Drive More Potential Patients
Drive More Potential Patients
What Is Digital Marketing And How Can It Help Your Dermatology Practice?
Digital marketing is any form of marketing that is delivered using digital marketing channels. Digital marketing can help your dermatology practice by increasing awareness and attracting new customers.
Do dermatologists need marketing? Yes. Dermatology marketing will increase your number of patients and improve the standing of your practice.
While it may seem overwhelming at first, the great news is that effective digital marketing is extremely effective and in most cases, more cost-efficient. This gives you, as a dermatologist, a chance to strengthen your business’s online presence and promote your new products or services. When utilized correctly, these outlets can lead to great growth in your patient base and revenue.
Social Media Marketing
The percentage of people who are spending time on social media platforms will increase in the years to come. For dermatologists like you, focusing part of your digital marketing efforts on social media management and outreach means putting your money where your target audience is. A lot of consumers are using social media to find businesses, so it’s important that your medical practice can be both easily found and engaging enough to follow. With the right content and management, your brand can reach much larger audiences and bring in more business.
Short Video Management
People love watching short videos of beauty hacks and before and afters. Get more from your social media efforts by engaging with your audience and giving them valuable, dermatology-related content. This will not only position your brand as an authority in your industry but will also build connections with your potential clients. Create videos debunking common skincare myths, give quick skincare tips, show a virtual tour of your clinic, or even jump on various trends on social media. A video of the before and after look of your clients can also positively impact your bookings.
Another great quality of digital marketing is that there’s room for personalization, especially through email marketing. The emails that you send out to either current or potential patients can be specialized around demographics, interests, or any other factor that influences their consumer behavior. Personalized email newsletters and drip campaigns allow for you to build relationships with your new patients and potential patients alike.
PPC & Google AdWords Advertising
Search engines are a great place for marketing, not only because a lot of consumers utilize them for online shopping, but because there are also multiple ways to garner attention for your business. While you continually work on your SEO efforts, you can also use fast methods that put you at the forefront of search engine pages. PPC ads are listed at the very top of search engine results pages – even higher up than than the #1 organic listing. By putting your cosmetic dermatology business at the top of the search results, more potential dermatology patients will be able to see your services. Google ads can also be useful during retargeting efforts, which aim to convert visitors to your website who may have not scheduled an appointment with your practice.
With billions of people using one of these marketing channels or more a day, you have the ability to reach your target audience by the masses within seconds. Consumers are responding more to digital marketing methods over traditional marketing methods because it allows for easy accessibility. They can interact with your brand anywhere they can use their personal devices and at any time. Digital medical marketing allows your business to promote itself around-the-clock, which is a huge benefit to you. The phrase “time is money” takes on a whole new precedent when it comes to digital marketing.
So, how do I market my dermatology clinic? You can market your dermatology clinic through social media marketing, short videos, Google advertising, email marketing, and social media advertising.
The fact of the matter is that because digital marketing encompasses such a large area, there are so many things that you can accomplish within it. And you can be creative with how you execute it. There are plenty of tools that you can use to implement your dermatology marketing strategies and measure the success of your campaign. Since everything is digital, you can accurately keep up with all of your marketing efforts in real-time. As you can see, digital marketing has become an incredibly important process for the success of modern businesses.
Best Digital Marketing Tools For Your Dermatology Practice
Some brands are using messaging apps to build relationships, enhance patient experience, create better reputation management and communicate with potential patients directly. By providing instant means of communication, you can prove that your dermatology practice cares about the wellbeing of your patients. This builds a stronger connection and encourages brand loyalty, and can be easily implemented by your practice through multiple social media platforms.
Influencers can be very useful for your digital presence because these people have a great effect on their audience. Keep in mind that word of mouth is still powerful and their endorsement can mean a great deal of brand awareness, and ultimately revenue, for you. Within the world of influencers, there’s now an emerging crowd called micro-influencers. These are social media personalities with a more moderate number of followers, which can be extremely helpful, and much more obtainable, for local businesses such as your dermatology practice. They can create videos for an online review, or perhaps leave a testimonial about your skin care services. They can promote your facilities and direct people within their loyal followings towards your business.
Emails For Nurturing Leads
A lot of people read emails from brands they’re interested in, so you can utilize emails to nurture leads and turn them into loyal clients. By making your emails personalized and interactive, you give people a reason to be engaged with your practice. And once they become actual clients, you can use emails as regular correspondence – let them know about appointment reminders or special information they might want to know about.
Video is one of the most engaging types of content for online audiences, and you can draw a lot of attention to your practice through a great video. You can use your videos to explain what your services are, reassure clients that your practice can help them, provide helpful skin care tips and information about various skin conditions, and much more. You can even dive in a much deeper content that tackles specific topics such as skin cancer, botox, and etc. The goal is to connect with your target audience and build your thought leadership. When you provide informative content, not only do you engage your viewers, you prove that your team is knowledgeable and reliable.
Why Choose LYFE Marketing
We’ve worked diligently over the years to grow LYFE Marketing from a small business into the successful digital marketing agency it is today. We were able to find success through utilizing our own digital marketing services, and so we use those same techniques with all of our clients. We’re ranked highly across Google and review websites like Clutch, and we ranked #299 on the Inc. 5000 List for Fastest Growing Private Companies in 2019. With us, you’re in the right hands.
Our pricing is built to be affordable for small businesses. We understand that it can be difficult to kickstart your marketing efforts if you’re already working with a limited budget, so we try to keep your needs in mind. We provide high-quality marketing services at a low price.
We’re not all talk – we have the results to prove our strength as a digital marketing agency. We have helped hundreds of clients achieve their marketing goals using the same techniques we use for our own marketing efforts. We’ve helped our clients grow their online presence, drive up engagement through social media and short videos, and much more. We have helped hundreds of other clients drive leads for their businesses, and we can do the same for you.
Our Role In Performing Your Dermatology Marketing
When you partner with LYFE Marketing, we can execute your digital marketing from start to finish. We will work with you in developing a marketing strategy that reflects the needs and goals of your individual dermatological practice. We will help you choose which platforms to use for your marketing and develop the content that your campaign will need.
And once your marketing campaign is put into place, we can monitor its performance and provide regular reports back to you. We know what metrics to study so we can make changes to the campaign if needed.
Years of experience has allowed us to master our craft and provide you with the best quality services possible. With us, you’ll see the results you want, and more.