Education Marketing
Enroll More Students
Are you running an educational institution?
As a university, college or private school, you may have seen highs and lows in student enrollment over the years. It all boils down to how effective you are at reaching new students.
How will you persuade students and parents to enroll in your institution? How will you let them know that they can entrust you with their education? And that you will provide the best services to help them grow, not only in academics, but as an individual too?
Maybe those questions can be answered if they visit your institution personally, but how about if they search online for services like yours? With tons of competitors out there, how will you stand out?
The answer lies within digital marketing.
As a university, college or private school, you may have seen highs and lows in student enrollment over the years. It all boils down to how effective you are at reaching new students.
How will you persuade students and parents to enroll in your institution? How will you let them know that they can entrust you with their education? And that you will provide the best services to help them grow, not only in academics, but as an individual too?
Maybe those questions can be answered if they visit your institution personally, but how about if they search online for services like yours? With tons of competitors out there, how will you stand out?
The answer lies within digital marketing.
REVOLUTIONIZE EDUCATION WITH DIGITAL MARKETING FOR EDUCATION
If your goal is to engage and attract more students to make them a part of your educational institution, our digital marketing strategies will help you do it. Want to reach and teach? Get started with us today.
Social Media Growth
Our team of social media managers will take on the task of creating and developing a strong presence for your institution. We will use the social media platforms that we think can help you the most and that make the most sense for your brand and vision. To get things right from the start, we will take the time to understand your specific market, and create content accordingly. We can also run social media ads to drive traffic to your site.
SEM & Google Ads
Pay-per-click search ads can also be used in your education marketing campaign. These ads will be placed on Google and are meant to target those who are searching the Internet for services that are similar to yours. Even users who have made previous visits to your website will be retargeted using display ads. These display ads will run on various websites to increase touch points.
Email Newsletters
Do you have an email list of current customers or subscribers? Let’s make use of that list! Customized email newsletters help convert your warm audience into closed leads. The topics within your newsletters should be relevant to students and prospective students alike. We offer several email marketing services that include newsletter design, sending, and reporting. We also do personalized emails.
Content Marketing
Awesome content is the foundation of your education marketing campaign, and that is what our content creators will provide you. Our full range of content marketing services, such as research, writing, and publishing, is meant to engage potential students for your institution. From blog posts, to video content, and more – we can help you get their attention by answering some of their most common questions about school and life as a student.
Website Design
You will introduce yourself to your future students and their parents through your website. Students and parents alike typically look to your website for all of the initial information they need (such as degrees, cost, campus life, etc.), so your site has to portray this information well. And not only should it look professional, but it also needs to be accessible for people using smartphones, tablets, and other mobile devices. Essentially, your website should inform potential students and highlight campus life! When your site is aesthetically-pleasing, functional, and easy to navigate, you make it easy for the students to learn about your institution and envision themselves attending your school.
SEO – Organic Traffic
Where do students and their parents go when they want to find the best educational institution? They search online! Where else can they find the right answer in the fastest and most convenient way? So when they search for answers, your website should appear in the top search results to get the most brand awareness. Our SEO specialist will audit your website and make sure that it follows Google’s high standards, helping your website appear at the top of the rankings.
Why The Education Industry Needs Digital Marketing
So you’re ready to expand and grow your student body? You’ve come to the right place!
Digital marketing for education is not only real but effective. Information and research is just one click away in today’s world. As a result, students and parents rely on the internet and Google searches to help them decide which school to attend. People are also heavily influenced by online reviews when they are researching private high schools and higher education institutions. This online influence easily translates to an increased enrollment for education institutions.
Higher education marketing offers strategies for institutions to establish a strong online presence. It boosts enrollment and reinforces integrity by reaching and engaging your target audience. Your competitors are likely already using digital marketing to their advantage, but having the right strategy in place can help you stand apart. And with the help of our marketing team, you can make this a reality.
So you’re ready to expand and grow your student body? You’ve come to the right place!
Digital marketing for education is not only real but effective. Information and research is just one click away in today’s world. As a result, students and parents rely on the internet and Google searches to help them decide which school to attend. People are also heavily influenced by online reviews when they are researching private high schools and higher education institutions. This online influence easily translates to an increased enrollment for education institutions.
Higher education marketing offers strategies for institutions to establish a strong online presence. It boosts enrollment and reinforces integrity by reaching and engaging your target audience. Your competitors are likely already using digital marketing to their advantage, but having the right strategy in place can help you stand apart. And with the help of our marketing team, you can make this a reality.
Benefits of Digital Marketing For The Education Industry
Students and parents today are so immersed in technology that it makes perfect sense to use digital marketing to get their attention. Reach them in places where they’re already scrolling! Here are some of the benefits of using digital marketing in the education industry:
Improved Conversion Rates
Having improved conversion rates is one of the best benefits of education marketing. A sound digital marketing plan allows you to reach more people without the cost and trouble of other methods. It results in more conversions that lead to higher enrollment.
Measurable & Trackable
One benefit we hinted at earlier is the fact that digital marketing is measurable and trackable. If you want to know how a particular campaign of yours is performing, there are so many metrics we can look at and optimize.
Expanded Brand Awareness
Having a top-quality website and improved social media presence will help establish and expand your brand awareness. Digital marketing allows you to provide a consistency in branding and content, and you can choose your specific target audience to display this content to. Having a strong brand awareness establishes credibility and helps potential students trust in your institution over competitors.
More Affordable Alternative
One major benefit of using digital marketing in your higher ed marketing campaign is cost. Compared with traditional marketing, it is much more affordable. For example, social media ads can reach thousands of targeted, specific people with just a few bucks. Compare that to spending thousands on a billboard or TV commercial where you can’t even track who’s seeing the ad!
Personalized Marketing
Digital marketing offers the major advantage of being able to personalize your marketing efforts. Every education institution is not the same, so your marketing strategy shouldn’t be either! That’s why we would create a personalized marketing campaign that reflects your goals and your target market.
Start Enjoying The Benefits of An Effective Education Marketing Campaign!
LYFE Marketing is responsible for helping thousands of companies reach their goals. We combine experience and skills to make sure your business enjoys the level of success it deserves. Want better results? Schedule a meeting by clicking the button below!
WHY CHOOSE LYFE MARKETING FOR YOUR EDUCATION MARKETING CAMPAIGN
Because We Are Industry Experienced
Because We Are True Specialists
Because We Are The Best For Your Business
Proven Strategies for Education Digital Services
LYFE Marketing is your partner in your journey to success. This is why we try to consider the following factors and marketing tactics when creating your custom education marketing campaign:
Establish Trust
Knowledge Is Power
Provide Value
Schedule a Free Consultation Today.
Steps to Success in Education Marketing
Successful digital marketing involves a carefully devised process. The first step in that process is an audit to determine your current online status. We need to make this audit so we can determine the best path for your marketing campaign moving forward. This knowledge will be invaluable for us as we guide you toward realizing your goals. It will make the journey easier and the education marketing process more effective.
We will make a detailed analysis of both your competitors and your customers. Looking at your competitors will help us understand what they’re doing well and what we can learn from. Analyzing your customers will help us understand what kind of content your target audience engages with most online. This kind of analysis will help guide us in creating your education marketing plan.
Just as important as knowing your competitors is knowing who you are marketing to. Since you belong to the education industry, it follows that your audience are students and their parents. However, that is still a broad audience and there are sub-types within that audience that can vary from one institution to another. To help you define your ideal customer, we will create a buyer persona for you.
Education marketing involves a comprehensive process. There are several aspects to it, including planning, goal computation, and research. Completing all of these is the signal that your campaign is ready for launch. When we launch your education digital marketing campaign, you can expect results right away. You will experience more traffic at first and then see more leads later on.
Once we launch your strategy, we will monitor your campaign daily. We’ll evaluate conversions, engagement, KPIs, and more, to make sure your campaign is performing well. This monitoring also helps us keep in line with changing marketing trends and stay on top of every detail. Digital marketing is a real-time, fast-paced business, and so are we. Monitoring your campaign daily will help us measure our performance as well. We’ll be able to see what’s working well and what efforts need improvement. With us, you can expect monthly reports that fully explain what your metrics are saying and what they mean for your campaign.
Talk to an expert right now!
Attract More Students Using Education Marketing
If you are a part of an educational institution, you want to gain the trust of students and parents. That trust will lead to an increase in enrollment.
However, it can only be achieved through the right higher education marketing strategy, and a focus on digital marketing will do that for you. From improving the quality of your website to amping up your social media presence, our marketing agency will help you take care of it.
Schedule a Free Consultation Today.
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