Effective Email Marketing Design

Email marketing is the use of emails to promote products and services. It can also be used for building relationships with existing and potential customers. It’s a great means of keeping consumers informed about your business. To the benefit of small business owners, it’s also very cost-effective and conversion rich too.

The reason it’s so effective is because of how many people use email.

Even with the growing popularity of social media now, the use of email has not been replaced. Back in 2017, the number of email users around the world was at 3.7 billion. That number is projected to grow to 4.3 billion users by the year 2022. That just shows that the use of email is not going to dwindle any time soon and so email marketing will continue to thrive.

Also, back in 2017, 269 billion emails were sent on a daily basis. By 2022, that number is expected to increase up to 333 billion emails daily. Though email started out as a tool used by academics and was later adopted by businessmen and the corporate world, now it is used by everyone.

It is seen as a more formal and official means of communication, which makes it ideal for trying to promote a product or a service.

Another reason why email marketing is so popular is that it delivers a massive ROI. When compared with other platforms of digital marketing, email is quite promising for its returns. Based on research, each dollar spent on email marketing will bring in $32 in return.

Finally, email marketing is an effective means of growing your business. Based on research 81% of all small and medium-sized businesses rely on email as their main means of acquiring customers.

Now, when it comes to email marketing, open rate may be one of the more important metrics for you to consider. As you probably know, open rate refers to the percentage of the recipients of your email message who have actually opened your email messages. People opening your emails is not a guarantee that the customer will make a purchase or take up your offer, but it does increase your chances.

So, in order to increase your open rate, there are a lot of factors to consider. Once a customer has opened your email, they should see a message that is professionally created and aesthetically pleasing. This is where email marketing design comes in.

By having an email that is enticing to look at, the recipient will spend the time to read your message. If you receive a message from a company that’s purely text, offering you a product or a service, would you be interested in their offer? Would you even read it? Email marketing design helps ensure that those who open your emails, read the information presented there.

So, you need to make your emails more attractive in order for people to accept what you’re offering. That means the use of images but not just simple pictures; you will need graphics that are specifically designed for you and your customers.

For best results, we recommend hiring a professional email marketing design agency like LYFE Marketing. We have worked for several years in helping clients to achieve their goals with email marketing. We look at important metrics like open rate, click-through rate, and conversion rate.

The average open rate for emails is 20.81% but we’ve helped some of our clients score higher than that with our strategic email designs. Your emails should not be limited to a basic text, newsletter format. We often see that the best format to use is one that’s interactive. Too often, businesses use generic email templates. These templates are also being used by your competition which means your business isn’t standing out. With a custom crafted email, your business will gain the edge over your competitors.

Research has shown that the inclusion of video in an email can increase click rates by as much as 300%. That’s a pretty significant number. That said, the use of video can also result in slow loading time if you don’t optimize it properly, which may result in users moving away from your email message before it opens. We know what to include in your particular email designs and how to include them.

Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:

There are many elements that come together to make up your overall email design. With consumer behaviors and preferences constantly changing, our email marketing professionals stay up to date on any new email design trends taking place. The goal of the email campaigns we produce is to grab the reader’s attention. If we can effectively do that, we’re bound to have success. Here are some of the elements we consider when crafting beautiful emails for your business:

Arguably the most important component in relation to open rates is the email subject line. Subject lines need to be creative and eye catching. Afterall, they are the only thing the consumer will see before deciding whether or not they are going to take the time to open your email.

Memes are on the rise. Studies show that 55% of 13-35 year olds send memes every week. Memes can be displayed as pictures or gifs. Memes are a quick and fun way to grab your audience’s attention.

There are thousands of font options and variations available today. When it comes to successful email campaigns, appearance is everything. This includes the text in the email as well. Typography can play a large role in whether or not the reader actually reads the entirety of the email. If the typography isn’t easy enough to read, you won’t get your message across.

Another important design element is the color scheme of your emails. The color palette you choose should relate to your brand. This means that any color used should be associated with your business. This is important for building brand awareness.

An important piece of designing visually appealing emails is eliminating as much white space as possible. This is where a lot of things can go wrong. As with any marketing efforts, messaging is everything. How your message is received by your audience will directly determine the success of your campaigns. When it comes to eliminating white space, this becomes extremely important. You don’t want to fill the body of the email with a lot of information that isn’t essential to your message just to fill the white space. There are plenty of other ways to format your spacing to ensure that you have used enough white space.

We understand that depending on your business’s goals, you might have different email design needs. Here’s a list of just a few kinds of emails we have experience designing:

If you are a business that uses email automation you most likely use that for welcome emails. Welcome emails can be a nice way to welcome new customers to your brand. The beauty of welcome emails is that for every new customer you send one to, the design can remain the same. We only have to change a few fields such as the name of the recipient. We perform A/B tests to make sure that the design we pick is one that is sure to increase customer retention and promote brand loyalty.

Email newsletter design is crucial for businesses that optimize the use of email newsletters. This is because most email newsletter recipients are subscribers to those newsletters. That means that these individuals make an active decision to opt into receiving this email content. Without proper design, your audience will unsubscribe which can hurt your business. With the help of our email design experts, you can expect beautifully crafted email newsletters that are sure to grab your audience’s attention.

New product emails are a popular choice amongst e-commerce businesses. It is crucial that these emails are optimized properly so that you can see a spike in sales for your new product launch. Our experts will handle everything from choosing the right design elements to making sure your audience is directed to the right landing page.

Our first step is to become familiar with your business and brand. We do that by giving you a questionnaire through which you will give us information about your business and your campaign. We will also talk through everything with you on our initial phone calls together.

During the years that we have done design for email marketing, our email marketers have identified several best practices:

We don’t just design emails for clients, we can also perform all work related to email marketing from copywriting to setting up email automation. We can also do other forms of marketing like social media and PPC advertising to name a couple. We can take care of your marketing for you while you run your business.