Effective Email Marketing Design
Find More Customers
Our team of email marketing specialists will help you craft images and graphics to use in your email marketing campaigns to improve your numbers. Start capitalizing on your email lists today.
- GOOD PLAN$500/ month
- 2 Email Newsletter/Blasts
- Email Design & Copy
- List Maintenance
- Monthly Reporting
- BETTER PLAN$800/ month
- 4 Email Newsletter/Blasts
- Email Design & Copy
- List Maintenance
- Monthly Reporting
- BEST PLAN$1,400/ month
- 8 Email Newsletter/Blasts
- Email Design & Copy
- List Maintenance
- Monthly Reporting
What Is Email Marketing & How Can It Help Grow Your Business?
Email marketing is the use of emails to promote products and services. It can also be used for building relationships with existing and potential customers. It’s a great means of keeping consumers informed about your business. To the benefit of small business owners, it’s also very cost-effective and conversion rich too.
The reason it’s so effective is because of how many people use email.
Even with the growing popularity of social media now, the use of email has not been replaced. Back in 2017, the number of email users around the world was at 3.7 billion. That number is projected to grow to 4.3 billion users by the year 2022. That just shows that the use of email is not going to dwindle any time soon and so email marketing will continue to thrive.
Email marketing is the use of emails to promote products and services. It can also be used for building relationships with existing and potential customers. It’s a great means of keeping consumers informed about your business. To the benefit of small business owners, it’s also very cost-effective and conversion rich too.
The reason it’s so effective is because of how many people use email.
Even with the growing popularity of social media now, the use of email has not been replaced. Back in 2017, the number of email users around the world was at 3.7 billion. That number is projected to grow to 4.3 billion users by the year 2022. That just shows that the use of email is not going to dwindle any time soon and so email marketing will continue to thrive.
Also, back in 2017, 269 billion emails were sent on a daily basis. By 2022, that number is expected to increase up to 333 billion emails daily. Though email started out as a tool used by academics and was later adopted by businessmen and the corporate world, now it is used by everyone.
It is seen as a more formal and official means of communication, which makes it ideal for trying to promote a product or a service.
Another reason why email marketing is so popular is that it delivers a massive ROI. When compared with other platforms of digital marketing, email is quite promising for its returns. Based on research, each dollar spent on email marketing will bring in $32 in return.
Finally, email marketing is an effective means of growing your business. Based on research 81% of all small and medium-sized businesses rely on email as their main means of acquiring customers.
Now, when it comes to email marketing, open rate may be one of the more important metrics for you to consider. As you probably know, open rate refers to the percentage of the recipients of your email message who have actually opened your email messages. People opening your emails is not a guarantee that the customer will make a purchase or take up your offer, but it does increase your chances.
So, in order to increase your open rate, there are a lot of factors to consider. Once a customer has opened your email, they should see a message that is professionally created and aesthetically pleasing. This is where email marketing design comes in.
By having an email that is enticing to look at, the recipient will spend the time to read your message. If you receive a message from a company that’s purely text, offering you a product or a service, would you be interested in their offer? Would you even read it? Email marketing design helps ensure that those who open your emails, read the information presented there.
LYFE Marketing As An Email Marketing Design Agency
So, you need to make your emails more attractive in order for people to accept what you’re offering. That means the use of images but not just simple pictures; you will need graphics that are specifically designed for you and your customers.
For best results, we recommend hiring a professional email marketing design agency like LYFE Marketing. We have worked for several years in helping clients to achieve their goals with email marketing. We look at important metrics like open rate, click-through rate, and conversion rate.
LYFE Marketing As An Email Marketing Design Agency
So, you need to make your emails more attractive in order for people to accept what you’re offering. That means the use of images but not just simple pictures; you will need graphics that are specifically designed for you and your customers.
For best results, we recommend hiring a professional email marketing design agency like LYFE Marketing. We have worked for several years in helping clients to achieve their goals with email marketing. We look at important metrics like open rate, click-through rate, and conversion rate.
The average open rate for emails is 20.81% but we’ve helped some of our clients score higher than that with our strategic email designs. Your emails should not be limited to a basic text, newsletter format. We often see that the best format to use is one that’s interactive. Too often, businesses use generic email templates. These templates are also being used by your competition which means your business isn’t standing out. With a custom crafted email, your business will gain the edge over your competitors.
