Convert More Of Your Website Traffic
More conversions can be generated from your website traffic. Conversion rate optimization services make the most of your website visitors and boost your earnings.
What Is Conversion Rate Optimization And Why Do You Need It?
A typical digital marketing campaign is aimed at driving more traffic to your website. The site visitors are then converted into either a customer (via online sales like ecommerce) or leads. At that time, it is the task of the sales team to convert the leads into paying customers.
Sometimes, too much focus is placed in drawing new traffic. Existing traffic has some untapped potential too. This is where conversion rate optimization (CRO) can be used. With it, we can help you make the most out of your existing traffic.

What is CRO and how can it be helpful?
Conversion rate optimization is the process of convincing more site visitors to take action. This is done through changing certain elements of the web page you’re sending traffic to. When a website goes through a process to make its design ideal for converting site visitors into paying customers, then that means it is conversion rate optimized.
Optimizing a website involves creating a site that is aesthetically-pleasing and writing headlines that catch attention. All of the content must be formatted in a way that attracts the attention of the audience.

Optimizing Your Website
Most websites have multiple pages and each of those can be optimized for more conversions. The best page for extensive optimization is the homepage of a website. It is the best page to be optimized because it is the one that gets the most traffic. It is usually the one that will appear on search engine results and when people link to your site, they would normally do so with the home page.
The home page is the best chance to create a good impression on site visitors and to entice them to stay and explore your site even further. That can be done by placing the links to other pages on the site prominently where site visitors can see them clearly.
Another crucial page for conversion optimization is the pricing page. This is where many site visitors leave a site if they see that the pricing is not suited to their budget. This is a missed opportunity because someone checking out your pricing usually has strong potential of being converted into a paying customer. The pricing page should be conversion rate optimized to decrease the bounce rate and encourage visitors to learn more.

Optimizing Your Blog
If you’re running a blog for your business website, that offers another opportunity for you to get more conversions. People will visit your blog because they are looking for answers, and when they start reading the content you have posted, they begin to trust your business as one they can find solutions from and ultimately purchase from.
You can utilize the articles on your blogs by placing CTAs through the content that prompt them to give their email address or direct them to a product page. Depending on your business, be it B2C or B2B, landing pages present an excellent opportunity for generating leads. Afterall, landing pages are also called “squeeze pages” because they’re inherently designed for people to take action.

Optimizing Your Advertisements
If you’re running a blog for your business website, that offers another opportunity for you to get more conversions. People will visit your blog because they are looking for answers, and when they start reading the content you have posted, they begin to trust your business as one they can find solutions from and ultimately purchase from.
You can utilize the articles on your blogs by placing CTAs through the content that prompt them to give their email address or direct them to a product page. Depending on your business, be it B2C or B2B, landing pages present an excellent opportunity for generating leads. Afterall, landing pages are also called “squeeze pages” because they’re inherently designed for people to take action.
Get in touch with one of our specialists now.
Why Use Conversion Rate Optimization Services
CRO is an ongoing process, and it takes time and experience to execute well. We understand that not all business owners have that kind of time! To get the best results, we recommend opting for LYFE Marketing’s conversion rate optimization services. Below are some of the best practices we follow and implement for our clients.
How To Calculate Your Conversion Rate
So, how do you calculate your conversion rate?
You can calculate for this rate by dividing the number of conversions that were generated by the number of visitors to that page. You can get the conversion rate for each page of your website using that formula. You can also compute for the conversion rate of each ad that you run on social media or on Google. You can get that rate by taking the number of conversions and then dividing that by the number of total people that an ad has reached.
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STEPS USED BY A CONVERSION RATE OPTIMIZATION AGENCY

KEY COMPONENTS OF CONVERSION RATE OPTIMIZATION SERVICES
These are just some of the components that help in conversion optimization:
WHY LYFE MARKETING IS A TOP CONVERSION RATE OPTIMIZATION CONSULTANT
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