Digital Marketing Agency
How Utilizing A Digital Marketing Agency Increases ROI For The Small Business Owner
When it comes to successful marketing, businesses have noticed that customer expectations and desires have changed. As technology has matured, so too has the way people buy and sell their products and services.
How Utilizing A Digital Marketing Agency Increases ROI For The Small Business Owner
When it comes to successful marketing, businesses have noticed that customer expectations and desires have changed. As technology has matured, so too has the way people buy and sell their products and services.
Through the maze that has grown with modern technology, a distinct form of marketing has risen. We refer to this marketing as ‘digital marketing’, as it focuses on the various channels that can be used and optimized within the digital space.
Businesses who want to grow need to make sure that they understand how to engage these online customers. They need to know how digital marketing works.
As any digital marketing company will tell you, taking the time to research and understand this form of marketing can make a tremendous difference.
That is why we have created this breakdown of digital marketing and what you need to know to make it work. Let’s dive in.
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What Is Digital Marketing?
Digital marketing is the modern way of reaching customers.
The way customers learn about different businesses and decide who they want to buy from has changed.
In years past, customers had to wait until brands themselves reached out. They heard from salespeople who stopped at their doors or read flyers and catalogs that arrived in their mailboxes.
In other words, brands themselves largely initiated the buying process. Now, however, that process has turned on its head.
Instead of customers waiting for businesses to make that first move, they take the initiative. They begin to search online and learn more about their pain points and possible solutions.
For brands to effectively connect with these modern customers, they must be prepared with a strong online presence. They must have a website and social media profiles that demonstrate that they have the expertise to solve the problem of the user.
This is where the importance of digital marketing comes into play. Digital marketing helps brands establish a strong presence online so that they can attract customers.
Digital marketing guides you so that you can uncover the types of content that matter the most to your target audience. It also helps you understand where you should meet your prospects online.
Properly done digital marketing encompasses many different strategies and platforms. These various pieces all come together to create a superior online experience for the potential buyer, encouraging them to engage with your brand and make a purchase.
For those new to digital marketing, it can feel overwhelming. Many do not know where they should begin. In situations like these, working with a digital marketing agency can provide some much-needed guidance and assistance.
We at LYFE Marketing, for example, offer digital marketing services where we manage the campaigns as well as consulting services where we teach you how to conduct your own digital marketing.
So, what makes digital marketing effective for brands?
As any digital marketing company will tell you, this form of promotion allows a brand to broadcast itself to modern customers. The goal lies in creating a strong presence that customers will easily find as soon as they start researching solutions to their problems.
A strong Digital Marketing Strategy will have a presence on a variety of different platforms, including;
- The search engine results page (SERPs)
- Social media
- A strong website
- Online paid advertising
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When A Brand Has Successfully Built Its Presence Across Various Platforms…
It will encounter a number of different benefits. For example:
Customers look for brands online and encounter various websites in searches. A business that has optimized its content well and uses the best SEO strategy will regularly appear at the top of the SERPs for important keywords.
Similarly, brands can use paid advertising to keep their brand visible for highly important search terms.
Appearing regularly so prominently on the SERP can start to build brand recognition in the eyes of potential customers.
To further boost recognition, brands can use a social media marketing campaign to build a strong list of followers.
On social media, when people regularly post and comment on particular pages, that activity appears in the feeds of their friends. Thus, all of those connections of your followers receive exposure to your brand as well.
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Customers also want to find companies they can trust. They want to feel confident that the organization they decide to buy from can really help them.
A business that keeps having its name pop up repeatedly for high-value questions will also boost its credibility. They will appear to really understand the topic.
Potential customers will come to value their opinion and insight.
Through social media and their website, a digital marketing agency can also guide brands to regularly produce high-quality content that answers the user’s questions.
When people see one organization regularly providing them with the help and guidance they need, they turn to that brand as a source of trust and information.
As marketers learn how to use the digital ecosystem to promote their brands, they also find it to be a very efficient means of engaging with prospective customers and bringing in new leads.
Customers searching online for potential solutions to their pain points appreciate when they find brands that offer them the expertise and authority that help them see a solution to their problem.
As customers begin to develop relationships with the brands that offer them solutions, they become leads. This gives the business more opportunities to nurture the lead and bring them closer to conversion.
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Digital marketing provides businesses with a cost-efficient means of engaging with prospective customers. This makes it an excellent way to improve marketing ROI.
According to The Content Marketing Institute, this form of marketing brings in three times as many leads and even costs 62% less per lead than traditional marketing practices. This means brands can bring in more leads for less financial investment.
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What Are The Central Digital Marketing Strategies You Should Use?
Social Media
Social media has taken off tremendously over the past two decades. There are now dozens of different platforms that brands need to pay attention to, including:
- YouTube
Although these might comprise some of the larger, more well-known platforms, there are also numerous smaller platforms for various niches.
What businesses need to understand first about these platforms is that they are all different. They each have their own distinct flavor that allows them to target different audiences and maintain different atmospheres.
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Social media has taken off tremendously over the past two decades. There are now dozens of different platforms that brands need to pay attention to, including:
- YouTube
Although these might comprise some of the larger, more well-known platforms, there are also numerous smaller platforms for various niches.
What businesses need to understand first about these platforms is that they are all different. They each have their own distinct flavor that allows them to target different audiences and maintain different atmospheres.
For example, Twitter has earned a reputation for the short nature of the messages customers share, along with the hashtags that make it easy to connect different topics. Instagram and Pinterest, on the other hand, focus largely on images, videos, and other digital media.
Since these platforms have their own form of messaging and connecting, that also means that the people who use them differ. As a business, you want to figure out which ones will most likely attract the attention and engagement of your targeted audience.
When you do this right, you have the potential to really grow your brand. As many as 90% of businesses say that social media has increased their exposure. And, according to Bain, those who engage with you on social media before buying spend an average of 40% more over the long term.
So let’s explore a little more about who spends time on each of these platforms and how you can make them work for you.
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Facebook
Facebook, the leader in the social media world, continues to be the most used platform. Pew Research reports that an estimated 69% of adults in the United States have a profile on the site. Additionally, 74% of people who have profiles on the platform visit the site at least once per day.
The highest rate of saturation for Facebook usage comes from those between 25 and 30, with 84% of people in this age range having a profile. However, over three-quarters of 18-24 year olds and 30-49 year olds also have profiles on the platform.
Slightly more people in urban settings– 73%– than those in rural settings– 66%– use the platform. It is also slightly more popular with people who have at least some college education.
Posting On Facebook
People’s Facebook feeds consist of postings from the connections that Facebook thinks they will be the most interested in. This means you need to focus on regularly posting interesting information and encouraging conversions.
The Facebook algorithm prioritizes postings from people that seem to be genuine. They do not want to promote a bunch of spam or irrelevant ads in people’s feeds.
Therefore, encouraging conversation on your page, asking and answering questions from your connections, and making regular postings can all entice people to ‘like’ your page. It also makes your posts more likely to show up in people’s feeds moving forward.
Instagram
Instagram is a social media leader, behind Facebook. This social platform focuses on visuals: namely pictures and short videos.
This social platform also sees good engagement statistics, with 63% of users logged in each day. The users on this platform tilt more towards women, with 43% of women being active on the platform, versus only 31% of men.
Businesses should also note its popularity with younger generations, as more than a third of teens in the US rate it as their favorite platform. Three-quarters of 18-24 year olds are on the platform, versus only 57% of 25-30 year olds, and the numbers continue to decrease with the older populations.
Instagram is slightly more popular with those living in rural areas, with 43% of people in these regions using Instagram, versus 33% in urban environments.
Posting On Instagram
On Instagram, an important part of engaging with audiences lies in the usage of hashtags. These tags make the topic clear and make it easier for people to find and engage with your material.
Focus on sharing high-quality images and videos on this platform. Post regularly and take advantage of the different features Instagram offers (such as Instagram Stories, polls, live videos, and more).
Actively engage with those who follow you, not shying away from sharing their posts when appropriate. Similarly, respond to questions and comments posted to your brand through the platform.
Twitter
Twitter sees some of the lowest usage rates among US adults, with less than a quarter of them using the platform. It is slightly more popular with men– 24%, versus women– 21%.
The role of Twitter on the global scale should be noted, however. Most users are outside the US, and it is commonly seen as a means of reporting, breaking, and spreading news around the world.
Twitter’s users tend to be younger, with 44% of 18-24 year olds using the platform, but only 31% of 25-30 year olds and the numbers quickly decreasing as people get older.
Twitter is more popular in urban areas than rural areas. It is also slightly more popular with those making over $75K per year.
Posting On Twitter
Twitter posts have captured the attention of users for their unique character limits.
Although you may be used to shortening your messages, you also want to make sure that you leave room for people to retweet your messages. When someone sees a message that they want to ‘retweet’ to their followers, then their message will automatically add a few characters to the message. You want to make sure that the end of your original message does not get cut off.
Twitter also moves significantly faster than other social media platforms. This means that you will want to post more frequently than the other platforms.
Since you need to post so frequently on Twitter, scheduling tweets can be helpful. You want to post several times a day for optimal engagement.
LinkedIn
LinkedIn focuses on targeting professional audiences, making it a great platform for networking. This target audience and usage contributes to a lower engagement rate, as only 9% of people visit the site every day.
Slightly more men than women use the site, at 29% vs 25% respectively. The most popular age groups consisted of those between the ages of 25-30 and 30-49. It is also significantly more popular with those in urban areas over rural and those with a college education.
Posting On LinkedIn
Posting a few times per week on LinkedIn will be enough to keep you and your brand in the eyes of your target audience.
However, keep the audience on the platform in mind. LinkedIn users generally use the platforms to professionally network and engage with content that matters to them professionally.
This means that unprofessional content and material that is too casual may not be well-received on this social media site.
Pinterest
Pinterest has an estimated 300 million users globally. It is a highly visual platform, with users posting ‘pins’ of things that interest them.
This platform attracts significantly more women than men, at 42% versus 15% respectively. It also has pretty consistent usage from the 18-24 year old age group through the 50-64 year old age group, with around a third of the people in each age group having a profile.
Usage of Pinterest is also relatively similar among those in urban versus rural areas, but it is more popular with those who have attended college than those who have not.
Posting On Pinterest
You want to post on Pinterest regularly to keep people engaged. Fortunately, you can schedule posts, or ‘pins’ to publish at certain times to make it easier to maintain a consistent schedule.
You should also take the time to apply for rich pins, which will help you to add more information to the pins, such as the headline of articles, the price of product pins, or the address of a location pin.
YouTube
YouTube has the highest rate of engagement among US adults, with 73% saying they use the video platform. If YouTube was counted as a search engine, it would be second only to Google (which actually owns YouTube anyway).
Slightly more men than women use this streaming platform, with 78% versus 68% of each demographic respectively. Although this platform is more popular with those who have been to college, nearly two-thirds of those who have a high school education or less do use it as well.
Posting On YouTube
Successfully engaging people on YouTube requires keeping a few factors in mind.
- Make the opening of the video as interesting as possible to keep people from clicking off. The YouTube algorithm looks at how many people watch your video all the way through.
- Optimize your video with tags and transcripts to ensure that YouTube knows what your video shows.
- Build a channel that offers high-quality videos. As your video increases in popularity, so will the rankings of your videos.
Social Media Advertising
You can also create paid ads that appear on a variety of different social media pages. According to Adobe, social media provides the optimal channel to reach half of Gen Z and 42% of millennials, making these ads highly relevant for many customers. The ads created on social media also have a positive impact on buyer behavior. One study found that 59% of people get inspiration from social media for their purchases. Additionally, 39% of customers say that they use social media to receive promotions that matter to them.
Social media ads also do a great job of bringing in new customers. Adobe found that social media will drive as many as 3 times more non-existing-customers to retail websites.
When creating ads for social media platforms, you will target potential customers based on various demographic factors or behaviors. For example, on Facebook, you can target people based on their geographic location, gender, age, and other helpful data points.
This can help businesses produce highly targeted ads. For example, if you want to host a local event, you can reach people in your targeted age range, with your intended interests, and show the ads to people within your specific geographic region.
When creating ads on social media, you want to spark engagement and interest, the same way you do with organic social posts. Create ads that match the tone of the platform and will help you engage the target audience.
Content Development & SEO
Content development comprises a variety of different strategies that all work together to build your brand online. As you produce strong content, you will use both visual and text-based content, all working together to engage your prospects.
Depending upon your industry and how you plan to engage users, you might find yourself producing content such as:
- Blog posts
- Case studies
- White papers
- Ebooks
- Infographics
- Videos
The type of content you use at a particular moment will depend largely on your customers and what you want them to do.
Content development comprises a variety of different strategies that all work together to build your brand online. As you produce strong content, you will use both visual and text-based content, all working together to engage your prospects.
Depending upon your industry and how you plan to engage users, you might find yourself producing content such as:
- Blog posts
- Case studies
- White papers
- Ebooks
- Infographics
- Videos
The type of content you use at a particular moment will depend largely on your customers and what you want them to do.
To know how to effectively use content, you will need to better understand your buyer personas and their buyer’s journey.
- Outline precisely who your target buyers are. What are their pain points? What do they want to accomplish? What are their obstacles? What do they want to see from companies?
- Next, take these buyer personas and lay them out on the buyer’s journeys. What do these customers want to see at the beginning of their journey? What do they want to see as they get closer to conversion? What will help persuade them to make an actual purchase when they reach the point of conversion?
- Take this journey and perform some keyword research. You want to use keyword research to learn more about the topics that will matter the most to your customers at each stage of these buyer journeys.
Keyword research provides you with valuable information regarding how often people search for particular keywords and topics. This will help you ensure that you select topics that really matter to people and will be more likely to engage these users.
You want to use the information you gather from your keyword research to help you produce high-quality content that will nurture and guide your customers as they make buying decisions. This content should encourage people to trust your business and consider making a purchase from you.
In addition to creating content that people want to read, you also want to make sure they can find it. As any digital marketing agency will tell you, you will need to optimize your content to help search engines display it in the right searches.
Search engine optimization should be part of your content production. This is the process of creating content that is as favorable as possible for the search engines, so they know when it is relevant and helpful for users.
The type of content you use at a particular moment will depend largely on your customers and what you want them to do.
You want to use the information you gather from your keyword research to help you produce high-quality content that will nurture and guide your customers as they make buying decisions. This content should encourage people to trust your business and consider making a purchase from you.
In addition to creating content that people want to read, you also want to make sure they can find it. As any digital marketing agency will tell you, you will need to optimize your content to help search engines display it in the right searches.
Search engine optimization should be part of your content production. This is the process of creating content that is as favorable as possible for the search engines, so they know when it is relevant and helpful for users.
The type of content you use at a particular moment will depend largely on your customers and what you want them to do.
Using SEO will involve a variety of different strategies including:
- Using keywords regularly throughout your material. The keywords you found through your keyword research should make regular appearances in your content, including the headings and the text. This helps Google understand your topic.
- Make sure the content contains semantically related keywords. These keywords help Google understand the depth of your material. They are keywords that are closely related to your main keyword and would be expected to appear in a piece of content on your central keyword.
- Create content that is fully compatible with mobile devices. With the number of mobile users today, Google encourages a mobile-friendly web by penalizing pages and sites that are not designed to appear well on mobile devices.
- Promote engagement on your content pages. You want your readers to stick around and even click on other pages on your site. Embedding your page with internal links and a strong call to action will help you encourage engagement.
- Make sure the content has been designed to promote your expertise. Google wants to display search results that are both authoritative and demonstrate expertise. Create high-quality and unique content that offers real value for the reader.
