Content Marketing for Nonprofits

Tell Your Story to the World

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Tell Your Story. Spread the Word. Make a Difference.

That’s our goal for your organization. We will help you not only spread awareness about your platform but also help you gain more donors and retain them year after year.

Be a Community Leader

Be a Community Leader

By providing resources, a blog, and other content materials to website visitors, you’re establishing yourself an industry expert on your platform. Gain trust as you gain accreditation.

Nurture to Donation

Nurture to Donation

There are dozens, hundreds, even thousands of people that are interested in what you’re doing and care about your cause. Inform them more about what you do so they are compelled to donate and help your platform grow.

Increase Brand Awareness

Increase Brand Awareness

Your content marketing efforts will build upon themselves and continue to draw more attention year after year. The more content you produce, the more traffic you will see online and the greater difference you can make. Knowledge is power!

An Introduction to Content Marketing for Nonprofits

content ideas for nonprofits

There are over 2 million blog posts published daily, so how do you make yours stand out? It’s simple. With the help of our content marketing for nonprofits services, you can produce valuable content people are searching for and make your posts appear in front of others that may not hold as much value to the search engines.

Many nonprofit organizations have a content marketing strategy in place, but for almost half of them – it’s not working. Our expertise in content marketing for nonprofits is sure to give your organization that edge it needs to stand out and get your storytelling efforts in high gear without taking up any more of your time or hire anyone else onto your team.

How much does content marketing cost?

Start creating smart content that drives connection and value for your audience. See our simple content marketing pricing below:

FEATURES GOOD BETTER BEST CUSTOM
Monthly Content Creation 2 Blogs 4 Blogs 8 Blogs Contact Us
500 Words Each Contact Us
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On Add-On Add-On Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive) $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING SCHEDULE MEETING

Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Custom Pricing. Value Packed Pricing.

Flexible pricing so you get exactly what you need.

FEATURES GOOD
Monthly Content Creation 2 Blogs
500 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BEST
Monthly Content Creation 4 Blogs
500 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES BETTER
Monthly Content Creation 8 Blogs
500 Words Each
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING
FEATURES CUSTOM
Monthly Content Creation Contact Us
Word Count Contact Us
Featured Image Selection
Wordpress Publishing
Analyze Performance/Reports
Initial Campaign Strategy
Email Drip Campaign Add-On
Dedicated Account Rep
Video Content (Provide Video or Purchase a LYFE Video Plan)
Up to two hours of consultation per month
Account Setup Fee $300 (Call us to waive)
Need more information? Contact Us SCHEDULE MEETING

Looking for something different? Reach out to our team to learn how we can craft a package that fits your needs. Also, see below some of our popular add-ons for our blogging and content marketing pricing:

ADD-ON FEATURES PRICE
Landing Pages or Funnel $150 per page
Video Production GET A QUOTE
Photography or Graphic Design GET A QUOTE
Need more information? Contact Us GET A QUOTE

Why Your Organization Needs Content Marketing for Nonprofits

Turn Storytelling Into Donations

Turn Storytelling Into Donations

You already have a great foundation for content marketing for nonprofits because you have a purpose that your organization follows and represents. It’s an engaging story that means something to you, and it will mean something to other people too. All you have to do it tell it and you’ve executed a strong content marketing strategy. This cause-based approach will resonate with donors on both an emotional and intellectual level giving you a fundraising advantage over other nonprofit businesses.

To Make a Connection

To Make a Connection

You’re operating a business with an emotional attachment, and you want it to be successful. The best way to achieve success is make your content have a personalized touch. This can be time consuming. It’s easier to produce standard content for everyone across the board, but you will create a better connection and therefore see more results if you curate personalized content.

Nurture People to Donate

Nurture People to Donate

You’ve captured your audience’s attention with your story and connected with them on a personal level. Now it’s time to take the next step. Content marketing allows you to take that final step and nurture them into making a donation to your organization through various forms of content marketing that shares deeper and more detailed information about your cause and the purpose your organization stands for.

nonprofit advocacy

You might be thinking: “Blogging takes a lot of time & planning. Is it really worth it?”

The answer is a resounding yes! If it’s time you need to save, then our content marketing services are just what you need. Spend more time being active with your platform than behind the scenes. That’s our job. We do all of the work for you while you get to keep doing what you love. Check out our pricing here: Content Marketing Pricing. Worried about funds? No need if you have a content marketing strategy in action. Your nonprofit blog is what interests people and attracts them to your platform. Without it, why do they need to visit your website? More attraction = more donors. And the content marketing efforts pay for themselves and then some. It’s just that simple.

