PPC Management Services

For More Traffic & Conversions

PPC Management Services

For More Traffic & Conversions

PPC Management Services

For More Traffic & Conversions

ppc management services

Result-Driven PPC Management Services

Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.

  • GOOD PLAN
    $750/ monthly
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
  • BETTER PLAN
    Featured
    $1350/ monthly
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization
  • BEST PLAN
    $1550/ monthly
    • Advanced ad targeting
    • Advertising creation
    • Bid Management & Optimization

Our PPC Management Services Helps Your Business

Grow In Two Unique Ways:

brand-awareness

Generate high-quality traffic and increase conversions:

Fuel your website with high-quality traffic and watch your conversions explode. With over 3 billion searches every day, these searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.

engagement

Get results instantly:

Paid search ads will drive traffic to your website instantly once set up. Unlike organic search listings, you will be on the front page of search engines instantly by using Google ads or Bing ads. However, you pay per click on your search ads. It is important to make sure your ad spend goes toward clicks that actually convert into conversions. In addition, it is even more important that your cost per conversion (cpc) is not higher than the value of your customers.

Get More Traffic, Sales & Conversions From PPC Campaigns With Our

Affordable PPC Management Pricing

Today, it’s very common to see PPC ads all over the internet, especially on search engines like Google. You’ve probably clicked an ad or two while browsing the net. In fact, 63% of consumers do. So if you’re a business owner looking for a paid search agency to manage your PPC accounts, then look no further than LYFE Marketing. Read on to learn more about our PPC management company and get started today.

  • GOOD
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Advance Ad Placements within Network
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule-based bidding
  • BETTER
    Most Popular
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Advance Ad Placements within Network
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule-based bidding
  • BEST
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Advance Ad Placements within Network
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule-based bidding
  • CUSTOM
    $Free
    • Account Setup Fee: $300 (Call us to waive)
    • Google Search Network
    • Google Display Network
    • Bing PPC Networks: $150/month
    • Initial Campaign Strategy
    • Advance Ad Placements within Network
    • Initial Campaign Strategy
    • Ad Creation & Development
    • Ongoing keyword research and optimization
    • Dynamic Keyword Insertion
    • Single Account Manager
    • Geotargeting & Location Exclusions
    • Results Analysis/Reporting
    • Google Text Retargeting
    • Youtube Video Ads (Provide Video or Purchase a LYFE Video Plan)
    • Campaign Tracking with Installation Codes or Google Analytics
    • Custom rule-based bidding

PPC Advertising Statistics That Matters For Every Business

One of the main reasons why there are some marketers and business owners who are hesitant in using PPC advertising is because they are unsure of the results it will bring. Will it be worth the money that in ad spending? If this describes how you feel too, then let’s take a look at these statistics:

  • Consumers

    landing on an ecommerce website from PPC ad
    campaigns are more likely to purchase products.

    50%

  • Users

    click on a Google search ad because
    these ads directly answer their queries.

    1/3

  • Search ads

    can boost brand awareness up to

    80%

  • Local searches

    using mobile phones result
    in offline purchases.

    78%

  • Ad campaigns

    on Google’s display network have
    proven to boost web traffic by up to

    300%

  • Average

    click-through rate (CTR) for an
    ad in the first position of SERPs

    7.94%

  • Users

    click on Google’s text ads

    49%

  • Shopping ads

    and 16% on Video ads

    31%

  • Facebook users

    say that they Like or Follow
    a brand on this social platform

    66%

  • Facebook users

    state that they check
    their Facebook accounts every day

    74%

  • Pinners

    have reportedly made a
    purchase based on the content
    they saw from brands on Pinterest

    83%

  • Instagram users

    say that they follow a business on this
    social network, which also translates to IG users
    being keen on interacting with brands they like

    90%

If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?

That is where social media marketing, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. But really, how important is a social media for a business like yours? Let’s check out these statistics.

  • Twitter users

    say they purchased a product
    they first discovered on Twitter

    53%

  • Online marketers

    state that Instagram has been a very effective
    social media platform for influencer marketing

    89%

  • Twitter users

    say that they feel more positive
    about a certain brand when
    their Tweet has been replied to

    77%

  • LinkedIn users

    are senior-level influencers
    while 63 million of them
    are in decision-making positions

    90M

The numbers say it all! PPC campaigns are indeed a great way to reach a specific target audience, increase your brand awareness and drive traffic to your website or landing pages. But that is, if you know how to create an effective PPC strategy. If you need help with this, LYFE Marketing has you covered.

Our PPC Management Services

1

Google Search Ads

Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for a business, service or product like yours, your search campaign ads will appear to direct traffic to your website.

2

Google Remarketing Ads

Remarketing campaigns are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.

3

Google Shopping Ads

Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results and typically drive traffic to your website or landing page at lower costs.

PPC Management Services: Our Setup Process

Assign An Advertising Specialist To Your Account

We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Google Ads (formerly known as Google AdWords) and highly experienced in running successful PPC marketing campaigns. We will first learn your business, your unique needs, and your desired results. After that, our experienced team member will then create a PPC strategy that works for you.

Identify Keyword Opportunities For Your Business

Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated with selecting high-value keywords for your advertising campaign. We will also exclude negative keywords to make sure you’re not wasting your ad spend on unqualified traffic and leads.

Analyze Competition

Keep an eye on your competitors. As your marketing agency, we will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their online advertising efforts, we will be able to develop a smarter approach for your campaign and ad copies.

Ad Creation

Develop effective search engine ads. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.

