Social Media Ecommerce

In order to succeed, we must define goals, devise strategies, provide quality content, conduct A/B split testing and targeted campaigns, and monitor the outcomes.

You have to know where you are going before you can get there, so setting measurable goals is best. Decide how many products you want to sell, how much money you want to budget for social media ads, the amount of traffic you want to see driven to your site per month and how much overall growth you are wanting to see with our ecommerce social media marketing services. If you’re unsure what to expect, we can help you determine your goals based on your target social media users, budget, products, and overall company.

Based on your goals, we develop an ecommerce social media marketing strategy that will help you attain them. Within this strategy we create a customer avatar that represents your audience and depicts the pain points and problems your products provide solutions for. We then develop a plan consisting of both social media ecommerce management solutions and social media ecommerce advertising campaigns. Our goal is to make your social media sites more appealing and shoppable, so that you can see more direct results. Your success relies on consistent valuable content, customer engagement, and targeted advertising.

With your goals in mind, data about your customers, and the relationship you’ve created, we can now leverage all of that by giving the customers what they want – great content! Visual heavy posts that people want to share are the best way to go. Encouraging calls to action on your ads tell the customer exactly what you want them to do and increase your ad performance. Social media ecommerce flourishes when fans and followers see content that resonates with them. This type of content builds trust with your followers, improves engagement rates, and ensues loyalty for your brands and products. When your followers can see your credibility, they are more likely to engage with your business further and eventually visit your ecommerce website.

Through highly targeted campaigns and A/B split testing, we determine the advertisements that attract consumers the most and receive the highest click through rates resulting in the most conversions. Once we’ve found that sweet spot in your ecommerce social media marketing campaign, then your conversions begin rising and your cost per conversion decreases making you a happy and successful ecommerce business owner.

Social media ecommerce ads provide invaluable data that tracks customer value and ad spend down to the penny. Additional conversion tracking can tell us on average how much each customer spends versus the amount of money you spent in advertising to get them there. This is your cost per conversion rate, which we keep as low as possible while increasing the number of purchases you receive. This data can tell us what your customers respond to best, and we optimize your ads accordingly, whether it be changing the content, copy, call-to-action, tone, or audience.