Conversion Rate Optimization Services

Convert More Of Your Website Traffic

More conversions can be generated from your website traffic. Conversion rate optimization services make the most of your website visitors and boost your earnings.

Increase Brand Trust

Qualify your leads by instilling trust in your brand.

See Higher Profits

Increase the money your business is generating and lower the acquisition costs to see a higher return.

More Conversions

Convert more of your website visitors at a higher rate and lower cost.

What Is Conversion Rate Optimization And Why Do You Need It?

A typical digital marketing campaign is aimed at driving more traffic to your website. The site visitors are then converted into either a customer (via online sales like ecommerce) or leads. At that time, it is the task of the sales team to convert the leads into paying customers.

Sometimes, too much focus is placed in drawing new traffic. Existing traffic has some untapped potential too. This is where conversion rate optimization (CRO) can be used. With it, we can help you make the most out of your existing traffic.

What is CRO and how can it be helpful?

Conversion rate optimization is the process of convincing more site visitors to take action. This is done through changing certain elements of the web page you’re sending traffic to. When a website goes through a process to make its design ideal for converting site visitors into paying customers, then that means it is conversion rate optimized.

Optimizing a website involves creating a site that is aesthetically-pleasing and writing headlines that catch attention. All of the content must be formatted in a way that attracts the attention of the audience.

Optimizing Your Website

Most websites have multiple pages and each of those can be optimized for more conversions. The best page for extensive optimization is the homepage of a website. It is the best page to be optimized because it is the one that gets the most traffic. It is usually the one that will appear on search engine results and when people link to your site, they would normally do so with the home page.

The home page is the best chance to create a good impression on site visitors and to entice them to stay and explore your site even further. That can be done by placing the links to other pages on the site prominently where site visitors can see them clearly.

Another crucial page for conversion optimization is the pricing page. This is where many site visitors leave a site if they see that the pricing is not suited to their budget. This is a missed opportunity because someone checking out your pricing usually has strong potential of being converted into a paying customer. The pricing page should be conversion rate optimized to decrease the bounce rate and encourage visitors to learn more.

Optimizing Your Blog

If you’re running a blog for your business website, that offers another opportunity for you to get more conversions. People will visit your blog because they are looking for answers, and when they start reading the content you have posted, they begin to trust your business as one they can find solutions from and ultimately purchase from.

You can utilize the articles on your blogs by placing CTAs through the content that prompt them to give their email address or direct them to a product page. Depending on your business, be it B2C or B2B, landing pages present an excellent opportunity for generating leads. Afterall, landing pages are also called “squeeze pages” because they’re inherently designed for people to take action.

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Why Use Conversion Rate Optimization Services

CRO is an ongoing process, and it takes time and experience to execute well. We understand that not all business owners have that kind of time! To get the best results, we recommend opting for LYFE Marketing’s conversion rate optimization services. Below are some of the best practices we follow and implement for our clients.

Effective Use Of Text-Based CTAs

We use the latest CRO techniques to get results. For example, we use a lot of text-based CTAs. Text-based CTAs are more effective because they appear to be organic parts of the content and yet they stand out from the rest of the text. Text-based CTAs are call to actions that come in the form of h3 or h4.

Smart Use Of Lead Flows

Another technique which we can implement for optimizing your site is the use of lead flows. Lead flows are pop ups that offer value to visitors and attract their attention. They can be very effective in catching the attention of site visitors and prolonging their session times on your website.

Tests On Landing Pages

We also run tests on landing pages to make sure that they are running in the proper way. This is why we run A/B tests on landing pages. As you know, these tests are meant to determine which variables work best. In the case of landing pages, we will use two landing pages to start and compare how they perform against each other. Through the tests, we can determine which page brings in the best results and why.

Clear And Direct Copy

There are always leads or potential customers who want to get to the point and just speak with a sales representative right away. You should anticipate their needs and provide them with a CTA or a link that will let them connect with your sales team right away. The key here is to use clear and direct copy that will guide visitors to take action.

Those are just some of the things that we will do to optimize your pages for more conversions. We will apply the same techniques that we use on our websites. We know firsthand how effective these methods are when it comes to getting more conversions.

How To Calculate Your Conversion Rate

So, how do you calculate your conversion rate?

You can calculate for this rate by dividing the number of conversions that were generated by the number of visitors to that page. You can get the conversion rate for each page of your website using that formula. You can also compute for the conversion rate of each ad that you run on social media or on Google. You can get that rate by taking the number of conversions and then dividing that by the number of total people that an ad has reached.

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STEPS USED BY A CONVERSION RATE OPTIMIZATION AGENCY

Assess Your Online Presence

We need to learn more about your business to successfully optimize it for more conversions. We need to identify who your ideal customers are and what interests them. Finally, we have to know how well your site and advertisements are performing already.

Creating A Strategy

This is the part where we figure out the right way to optimize your online presence for more conversions. We have mentioned some of the tactics that we can use before but it doesn’t follow that it should be used for your site. We will have to determine the best techniques for your specific site, industry, target market etc.

Optimization

We will move with the actual optimization of your site, ads, and landing pages based on the strategy that we have determined for you. We will create any necessary landing pages that are needed to convince visitors to take actions. We have expert writers who can create the right CTAs and then our designers will get to work in using the text content to craft attractive landing pages.

Monitoring And Improvements

We will continuously monitor the pages that we have optimized and make sure that they are bringing in the conversions that you need. We will run tests to determine which landing page versions and copies work best.

Reporting

We will provide you with regular reports that will keep you updated on what we have done and how the optimizations are performing. You will have access to real-time numbers that will show if you are getting more conversions. You will know if you are getting the services that you have paid for through our reports.

KEY COMPONENTS OF CONVERSION RATE OPTIMIZATION SERVICES

These are just some of the components that help in conversion optimization:

Landing Pages. Our landing pages are specifically designed for conversions.

Call To Action. CTAs are what will drive people to take action to be converted.

Value offers. What are you offering your target market? Is your product or service the solution to what they need? We make sure to portray value throughout your website.

WHY LYFE MARKETING IS A TOP CONVERSION RATE OPTIMIZATION CONSULTANT

We’re Conversion Optimization Experts

What makes us a leading conversion optimization company? To put it simply, we have been using the same techniques for our own site and we have been getting phenomenal results. We wouldn’t be this confident about providing conversion rate optimization services for ourselves and our clients if we were unsure about what we are doing.

We Can Teach You

While we can optimize your site for you, we can also perform consultation services where we can teach you how to do conversion rate optimization on your own. We can perform both services for you based on what you need.

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More And Better Service

Yes LYFE Marketing is a top conversion optimization company, but not only that, we are also a leading digital marketing agency. This is why you can be sure to get high quality service from us. At the same time, we are not charging unreasonably high fees for the services that we deliver. In other words, you get more for your money.