Customer Acquisition Services

LOWER ACQUISITION COSTS AND INCREASE ROI

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Your business exists because of your customers.

For your business to survive and expand, you need to have a steady stream of new customers coming in. But sometimes that’s easier said than done, especially for new or small businesses!

According to data that has been gathered by the Bureau of Labor Statistics, 20% of small businesses fail within their first year and 50% will fail within the fifth year. There are several reasons why small businesses end up failing. Those reasons include rigidity, not enough market research, poor location, and bad business plans; but when you think about it, all of those boil down to the inability to acquire new customers.

For your business to survive and expand, you need to have a steady stream of new customers coming in. But sometimes that’s easier said than done, especially for new or small businesses!

According to data that has been gathered by the Bureau of Labor Statistics, 20% of small businesses fail within their first year and 50% will fail within the fifth year. There are several reasons why small businesses end up failing. Those reasons include rigidity, not enough market research, poor location, and bad business plans; but when you think about it, all of those boil down to the inability to acquire new customers.

In the past few years, the cost of acquiring new customers has increased by as much as 50%. It simply has become more difficult to obtain new customers with increasing competition and other market factors such market saturation and brand distrust.

Lowering the cost of acquiring new customers and providing better ROI for your marketing efforts should be your first priority, but how do you do that? How can you overcome these market factors we’ve listed, and acquire new customers? Let’s look at a few key factors.

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Basics Of Customer Acquisition Services

Customer acquisition is the process of finding and obtaining new clients and customers. The ultimate aim is to create a sustainable way of acquiring new clients so a business can continue to grow.

Customer acquisition is normally associated with lead generation, but the key difference is that the former refers to the whole process, whereas lead generation is just one part. The customer journey is usually pictured in the form of a funnel.

At the top of the funnel, consumers become aware of your business and brand. As they move through the funnel, they learn more about your business and what you are offering. At the end of the funnel, a consumer is ready to make the move to become your customer/client.

Brand awareness happens at the top of the funnel, with lead acquisition happening in the middle part, and conversion at the end of the funnel. The journey through the funnel, essentially, is the customer acquisition process. It’s important to understand this so you can plan your marketing strategy appropriately.

Customer acquisition is the process of finding and obtaining new clients and customers. The ultimate aim is to create a sustainable way of acquiring new clients so a business can continue to grow.

Customer acquisition is normally associated with lead generation, but the key difference is that the former refers to the whole process, whereas lead generation is just one part. The customer journey is usually pictured in the form of a funnel.

At the top of the funnel, consumers become aware of your business and brand. As they move through the funnel, they learn more about your business and what you are offering. At the end of the funnel, a consumer is ready to make the move to become your customer/client.

Brand awareness happens at the top of the funnel, with lead acquisition happening in the middle part, and conversion at the end of the funnel. The journey through the funnel, essentially, is the customer acquisition process. It’s important to understand this so you can plan your marketing strategy appropriately.

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Customer Acquisition And Customer Retention

Did you know that 44% of companies focus on customer acquisition, while only 18% focus on customer retention. However, these two should go hand in hand. By meeting the needs of your existing customers you are also building your brand and its reputation. You don’t want to risk dissatisfied customers voicing their negative opinion of your product or service and having potential customers reading it. And vice versa – existing customers leaving positive reviews can serve as effective word-of-mouth for customers considering your business. Overall, you want to work smarter not harder; retain the customers you worked so hard to acquire in the first place and let them attract more customers for you with positive reviews and referrals.

Customer Acquisition Marketing

Acquisition marketing is focused on those who have shown a lot of interest as potential customers. It targets those who are qualified and have a certain level of awareness of what your brand has to offer. This process also involves improving your customer service team, since they can help acquire new customers too.

There are various customer acquisition services that can be used to draw in and retain customers over time. Here are some of the most common ones:

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Content Marketing

Content marketing is an effective means of acquiring new customers no matter what industry you are in. By publishing relevant and informative content, you can catch the attention of potential clients and help them build trust in your brand. There is no limit to the kind of content that you can publish, but the more informative and helpful it is to consumers, the better.

For example, by maintaining a blog for your business, you can demonstrate your expertise and knowledge of the industry that you are in. Your blog can also serve as an excellent opportunity to connect with your potential clients.

Another strategic content marketing method is to publish an eBook about a topic that is highly relevant within your industry. Your potential customers are going to be interested in the eBook and you can offer it to them for free in exchange for their contact information.

Video is the most powerful content that you can produce. Although producing a high quality video can require a professional team, it is a very effective means of communicating with your potential clients. Afterall, most people prefer visual content and video is the best way to deliver that.

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Email Marketing

Another method of customer acquisition is email marketing. When you have a long email list of potential consumers and their email addresses, you should send emails to educate them about your brand, how you can help them, and what you are offering.

