Dental Content Marketing
Dental Blog Management
Keep Patients Educated and Informed Through Your Dental Blog
Were ready to get started, are you?
Having a dental blog gives you and your practice a great opportunity to network with the community. When people comment on your blogs and you respond, you are creating and nurturing a relationship that could turn into a lifelong patient.
After you start your dental blog, youll experience the greatest benefit any practice wants, more patients! Dentists with a blog generally receive 6x more patients from their marketing efforts than practices that dont operate a consistent blog.
Blogging is one of the most inexpensive ways to market your office. Even at a low cost, your blog still offers a great deal of benefits including 3x more quality patient leads than any other form of outbound marketing efforts your practice may have.
First Look at Dental Content Marketing
70% of people learn about a company through their blog or other content they publish online rather than through an advertisement. Are you publishing enough content for your patients to learn from you? If not, then you should consider a dental blog to boost your content and bring more life to your website and your practice.
Its time to freshen up your dental content marketing plan, so give us a call today to schedule a time to chat about how we can make your marketing efforts better and help your patients.
Schedule a Free Consultation Today.
Why Your Practice Needs a Dental Blog
Improve Visibility and Increase Traffic – Producing content through your dental blog will add more indexed pages to your site, strengthening its visibility through organic searches, especially if your pages are optimized correctly. The more content you have, the more pages there are, and the more opportunities for you to be seen and shared with others. Social sharing will only help you grow your visibility to those searching for answers to their dental questions.
Maintain a Competitive Advantage – Stand out with your dental blog and overshadow your competitors. In your line of work you need to capture every part of the market that you can. The best way to do that is to have what the others dont: a dental blog. Or if they do have one, just make yours better. We can help you with that! People trust the information youre providing and turn to you to book their next dentist appointment because youre practice is taking the extra step to inform their patients on a regular basis.
Provide Value to Your Patients – Dental content marketing can involve video, tutorials, blogs, and more but one of the best ways to promote your practice is through a dental blog. The valuable information you provide will not only further promote your office but also convince website visitors to take action and schedule an appointment with you.
You might be thinking: “Do I really need a blog? Will it even pay off?”
WHAT’S MOST IMPORTANT FOR DENTAL CONTENT MARKETING SUCCESS
Knowing where you came from and where you want to go is key when developing a dental content marketing strategy. Your dedicated content specialist will work with your determine the goals you want to achieve for your practice through content marketing. Your specialist will perform thorough research on your target audience which will aid in writing content that appeals most to them and will ultimately make them always think of your practice when it comes to dental hygiene.
Relatable content is what you will need to capture your audiences attention and keep it. Your specialist will write custom posts for your dental blog that will be not only informative but also entertaining to your readers. All content will be organized into a content calendar for you to review and approve before it is published.
Knowing how, when, and where to publish and distribute your content and blog posts to your audience will be the deciding factor on how many people see your content and how often. We will publish your content through WordPress onto your website, and if you dont have a WordPress, we will install one on your website. We will also share your blog posts on your social media pages like Facebook and Twitter. For a more robust distribution, you may elect to also publish your posts through social media advertising and drive more traffic to your site.
It is through this data that we will learn more about your target audience and how they respond to the content published on your site. We analyze each metric and adjust your strategy to improve it and build up your blog following. Each month you will receive these same reports straight to your inbox, which will indicate how your blogging efforts are improving traffic, time on site, and conversions.
BENEFITS OF DENTAL CONTENT MARKETING
Experience the following benefits with our content marketing services:
- Blogging and content creation helps you bring in more patients.
- Starting a dental blog will increase visits to your website.
- Quality content will help you and your practice gain credibility within your community.
- A dental blog can expedite your marketing funnel process when trying to gain new patients.
- Content marketing can help your practice improve in SEO rankings.
WHY YOU SHOULD WORK WITH US TO START YOUR DENTAL BLOG
Work with a company that knows dentistry, has worked within your industry, and can help you grow into the leading community practice you are meant to be. Our extensive dentistry experience makes us the best choice when selecting a digital marketing firm to promote your practice through an engaging dental blog that informs website visitors about your services, staff, current events, and dental hygiene best practices.
You dont want to work with a digital marketing agency that doesnt have experience in dentistry for the same reasons your patients wouldnt want to come to your practice if you didnt come highly recommended. We know this, and we understand your concerns, which is why you dont have to look any further. Our past and current experiences in dental content marketing makes working with us on your dental blog the best choice youll make all year.
We are a full service digital marketing company meaning we not only offer dental content marketing services for your business but also a multitude of other digital marketing services that will enhance the results of your dental blog. Our clients often find that combining our dental content marketing services with our social media marketing and SEO services results in a greater return on investment. Contact our full service marketing team to get started writing a successful dental blog and promoting it through dental content marketing.
We’ve driven over 6,437,349 leads for clients through digital marketing.
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