Campaign Monitoring & Optimization

Identify low-performing areas of your ad campaigns fast. To ensure consistent online success, our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to keep the results coming in.

Reporting & Communication

Understand how your paid search advertisements are performing. Your PPC manager will prepare monthly reporting with data-driven insights for you to review. In addition, we will install conversion tracking on your advertisements to monitor key metrics. This will report the amount of conversions we are generating with our PPC management services.

Why Choose Our PPC Services For Your Business

Low-risk contracts

Our pay per click advertising services are backed with high integrity. We utilize low-risk contracts because we want to earn your trust through providing great work.

Get more for your money

Spending your entire budget on a PPC advertising agency is like buying a car without gas. It would not be wise or strategic, especially for smaller businesses, to spend your full budget on the services with no money left to fuel your ad campaigns. That’s why we provide our services at a reasonable cost, which allows you to spend any additional budget on paid advertising.

We are PPC management experts

We run search engine advertising campaigns every day for hundreds of businesses across all industries. We are up-to-date with the latest trends in all marketing channels and advertising avenues. As one of the leading digital marketing agencies in the United States, we have experience and proven data on best practices regarding ad copy, headlines, and keyword research. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your precious time trying to figure these tactics out when you can let us handle it. You have a business to run.

PPC vs SEO: Which Strategy Gives Better Results?

This has been a long debate in the marketing world. SEO vs PPC – which marketing tactic gives you better results? Both of these strategies have their own advantages and disadvantages. Let’s take a look at those.

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization or SEO helps web pages rank high on search engine results pages without spending a single dollar, but instead spending sometimes years of time and energy. Ranking for your target keywords on search engines like Google drives more organic traffic back to your website. The more high-intent web traffic you get, the more potential customers for your business. For brick-and-mortar stores, implement local SEO strategies to reach your local market and encourage more store visits. This increased organic traffic can be achieved without the high cost per click associated with PPC.

Pay Per Click Advertising

Pay Per Click Advertising

Pay-per-click advertising or PPC also helps web pages to appear high on search engines but a lot quicker. PPC ads are paid online ads that are specifically targeted to appear in front of the ideal audience at the right time using keywords and demographic data. These ads usually occupy the bulk of clicks for highly commercial phrases and appear in extremely prominent places on the search results page, above the organic SEO results. If you have a local SEO strategy, then you should know there are also local service ads to reach and drive more store visitors within your community. This increased visibility can be achieved without investing time and effort in optimizing your website and content.

Which marketing strategy is better for your business?

Which marketing strategy is better for your business?

If you’re still skeptical about which strategy to use for your business, these questions will help you determine the right answer.

  1. What do you have more of – time or money?
  2. Are you looking for immediate results or long-term results?
  3. What business goals do you want to achieve?

If you have more time than money, SEO may be the better option. SEO takes time to implement but won’t require you to break the bank. On the other hand, if you have more money than time, PPC is the better route to go. It won’t take too much of your time to run ads. Moreover, it gives a quicker return on investment than SEO, which brings us to the next point.

If you are looking for immediate results, diving into paid media efforts can give you that. This is especially helpful if you are promoting a brand-new offer that is less likely to be discovered on search engines. PPC can quickly target a specific audience and generate the leads you want. Meanwhile, for long-term results, SEO is the better choice. You can consistently receive traffic to your website as long as you rank highly on Google for your target keywords. You don’t need to worry about having advertising dollars to maintain your ranking, unlike in PPC.

Lastly, what business objectives do you want to achieve? As we mentioned earlier, if you’re launching a new product or service, then people are most likely unaware of it. And in SEO, you need to target search intent words that users are already searching for. If that’s the case, you should go with PPC ads. On the flip side, if you want to drive traffic to your blog where you regularly post, implement SEO. This will not only boost your web traffic but also improve your brand recognition and establish your brand as an expert in the industry.

In conclusion, the most successful companies implement both PPC and SEO strategies in their current marketing efforts. This is because they complement one another. They work great independently but yield better results when used together.

Frequently Asked Questions

Services

What type of campaign results can I expect?

You can expect an increase in brand exposure, website traffic, and leads or sales from Google Ads.

How much traffic can I expect?

It depends on the size of your target audience and your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

How many conversions can I expect?

The amount of conversions will vary. We will track your conversion rate from our ads and use performance data to make gradual improvements.

Isn’t it expensive to advertise on search engines like Google?

It can be expensive to advertise on Google. We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer.

Contract & Setup Fees

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis.

Are there any setup fees?

There is a one-time setup fee.

Services & Working Together

Who will be working on my account?

You will be assigned a dedicated paid search account manager. This person is trained in search engine marketing and is likely to have experience working with clients similar to your industry.

How will you learn my business?

We will learn about your business by sending you an in-depth questionnaire to complete and by speaking with you in an onboarding call.

How will you create ads that fit my business?

We will create ads that fit your business by examining your questionnaire, brand guide and any other material you give us.

Do I have to provide you with content for advertisements?

No, you do not have to provide us with content, but if you have content, we are happy to use it.

Will you monitor the ad campaign to make sure we don’t waste any money?

Yes, your PPC manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and reevaluate your campaign.

Why is PPC management important?

PPC management allows businesses to set an effective ad budget for their cost-per-click ads and increase their ROI.

What is PPC management?

Pay-Per-Click management is the process of managing a businesses’ PPC ad spend. PPC ads put your product or service at the top of the Google search results for relevant keywords.

We’ve driven over 983,287 leads for clients through digital marketing.