How Much Does Email Marketing
Cost in 2024?

Email marketing costs anywhere from $500 to $1,400 per month on average with businesses paying between $750-$1,000 per month on email marketing tools and programs and anywhere from $500-$1,400 a month for an email marketing agency’s services.

How Much Does Email Marketing Cost in 2024?

Email marketing costs anywhere from $500 to $1,400 per month on average with businesses paying between $750-$1,000 per month on email marketing tools and programs and anywhere from $500-$1,400 a month for an email marketing agency’s services.

LYFE Marketing’s Email Marketing Pricing

LYFE Marketing offers the #1 email marketing services for small businesses. We have driven over $304 million in revenue for small businesses. Our email marketing pricing ranges between $500 to $1,400 a month. LYFE Marketing has over a decade of experience creating email marketing campaigns that produce ROI for small businesses just like yours.

How Much Do Our Email Marketing Services Cost?

LYFE Marketing’s email marketing packages range from $500 to $1,400 a month. Check out our email marketing pricing packages below or contact us today to get a free, custom quote and proposal.

  • GOOD PLAN
    $500/ monthly
    • 2 Email Newsletter
      Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BETTER PLAN
    Featured
    $800/ monthly
    • 4 Email Newsletter
      Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting
  • BEST PLAN
    $1400/ monthly
    • 8 Email Newsletter
      Blasts
    • Email Design & Copy
    • List Maintenance
    • Monthly Reporting

How Do You Calculate Email Marketing Costs?

You can calculate email marketing costs by using LYFE Marketing’s email marketing costs calculator. It takes agency costs and email frequency into account.

Email Marketing Costs Calculator

Emails Per Month

Text Blasts Per Month

How Much Does Email Marketing Cost Per Month?

Email marketing costs anywhere between $500-$1,400 a month on average depending on the number of emails you want to send, the size and quality of your list and who is managing your email campaigns. Check out the chart below for a breakdown of average email marketing fees:

Item Cost
Email Marketing Tools & Software $750-$1,000 per month (varies)
Email Marketing Cost (Agency) $500 to $1,400 per month
Email Marketing Cost (In-House) $750-$1,000 per month (varies)
Email Marketing Cost (Freelancer) $15-$200 per hour (hours per month varies)

How Much Does Email Marketing From An Agency Cost?

Email marketing from an agency costs on average anywhere from $500 to $1,400 a month or more depending on the scope of work being provided. This depends on the number of emails being designed and sent, the complexity of your email campaigns and the size of your contact list for list management.

How Much Does In-House Email Marketing Cost?

In-house email marketing costs anywhere from $750 to $1,000 a month or more. If you perform in-house email marketing, you’ll need to pay for your own email marketing programs and tools in addition to labor, which is all factored into the cost here.

How Much Does Email Marketing From A Freelancer Cost?

Email marketing costs for a freelancer average $15-$200 per hour, which translates to about $2,400-$32,000 a month if they’re working four, 40-hour weeks a month. While sometimes a freelancer is the cheaper option, you don’t typically get as much provided to you as you would with an agency.

What Factors Impact The Cost Of Email Marketing?

Whether you’re outsourcing email marketing to an agency or a freelancer or hiring in-house help to handle it, your email marketing costs are going to depend on these 4 things:

1

Quantity And Quality Of Your Email List

List management includes deleting inactive or unresponsive contacts so that your emails aren’t wasted on people who’ll never convert. The size and quality of your current subscribers will determine how much list management costs.

2

Intricacy Of Email Design

Depending on your industry and your target market, you may need a minimal or a more complicated email design. The complexity of your designs will influence your cost.

3

Frequency Of Your Campaigns

The number of individual emails or automated email campaigns you need to set up will directly impact the cost of email marketing because it will require labor to set them up and it will cost increasingly more money to send as the number of emails and the size of your list increase.

4

Platform You Use

Different email platforms provide the same services for different costs. They have varying plans and therefore the platform you choose to use will influence the cost of your email marketing overall.

Tools such as Kickbox, NeverBounce, Bouncer, MailerCheck and BriteVerify can help you identify and remove faulty email addresses and inactive subscribers so you don’t drain your resources sending emails to addresses that are going to bounce or fail to convert.

This is called “list cleanup” or “list management,” and we recommend you do it at least once a quarter, or possibly more if your email list is growing rapidly.

Verification Program Payment Method Free Trial or Free Version Pricing
Bouncer Pay as you go or monthly subscription 100 free email verifications $0.008-$0.005 per email (depending on number of emails verified)
Kickbox Pay as you go pricing 100 free email verifications $0.01-$0.006 per email (depending on number of emails verified)
MailerCheck Pay as you go or monthly pricing 200 free credits $0.01-$0.005 per email (depending on number of emails verified)
NeverBounce Pay as you go pricing Free trial $0.008-$0.003 per email (depending on number of emails verified)
BriteVerify Pay as you go or monthly pricing N/A $0.008-$0.0045 per email (depending on number of emails verified)

How Much Do Email Marketing Platforms Cost?

