Also, back in 2017, 269 billion emails were sent on a daily basis. By 2022, that number is expected to increase up to 333 billion emails daily. Though email started out as a tool used by academics and was later adopted by businessmen and the corporate world, now it is used by everyone.

It is seen as a more formal and official means of communication, which makes it ideal for trying to promote a product or a service.

Another reason why email marketing is so popular is that it delivers a massive ROI. When compared with other platforms of digital marketing, email is quite promising for its returns. Based on research, each dollar spent on email marketing will bring in $32 in return.

Finally, email marketing is an effective means of growing your business. Based on research 81% of all small and medium-sized businesses rely on email as their main means of acquiring customers.

Now, when it comes to email marketing, open rate may be one of the more important metrics for you to consider. As you probably know, open rate refers to the percentage of the recipients of your email message who have actually opened your email messages. People opening your emails is not a guarantee that the customer will make a purchase or take up your offer, but it does increase your chances.

So, in order to increase your open rate, there are a lot of factors to consider. Once a customer has opened your email, they should see a message that is professionally created and aesthetically pleasing. This is where email marketing design comes in.

By having an email that is enticing to look at, the recipient will spend the time to read your message. If you receive a message from a company that’s purely text, offering you a product or a service, would you be interested in their offer? Would you even read it? Email marketing design helps ensure that those who open your emails, read the information presented there.

The average open rate for emails is 20.81% but we’ve helped some of our clients score higher than that with our strategic email designs. Your emails should not be limited to a basic text, newsletter format. We often see that the best format to use is one that’s interactive. Too often, businesses use generic email templates. These templates are also being used by your competition which means your business isn’t standing out. With a custom crafted email, your business will gain the edge over your competitors.

Research has shown that the inclusion of video in an email can increase click rates by as much as 300%. That’s a pretty significant number. That said, the use of video can also result in slow loading time if you don’t optimize it properly, which may result in users moving away from your email message before it opens. We know what to include in your particular email designs and how to include them.

There are many elements that come together to make up your overall email design. With consumer behaviors and preferences constantly changing, our email marketing professionals stay up to date on any new email design trends taking place. The goal of the email campaigns we produce is to grab the reader’s attention. If we can effectively do that, we’re bound to have success. Here are some of the elements we consider when crafting beautiful emails for your business:

We understand that depending on your business’s goals, you might have different email design needs. Here’s a list of just a few kinds of emails we have experience designing:

During the years that we have done design for email marketing, our email marketers have identified several best practices: