Education Marketing

Enroll More Students

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Are you running an educational institution?

As a university, college or private school, you may have seen highs and lows in student enrollment over the years. It all boils down to how effective you are at reaching new students.

How will you persuade students and parents to enroll in your institution? How will you let them know that they can entrust you with their education? And that you will provide the best services to help them grow, not only in academics, but as an individual too?

Maybe those questions can be answered if they visit your institution personally, but how about if they search online for services like yours? With tons of competitors out there, how will you stand out?

The answer lies within digital marketing.

As a university, college or private school, you may have seen highs and lows in student enrollment over the years. It all boils down to how effective you are at reaching new students.

How will you persuade students and parents to enroll in your institution? How will you let them know that they can entrust you with their education? And that you will provide the best services to help them grow, not only in academics, but as an individual too?

Maybe those questions can be answered if they visit your institution personally, but how about if they search online for services like yours? With tons of competitors out there, how will you stand out?

The answer lies within digital marketing.

REVOLUTIONIZE EDUCATION WITH DIGITAL MARKETING FOR EDUCATION

If your goal is to engage and attract more students to make them a part of your educational institution, our digital marketing strategies will help you do it. Want to reach and teach? Get started with us today.

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Social Media Growth

Our team of social media managers will take on the task of creating and developing a strong presence for your institution. We will use the social media platforms that we think can help you the most and that make the most sense for your brand and vision. To get things right from the start, we will take the time to understand your specific market, and create content accordingly. We can also run social media ads to drive traffic to your site.

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SEM & Google Ads

Pay-per-click search ads can also be used in your education marketing campaign. These ads will be placed on Google and are meant to target those who are searching the Internet for services that are similar to yours. Even users who have made previous visits to your website will be retargeted using display ads. These display ads will run on various websites to increase touch points.

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Email Newsletters

Do you have an email list of current customers or subscribers? Let’s make use of that list! Customized email newsletters help convert your warm audience into closed leads. The topics within your newsletters should be relevant to students and prospective students alike. We offer several email marketing services that include newsletter design, sending, and reporting. We also do personalized emails.

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Content Marketing

Awesome content is the foundation of your education marketing campaign, and that is what our content creators will provide you. Our full range of content marketing services, such as research, writing, and publishing, is meant to engage potential students for your institution. From blog posts, to video content, and more – we can help you get their attention by answering some of their most common questions about school and life as a student.

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Website Design

You will introduce yourself to your future students and their parents through your website. Students and parents alike typically look to your website for all of the initial information they need (such as degrees, cost, campus life, etc.), so your site has to portray this information well. And not only should it look professional, but it also needs to be accessible for people using smartphones, tablets, and other mobile devices. Essentially, your website should inform potential students and highlight campus life! When your site is aesthetically-pleasing, functional, and easy to navigate, you make it easy for the students to learn about your institution and envision themselves attending your school.

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SEO – Organic Traffic

Where do students and their parents go when they want to find the best educational institution? They search online! Where else can they find the right answer in the fastest and most convenient way? So when they search for answers, your website should appear in the top search results to get the most brand awareness. Our SEO specialist will audit your website and make sure that it follows Google’s high standards, helping your website appear at the top of the rankings.

Why The Education Industry Needs Digital Marketing

So you’re ready to expand and grow your student body? You’ve come to the right place!

Digital marketing for education is not only real but effective. Information and research is just one click away in today’s world. As a result, students and parents rely on the internet and Google searches to help them decide which school to attend. People are also heavily influenced by online reviews when they are researching private high schools and higher education institutions. This online influence easily translates to an increased enrollment for education institutions.

Higher education marketing offers strategies for institutions to establish a strong online presence. It boosts enrollment and reinforces integrity by reaching and engaging your target audience. Your competitors are likely already using digital marketing to their advantage, but having the right strategy in place can help you stand apart. And with the help of our marketing team, you can make this a reality.

So you’re ready to expand and grow your student body? You’ve come to the right place!

Digital marketing for education is not only real but effective. Information and research is just one click away in today’s world. As a result, students and parents rely on the internet and Google searches to help them decide which school to attend. People are also heavily influenced by online reviews when they are researching private high schools and higher education institutions. This online influence easily translates to an increased enrollment for education institutions.

Higher education marketing offers strategies for institutions to establish a strong online presence. It boosts enrollment and reinforces integrity by reaching and engaging your target audience. Your competitors are likely already using digital marketing to their advantage, but having the right strategy in place can help you stand apart. And with the help of our marketing team, you can make this a reality.

Benefits of Digital Marketing For The Education Industry

Students and parents today are so immersed in technology that it makes perfect sense to use digital marketing to get their attention. Reach them in places where they’re already scrolling! Here are some of the benefits of using digital marketing in the education industry:

Improved Conversion Rates

Having improved conversion rates is one of the best benefits of education marketing. A sound digital marketing plan allows you to reach more people without the cost and trouble of other methods. It results in more conversions that lead to higher enrollment.

Measurable & Trackable

One benefit we hinted at earlier is the fact that digital marketing is measurable and trackable. If you want to know how a particular campaign of yours is performing, there are so many metrics we can look at and optimize.

Expanded Brand Awareness

Having a top-quality website and improved social media presence will help establish and expand your brand awareness. Digital marketing allows you to provide a consistency in branding and content, and you can choose your specific target audience to display this content to. Having a strong brand awareness establishes credibility and helps potential students trust in your institution over competitors.

More Affordable Alternative

One major benefit of using digital marketing in your higher ed marketing campaign is cost. Compared with traditional marketing, it is much more affordable. For example, social media ads can reach thousands of targeted, specific people with just a few bucks. Compare that to spending thousands on a billboard or TV commercial where you can’t even track who’s seeing the ad!

Personalized Marketing

Digital marketing offers the major advantage of being able to personalize your marketing efforts. Every education institution is not the same, so your marketing strategy shouldn’t be either! That’s why we would create a personalized marketing campaign that reflects your goals and your target market.

Start Enjoying The Benefits of An Effective Education Marketing Campaign!

LYFE Marketing is responsible for helping thousands of companies reach their goals. We combine experience and skills to make sure your business enjoys the level of success it deserves. Want better results? Schedule a meeting by clicking the button below!

WHY CHOOSE LYFE MARKETING FOR YOUR EDUCATION MARKETING CAMPAIGN

Because We Are Industry Experienced

Because We Are Industry Experienced

Digital marketing for education is something we have fun with here at LYFE Marketing! We have experience in increasing brand awareness and student enrollment for educational institutions. We are capable of delivering the kind of results that you want because of our extensive industry experience. Our understanding of the competitiveness in the education industry will get you to the top.

Because We Are True Specialists

Because We Are True Specialists

With something as sensitive and as important as education marketing, you need true specialists to lead the way. We are the ones who truly understand what it takes to vault a brand or its website to the top of the search rankings. Working with a true specialist all but guarantees achieving great results for your campaign. Our specialized education marketers will bring that level of much-needed expertise to your campaign. We specialize in each area of digital marketing.

Because We Are The Best For Your Business

Because We Are The Best For Your Business

We can confidently claim that we are the best agency for your business. Why? Because we know the steps needed to market your business to the right people. That is not as easy as some would think, and the level of competition among educational institutions might surprise you. Through our services, you will get the kind of high-quality digital marketing campaign that your brand deserves. We are going to take charge of your campaign and create a custom marketing plan from scratch, and only your chosen channels and platforms will be utilized.

Proven Strategies for Education Digital Services

LYFE Marketing is your partner in your journey to success. This is why we try to consider the following factors and marketing tactics when creating your custom education marketing campaign:

Establish Trust

Establish Trust

Trust is the best foundation to have with students and parents if you want to have an edge over your competitors. To help make that happen, we will build a strong relationship between you and your audience.

Knowledge Is Power

Knowledge Is Power

The fact that you are in the field of education makes it doubly important that you provide your audience with useful and relevant content. We can help you give value to your audience to establish you as a credible leader in your space.

Provide Value

Provide Value

As we just mentioned, it’s important to provide value to your audience. There is so much content online, so providing something of value (be it a lead magnet, a freebie, or just good information) is a good way to catch your audience’s attention.

Schedule a Free Consultation Today.

Steps to Success in Education Marketing

Phase 1: Audit

Successful digital marketing involves a carefully devised process. The first step in that process is an audit to determine your current online status. We need to make this audit so we can determine the best path for your marketing campaign moving forward. This knowledge will be invaluable for us as we guide you toward realizing your goals. It will make the journey easier and the education marketing process more effective.

Phase 2: Analyze

We will make a detailed analysis of both your competitors and your customers. Looking at your competitors will help us understand what they’re doing well and what we can learn from. Analyzing your customers will help us understand what kind of content your target audience engages with most online. This kind of analysis will help guide us in creating your education marketing plan.

Phase 3: Define

Just as important as knowing your competitors is knowing who you are marketing to. Since you belong to the education industry, it follows that your audience are students and their parents. However, that is still a broad audience and there are sub-types within that audience that can vary from one institution to another. To help you define your ideal customer, we will create a buyer persona for you.

Phase 4: Launch

Education marketing involves a comprehensive process. There are several aspects to it, including planning, goal computation, and research. Completing all of these is the signal that your campaign is ready for launch. When we launch your education digital marketing campaign, you can expect results right away. You will experience more traffic at first and then see more leads later on.

Phase 5: Monitor & Measure

Once we launch your strategy, we will monitor your campaign daily. We’ll evaluate conversions, engagement, KPIs, and more, to make sure your campaign is performing well. This monitoring also helps us keep in line with changing marketing trends and stay on top of every detail. Digital marketing is a real-time, fast-paced business, and so are we. Monitoring your campaign daily will help us measure our performance as well. We’ll be able to see what’s working well and what efforts need improvement. With us, you can expect monthly reports that fully explain what your metrics are saying and what they mean for your campaign.

Attract More Students Using Education Marketing

If you are a part of an educational institution, you want to gain the trust of students and parents. That trust will lead to an increase in enrollment.

However, it can only be achieved through the right higher education marketing strategy, and a focus on digital marketing will do that for you. From improving the quality of your website to amping up your social media presence, our marketing agency will help you take care of it.

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Schedule a Free Consultation Today.

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