Email newsletters are usually one-time emails that change in content week to week. Email automations on the other hand are emails that are set up in advance to send out specific messages to subscribers based on specific actions they take. Automation allows you to save time and still connect with your audience. Both automation and newsletters can help you in acquiring customers and improving your conversion rate, as it helps you to connect with your audience and move them along through the sales funnel.

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Social Media

There are two ways that you can use social media for customer acquisition. The first one is through organic methods and the second is through paid ads. Organic (or unpaid) social media relies on follower growth, organic engagement and word of mouth. Through paid social media, your posts and ads will be displayed to the demographics of your choice at a much higher reach and rate. With either method, you can track how many customers of yours originally found your site through social media.

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Search Marketing

Under the umbrella of search marketing are two marketing methods: SEO (search engine optimization) and PPC (pay-per-click) ads. SEO is a broad term that encompasses many practices, but basically the idea is to reach the first page of a search results page where most of the traffic is directed, organically. The goal of SEO is to rank higher and generate more inbound traffic over time. PPC ads on the other hand, are the ads that appear on the same results page at the top before the organic results start. As the name suggests, you only pay each time a user clicks on a PPC ad.

PPC and SEO might be different in practice, but they have the same goal which is to become visible on the search result pages. High visibility and ranking on search result pages for relevant keywords will lead to customer acquisition because it makes you more visible to the people who are searching for your product or service. You’ll be able to direct more consumers to your home and landing pages, and generate more sales as a result.

Many business owners want to implement these digital marketing strategies but don’t know how or where to start. That’s where a professional digital marketing agency like LYFE Marketing can step in and help!

How We Can Increase Your Customer Acquisition Rate

Customer acquisition has a lot to do with proper marketing and customer support. And luckily, that is our expertise. LYFE Marketing can execute all of the digital marketing services that have been listed above and then some. We’ll help establish lifetime value for your business and ensure that your target audience is having the best customer experience possible. Our goal is to provide you with effective customer acquisition services that help increase your customer base and strengthen customer loyalty.

View some of our case studies and testimonials to see how we’ve helped previous clients, and get in touch with one of our specialists now to learn more about we can help your business.

HOW WE HELP OUR CLIENTS INCREASE CUSTOMER ACQUISITION

Understanding Your Business

Before we can help you to acquire new customers we need to understand what your business is all about so we know what to offer your target customers and what makes you different from competitors.

Strategy Creation

We will create a cohesive customer acquisition strategy that details how we can reach your potential customers. There are numerous channels that can be used for acquisition marketing and we are going to choose the platforms where most of your target customers can be reached. Our marketing team will help keep your customer acquisition cost (CAC) low while generating more high-quality results.

Implementation

We are going to implement the strategy that we have devised for your customer acquisition. Our specialists have the experience and skills in executing marketing campaigns that bring in results.

Monitoring

Once the campaigns have been implemented, our specialists are going to monitor them to make sure they are running properly. If we don’t see the number of new customer acquisitions that we expected, we will adjust and optimize until we do.

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Customer Acquisition Values

The following values ensure that our customer acquisition services generate results for our clients:

Flexible

Marketing and how your audience will respond to it is always changing. This is why the strategies we develop are all flexible so they can be adjusted to the realities of the market.

Targeted

Acquisition marketing must be targeted precisely or it will result in wasted efforts to attract customers who were never going to be converted anyway.

Sustainable

Customer acquisition should not rely on trends and fads. It should be constant and sustainable so that your business and ROI is constant and sustainable.

THESE QUALITIES MAKE OUR CUSTOMER ACQUISITION SERVICES STAND OUT

We Know How To Attract Clients

We Know How To Attract Clients

This is the most important quality that makes our customer acquisition services stand out. We know that we’re effective. How? Because we use the very same process to grow our own business and we’ve grown by 1501%. It has been a formula for our own success.

Responsive Customer Service

Responsive Customer Service

One of the things that is lacking in the service provided in the digital marketing space is responsive customer service. Many service providers tend to ignore client requests and questions once they have signed up for the service. We make sure that we communicate with you throughout the entirety of our partnership.

The Best Tools

The Best Tools

We use the best software, tools and programs that are needed for the various processes involved in customer acquisition. We won’t try to save money by cutting corners with free tools that are not as effective.

LYFE Marketing’s Customer Acquisition Services Works

So, why should you try our customer acquisition services? Because it works.

Our marketing and sales team is fully qualified to help your business attract customers and sustain your numbers over time. Our online marketing expertise allows us to pursue customer acquisition methods across different platforms, so you’re getting the most for your money.

Allow us to increase your customer acquisition rate so that you can focus on giving your customers what they need. Contact us today!

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Don’t Believe Us? Here’s What Our Clients Say About LYFE Marketing!

“LYFE Marketing made it possible for our business to focus on what we do best. Their knowledge and expertise has freed up valuable time. One of the best agencies I’ve worked with and I highly recommend them”

– David