PPC Medical
Marketing

We want to make sure your facility is the one they see first and the one they choose to step foot in.

PPC stands for pay per click, which is one model of digital advertising. Business owners will place a bid on ad space for certain keywords, and will pay that fee for every click their ads receive. Most search engine users only look at the first handful of web results, so the PPC method helps by placing your ad near the start of the page, and before the top organic results. Many businesses utilize this type of advertising because it helps generate quick results. And when you work in the medical field, this method can also help potential patients find you easily.

PPC medical marketing is the best and fastest way to capture user attention. You can easily tell users more about your business and convert them to a customer.

Whether you service patients directly in a B2C manner or sell medical supplies in a B2B operation, running healthcare ads is your best option for fast, quality conversions. People that visit your healthcare website through a paid ad are 50% more likely to convert to a customer than those that find your site through an organic search or some other means. Additionally, over 90% of hospital managers identify their medical vendors through Google search queries.

There are definitely people searching for your business, products, services, treatments, physicians, doctors, supplies, and more. These people are searching because they are ready to buy or make an appointment. And because there are people searching, that means there is revenue to be made. For every $1 spent on PPC Medical ads, the healthcare facility generally sees a $2 return. It’s an easy way to double your investment and make a profit.

Today, it’s very common to see PPC ads all over the internet. Whether they are Google ads or social media ads- you’ve probably clicked an ad or two while browsing the net. In fact, 63% of consumers do. So if you’re a business owner looking for a PPC agency to manage your PPC accounts, then look no further. Read on to learn more about our PPC management company and get started today.

The nature of PPC medical ads allow you to precisely target who your ads show up for. You can target your audience and ads based on keyword, day of the week, time of the day, geographical location, and more. You can even choose keywords to eliminate from your searches so you make sure that you have the most relevant people seeing your ads.

When you run PPC medical search ads, you will find that you see quicker conversions than you do with social media ads or email marketing. This is because you have a targeted audience in your area searching medical solutions that you offer. Your customer is searching for you and your ads are glaring at them with a solution. Naturally they click and convert because they want an answer to their solution. It’s that simple. Rather than pushing your facility on them through social media or email newsletters, you’re simply providing an answer that they asked for and then building revenue from it.

If you’re reading this, then you probably work in the medical or healthcare industry in some fashion – which means you know how expensive it can be to get a lead. When is the last time a lead cost you around $10? We work with a plastic surgeon client who chose Google Ads as a way to promote the services his practice offers. Typically a click for a plastic surgeon keyword is expensive, so how did we get a cost per lead this low? Our great ad copy and congruent landing pages! Contact us using the form at the bottom of this page to see what we can do for your facility.

Now that you know how PPC advertising can be beneficial to your medical practice, you may be wondering how to get started with it. Google Ads (formerly Google AdWords) has made paid search advertising easier for business owners to use, but it still may be in your best interest to hire a professional to handle it for you.

When you work in the medical field, your time is valuable. Any time you spend working on your PPC campaigns is time away from helping your patients and maintaining your facilities. And if you’re not already familiar with digital display advertising, it can take even longer for you to figure out how to get your campaign running. Even worse, this can cost you a lot of extra money as well.

But here at LYFE Marketing, we want to give you more opportunities to work on what’s really important. Our PPC experts can have your advertisements up and running in no time, and we’ll even take care of the continued maintenance. Our services are cost-effective and aimed to give you faster results.

Our business development team places you with your own dedicated ad specialist who is familiar with your industry, business, and target audience when it comes to running healthcare ads for a PPC campaign.

We operate and manage results driven PPC medical marketing campaigns. We accomplish this using a few proven tactics: