eCommerce Optimization

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Boost Your Conversion Rate With eCommerce Optimization

To put it simply, digital marketing is any form of marketing that is delivered using digital channels. That means it is very broad and it encompasses a lot of practices within it. Pretty much anything you see on web-based applications are created and maintained through structural marketing guidelines.

While it may seem overwhelming at first, the great news is that effective digital marketing is extremely effective and in most cases, more cost-efficient. This gives your ecommerce business a chance to reach more online shoppers, generate more positive customer reviews, and increase conversions. The bottom line is that, when utilized correctly, these outlets can lead to great growth in potential customers and conversion rate. Learn more about conversion rate optimization (CRO) in the following sections.

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SEO Service

SEO stands for Search Engine Optimization. Your ecommerce website should be optimized for Google and the other search engines so online shoppers can find your eCommerce store when they are looking for a site like yours or products similar to what you are selling. This is one of the most crucial services needed for eCommerce optimization.

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Website Layout And Structure

Your website should be presented as clearly as possible and should provide the best shopping experience for your potential customers. Visitors should not have a hard time figuring out where they have to go to find the information that they need. This includes homepage, product pages, guest checkout page, and even your landing pages. A great conversion rate optimization tip is that as an eCommerce site, visitors should be able to find the product that they need immediately or they will not stay on your site and will result in a high bounce rate. That’s why improving layout and structure is crucial for eCommerce page optimization.

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Keyword Research

One of the most common mistakes made by eCommerce stores is not doing enough keyword research for naming their products. Because the products don’t have the search engine optimized names, potential customers are not finding them. This is why keyword research is such an integral part of eCommerce conversion optimization. You need to understand which keywords your specific target audience is searching, the volume of those searches and more.

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Content That’s Optimized

The content published on your ecommerce site must be optimized for the keywords mentioned above. Beyond optimizing your product pages, you must make sure the rest of your website’s content is optimized. These keywords would need to be implemented on your product pages, product images, product videos, and more to help increase your ecommerce conversion rate. Moreover, the point of optimizing your website is to ensure that your website appears at the top search results for keywords that are relevant to the products you sell.

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PPC Marketing

Another way of ensuring that your products are visible to the people who are searching for them is through PPC ads. These ads appear above the organic search results on Google to those who are also looking for the products that you are selling. An effective PPC campaign is another way to drive qualified traffic to your ecommerce website. With this method, you can specifically point the traffic to your landing page, opt-in forms, and etc. You can also perform an a/b testing on these ad campaigns to better optimize its conversion rate.

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Convincing CTAs

While you want people to visit your site, you don’t want their journey to end there. You want them to take action, click around on your online store, and eventually, add products to their shopping cart. Your CTA should be clear and direct enough to guide them in taking the exact action you want them to. To include effective CTAs on your site they first have to be written well and then they need to be placed well.

The Benefits Of Hiring An Agency To Perform eCommerce Optimization

The methods listed above are just a few of the many ways you can implement conversion rate optimization (CRO) on your ecommerce website, ads and marketing. If you’re new to any of these marketing strategies, you might find them a little overwhelming to conduct on your own, especially if you’re a small business owner with a slew of day-to-day tasks to manage. If you want to save yourself the time and hassle of learning and implementing eCommerce optimization, you may want to consider the services of a company like LYFE Marketing to conduct conversion rate optimization on your ecommerce platform.

The Benefits Of Hiring An Agency To Perform eCommerce Optimization

The methods listed above are just a few of the many ways you can implement conversion rate optimization (CRO) on your ecommerce website, ads and marketing. If you’re new to any of these marketing strategies, you might find them a little overwhelming to conduct on your own, especially if you’re a small business owner with a slew of day-to-day tasks to manage. If you want to save yourself the time and hassle of learning and implementing eCommerce optimization, you may want to consider the services of a company like LYFE Marketing to conduct conversion rate optimization on your ecommerce platform.

Here are some of the benefits that you can get from working with an agency like LYFE Marketing to conduct eCommerce conversion optimization:

  • A comprehensive report that shows the overall performance of your website, your visitors’ behavior and traffic patterns and more
  • Updated keyword research so you can be assured that your website and products are optimized based on what people are searching
  • More sales generated from qualified traffic being sent to your website and your website being optimized for conversions

These are just some of the benefits that you can enjoy when LYFE Marketing conducts effective eCommerce optimization for your business.

eCommerce Sales Are On The Rise

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About 25% of the 7.7 billion+ global population shop online on various ecommerce stores, online marketplace like Amazon and Zappos, and etc. Although that percentage is not entirely comprised of your target market alone, it is still a good indicator of the potential business you can do if you optimize your site correctly. eCommerce now makes up more than 13% of all global sales. It’s definitely no longer the niche means of selling products that it once was.

eCommerce has captured a significant portion of the market and it will continue to increase so that by 2021, it will occupy 17% of the market. eCommerce stores provide convenience and speed for shoppers everywhere; consumers can purchase your products from the comfort of their homes and at any hour using only their laptop or mobile devices. Moreover, the increase of payment options such as the use of credit card, PayPal, and etc. widened its reach. For these reasons among others, eCommerce sales are only expected to increase year after year!

eCommerce Optimization Steps To Increase Your Revenue

Better Product Pages

The product pages on your eCommerce website should be clear and speak to the pain points or goals of your target audience so that your potential customers will purchase what you are selling. The pages should be easy to navigate so users can move from one product to another with ease. The product images used should accurately depict every angle and detail of your products. Ideally, it’s best to also include photos of the product in use and to show them in scale or in relation to other objects so people know their size. You can also add product reviews, testimonials or social proof in your product pages, if there’s any. Doing so will increase the credibility of your products.

Create Relevant Product Groupings

Like other tools, you cannot maximize the use of Google Analytics if you don’t know all of its features and if you are unfamiliar with it. While some of its features are straightforward and easy to learn, some may require more skill and time to master. As such, you can use the help of someone knowledgeable in the tool to help guide you with its use. LYFE Marketing can serve as your Google Analytics coach, so you can get the most out of this tool.

Mobile Optimization

Mobile optimization is something that can not be ignored in today’s day and age. Doing so will result in lost customers and sales because more consumers use mobile devices now than desktops. One way to optimize your conversion rate for mobile use is to quicken the loading speed of your ecommerce website. Mobile users are statistically even more impatient than those who use desktop. A site that takes longer than 3 seconds to load will be abandoned by 40% of users. Another way of optimizing your eCommerce site for mobile users is to use video; 90% of consumers watch videos on mobile now. Optimizing your site for mobile use simply allows any visitor to have the best user experience regardless of which device they use to access your site.

Up-Selling Your Products

We help our clients to increase their revenue by developing up-selling tactics for them. Upselling is a great way to make more sales and maximize a customer’s conversion value. There are three opportunities for upselling and those are on the product pages, during checkout, and after checkout. The people who have made a purchase on your site are already proven customers. They have paid for your products, so there is a higher chance that they will respond to your efforts to sell them other products that are related to what they have bought. One effective tip is to implement personalization when you recommend relevant products to them.

Creating A Sense Of Urgency

Another tactic that we recommend for our clients to generate more sales is to create a sense of urgency. One of the best ways to do that is by running a sales campaign for a limited duration. Some examples are lowering the shipping costs as a special promo, or giving out a free voucher that they can use. People are wired to react when there is a sense of urgency. By giving them a really good offer and pointing out that it will only be available for a very limited period, they will feel compelled to act and make a purchase right away. We create a sense of urgency by using the right language and triggering the fear of missing out on a good deal.

Overcoming Objections

Another aspect we look at with our clients when optimizing their site for eCommerce conversion rate is potential objections from their consumers. The first thing that’s important to note here is that site visitors who bother to raise objections about a product are for the most part interested in what you are selling. They are raising the objections because they want you to convince them otherwise and overcome those objections. We help our clients first anticipate what objections their customers may have, and then we address those objections in the product descriptions and elsewhere.

Cart Abandonment Rate Reduction

The shopping cart abandonment rate is one of the most frustrating metrics for eCommerce store owners. An abandoned cart is the opportunity for a sale being lost. It’s crucial for this metric to decrease for sales to increase, so we have established a few practices to reduce this from happening for our clients.

According to case studies, the average cart abandonment is at 69%. Here are a few of the practices we implement to lower that number.

One of the things we use is an exit-intent tool. This tool detects when the shopper is about to leave a page and creates a pop-up that catches the shopper’s attention. Exit-intent has been proven to be an effective tool for reducing cart abandonment.

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The shopping cart abandonment rate is one of the most frustrating metrics for eCommerce store owners. An abandoned cart is the opportunity for a sale being lost. It’s crucial for this metric to decrease for sales to increase, so we have established a few practices to reduce this from happening for our clients.

According to case studies, the average cart abandonment is at 69%. Here are a few of the practices we implement to lower that number.

One of the things we use is an exit-intent tool. This tool detects when the shopper is about to leave a page and creates a pop-up that catches the shopper’s attention. Exit-intent has been proven to be an effective tool for reducing cart abandonment.

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Another way that we reduce cart abandonment is to tweak and remove surprises in the buying process. Shoppers hate getting surprise pop-ups or long, redundant questions in the checkout process. We want your audience to be able to buy and checkout in as few clicks as possible.

The last way we reduce cart abandonment is via retargeting. We’ll talk about this more in the next step, but in short, retargeting is a way to follow your website visitors with ads and content all across the web after they’ve left your site. Specifically for eCommerce optimization, our team often uses dynamic retargeting ads. These ads are dynamic in that they show whichever product from your site that specific visitor clicked on and looked at. This is a great way to target people who added their cart and left and send them back to your site to purchase.

Use Email Marketing

If you haven’t tried implementing an inbound strategy for your business, then you may have questions on how it works or how it will help your brand. After all, you would never want to waste your time and energy on an ineffective marketing plan, right? We know how you feel, so take a look at some of the most recent statistics about inbound marketing from HubSpot.

What Makes LYFE Marketing The Perfect Agency To Handle Your eCommerce Optimization?

We Know eCommerce Optimization

We have helped clients optimize their sites for years now. Additionally, we have worked with different ecommerce platforms such as WordPress, Shopify and more. With each project that we work on, we learn something useful that we apply to the next; your site is going to be the culmination of our knowledge and best practices when we work on it.

We Believe In Customer Communication

We believe in strong customer communication. We encourage open and consistent communication between us and our clients and between our clients and their customers. As a LYFE Marketing client, you will have a contact person who will keep you updated throughout your entire conversion rate optimization process.

We Work As A Team

We believe in working as a team to achieve the best results in our projects. When optimizing your website’s conversion rate, you can expect a LYFE Marketing team to be supporting you. Our decades of cumulative experience in digital marketing will help in bringing out the results needed.

Our eCommerce Optimization Process

Here is the standard process we follow for our clients. We do make adjustments to this based on the different and individual needs of our clients, but this should give you an idea of the process we follow.

Audit

Audit

We go through your site with your goals in mind; this allows us to pinpoint what may need to change or be improved to accomplish your goals and optimize your site. We give a report to our client with the list of changes that we need to make for optimizing their site.

Planning

Planning

Once the changes have been approved, we work as a team to plan on how we will implement the changes and how the new content will be made. We will create a strategy that is specific to you and your website.

Implementation

Implementation

All the changes will be made to the website. The timeline to accomplish this can vary depending on what kind of content needs to be made and more, but we always work as swiftly as possible. We don’t waste any time when it comes to our clients.

Testing

Testing

We will monitor how the new changes perform and if there are adjustments that we think need to be made, we will make them. We often run A/B tests to determine which variables work best for your specific website and target market. With years of experience in optimizing websites, we know what it takes to generate results.

Optimize Your Way To More Sales

At the end of the day, the goal of your eCommerce site is to make more sales. We can help you with that. Trust a digital marketing agency like LYFE Marketing that has a proven track record of driving results for clients.

Get in touch with one of our specialists today so you can learn more about how LYFE Marketing can optimize your eCommerce website’s conversion rate.

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Optimize Your Way To More Sales

At the end of the day, the goal of your eCommerce site is to make more sales. We can help you with that. Trust a digital marketing agency like LYFE Marketing that has a proven track record of driving results for clients.

Get in touch with one of our specialists today so you can learn more about how LYFE Marketing can optimize your eCommerce website’s conversion rate.

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