Search Marketing Agency
To Help Your Business Rank In Search
Get discovered in search with the help of a search marketing agency.
At LYFE we offer a wide array of digital marketing services but we are extremely proud to offer search engine marketing (SEM) in the form of SEO and PPC. These two services compliment each other and we work hard to make sure that you get the most out of both of them!
Increase Visibility
Increase Website Traffic
Increase ROI
What is a Search Marketing Agency?
A search marketing agency assists businesses with moving up in search engine rankings in order to get more clicks to their websites. This, in turn, results in more purchases and higher revenue.
While we specialize in all sectors of digital marketing, we offer two specific types of search engine marketing: PPC, or pay-per-click, and SEO, or search engine optimization.
PPC uses paid advertisements that are optimized for target keywords. This process involves bidding on ad space and determining a cost for each click you receive on your published ads. As a result, your ads will be made more viewable to search engine users, you’ll be able to spread brand awareness, and you’ll also generate more engagement with your website. PPC is a quick way to get site clicks, and when done efficiently, can create a large return on investment for your business. When it comes to paid search engine marketing, LYFE Marketing is competitive and focused on generating the best results for your business. We want to make sure you have the lowest costs possible for your keywords.
A search marketing agency assists businesses with moving up in search engine rankings in order to get more clicks to their websites. This, in turn, results in more purchases and higher revenue.
While we specialize in all sectors of digital marketing, we offer two specific types of search engine marketing: PPC, or pay-per-click, and SEO, or search engine optimization.
PPC uses paid advertisements that are optimized for target keywords. This process involves bidding on ad space and determining a cost for each click you receive on your published ads. As a result, your ads will be made more viewable to search engine users, you’ll be able to spread brand awareness, and you’ll also generate more engagement with your website. PPC is a quick way to get site clicks, and when done efficiently, can create a large return on investment for your business. When it comes to paid search engine marketing, LYFE Marketing is competitive and focused on generating the best results for your business. We want to make sure you have the lowest costs possible for your keywords.
SEO on the other hand is organic website optimization. This process involves making adjustments to your website’s content and structure in order to make your site more searchable. Search engines use algorithms that evaluate websites based on readability and keyword relevance, so the process of SEO focuses on those areas. Industry research shows that consumers only look at the first handful of links on search engine results pages (SERPs), so implementing SEO is crucial in generating more visibility, website engagement, and sales for your business. At our digital marketing agency, we aim to get your business on the first page of search results. In order to do this we keep a close eye on how our keyword optimization affects your rankings.
SEO is a great method for improving your business, but don’t settle for just any strategy. Here at LYFE Marketing, we have a range of SEO techniques that we have found successful in the past. You have a unique business, and our SEO experts will fit these strategies around your specific campaign. Our search marketing agency is committed to helping your business grow and doing everything we can to ensure that your search marketing campaigns are successful.
Schedule A Free Consultation Today.
Why You Need A Search Marketing Agency
PPC and SEO are two of the most effective customer acquisition tools in the marketing game. With Google receiving 63,000 or more searches per second each day, it’s imperative that your business appears when your keywords are searched.
We can help create a tailored search marketing strategy that works for your business. PPC and SEO compliment each other, but if you would rather start with one, we can certainly do that. Once you start to see the benefits from one service, you can only imagine what adding the second could do for your business.
At LYFE we have a team of highly skilled search marketers who have experience doing keyword research, implementing on page SEO, and creating ads for PPC campaigns for all kinds of businesses. Yours could be next!
Why You Need A Search Marketing Agency
PPC and SEO are two of the most effective customer acquisition tools in the marketing game. With Google receiving 63,000 or more searches per second each day, it’s imperative that your business appears when your keywords are searched.
We can help create a tailored search marketing strategy that works for your business. PPC and SEO compliment each other, but if you would rather start with one, we can certainly do that. Once you start to see the benefits from one service, you can only imagine what adding the second could do for your business.
At LYFE we have a team of highly skilled search marketers who have experience doing keyword research, implementing on page SEO, and creating adds for PPC campaigns for all kinds of businesses. Yours could be next!
How We Helped A Client Maintain An Average CPC Of Just $0.16!
Over the course of three months we helped this client grow by running various types of ads on Google. Their ad campaigns combined received a total of 62,111 clicks and views at an average cost of just 16 cents per click. This resulted in the company spending $9,879 but in return, making $85,111.52 in profit! By monitoring their ad spend we were able to cut costs and increase profits. Check out this case study and more to see how our search marketing process can generate real, marketable results. Ready to reach your full potential by using Google ads? Contact LYFE today by simply clicking the button below.
HOW TO SEE SUCCESS WITH A SEARCH MARKETING AGENCY
Before we get started with your search campaign we like to do our research. This means customer research as well as keyword research. We also like to know all about Google’s latest algorithm change to see how it will affect search engine marketing. From here we can create a customized campaign that will have a clearly defined target audience and goals.
With both SEO and PPC you will need to choose keywords that fit your brand. You want to aim for high-traffic keywords that are relevant to the services you provide, so that you can attract more of your target audience. Typically we like for you, our client, to provide us with a few keywords that you think you would like to rank for. We then do in-depth research and aim to give you a list of keywords that are appropriate for your business, have high average monthly search, as well as a low cost per click.
There are several strategies we use for optimizing your campaigns, and we can combine them in a number of ways to suit your goals. With our on page optimization services we take an in depth look at the words on your site and add in your target keywords in order to help increase your rankings. We also provide our clients with the option of ongoing optimization where we produce content for you and acquire backlinks to build up the domain authority of your site. Our PPC services include creating your ads, monitoring them, and making sure you aren’t paying too much for your keywords. All of our SEO marketing efforts are aimed at SERP rankings, lead generation, and conversion rate optimization, so that your business can sustainably generate great results.
Many agencies will optimize your site and call it a day. If your campaigns are not monitored by a search marketing agency, they could have a negative impact on your business. We use tools, such as Google Analytics, that help us to monitor your campaigns every step of the way. If we see that your search rankings are trending downward, we will go back in and optimize your site further to make sure that you continue to see results.
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THE GOAL OF OUR SEARCH MARKETING AGENCY
At LYFE, we’re more than a search marketing agency. Our goal is to help other businesses grow and become profitable. With our knowledge, expertise, and constant desire to learn, you can rest easy knowing that your business is in good hands. Here are several tips that we give our clients when it comes to search marketing.
Patience is key
If you decide to organically optimize your website, it’s important to remember that it takes time for search engines to pick up on changes to your site. Depending on the strength of your website it may rank within the first few months or it may take a little longer. Whatever the case, we are dedicated to improving your SEO and helping increase traffic to your site.
Split test your ads
We love trying new things but we always like to see what works best and that’s why we split test everything. Split testing your PPC ads will help you determine what your target audience likes and what they don’t. This way you can redesign your ads so that they receive more clicks resulting in more purchases.
Keep up with trends
Google often changes their algorithm which can effect your SEO or PPC ads. Knowing when changes are made and how they impact SEO is one of our specialties so you’ll never have to worry.
Take advantage of everything Google Ads has to offer
There are so many components to building a PPC campaign. Our PPC experts are highly skilled when it comes to using Google Ads. We take full advantage of everything from ad extensions to negative keywords.
WHAT MAKES OUR SEARCH MARKETING AGENCY SOUGHT-AFTER
We Understand Search Marketing
We Handle All Aspects of Search Marketing
We Have Experience with Proven Results
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We’ve driven over 2,137,349 leads for clients through digital marketing.
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