Find More Customers By Using An
Effective Email Marketing Design
Our team of email marketing specialists will help you craft images and graphics to use in your email marketing campaigns to improve your numbers. Start capitalizing on your email lists today.
What Is Email Marketing & How Can It Help Grow Your Business?
Email marketing is the use of emails to promote products and services. It can also be used for building relationships with existing and potential customers. It’s a great means of keeping consumers informed about your business. To the benefit of small business owners, it’s also very cost-effective and conversion rich too.
The reason it’s so effective is because of how many people use email.
Even with the growing popularity of social media now, the use of email has not been replaced. Back in 2017, the number of email users around the world was at 3.7 billion. That number is projected to grow to 4.3 billion users by the year 2022. That just shows that the use of email is not going to dwindle any time soon and so email marketing will continue to thrive.
Also, back in 2017, 269 billion emails were sent on a daily basis. By 2022, that number is expected to increase up to 333 billion emails daily. Though email started out as a tool used by academics, and was later adapted by businessmen and the corporate world, now it is used by everyone.
It is seen as a more formal and official means of communication, which makes it ideal for trying to promote a product or a service.
Another reason why email marketing is so popular is because it delivers a massive ROI. When compared with other platforms of digital marketing, email is quite promising for its returns. Based on research, each dollar spent on email marketing will bring in $32 in return.
Finally, email marketing is an effective means of growing your business. Based on research 81% of all small and medium sized businesses rely on email as their main means of acquiring customers.
Now, when it comes to email marketing, open rate may be one of the more important metrics for you to consider. As you probably know, open rate refers to the percentage of the recipients of your email message who have actually opened your email messages. People opening your emails is not a guarantee that the customer will make a purchase or take up your offer, but it does increase your chances.
Another reason why email marketing is so popular is because it delivers a massive ROI. When compared with other platforms of digital marketing, email is quite promising for its returns. Based on research, each dollar spent on email marketing will bring in $32 in return.
Finally, email marketing is an effective means of growing your business. Based on research 81% of all small and medium sized businesses rely on email as their main means of acquiring customers.
Now, when it comes to email marketing, open rate may be one of the more important metrics for you to consider. As you probably know, open rate refers to the percentage of the recipients of your email message who have actually opened your email messages. People opening your emails is not a guarantee that the customer will make a purchase or take up your offer, but it does increase your chances.
So, in order to increase your open rate, there are a lot of factors to consider. Once a customer has opened your email, they should see a message that is professionally created and aesthetically pleasing. This is where email marketing design comes in.
By having an email that is enticing to look at, the recipient will spend the time to read your message. If you receive a message from a company that’s purely text, offering you a product or a service, would you be interested in their offer? Would you even read it? Email marketing design helps ensure that those who open your emails, read the information presented there.
LYFE Marketing As An Email Marketing Design Agency
So, you need to make your emails more attractive in order for people to accept what you’re offering. That means the use of images but not just simple pictures; you will need graphics that are specifically designed for you and your customers.
For best results, we recommend hiring a professional email marketing design agency like LYFE Marketing. We have worked for several years in helping clients to achieve their goals with email marketing. We look at important metrics like open rate, click-through rate and conversion rate.
The average open rate for emails is 20.81% but we’ve helped some of our clients score higher than that with our strategic email designs. Your emails should not be limited to a basic text, newsletter format. We often see that the best format to use is one that’s interactive.
Research has shown that the inclusion of video in an email can increase the click rates by as much as 300%. That’s a pretty significant number. That said, the use of video can also result in slow loading time if not set up properly, which may result in users from moving away from your email message before it opens. We know what to include in your particular email designs and how to include them.
Email Design Matters
Design matters, not just for emails but for most platforms of marketing. The right design can give your message consistency and make it more interesting for your audience. One important factor which you should not miss is the fact that email design can help you in tracking metrics. We can track how many emails were opened, and how many people clicked around inside the email. The right design will let you know if you are on track or not.
Email Design Matters
Design matters, not just for emails but for most platforms of marketing. The right design can give your message consistency and make it more interesting for your audience. One important factor which you should not miss is the fact that email design can help you in tracking metrics. We can track how many emails were opened, and how many people clicked around inside the email. The right design will let you know if you are on track or not.
Our Email Design Process
Familiarization with your Brand
Writing the Text and Design Proposals
Designing
Revision and Submission
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Best Practices for Email Design
During the years that we have done design for email marketing, we have identified several best practices:
Why LYFE Marketing Is The Team For You
Online Design Services
These are some of the other design services that we are offering:
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