Email marketing platforms can range in costs depending on what services you need, how big your subscriber list is and how many emails you plan to send. Check out how much each of these email marketing platforms cost:

Email Platform Free Trial or Free Version Monthly Starting Price
Hubspot Free for 100 contacts $50 for 1,000 contacts
Mailchimp Free 1-month trial $20 for 500 contacts
Moosend 30-day free trial $9 for 500 contacts
Constant Contact 30-day free trial $12 for 500 contacts
Campaign Monitor Free for 5 emails $11 for 2,500 emails
MailerLite 30-day free trial $10 for 1,000 contacts
Brevo Free for 9,000 emails $25 for 20,000 emails
ActiveCampaign 14-day free trial $29 for 1,000 contacts
Omnisend Free for 250 contacts $16 for 500 contacts
ConvertKit Free for 1,000 contacts $15 for 300 contacts

How Much Do Businesses Pay For Email Marketing Content And Design?

Email marketing costs for content and design can vary and directly impact the cost of your email marketing overall.

What’s Included Cost
Email Marketing Content
  • Newsletters
  • Drip campaigns
  • Re-engagement emails
  • Cart abandonment emails
  • Welcome or confirmation emails
  • Review emails
  • Special offer/promotional emails
$100-$250 per month
Email Marketing Design
  • Email design
  • Email subscriber list management
  • Subscriber list segmentation
  • Website signup implementation
  • Landing page creation
  • Subject line testing
  • Email copywriting
  • Engagement and conversion tracking
$100-$250 per month

LYFE Marketing proudly includes both high-converting content and design in all of our email marketing packages! We create a custom strategy just for you based on your industry, needs and target market.

How We Drove $12,715.81 For This Ecommerce Client Via Email Marketing

CedarCraft sells products that are designed for gardeners with small backyards, decks, porches, and any other garden set up that is limited in space.

They came to LYFE Marketing looking for help! We generated 63 purchases from email marketing that resulted in $12,715.81 in revenue!

email marketing pricing.

Is Email Marketing Worth Paying For?

Yes, email marketing is worth paying for! On average, businesses make $42 for every $1 they invest into email marketing, so it’s an extremely profitable marketing channel for small businesses looking to grow! This is what makes email marketing pricing worth the cost for small businesses.

LYFE Marketing in particular has invested 1.8 million hours over the last decade into marketing small businesses and helping them grow. So, when you partner with us, you can be sure you’re working with an agency that has the experience, know-how it takes to scale your business!

How Much Of Your Marketing Budget Should You Allocate To Email Marketing?

Businesses tend to allocate 6%-10% of their total marketing budget to email marketing. This is just an average, however, so email marketing costs can vary from business to business depending on your needs, goals, industry, target market and budget.

LYFE Marketing’s Email Marketing Pricing For Businesses

LYFE Marketing’s email marketing pricing was built by and for small business owners.

Small businesses choose LYFE Marketing’s email marketing services because lead nurturing, drip email marketing sequences, email marketing design and our agency-grade email marketing software is included in our email marketing pricing.

Full-Service Email Marketing Pricing

LYFE Marketing offers full-service email marketing, which means we take care of everything for you from strategy and ideation to execution and optimization.

Check out what is included with our email marketing services:

  • GOOD
    $Free
    • Monthly Newsletters: 2 Email Blasts
    • Custom Email Designs
    • Original Email Copy
    • List Maintenance & Clean Up
    • Analyze Performance/Reports
    • Ongoing Optimization
    • Initial Campaign Strategy
    • Email Drip Campaign: Add-On
    • Mon-Fri Ad Monitoring
    • Conversion Tracking Installation
    • Dedicated Account Rep
    • Video Emails (Provide Video or Purchase a LYFE Video Plan)
    • Up to two hours of consultation per month
    • Account Setup Fee
  • BETTER
    Most Popular
    $Free
    • Monthly Newsletters: 4 Email Blasts
    • Custom Email Designs
    • Original Email Copy
    • List Maintenance & Clean Up
    • Analyze Performance/Reports
    • Ongoing Optimization
    • Initial Campaign Strategy
    • Email Drip Campaign: Add-On
    • Mon-Fri Ad Monitoring
    • Conversion Tracking Installation
    • Dedicated Account Rep
    • Video Emails (Provide Video or Purchase a LYFE Video Plan)
    • Up to two hours of consultation per month
    • Account Setup Fee
  • BEST
    $Free
    • Monthly Newsletters: 8 Email Blasts
    • Custom Email Designs
    • Original Email Copy
    • List Maintenance & Clean Up
    • Analyze Performance/Reports
    • Ongoing Optimization
    • Initial Campaign Strategy
    • Email Drip Campaign: Add-On
    • Mon-Fri Ad Monitoring
    • Conversion Tracking Installation
    • Dedicated Account Rep
    • Video Emails (Provide Video or Purchase a LYFE Video Plan)
    • Up to two hours of consultation per month
    • Account Setup Fee
  • CUSTOM
    $Free
    • Monthly Newsletters: Contact Us
    • Custom Email Designs
    • Original Email Copy
    • List Maintenance & Clean Up
    • Analyze Performance/Reports
    • Ongoing Optimization
    • Initial Campaign Strategy
    • Email Drip Campaign: Add-On
    • Mon-Fri Ad Monitoring
    • Conversion Tracking Installation
    • Dedicated Account Rep
    • Video Emails (Provide Video or Purchase a LYFE Video Plan)
    • Up to two hours of consultation per month
    • Account Setup Fee

