How Much Does Email Marketing
Cost in 2024?

LYFE Marketing’s email marketing packages range from $500 to $1,400 a month. Check out our email marketing pricing packages below or contact us today to get a free, custom quote and proposal.

You can calculate email marketing costs by using LYFE Marketing’s email marketing costs calculator. It takes agency costs and email frequency into account.

Email marketing costs anywhere between $500-$1,400 a month on average depending on the number of emails you want to send, the size and quality of your list and who is managing your email campaigns. Check out the chart below for a breakdown of average email marketing fees:

Email marketing from an agency costs on average anywhere from $500 to $1,400 a month or more depending on the scope of work being provided. This depends on the number of emails being designed and sent, the complexity of your email campaigns and the size of your contact list for list management.

In-house email marketing costs anywhere from $750 to $1,000 a month or more. If you perform in-house email marketing, you’ll need to pay for your own email marketing programs and tools in addition to labor, which is all factored into the cost here.

Email marketing costs for a freelancer average $15-$200 per hour, which translates to about $2,400-$32,000 a month if they’re working four, 40-hour weeks a month. While sometimes a freelancer is the cheaper option, you don’t typically get as much provided to you as you would with an agency.

Whether you’re outsourcing email marketing to an agency or a freelancer or hiring in-house help to handle it, your email marketing costs are going to depend on these 4 things:

Email marketing platforms can range in costs depending on what services you need, how big your subscriber list is and how many emails you plan to send. Check out how much each of these email marketing platforms cost:

Email marketing costs for content and design can vary and directly impact the cost of your email marketing overall.

LYFE Marketing proudly includes both high-converting content and design in all of our email marketing packages! We create a custom strategy just for you based on your industry, needs and target market.

CedarCraft sells products that are designed for gardeners with small backyards, decks, porches, and any other garden set up that is limited in space.

They came to LYFE Marketing looking for help! We generated 63 purchases from email marketing that resulted in $12,715.81 in revenue!

Yes, email marketing is worth paying for! On average, businesses make $42 for every $1 they invest into email marketing, so it’s an extremely profitable marketing channel for small businesses looking to grow! This is what makes email marketing pricing worth the cost for small businesses.

LYFE Marketing in particular has invested 1.8 million hours over the last decade into marketing small businesses and helping them grow. So, when you partner with us, you can be sure you’re working with an agency that has the experience, know-how it takes to scale your business!

Businesses tend to allocate 6%-10% of their total marketing budget to email marketing. This is just an average, however, so email marketing costs can vary from business to business depending on your needs, goals, industry, target market and budget.

LYFE Marketing’s email marketing pricing was built by and for small business owners.

Small businesses choose LYFE Marketing’s email marketing services because lead nurturing, drip email marketing sequences, email marketing design and our agency-grade email marketing software is included in our email marketing pricing.

LYFE Marketing offers full-service email marketing, which means we take care of everything for you from strategy and ideation to execution and optimization.

Check out what is included with our email marketing services:

These are the top 4 things you get when you pay for an agency’s email marketing services: