Accelerate Your Online Sales with the Trusted
eCommerce Marketing Agency
Expand your online reach and elevate your brand with LYFE Marketing’s strategic approach to eCommerce marketing.
Full-Service Digital Agency for eCommerce
97% of businesses market, sell, and talk to customers online. eCommerce marketing is key to winning the competition and growing your business online.
Our eCommerce marketers can teach you how to be great at digital marketing, from building awareness online to gaining loyal customers.
Social Media Marketing
Social Media Advertising
PPC Management
Email Marketing
Short Form Video
Short Video Advertising
Conversion Rate Optimization
Campaign Optimization
Data Analytics & Insights
Performance Monitoring
Detailed Reporting & Strategic Recommendations
Boost Your Sales with a Trusted eCommerce Authority
LYFE Marketing is a digital marketing company that helps eCommerce businesses with their online marketing.
By combining creativity, real-data-based strategies, and a personal touch, we help you grow online and maximize your revenue. We help you boost your online sales and make your customers so happy that they become super fans of your business.
How can you benefit from our eCommerce marketing solutions?
We customize eCommerce strategies
We make custom plans to help you make more money online and improve your digital presence. We start with getting to know your business, your products, and your target audience.
If you use the same solutions as everyone else, you won’t outperform your competition. You need custom data-driven strategies tailored specifically for your online retail business.
We conduct comprehensive data analysis
We make decisions only using real facts and information. To know how customers behave, what’s popular in the market, and if our marketing is working, we study a lot of data. When a plan is built on strong facts, it leads to more focused advertising and better outcomes in terms of profitability.
If you use the same solutions as everyone else, you won’t outperform your competition. You need custom data-driven strategies tailored specifically for your online retail business.
We conduct comprehensive data analysis
We make decisions only using real facts and information. To know how customers behave, what’s popular in the market, and if our marketing is working, we study a lot of data. When a plan is built on strong facts, it leads to more focused advertising and better outcomes in terms of profitability.
We are made up of experts with specialized skills
We consist of a group of digital marketing experts, and each one is an expert in a different area, like pay-per-click (PPC), social media, copywriting, graphic design, and more. We can help your eCommerce business with a full marketing plan that makes sure all of your online presence is making sales.
We have extensive experience helping eCommerce brands
As an eCommerce digital agency, we have helped many online retailers increase their traffic, sales, and brand recognition. Our track record of success speaks for itself. Read about some of our past successful projects here.
We use social media to boost your eCommerce marketing
We create creative content to make your brand more visible on Facebook, Pinterest, Instagram, YouTube, and other sites. With our full eCommerce marketing plan, we can help you make more sales, get more people involved, and build a group of loyal fans through social media.
Full-Service eCommerce Marketing Solutions
We offer a full suite of services that are unique to eCommerce businesses, including digital advertising, social media management, social media marketing, email marketing, content creation, PPC advertising, and more.
This complete plan makes sure that all of your online activity works together and improves your online visibility and return on investment.
Business Analysis
When you make a digital plan, you need to do a market study. This gives you a full picture of your business’s ideal customers and the other businesses in the same field. Our team does this work to find out how well your brand will do in the market.
We will also get all the information we need to run a successful eCommerce marketing campaign by learning about your business, your goals, and your budget.
Website Audit
We monitor how people use the website, check how fast it loads, compare different versions of your ads (A/B testing), and improve other elements like the design, written content, and buttons that ask visitors to do something, also known as a “call-to-action.”
Keyword Research
Our team does in-depth research on relevant and high-converting keywords to find out exactly what words and phrases your potential customers are using to look for your products. Your eCommerce website will be more visible in search engine results when you use relevant keywords in your website content and advertising campaigns.
Landing Page Optimization
Landing pages make eCommerce ads more effective because they lead customers to a specific product or offer and encourage them to buy.
Our eCommerce marketing process includes designing and building a landing page that is specifically meant to get your customers to do what you want them to do.
It could be anything from signing up for a newsletter to making a purchase. Ads can generate interest, but eCommerce landing pages are where conversions happen.
Without a landing page, you might not provide a clear path for your viewers to take the desired action.
High-Quality Copy & Content
Quality content gives your brand more visibility. For every eCommerce marketing plan we make, we write high-quality copy and relevant content that gets people to interact with your site and builds your credibility.
Our writers are experts in crafting engaging and persuasive content that effectively communicates your brand message and drives engagement. We make sure that every piece of content we write, from blog posts and social media posts to headlines and product descriptions, is specifically written to connect with your target audience and bring more attention to your online business.
Campaign Tracking & Reporting
Tracking and reporting your digital marketing strategies lets you measure the performance and effectiveness of your eCommerce marketing campaign. In that way, you will see what’s working and what’s not.
We use advanced tools and systems to provide detailed reports showing important metrics and help you optimize your campaigns and improve your return on investment (ROI). Our team also provides ongoing advice and support.
Guaranteed Results From Our eCommerce Marketing Process
Watch your online retail business thrive with our proven digital marketing strategies.
Discover the process we used to boost the profitability of eCommerce companies:
1
Goal-Setting
Knowing your eCommerce marketing goals gives us insight and direction. It lets us put our valuable resources into the channels that will make you the highest profit.
Goals are like a compass that guides your digital journey. You could be wasting money and time on eCommerce marketing without clear goals.
2
Brand Discovery & Market Analysis
We make your business appealing to the people you want to buy from you by researching and coming up with creative ideas. We accomplish this by understanding what sets you apart from your competitors, or what we call your “unique selling proposition” (USP).
During this step, our marketing team also collects and checks information on market trends, customer behavior, and competition. We use this information to create highly effective eCommerce marketing plans that will make your business a leader in its field.
3
Marketing Strategy Development
We make a personalized digital marketing plan for your eCommerce business after getting all the information we need. You choose your preferred digital marketing channels, such as pay-per-click (PPC) ads, email marketing, social media marketing, social media advertising, or a combination of multiple services.
4
Quality Content & Ads
Content is crucial in every eCommerce marketing campaign. Our creative team focuses on making eye-catching ads and creating engaging content for your eCommerce business. We use high-quality images and copywriting that grab the attention of your target audience.
Rely on us for everything from compelling product descriptions and engaging blog posts to dynamic videos, sales-driven landing pages, beautifully designed email templates, and informative infographics.
5
Audience Targeting & A/B Testing
We do this to meet the wants and needs of your audience and to find other market segments that may be interested in your products. We consider several factors including age, gender, hobbies, and behaviors that our eCommerce marketing experts use to make the campaigns more visible to your target customers.
We do A/B testing by creating two versions (A and B) that are identical except for one difference. We look at how often people click (click-through rates), how much they interact (engagement rates), and how often they buy or sign up (conversion rates) to see which version works better.
6
Conversion Tracking & Optimization
Your cost-per-conversion (CPC) is a metric that answers the question, “What is the cost of gaining one more customer?” Our goal is to keep this as low as possible while increasing your online sales.
We use tools and cutting-edge software to regularly monitor your CPC. We make sure you are getting the best return on your marketing investment by adjusting the budget or monitoring which keywords perform best.
Experience Transformative Results with Our eCommerce Marketing Campaigns
LYFE Marketing has over ten years of experience bringing success to eCommerce businesses.
LYFE Marketing Success Stories: How We Helped Our Clients Achieve Their eCommerce Goals
We are a leading digital marketing agency that has helped hundreds of clients grow. Find out what they have to say about our services:
Rae Akinkugbe
September 9, 2020
“LYFE Marketing is an exceptional firm. As someone new to eCommerce, their clever strategies for how to grow my small business have been incredibly helpful. I truly appreciate their high level of professionalism and the care they extend to their clients.”
Whitney DeVoogd
January 17, 2022
“Working with LYFE Marketing has been a huge success for our ecommerce start up. Our account manager David has spent significant time with weekly collaborations, direct targets, and immediate growth and social media following. David and the LYFE Team see our brand and our vision. We could not carry out successfully without LYFE!”
What Is an eCommerce Marketing Agency?
An eCommerce marketing agency is a specialized business that offers full marketing services made just for online businesses. They move your customers down the marketing funnel that maps out the customer journey from learning about your product to being an advocate.
With focused campaigns, A/B testing, and conversion tracking, eCommerce marketing agencies can help multiple clients reach their marketing goals and boost their online revenue.
What Are The Benefits of Hiring an eCommerce Marketing Company?
Did you know there were 268 million online shoppers in the U.S. alone in 2022?
Because the majority of the population is highly engaged in the digital world, businesses are employing digital marketing strategies to reach them and promote their company.
eCommerce has become saturated, which means there is tighter competition for you. Getting noticed and capturing customers’ attention gets harder as more companies enter the online market.
If you work with a full-service agency, you’ll figure out your unique selling points and market niches and develop marketing campaigns that will make you stand out from your competitors. In search engine rankings, domain authority is a metric that measures your credibility and authority.
An eCommerce marketing company is always up to date and can quickly adapt because the eCommerce world changes all the time. As your needs change, they can change how they do business—whether by stepping up their marketing efforts during times of high demand or expanding into new markets or geographic areas.
This gives you the freedom to make sure that your marketing stays relevant and effective, no matter how the market changes or how your business grows.
Whether you’re looking to increase website traffic, promote a new product or service, or increase ROI, eCommerce marketing agencies know how to do it.
Proven eCommerce Marketing Strategies That Increase Revenue
Search Engine Optimization (SEO)
If a website is search engine optimized, it shows up higher in search results for keywords and phrases that potential customers are looking for. Due to its increased visibility, the website is now more likely to receive clicks from people who are actively looking for the products or services the company provides.
When used as an eCommerce marketing strategy, SEO helps build trust and confidence with potential customers, since sites that rank higher are usually perceived to be more trustworthy.
Amazon Marketing
As an eCommerce platform, Amazon offers advertising services like Amazon ads, sponsored brands, and stores that sellers can use to make their goods much more visible to people who are actively looking for similar items.
These advertising solutions put goods in visible places, like at the top of search results or on competitor product pages. This makes it more likely that people will click on them and buy something.
Amazon also has powerful tools to measure performance that help sellers understand how customers behave when shopping online, improve their ads, and make their eCommerce marketing strategies more effective by targeting specific groups. The right approach makes sure that goods are shown to people who are more likely to buy them, which increases conversion rates and total sales.
Email Marketing
This eCommerce marketing strategy helps businesses make more sales by letting them connect to existing and potential customers directly in a cost-effective and personalized way.
You can build trust and loyalty, keep customers coming back, and get them more involved with your business by sending personalized messages, deals, and news to groups of people through this digital marketing strategy.
Content Marketing
Effective content marketing drives sales by creating and sharing useful, consistent, and valuable content that is meant to draw and engage your audience.
This strategy may not directly sell goods, but it gives potential customers information that meets their needs, solves their problems, or piques their interest. High-quality content like blog posts, videos, and infographics helps your website rank higher in search engines, which brings more people to your site and keeps them there longer.
Instead of hard-selling, content marketing educates and informs the audience. This moves potential customers through the sales funnel more slowly—from initial interest to the final purchase decision.
Social Media Marketing
With social media marketing, you can get in touch with lots of people, interact with possible customers, and make people loyal to your brand.
Using social media lets you talk to customers directly, which builds trust and community around your brand. Interacting with customers directly can help businesses better understand their needs, preferences, and comments. This helps them make their products and marketing strategies more effective.
Influencer Marketing
Influencers are people who have a large following and influence on online platforms. They can be celebrities, industry experts, or social media personalities who use social media to gain popularity.
When influencers support or tell their fans about a product, it makes the brand seem more real and trustworthy. This is because people who follow influencers often see them as trustworthy friends or niche experts. This is why when an influencer posts something positive about a product, it works as strong social proof, making people more likely to buy the product based on the influencer’s suggestion.
Influencers can also make content that can be used in different marketing channels, which increases its reach and effect.
Pay-Per-Click (PPC) Marketing
Pay-per-click (PPC) marketing helps eCommerce businesses make more sales by letting them put ads on search engines, social media sites, and other websites, where people who are actively looking for related goods can see them right away. You only pay when someone hits on your ad in this model. This way, you can be sure that your marketing budget is going to qualified leads who are directly interested in what you have to offer.
PPC marketing puts goods right in front of people who are still deciding what to buy, which increases the chance that they buy from your online store.
Mobile Optimization
Mobile users are a rapidly growing segment of internet users. If you make shopping easier for people using phones, there are higher chances of sales. You can also reduce how often people leave quickly (bounce rates) and get them more interested in your online sites and websites by making them fit well and easy to use on smaller screens.
In addition, optimizing for mobile means adding features that work best on mobile devices, such as one-click shopping, touch-friendly interfaces, and secure payment gateways that make the buying process easier.
What Are the Different Metrics in eCommerce Marketing?
Online stores need to use eCommerce analytics metrics to keep track of, measure, and look at their success over time.
These metrics tell you a lot about eCommerce, like what customers buy and how they behave, as well as how well the store handles its inventory, and how well its marketing works.
As an eCommerce business, you can use these measures to make data-driven choices about how to improve your websites, make the customer experience better, and ultimately make more money.
Conversion rate
This is the percentage of eCommerce website visitors who complete a desired action, such as making a purchase. It’s an important measure that helps eCommerce businesses figure out how well their marketing campaigns are working and how to make their websites better to get more conversions.
Bounce rate
The bounce rate measures the percentage of visitors who land on an eCommerce website and leave without taking any further action, such as clicking on a link, filling out a form, or making a purchase. The lower the bounce rate, the better your marketing campaign is performing.
Cost Per Acquisition
This eCommerce metric tracks how much it costs to get a new customer, including all the money spent on ads and marketing.
A lower customer acquisition cost means that the company is getting new customers without spending a lot of money.
On the other hand, a high CPA could mean that the marketing tactics aren’t working as well or are too expensive, which could cut into profits.
Customer Retention Rate
This metric shows what percentage of buyers keep buying from an eCommerce website over a certain amount of time.
A high score means that the eCommerce platform is good at giving customers a good shopping experience and getting them to buy from them again.
On the other hand, a low retention score could mean that there are issues with customer service, product quality, or the general marketing approach.
Cart Abandonment Rate
The cart abandonment rate tells you how many people add items to their online shopping cart and then leave the site without buying anything.
It can show you problems with the checkout process or the shopping experience as a whole that might make people leave before completing their purchases.
Average Order Value (AOV)
This digital marketing metric helps you find out how much a customer usually spends when they buy something online.
Keeping an eye on and improving AOV helps online stores change their prices and marketing methods to get customers to spend more.
Return and Refund Rate
This marketing metric calculates the proportion of sold goods that customers return and receive a refund for.
A high return and refund rate may suggest issues with product descriptions, quality, or customer expectations not being met. By analyzing this metric, businesses can identify the root causes of returns and refunds and address these issues.
What is the Cost of eCommerce Marketing Services?
Prices often vary based on several aspects, such as the agency’s expertise, location, the scope of services provided, and the individual needs of your business.
Typically, these services range from a few hundred dollars to tens of thousands of dollars per month.
In New York, for example, the average eCommerce campaign size is significantly higher due to its competitive market and higher operating costs. According to data, campaigns average $5,614 per campaign, and hourly rates average $71.
Some agencies may offer a flat rate for their services, while others may offer packages that include multiple services. It is important to shop around and compare services to find the right fit for your budget and needs.
To give you an idea of what to expect, here are some general examples:
To give you an idea of what to expect, here are some general examples:
- Hourly Rates: Certain agencies bill by the hour, with average charges in the $50 to $200 range or above. Those with proven track records or specialized services may charge more.
- Monthly Retainers: Some eCommerce marketing companies operate on a retainer model, in which you pay a certain sum each month for a variety of services. Depending on the difficulty and scope of the services offered, monthly retainers might range from a few thousand dollars to over $20,000.
- Project-Based Pricing: Agencies may charge a fixed price for certain projects, like website redesigns or extensive marketing campaigns. Depending on the size of the project, costs might range from a few thousand dollars to $50,000 or more.
- Performance-Based Pricing: Certain agencies provide pricing models that are based on performance, meaning that expenses are linked to particular results, such as a percentage of the sales that result from marketing initiatives.
Before choosing an agency, be sure to understand what the cost covers, your goals, and the criteria for success. Ask for case studies and references to make sure the agency has succeeded in achieving outcomes for companies like yours.
What Are the Functions of an eCommerce Agency?
Though eCommerce marketing agencies differ in size and pricing, they share a common goal: crafting personalized digital marketing campaigns tailored to the unique needs of eCommerce stores. Among their main functions are:
1
Strategy Development
eCommerce marketing agencies develop a comprehensive digital strategy for a client based on market research, competitor analysis, and a comprehensive understanding of the goals and target audience.
2
Web Design Services
They design and develop user-friendly, visually appealing, and responsive websites for eCommerce that provide a seamless shopping experience.
3
Search Engine Optimization (SEO)
They improve eCommerce website’s visibility in search engine results through keyword optimization, content creation, and technical SEO practices.
4
Branding Services
An eCommerce marketing agency creates a strong and consistent brand identity for online stores. This means making an attractive logo, setting design rules for your brand, and keeping your messages the same across all your ads and places where customers meet your brand.
5
Content Creation and Management
They produce and manage engaging content tailored to eCommerce consumers, including blog posts, product descriptions, videos, and images.
6
Social Media Marketing
They manage and improve brand recognition and presence on social media platforms to increase engagement, build community among the followers, and drive growth and traffic to the eCommerce website.
7
Email Marketing
An email marketing agency designs and executes email marketing campaigns such as lead generation and automated welcome campaigns to nurture leads, promote products, and maintain customer engagement.
8
Paid Advertising
They plan and implement paid search campaigns across various channels, such as Google Ads, social media ads, and display networks, to drive targeted traffic and increase online sales.
9
Conversion Rate Optimization (CRO)
They analyze user behavior on the website and implement strategies to improve the conversion rate, such as improving eCommerce landing pages, streamlining the checkout process, and personalizing a great user experience.
10
Analytics and Reporting
They monitor, analyze, and report on the performance of eCommerce advertising campaigns and website activity, providing insights and recommendations for improvement.
11
Customer Relationship Management (CRM)
They implement and manage CRM systems to improve customer interactions, retention, and loyalty.
12
Marketplace Management
For businesses selling on platforms like Amazon, eBay, or Etsy, they provide services like product listing optimization, inventory management, and customer feedback handling.
eCommerce marketing agencies may offer a wider range of extra services besides the ones listed here. It depends on the agency. Some offer all-in-one eCommerce marketing solutions, while others might not have all digital marketing services in one place.
Who Makes Up an eCommerce Team?
The best eCommerce marketing companies often put together a group of experts to meet the specific needs of each client. This way, every part of their service is delivered by someone with the right skills to improve traffic and user engagement.
Here is a list of the different types of jobs that make up an eCommerce marketing team, along with what they usually do:
1
Account managers
The main point of contact between the team and the client. They are the ones who oversee the overall digital marketing strategy and drive milestones and client’s success.
2
SEO Specialists
Their focus is to optimize the website’s visibility in search engine results pages (SERPs). They conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and drive more targeted traffic to the client’s website.
3
PPC Specialists
They manage pay-per-click ad campaigns on platforms like Google Ads, Bing Ads, and social media channels. They create and optimize ads, select keywords, set budgets, and monitor performance to drive targeted traffic and maximize revenue for their clients.
4
Email Marketing Specialists
They develop and execute email marketing campaigns to engage and nurture leads, drive conversions, and build customer loyalty. They create and segment email lists, design and write compelling email content, and analyze campaign performance to optimize results.
5
Content Creators/Writers
They produce engaging and persuasive written content for marketing materials such as website copy, blog posts, social media posts, and email campaigns. They conduct research, develop a strong brand voice, and craft compelling messages.
6
Web Developers
They build and maintain the client’s website. They use programming languages such as HyperText Markup Language (HTML), Cascading Style Sheets (CSS), and JavaScript to create visually appealing and user-friendly web pages. Website development experts also ensure that the website is optimized for speed, functionality, and responsiveness across different devices.
7
Graphic Designers
They create visually appealing and impactful designs for various marketing materials. They use their artistic skills and knowledge of design principles to develop graphics, logos, infographics, and other visual elements that enhance brand identity and attract the target audience.
8
Social Media Managers
They manage a brand’s presence on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. They do social media management, develop engaging content, monitor and respond to comments and messages, track social media metrics, and build and maintain relationships with influencers and partners to increase brand visibility and engagement.
What Are the Benefits of Having a Social Media eCommerce Strategy?
Social media is like this vibrant, bustling marketplace. It’s where everyone hangs out, shares stories, and, most importantly, shops! Because social media is so popular around the world, having an eCommerce strategy that works on particular social media platforms can make or break an online business that wants to grow their revenue.
Business owners in the United States whose target market consists primarily of women benefit from social media ecommerce. That is because 54% of social media users in the United States are female, and 46% are male. This compares with a global average of 46.4% for females and 53.6% for males.
In social media, it’s not just about being seen; it’s also about connecting with your audience. Through social media platforms, you can have real-time chats with your customers, get their feedback, and answer their queries. In this way, you are not just providing great customer service—you are building relationships that can lead to sustainable growth for your business.
Social media platforms are also like gold mines for insights. Every like, comment, and share provides you with insights into the interests and preferences of your audience. Knowing what your customers like will help you tailor your marketing strategies accordingly.
eCommerce Marketing Frequently Asked Questions
What is eCommerce marketing agency?
An eCommerce marketing agency specializes in providing digital marketing services to help eCommerce businesses promote and sell their products. These services may include search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, conversion rate optimization, and more.
What are the best marketing agencies for eCommerce?
The best eCommerce marketing firms have a history of success in the field, a deep knowledge of the unique challenges and opportunities of online retail, and a wide range of services designed to meet the business requirements of eCommerce companies.
Look for agencies that have worked with companies in your field before and can show case studies or recommendations to back up their skills and results. You should also think about things like price, communication, and how well they fit with the values and specific goals of your brand.
What is eCommerce business marketing?
eCommerce business marketing includes the plans and methods used to advertise and sell goods on the internet. It involves using different types of digital marketing, like SEO, social media marketing, email marketing, content marketing, and more, to get people to visit the eCommerce website and interact with the brand.
What is an online marketing agency?
An online marketing agency is a firm that helps growing companies with their internet marketing. The agency helps clients come up with and use innovative strategies that positively affect a brand’s growth, bring more people to their websites, and turn those visitors into leads or sales.
How much does it cost to advertise through eCommerce?
Advertising on eCommerce platforms can cost different amounts, which will depend on the platform you select, the type of advertising you use (like pay-per-click or social media ads), and the audience you want to reach. Usually, you should set aside money every month for advertising costs and check and change your strategies often to make sure they are working well and saving you money.