As you begin to employ these SEO best practices, you will want to carefully track your progress. Before you get started with search engine marketing, carefully outline where your site currently stands.
You want to look at your current rates of traffic and engagement as well as the rankings of your content. This will set a baseline, so you can see how much you improve over time.
Then, you want to take regular measurements as you begin to optimize the content with SEO. Your SEO agency can help you determine the best KPIs, which stands for key performance indicators.
Your KPIs should reflect what you want to accomplish with your SEO. For example, some businesses might want to run a campaign that focuses on bringing in new leads and organic traffic, while others want to focus on their conversion rate.
Use your metrics to better understand where your SEO and content performs the best and where you need to refocus your efforts. You might see that you perform well with certain types of content or at certain stages of the buyer’s journey or with your website design.
The insight you gain from analyzing this information will help you plan future campaigns. You will learn to use your investment in content and SEO as effectively as possible.
PPC: Paid Search
In addition to the forms of free advertising we just discussed, you also want to consider how to incorporate a bit of paid advertising. PPC, or pay-per-click advertising, describes the ads that you see appearing on a variety of different platforms.
The most common ways to use PPC are on major search engines and on social media sites. These ads help you get your brand and text in front of users, even if you do not have content that ranks in that particular situation.
PPC ads offer strong returns for brands. According to Wordstream, 65% of clicks made by people who actively want to purchase go to paid ads.
Google also reports that for every $1 spent on Google Ads, businesses earn an average of $2 in return.
In addition to the forms of free advertising we just discussed, you also want to consider how to incorporate a bit of paid advertising. PPC, or pay-per-click advertising, describes the ads that you see appearing on a variety of different platforms.
The most common ways to use PPC are on major search engines and on social media sites. These ads help you get your brand and text in front of users, even if you do not have content that ranks in that particular situation.
PPC ads offer strong returns for brands. According to Wordstream, 65% of clicks made by people who actively want to purchase go to paid ads.
Google also reports that for every $1 spent on Google Ads, businesses earn an average of $2 in return.
PPC For Search Engines
On search engines, you will use PPC to target specific keywords or keyword phrases. When you set up your ad, you will select a particular keyword that you want to have an ad appear for.
Once you select the keywords that this ad can be used for, you will then create the ad text and the landing page that you want to appear for this keyword. You will want to make sure that your landing page and your ad text align closely with the likely user intent of people making that search.
To better understand the user intent, consider looking at the pages that rank the highest for your targeted keyword. This will help you see what the search engine views as the most helpful page for the users making this search.
Once you have created your ad and landing page, you will also need to create a bid. The search engines prioritize ads based on the bids you make. You will be charged the amount of this bid each time someone clicks on the ad.
When Should PPC Be Used On Search Engines?
PPC on search engines offers a variety of benefits and uses for marketers and businesses. It helps with visibility and making sure your site receives the attention it deserves.
You can use PPC, for example, if you have a keyword that you struggle to rank for organically. Especially if this keyword has high importance in your industry, a digital marketing agency like LYFE Marketing can help you utilize PPC to rank for it.
You can also use PPC to help promote content that you want to get to the top of the SERPs right away. This can be particularly helpful if you have seasonal content that you want to make sure people see immediately.
Sometimes it can take a while for content to begin to rank organically. If you have a seasonal event, for example, you do not want to waste time waiting for the content to start ranking!
Instead, PPC can help you make sure that the content gets in front of potential customers right away.
PPC can also provide immense benefits when it comes to testing keywords and content. If you have produced a new type of content and want to see how people respond to it, you can use PPC to test engagement and conversion rates quickly.
Businesses have to invest time and money in optimizing content. You do not want to waste that time if the content does not align well with customer needs.
Once you know how the content performs, you can decide if it is worth the investment to get an organic ranking!
PPC On Other Platforms: Display Advertising
In addition to ads that appear directly on the SERPs, you can also create PPC ads that appear on other websites that have agreed to host ads. These are called Display ads and they are specifically shown to your previous website visitors. They can help you remind people of abandoned carts or deals you currently host, particularly if they have visited your site before but not yet purchased.
Local Marketing
Does your business serve a specific geographical area? Local marketing refers to helping your website appear higher in searches within your region. If you sell mostly to customers within your immediate area, it does not help your business to appear in searches for people hundreds of miles away.
Instead, you want to make sure that you appear as often as possible for users within your geographic area. Fortunately, there are a few strategies that you can use to maximize this potential.
According to Google, 46% of searches on Google have been made by users looking for local businesses. The search engine giant also reports that 75% of searches made for local businesses will result in a visit to a local business within 24 hours.
In other words, brands that learn how to maximize their local presence can have a tremendous impact on their bottom line. Businesses who want to build their local marketing strategy should focus on these areas.
Does your business serve a specific geographical area? Local marketing refers to helping your website appear higher in searches within your region. If you sell mostly to customers within your immediate area, it does not help your business to appear in searches for people hundreds of miles away.
Instead, you want to make sure that you appear as often as possible for users within your geographic area. Fortunately, there are a few strategies that you can use to maximize this potential.
According to Google, 46% of searches on Google have been made by users looking for local businesses. The search engine giant also reports that 75% of searches made for local businesses will result in a visit to a local business within 24 hours.
In other words, brands that learn how to maximize their local presence can have a tremendous impact on their bottom line. Businesses who want to build their local marketing strategy should focus on these areas.
NAP
NAP stands for Name, Address, Phone Number. You want to make sure that this information appears consistently across all of the listings you have for your business.
If your information appears slightly different in different areas, it creates a poor user experience. It can also be hard for Google to fully connect all of your different listings.
For example, pay close attention to the usage of ‘and’ versus ‘&’. If your business has multiple phone numbers, make sure you use the same one across all of your listings, etc.
Google My Business
You also need to make sure you claim your Google My Business page. Your Google My Business page will provide people with valuable information regarding your business when they make searches on Google.
Fill out this page as much as possible. Upload high-quality images to help your business look welcoming and helpful.
You want people who land on your Google page to have all the information they need to patronize your business. This means making sure that your page has all the necessary information filled out as well, in addition to a link to your website.
Customers can also ask you questions directly through your Google My Business page. If you see any of these questions appear, answer them as soon as possible.
Customers value responsiveness. Therefore, if they ask you a question, they want to see that you care enough to answer it.
Additionally, if one customer has this question, the chances are high that someone else will as well. You want to make sure you provide this valuable information for your customers so that they can do business with you.
If you do not answer the question, you leave open the possibility of someone else answering the question for you, such as a former customer. This other person might leave incorrect information or even portray the business in a negative light.
Local-Focused Content
Creating local-focused content can also help your business. Your digital marketing agency can help you decide which topics are the most beneficial for your specific business and target market, but you should focus on ideas that will matter the most to your targeted customers.
Look for topics that people face in your specific area. You can also create content that incorporates local landmarks or other factors that people might use when searching for businesses in your area.
For example, a restaurant located near the White House might incorporate that landmark in its material. This will help them target people making searches like ‘restaurants near the White House’.
Email
No discussion of marketing in the digital age can be complete without addressing email marketing. There’s a common misconception that email is becoming an outdated marketing tactic. According to the Direct Marketing Association, however, email marketing has an average ROI of 122%, making it an excellent option for businesses across industries.
This might explain why it is one of the most common forms of digital marketing for small businesses. Implementing a good email program helps businesses nurture their prospective customers and encourage a positive brand-consumer relationship.
The key to successful email campaigns lies in segmenting your email lists. This will help you make sure that the right email gets to the right person.
No discussion of marketing in the digital age can be complete without addressing email marketing. There’s a common misconception that email is becoming an outdated marketing tactic. According to the Direct Marketing Association, however, email marketing has an average ROI of 122%, making it an excellent option for businesses across industries.
This might explain why it is one of the most common forms of digital marketing for small businesses. Implementing a good email program helps businesses nurture their prospective customers and encourage a positive brand-consumer relationship.
The key to successful email campaigns lies in segmenting your email lists. This will help you make sure that the right email gets to the right person.
You can segment email lists based on a wide variety of factors. For example, you might want to group them based on geography, industry the actions they’ve taken so far regarding your business or sales cycle, etc.
When you have created segmented lists based on these criteria, you can then send targeted emails. These emails can speak about the issues that matter the most to the people you want to reach.
A digital marketing company like LYFE Marketing can help you produce a strong email campaign that continues to nurture your leads closer to conversion.
Remember that email campaigns fall more towards the middle of the funnel. The customer has already decided to trust you enough to give you their email address and some of their information.
The customer has also already been to your site and liked what you have had to say enough to volunteer their information to you. This means that your biggest priority now is to keep them engaged and coming back to the website.
When you continually send the lead back to the website, you open up your chances to convert them into a customer.
To write a good email, our digital marketing agency tells our clients to keep the following ideas in mind.
- Focus on your headline. The headline and the opening line of your email are generally what customers can see when your email lands in their inbox. Make them engaging so that they encourage people to open the message.
- Use personalization as often as possible. Segmentation helps you personalize content, but using personalization– such as the lead’s name– can help you further engage.
- Avoid sounding like spam. Email inboxes today have strong spam filters. Do not get caught in one, or turn off customers, by sounding too spam-like. Avoid excessive punctuation or overusing words like, ‘free’.
- Include a strong call to action in your emails. Make it easy for customers to know what you want them to do after they read your email.
- Make sure the email is easily read on mobile devices. With the usage of mobile devices continually increasing, make sure that you create emails that are easily opened and can be read on mobile devices.
- Also, make sure the email can be easily read without images. Although images and graphics can make your email look fantastic, make sure the content can still be understood even if the device does not load them.
Using A Digital Marketing Agency To Build & Execute A Strategy
Digital marketing has become the standard means of reaching the modern consumer. It offers an excellent ROI, a diverse set of strategies that can be customized to your business needs, and it will help to generate the brand reputation and trust.
However, getting started with digital marketing can feel overwhelming for many people. There are so many different platforms and channels that businesses need to utilize.
Even after reading through a guide like this, companies like yours often find it hard to know where or how to get started. You want to build a strong presence for your business, but need to find the time and resources to devote to these online channels.
Working with an award-winning, full-service digital marketing agency like LYFE Marketing can make the entire process of online marketing significantly simpler (and more effective!). Our years of experience with different digital marketing platforms will provide immeasurable guidance and support to your business’s marketing efforts.
Digital marketing has become the standard means of reaching the modern consumer. It offers an excellent ROI, a diverse set of strategies that can be customized to your business needs, and it will help to generate the brand reputation and trust.
However, getting started with digital marketing can feel overwhelming for many people. There are so many different platforms and channels that businesses need to utilize.
Even after reading through a guide like this, companies like yours often find it hard to know where or how to get started. You want to build a strong presence for your business, but need to find the time and resources to devote to these online channels.
Working with an award-winning, full-service digital marketing agency like LYFE Marketing can make the entire process of online marketing significantly simpler (and more effective!). Our years of experience with different digital marketing platforms will provide immeasurable guidance and support to your business’s marketing efforts.
We know how to maximize your presence on the different channels and offer you the resources you need to fully engage with your users.
When deciding to work with an agency, you want to partner with a company that has extensive experience in your industry, quality references and examples of proven results.
At LYFE Marketing, we have all of that and more. We encourage you to check out any of our reviews on third-party sites like Google, Clutch, and others.
Our marketing experts have years of experience in helping small businesses (across countless industries) grow through digital marketing, we have what it takes to put these channels to work for you and help you increase your marketing ROI.
We provide the option to build a custom package for your business. That means you have the option to only select the services you need whether that’s just web development and Video Production Services, or your entire inbound marketing efforts. Whether you’re a new startup company or an established e-commerce business, our marketing team is ready to help your business succeed!
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