With years-of-experience when it comes to blogging, we have created a process for our blogging services to ensure we not only meet but exceed any expectations you may have about working with us. Every business is different, and we understand that. Just because each business is different though does not mean that we can’t help in the same way. With our process that is proven to get results, we’ll make sure things stay on track and in order so your business’s blog is up and running as soon as possible. Here’s what you can expect when you decide to partner with the professionals at LYFE Marketing:

The first step of our process is getting to know your brand. We want to know everything about your business, your customers, and your target audience. In order to create a great blogging strategy, we need to get familiar with where your business is currently standing when it comes to engaging with your audience. We’ll want to get familiar with the type of content your audience expects from you so we can develop a marketing strategy that meets their expectations as well as yours. We will also go over what your goals are with adding a blog or building off an already established blog your business may have. We want to make sure that we are setting attainable goals so that our strategy helps optimize our efforts.

Once we have a better understanding of your business’s current blog efforts and what your goals are for your blog, we will begin to develop a strategy for your blog. There is a lot to cover in this phase. We must determine your blog’s writing style and tone, how often we are going to post, how we will get the word out when new blogs are posted, picking a blogging platform, and how we are going to measure your blog’s success.

After developing your blog’s strategy, we’ll begin creating content. We’ll keep in mind everything we decided on during the strategy development phase in order to produce high-quality content that is engaging for your audience to read. Since we know a thing or two about SEO, we’ll make sure your blogs are including the right keywords to appease search algorithms.

If you don’t already have an existing blog and we are creating one for you, we’ll need to set that up in this step. There’s a couple of important features that we need to pay close attention to in this step of the process. First is making sure your blog site, if completely separate from your main business website, is easily relatable. This might include optimizing the domain name of your blog website to better match your main site.

Next, we will want to make sure that your blog site matches your overall web design. We don’t want to confuse your audience into thinking they’re in the wrong place because your blog site doesn’t look like your main site. We might also have to discuss web hosting platforms if you are going to have a completely different website for your blogs.

Lastly, we need to decide how we are going to measure the success of your blogs. If your website was created through wordpress.com, we can use WordPress plugins for analytics platforms like Google Analytics.

Now that we have everything set up, it is time to start posting your blogs! As previously mentioned, there are many statistics that support posting consistently, 16+ times per month. We will post according to the blog calendar that we agreed on in the strategy development step of the process. Posting consistently will not only benefit your business financially but also in terms of brand engagement. The more content they have available to them supplied by your business, the more engaged they will be with your brand. The more engaged they are with your brand, the more they will tell family and friends about your business!

Now that your blog is up and running, we will continue to monitor the results. By doing this, we can optimize your results according to changes in your consumer’s behaviors. In addition to this, as part of our blogging services, we will provide monthly reports to your business outlining the success of your blog. These reports will compile all of the key metrics into one, easy to read, document so that you can understand the value your blog is providing your business. These analytics will help us continue to improve the functionality of your blog over time, creating a better user experience.