HOW WE HELP YOU ACHIEVE SUCCESS WITH CONTENT MARKETING FOR NONPROFITS

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Have a Plan

We will help you develop a strategic plan your board can agree on that utilizes your current resources and budget. This is where we will lay the foundation ground and strategic purpose of content marketing for nonprofits. Together we will determine what goals you want to achieve for your nonprofit and when you want to achieve them throughout this process.

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Know Your Audience

We will pinpoint your target audience that is best to attract to your organization in an effort to increase volunteers and fundraising. Once your target audience’s interests and demographics have been determined, then our professional content writers begin writing custom content that will relate to your target audience and share your nonprofit’s purpose.

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Build Trust

You need people to trust your brand and believe in the goals you are trying to accomplish before they will donate funds to your cause. We can help you do this through the content we create and share on your blog and social media accounts.

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Measure Results

Around 30% of nonprofits cannot agree or disagree that their efforts in content marketing for nonprofits have helped or hurt their growth and donations. This is because they aren’t measuring their results because they don’t know what to measure, how to measure it, or have the tools to measure it. We measure our clients’ results on a monthly basis at minimum to ensure our efforts are bringing the results we want.

OUR PROCESS

No two nonprofit organizations are alike, so you shouldn’t have to settle for a generic content plan. Luckily, at LYFE Marketing, we’ve developed a system that can help determine and meet the unique needs of all of our clients.

Strategy Development

In order to draft the best content for you, we’ll start by developing your content strategy. We’ll familiarize ourselves with your nonprofit, your organization’s mission, your target audience, and your budget. And together we’ll determine what steps we’ll take to help you reach your brand awareness and donation goals. Your content marketing plan will be completely personalized for your organization, so that you can get the most out of your campaign.

Content Creation

Once we have reviewed your marketing goals and set your content plan, we’ll begin creating content for your nonprofit. We’ll set an editorial calendar, follow this schedule, and help you tell a story through your blog posts. Our goal is to provide you and your web visitors with high-quality, relevant content that both promotes your organization and engages your viewers.

Publishing

Running a blog can be time-consuming when you have so many other things to worry about, but we can handle that for you. After each post is written and approved by you, we can publish them on your website. Once we gain access to your website, we’ll make sure that each post is visible and accessible, the formatting is correct, and each page is optimized for search engine algorithms.

Monitoring

The most successful content marketing campaigns are the ones that focus on what their target audience wants to see. After all, if your content isn’t relevant to them, they’re less likely to find and engage with your organization in the first place. The best way to ensure that your web visitors are satisfied with your content is through monitoring your site metrics. Your account will have a specialist dedicated to monitoring your blog engagement and reporting relevant information to you. We’ll be able to tell which posts are/aren’t successful, what topics your viewers engage with the most, and what areas we can improve upon. All of this will help us improve your campaign and drive it further.

Maintenance

Digital habits are always changing, so sticking to only one marketing tactic means your nonprofit marketing efforts can only get so far. You want to make sure that your blog content reflects what viewers want to see at that moment. We know that it can be difficult to keep up with new trends, so as your content marketing campaign progresses, our marketing team will take the time to make any necessary adjustments for you. Your web metrics will help guide us towards future content that is more relevant and impactful to your viewers. We’ll take all of it into consideration when writing upcoming blog posts and developing content calendars.

Our marketing team is able to personalize your strategy based on your organization’s mission, and drive more new donors to your nonprofit. While we focus on blogging, we can also help you with other types of content and inbound marketing. Visual content creation, like graphic design, photography, and videography, are just a few of the other services we provide. Whatever you need to solidify your standing as a successful nonprofit, we can help.

KEY ELEMENTS: NONPROFIT CONTENT MARKETING

As you increase resources available to website visitors, remember these elements for your site:

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Lead Magnets

Use content as a method to capture emails and further nurture your website visitors into donors.

Site Monitoring

Closely pay attention to the actions people take on your site. This could give you insight as to what resources they like to read.

Track Metrics

Analyze the data and adjust your content marketing strategy accordingly.

Schedule a Free Consultation Today

WHAT MAKES OUR CONTENT MARKETING SERVICES UNIQUE

Industry Experience

Industry Experience

Our nonprofit platform experience ranges from social activism and education to community improvement and religious organizations. You can rest assured that you’re in good hands with knowledgeable experts.

Individual Attention

Individual Attention

You will have dedicated specialists working on your account who are trained in content marketing for nonprofits. All of your custom content pieces will be written with donor intent while spreading your message and sharing the purpose of your organization.

More for your Money

More for your Money

As a nonprofit, we know you try to keep costs down and get the most bang for your buck all in one place. For this reason, working with a full service digital marketing firm is ideal for content marketing for nonprofits. We can easily share and promote your blog and other informative pieces through email marketing or social advertising to get the most eyes viewing the difference your donor dollars are making in the world.

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