website comes from organic sources. This means that most of the people who land on your site likely come from the SERPs.
To build your organic rankings for cardiology marketing, you need to focus on these criteria:
- Creating content that offers high-value information. Your target audience would want to see you demonstrate why you are worth listening to. They want to learn something from you.
- Developing marketing materials that cover topics of interest. You want to know what your prospective patients want to read about in order to encourage them to click your call-to-action links and read your material. Keyword research as well as talking to existing patients can provide immense benefits.
- Creating content that builds on your expertise and authoritativeness. The internet has become a very saturated place, which means that a ton of content exists already. Google wants to find material that demonstrates value and trustworthiness. Bottom line is you need to use your unique insight as a cardiologist to produce meaningful content for prospective clients.
Local Search For Cardiology Practices
Most cardiology practices want to target customers within their geographic region. Therefore, using local SEO strategies is an important part of cardiology marketing. Marketing tactics like:
- Making sure that your Name, Address, and Phone Number are consistent across all listings.
- Claiming your Google My Business page and building it out with quality pictures, answering questions that come in, and otherwise showing you care.
- Creating profiles on local review sites, like Yelp, and encouraging customers to leave reviews or testimonials after positive experiences. You can then use these testimonials for your case studies.
These all help build your local presence and encourage your practice’s website to appear when customers search for cardiologists in your area.
PPC (Pay-Per-Click) To Drive Website Traffic
In addition to organic search, PPC– or paid advertising– can help you build your online presence and should be included in your cardiology marketing programs.
PPC allows you to target specific keywords that people search for and then display a relevant advertisement. This can be a highly effective way of making sure that your practice appears in local cardiology searches.
It can also help you acquire a top position on the SERPs for keywords that you might face stiff competition for. As an example, if you want to rank for common cardiology terms, or a phrase like “top cardiology practice near me” but a few of the major healthcare sites already have the top spots, PPC can help you still get a prominent position.
Social Media To Build Engagement & Brand Awareness
Social media is where people go to do everything from reading news updates to chatting with friends and sharing photos. In fact, Statista has found that a full 79% of people in the U.S. have at least one social media profile. This makes social media a reliable place to reach potential customers.
Use social media as a means to share helpful content, answer common questions, and otherwise engage with potential patients and clients. When you get people to interact on your social media page, the content they post can also appear on the pages of their connections. This makes it one of the effective cardiology marketing strategies for increasing brand awareness. Working with a social media expert can take your potential even further.
The Benefits Of A Strong Digital Presence
When you work to build this strong digital presence, you will encounter a variety of benefits.
You will become more visible in searches. Through your strong content and your well-placed PPC ads, your brand name will regularly appear for prospective clients, boosting brand awareness, increasing traffic and conversion rate.
Unlike in traditional marketing efforts, you will be able to demonstrate your expertise to those looking for a cardiologist. By using your cardiology marketing strategies, you will create outstanding content that informs patients, increasing their trust in your practice instead of competitors’.
Social media will build your cardiology practice’s name and trustworthiness. As you use social media to share content and demonstrate that you care about patient health, people will feel more comfortable asking you questions and looking to you for help. According to CloudCare, among young adults 18-24, 90% report trusting medical information shared through social media. This opens a fantastic window for you to build trustworthiness by promoting content that demonstrates your expertise.
You will make it easier for clients and patients to find your service line, book an appointment or place a phone call with you. Google has found that as many as 1 in 5 patients book their appointments online. A strong online presence that helps patients find you, do a follow up and engage with your website. All of these will encourage bookings.
What To Look For In A Cardiology Marketing Agency
When it comes to finding marketing experts who can help you utilize all of these strategies and build your practice, you want to find an agency that has ample experience working with cardiology marketing strategies. The content you want to cover and the specific combination of strategies you will use to attract potential patients should be part of their repertoire.
LYFE Marketing is one of the leading digital marketing agencies in the United States that you can trust. Our marketing team has helped cardiology practices thrive by building them a strong online presence that increased their brand awareness and led to an overall increase in website traffic and ROI. Let us help you take your practice to the next level.
Building your internet presence for your cardiology practice can help you thrive in the digital age. Contact us today to get started with your healthcare marketing.