Research has shown that the inclusion of video in an email can increase click rates by as much as 300%. That’s a pretty significant number. That said, the use of video can also result in slow loading time if you don’t optimize it properly, which may result in users moving away from your email message before it opens. We know what to include in your particular email designs and how to include them.
Email Marketing Pricing
Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today. Check out our pricing below:
| FEATURES | GOOD | BETTER | BEST | CUSTOM |
|---|---|---|---|---|
| Monthly Newsletters | 2 Email Blasts | 4 Email Blasts | 8 Email Blasts | Contact Us |
| Custom Email Designs | ||||
| Original Email Copy | ||||
| List Maintenance & Clean Up | ||||
| Analyze Performance/Reports | ||||
| Ongoing Optimization | ||||
| Initial Campaign Strategy | ||||
| Email Drip Campaign | Add-On | Add-On | Add-On | Add-On |
| Mon-Fri Ad Monitoring | ||||
| Conversion Tracking Installation | ||||
| Dedicated Account Rep | ||||
| Video Emails (Provide Video or Purchase a LYFE Video Plan) | ||||
| Up to two hours of consultation per month | ||||
| Account Setup Fee | $300 (Call us to waive) | $300 (Call us to waive) | $300 (Call us to waive) | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING | SCHEDULE MEETING | SCHEDULE MEETING | SCHEDULE MEETING |
Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:
| ADD-ON FEATURES | PRICE |
|---|---|
| Landing Pages or Funnel | $150 per page |
| Email Drip (1 sequence, 4 emails) | $500.00 |
| Video Production | GET A QUOTE |
| Photography or Graphic Design | GET A QUOTE |
| Need more information? Contact Us | GET A QUOTE |
Custom Pricing. Value Packed Pricing.
Flexible pricing so you get exactly what you need.
| FEATURES | GOOD |
|---|---|
| Monthly Newsletters | 2 Email Blasts |
| Custom Email Designs | |
| Original Email Copy | |
| List Maintenance & Clean Up | |
| Analyze Performance/Reports | |
| Ongoing Optimization | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Mon-Fri Ad Monitoring | |
| Conversion Tracking Installation | |
| Dedicated Account Rep | |
| Video Emails (Provide Video or Purchase a LYFE Video Plan) | |
| Up to two hours of consultation per month | |
| Account Setup Fee | $300 (Call us to waive) |
| Need more information? Contact Us | SCHEDULE MEETING |
| FEATURES | BETTER |
|---|---|
| Monthly Newsletters | 4 Email Blasts |
| Custom Email Designs | |
| Original Email Copy | |
| List Maintenance & Clean Up | |
| Analyze Performance/Reports | |
| Ongoing Optimization | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Mon-Fri Ad Monitoring | |
| Conversion Tracking Installation | |
| Dedicated Account Rep | |
| Video Emails (Provide Video or Purchase a LYFE Video Plan) | |
| Account Setup Fee | $300 (Call us to waive) | Up to two hours of consultation per month |
| Need more information? Contact Us | SCHEDULE MEETING |
| FEATURES | BEST |
|---|---|
| Monthly Newsletters | 8 Email Blasts |
| Custom Email Designs | |
| Original Email Copy | |
| List Maintenance & Clean Up | |
| Analyze Performance/Reports | |
| Ongoing Optimization | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Mon-Fri Ad Monitoring | |
| Conversion Tracking Installation | |
| Dedicated Account Rep | |
| Video Emails (Provide Video or Purchase a LYFE Video Plan) | |
| Account Setup Fee | $300 (Call us to waive) | Up to two hours of consultation per month |
| Need more information? Contact Us | SCHEDULE MEETING |
| FEATURES | CUSTOM |
|---|---|
| Monthly Newsletters | Contact Us |
| Custom Email Designs | |
| Original Email Copy | |
| List Maintenance & Clean Up | |
| Analyze Performance/Reports | |
| Ongoing Optimization | |
| Initial Campaign Strategy | |
| Email Drip Campaign | Add-On |
| Mon-Fri Ad Monitoring | |
| Conversion Tracking Installation | |
| Dedicated Account Rep | |
| Video Emails (Provide Video or Purchase a LYFE Video Plan) | |
| Account Setup Fee | $300 (Call us to waive) | Up to two hours of consultation per month |
| Need more information? Contact Us | SCHEDULE MEETING |
Need something a little more custom? No problem! Fill out the contact form and schedule a meeting today. Also, check out some of our popular add-ons below:
| ADD-ON FEATURES | PRICE |
|---|---|
| Landing Pages or Funnel | $150 per page |
| Email Drip (1 sequence, 4 emails) | $500.00 |
| Video Production | GET A QUOTE |
| Photography or Graphic Design | GET A QUOTE |
| Need more information? Contact Us | GET A QUOTE |
Email Design Elements
There are many elements that come together to make up your overall email design. With consumer behaviors and preferences constantly changing, our email marketing professionals stay up to date on any new email design trends taking place. The goal of the email campaigns we produce is to grab the reader’s attention. If we can effectively do that, we’re bound to have success. Here are some of the elements we consider when crafting beautiful emails for your business:
Subject Line
Arguably the most important component in relation to open rates is the email subject line. Subject lines need to be creative and eye catching. Afterall, they are the only thing the consumer will see before deciding whether or not they are going to take the time to open your email.
Memes
Memes are on the rise. Studies show that 55% of 13-35 year olds send memes every week. Memes can be displayed as pictures or gifs. Memes are a quick and fun way to grab your audience’s attention.
Typography
There are thousands of font options and variations available today. When it comes to successful email campaigns, appearance is everything. This includes the text in the email as well. Typography can play a large role in whether or not the reader actually reads the entirety of the email. If the typography isn’t easy enough to read, you won’t get your message across.
Color Scheme
Another important design element is the color scheme of your emails. The color palette you choose should relate to your brand. This means that any color used should be associated with your business. This is important for building brand awareness.
Eliminating White Space
An important piece of designing visually appealing emails is eliminating as much white space as possible. This is where a lot of things can go wrong. As with any marketing efforts, messaging is everything. How your message is received by your audience will directly determine the success of your campaigns. When it comes to eliminating white space, this becomes extremely important. You don’t want to fill the body of the email with a lot of information that isn’t essential to your message just to fill the white space. There are plenty of other ways to format your spacing to ensure that you have used enough white space.
Email Design For Any Purpose
We understand that depending on your business’s goals, you might have different email design needs. Here’s a list of just a few kinds of emails we have experience designing:
Our Email Design Process
Familiarization with your Brand
Our first step is to become familiar with your business and brand. We do that by giving you a questionnaire through which you will give us information about your business and your campaign. We will also talk through everything with you on our initial phone calls together.
Writing the Text and Design Proposals
In case you get us to write the text content of the email as well, then we will write the first draft of it for your approval. Once the text is approved or if you already have a copy ready, we can then draft proposals for the design to be used on the actual email.
Designing
Once the proposals have been approved, our designers will start working on your email. We can work on a general template that you can use for all of your emails or we can create individual designs that you can send out one by one depending on what we’ve agreed upon.
Revision and Submission
We recognize the importance of revisions. While we will be transparent in all of our suggestions based on our marketing expertise, this is ultimately your design. So it follows that it should align with your vision and preferences. Once we are done with any revision requests you may have, we will then submit to you the final copies of the files so you can use them for your marketing campaigns.
Best Practices for Email Design
During the years that we have done design for email marketing, our email marketers have identified several best practices:
Why LYFE Marketing Is The Team For You
We Can Manage Your Email Marketing For You In Full
The LYFE Marketing Process
Our Experienced Team
Online Design Services
These are some of the other design services that we are offering:
Need someone to help you with all of your graphic design needs? Our team of designers is waiting to assist you.
Did you know that the design of your website can be holding you back? We can assess your site and make recommendations on how to improve its design. We can make those design changes too if our help is needed.
The logo of your business is its signature. It should represent who you are and what you stand for. We can help you create the right logo.
With billions of users on social media, the marketing potential for your business is endless there. We can help you utilize social media properly to benefit your business.
Never run out of designs that you can use for printed materials like posters and cards with our help.
Do you have an upcoming presentation and want to impress our audience? Our presentation design services can help you.
We will help you generate more sales and income with ads designed specifically for your target audience.
Make your product stand out with our packaging design services.
Talk to an expert right now!
Schedule A Free Consultation Today.
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