Email Marketing Services

These are the top 4 things you get when you pay for an agency’s email marketing services:

Content Creation Analytics & Tracking Strategy & Ideation Technical Know-How & Troubleshooting
What The Service Entails
  • Email Copywriting
  • Editing
  • Finding or creating images
  • Email template design
  • Drip sequence creation & strategy
  • Campaign monitoring
  • Data visualization
  • Custom reports
  • Segmentation analysis
  • Goal-tracking
  • Data-based decisions on strategy and how to move forward
  • Market analysis
  • Competitor analysis
  • Target market research
  • Road mapping
  • Business optimization
  • Vendor selection
  • Competitor analysis
  • Deliverability & compliance
  • Technology optimization
  • Data integration
Average Monthly Spend $500 per month $750 per month $175 an hour $197 an hour

Why Businesses Choose Our Email Marketing Agency Over Other Agencies

LYFE Marketing Other Agencies In-House Team
We’ve Driven Over $304 Million In Revenue For Our Clients We’ve generated over $304 million in revenue for our clients because we know what it takes to help a small business begin profiting! Have never driven $304 million in revenue for their clients Has not driven millions of dollars for any business before.
Email Marketing Experts With 1.8 Million Hours Spent Marketing for Small Businesses Our team has spent 1.8 million hours collectively marketing small businesses over the last decade. We are as invested in your growth as you are and know what it takes to make your business scale! Do not have millions of hours invested in marketing small businesses Has not spent millions of hours marketing any business
Trusted By Marcus Lemonis from CNBC’s The Profit LYFE Marketing was featured as Marcus Lemonis’ #1 choice to help one of his small business clients grow on CNBC’s show The Profit Have never been featured on CNBC’s The Profit Has never been featured on CNBC’s The Profit
LYFE Marketing
We’ve Driven Over $304 Million In Revenue For Our Clients We’ve generated over $304 million in revenue for our clients because we know what it takes to help a small business begin profiting!
Email Marketing Experts With 1.8 Million Hours Spent Marketing for Small Businesses Our team has spent 1.8 million hours collectively marketing small businesses over the last decade. We are as invested in your growth as you are and know what it takes to make your business scale!
Trusted By Marcus Lemonis from CNBC’s The Profit LYFE Marketing was featured as Marcus Lemonis’ #1 choice to help one of his small business clients grow on CNBC’s show The Profit
Other Agencies
We’ve Driven Over $304 Million In Revenue For Our Clients Have never driven $304 million in revenue for their clients
Email Marketing Experts With 1.8 Million Hours Spent Marketing for Small Businesses Do not have millions of hours invested in marketing small businesses
Trusted By Marcus Lemonis from CNBC’s The Profit Have never been featured on CNBC’s The Profit
In-House Team
We’ve Driven Over $304 Million In Revenue For Our Clients Has not driven millions of dollars for any business before.
Email Marketing Experts With 1.8 Million Hours Spent Marketing for Small Businesses Has not spent millions of hours marketing any business
Trusted By Marcus Lemonis from CNBC’s The Profit Has never been featured on CNBC’s The Profit

Email Marketing Pricing FAQs

How much does an email list cost?

An email list costs anywhere from $500-$10,000 a month in online advertisements to grow it and $500-$1,400 a month or more to manage it and send emails to it.

How much do marketing emails cost?

Hiring someone to create and manage marketing emails for your business costs $500-$1,400 a month.

How much does growing an email list cost?

In order to grow an email list, you need to run social media ads or Google ads, which can cost anywhere from $500-$10,000 a month.

How much does a newsletter design cost?

One newsletter design can cost around $300 on average.

What should you invest in email marketing?

You should invest at least $500 a month in email marketing if you want to see a return on your investment

Why is email marketing cost-effective?

Email marketing is cost-effective because you’re delivering targeted messages to the inbox of a warm audience that’s likely to convert, and it’s relatively cheap and easy to send these messages for businesses with varying budgets.

What is the average cost per lead for email marketing?

The average cost per lead for email marketing varies greatly by industry, but the average is $198. This will vary from business to business. Our aim is to make email marketing costs profitable for your business.

What does it cost to create an email loyalty program?

Creating an email loyalty program can cost anywhere between $500-$10,000 depending on what you have and what you need. If you need to build your email subscriber list and automated drip campaigns it’ll cost more than if you have already have those things in place.

How much would I pay for MailChimp management?

MailChimp management would cost between $200-$5,000 depending on your goals and needs.

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