What Makes It So Critical And How To Make It Work For You
Why is cardiology marketing important? According to Google, 77% of patients use search engines before booking an appointment. In other words, patients and clients use the internet to learn more about their healthcare options and what medical practice fits them best.
Over the past few decades, the internet has increasingly taken over many aspects of our lives. The healthcare provider industry has not been left behind.
For cardiology practices to not only survive, but thrive, in this digitally-connected world, they must understand how to use cardiology marketing strategies and best practices.
Cardiology patients today know that the internet offers them a wealth of information at their fingertips. Consider for a moment that Pew research has found that 70% of internet users have looked for information related to patient care facilities and heart health solutions in the past year. Additionally, Google found that nearly half of all patients took over two weeks to research healthcare options before booking appointments.
Clients today want to be well-informed regarding their health and the doctors they choose.
Fortunately, a number of cardiology marketing strategies can help you build your medical practice and create a strong digital presence. Your cardiology practice can use the internet to demonstrate to prospective patients that you have the expertise and experience needed to help them.
Here is what you need to know.
What Are The Techniques You Can Use For Cardiology Marketing?
People don’t go to a cardiologist out of the blue. Patients book an appointment because they are already suspicious of something and want confirmation from the experts. That’s where a solid online presence can work in your favor. When your potential patients search for information about heart problems and solutions, you need to make sure they see your content. Create videos that give advice on how to better take care of the heart, symptoms of heart problems, and how your services can help them. All of these will help establish you as a credible cardiologist in your industry.
PPC– or paid advertising– can help you build your online presence and should be included in your cardiology marketing programs.
PPC allows you to target specific keywords that people search for and then display a relevant advertisement. This can be a highly effective way of making sure that your practice appears in local cardiology searches.
It can also help you acquire a top position on the SERPs for keywords that you might face stiff competition for. As an example, if you want to rank for common cardiology terms, or a phrase like “top cardiology practice near me” but a few of the major healthcare sites already have the top spots, PPC can help you still get a prominent position.
Social media is where people go to do everything from reading news updates to chatting with friends and sharing photos. In fact, Statista has found that a full 79% of people in the U.S. have at least one social media profile. This makes social media a reliable place to reach potential customers.
Use social media as a means to share helpful content, answer common questions, and otherwise engage with potential patients and clients. When you get people to interact on your social media page, the content they post can also appear on the pages of their connections. This makes it one of the effective cardiology marketing strategies for increasing brand awareness. Working with a social media expert can take your potential even further.
When you work to build this strong digital presence, you will encounter a variety of benefits.
You will become more visible in searches. Through your strong content and your well-placed PPC ads, your brand name will regularly appear for prospective clients, boosting brand awareness, increasing traffic and conversion rate.
Unlike in traditional marketing efforts, you will be able to demonstrate your expertise to those looking for a cardiologist. By using your cardiology marketing strategies, you will create outstanding content that informs patients, increasing their trust in your practice instead of competitors’.
Social media will build your cardiology practice’s name and trustworthiness. As you use social media to share content and demonstrate that you care about patient health, people will feel more comfortable asking you questions and looking to you for help. According to CloudCare, among young adults 18-24, 90% report trusting medical information shared through social media. This opens a fantastic window for you to build trustworthiness by promoting content that demonstrates your expertise.
You will make it easier for clients and patients to find your service line, book an appointment or place a phone call with you. Google has found that as many as 1 in 5 patients book their appointments online. A strong online presence that helps patients find you, do a follow up and engage with your website. All of these will encourage bookings.
When it comes to finding marketing experts who can help you utilize all of these strategies and build your practice, you want to find an agency that has ample experience working with cardiology marketing strategies. The content you want to cover and the specific combination of strategies you will use to attract potential patients should be part of their repertoire.
LYFE Marketing is one of the leading digital marketing agencies in the United States that you can trust. Our marketing team has helped cardiology practices thrive by building them a strong online presence that increased their brand awareness and led to an overall increase in website traffic and ROI. Let us help you take your practice to the next level.
Building your internet presence for your cardiology practice can help you thrive in the digital age. Contact us today to get started with your healthcare marketing.