Grow Website Traffic & Leads With A Content Marketing Consultant

A content marketing consultant can provide quality content on a regular basis. This process stems growth in website traffic and sales. Looking for better content? Look no further.

However, although the above statement is undoubtedly true, your content will not be “king” if no one knows about it. It’s like creating an art masterpiece only to hide it in your room. This is where you will need a content marketing strategy.

But what exactly is this content marketing we’re talking about? Content marketing is a marketing strategy that involves the creation and distribution of quality content. And it shouldn’t just be any ordinary content. This type of content should possess the following qualities: useful, relevant, consistent.

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Rank Higher on Google

Google loves great content. There’s no question with that. And when you have high quality and valuable content, then search engines such as Google will surely be fond of your website. Yes, producing great content is the one sure way to rank higher in Google’s search results. Of course, it is not the only way to rank at or near the top, but you cannot go wrong with it either. Google helps drive more traffic than any other online platform, including Facebook and YouTube. So great content can lead to qualified traffic when done right, which can lead to sales!

Strong Brand Awareness

By using content marketing, you are able to take your brand awareness to a whole new level. If you are able to produce a quality article or blog post, then it has a very good chance at ranking among Google’s top three results. Once you’re ranking for one of Google’s coveted top spots, you are sure of getting more eyeballs to check out your brand. And you can’t overlook the fact that consumers now are more active in sharing anything online. If they see something shareworthy, they wouldn’t have a second thought in posting it on their social media accounts. So if your content is great, then you can expect it to be shared multiple times online. And that means more exposure for your business!

Boost in Sales

Gone are the days where marketers send dozens of cold emails to convince people to make a deal with them. Today, customers are often the first one to approach you, but only for two reasons – first, if they know your brand or second, if they see your brand when they search online. A natural result of increasing your brand awareness & Google rankings is getting a boost in sales. If you do your content marketing strategy correctly, then it should be a significant one. A content marketing consultant can you help you identify what kind of content will help you rank and also be of value to your target market. These two pieces combined will help your company see an increase in sales.

Establish Trust Between Brand & Consumer

Have you ever experienced searching online then seeing a brand you know at the top of search results and instantly clicking it? What do you think it is that made you do that? It’s obviously because you trust that brand so much that you didn’t bother checking out the others on the list. Content marketing lets you connect with your customers better. By providing information of value to them, they instantly start to build trust in your brand and think of your company as a thought-leader in the industry. Establishing that trust and credibility in your brand is essential to creating a customer and repeat-customer.

Get Long Term Results

Content marketing is a safe and effective strategy for business in any industry. And the result is not only a one time shot. Pay Per Click ads may have instant results compared to content marketing, but the latter will yield good ones in the long run. Unlike in pay per click ads, implementing a content marketing plan will give you compounding results. Yes, the first few months may not yield much, however, you will surely see a positive boost in your business in the next few months. It is similar to SEO wherein it benefits your business for a longer time without taking too much from your budget.

Of course, you can.

You can audit your business goals and create the strategy on your own. You can research and try different techniques on writing posts for your blog on your own. You can publish these posts either on your website or social media pages by yourself. And lastly, you can solely monitor, measure and analyze the data to improve them.

What’s the keyword in here? Well, everything on the list will be done solely by you.